food & beverage · food & beverage pinners are seeking inspiration & full of intent 70m...

Pinners are ‘finding / shopping for products’ vs. other ‘social’ platforms1

Source: 1. eMarketer, Social Commerce 2019, June 2019, 2. GfK, US, Pinterest Path to Purchase Study among Weekly Pinners who use Pinterest in the Category, Nov 2018, 3. Comscore, May 2019, 4. GfK, US, Pinterest Path to Purchase Study among Weekly Pinners who use Pinterest in the Category, Nov 2018

© 2019 Pinterest All Rights Reserved. All materials, including all images, are copyrighted by Pinterest and/or its licensors and may not be further reproduced, in whole or in part, in any form or by any means without the express prior written permission of Pinterest. Pinterest are trademarks or registered trademarks of Pinterest. All other trademarks are the property of their respective owners. No endorsements are implied or should be inferred. Stats quoted are accurate as of printing. Subject to change.

People come to Pinterest to be inspired by brands. Contextually relevant content drives Pinners to take action on branded content they see on Pinterest. Driving from inspiration to action will drive brand growth and love.

Pinterest has developed partnerships across retail media, digital incentive, eCommerce and in-store solution providers.

With this new solution suite, brand, shopper and eCommerce teams can reach consumers when they are in a shopping mindset that will drive online and offline brand sales.

Shopping mindset

83% of Pinners have made a purchase based on content they see on Pinterest

Facebook 15%

Pinterest 47%

Instagram 11%

Twitter 7%

Snapchat 5%

Pinners take action based on inspiration from brands on Pinterest

Audience

Food & Beverage Pinners are seeking inspiration & full of intent

70m Monthly active engaged in food & beverage

77% US primary grocery shoppers W25-54

+14b Pinners HH spend +5% more on groceries annually; a $14b opportunity

93% discover food & beverage

82% considering food & beverage but are undecided on which brand

59% use Pinterest while in-store shopping for food & beverage

Food & Beverage eCommerce solutions

Basketful simplifies grocery shopping through intelligent, inventory aware solutions that bridge the gap between inspiration to buying in a single step from anywhere, on any device, at any time.

Sample of retailers with carting capabilities include: - Walmart Online Grocery Pickup (grocery.walmart.com) - Instacart (most grocery retailers) - Peapod. (home delivery)

- Kroger (store pickup) - Target (home delivery via Shipt) - Amazon Fresh (home delivery)

Partnership overview

Brands and shopper teams interested in leveraging the Pinterest-Basketful integration will need to execute two separate IO’s: • Basketful for digital carting page

development • Pinterest for media amplification

Campaign fundamentals: • $50k Pinterest media minimum • Creative review/edit by Pinterest

to ensure strong branding & CTA • Removable pins via CPC driving

to customized carting page • Targeting: Pinterest native

interest / keyword • 3rd party targeting via ODC or

LiveRamp

Reach out to [email protected] to get started

Execution details

Carting options: • Individual SKU/SKUs direct carting • Recipe carting; ‘fixed’ promoted SKU with a/o ingredients variable per retailer

Post-campaign reporting: Pinterest: front-end metrics (Impressions, CTR, CPC) Basketful: CTR to landing page, CTR into shopping cart; Average cart value

CPG: Shopper Marketing Solutions

eCommerce: Digital carting

Brand & shopper teams can make promoted Pins shoppable experiences with Basketful.

Basketful creates a customized digital shelf connecting consumers at 40+ retailers reaching over 90% of the US population.

Promoted Pin

2019 Pinterest All Rights Reserved. All materials, including all images, are copyrighted by Pinterest and/or its licensors and may not be further reproduced, in whole or in part, in any form or by any means without the express prior written permission of Pinterest. Pinterest are trademarks or registered trademarks of Pinterest. All other trademarks are the property of their respective owners. No endorsements are implied or should be inferred. Stats quoted are accurate as of printing. Subject to change.

One-tap load carting page

Select retailer and quantity

Retailer sign-in (to hold cart for

future check-out)

Confirm item(s) in digital cart

Complete checkout or return

to Pinterest

MikMak Attach is a universal product detail page that can connect to any eRetailer. Optimize for Add-to-Cart at your major eRetailers and give the power to choose back to the consumer.

MikMak Studios - Utilize best in class performance-driven creative experts to optimize your existing assets to drive conversion.

Partnership Overview

Over 200 eRetailers available with MikMak Attach

MikMak Attach software license includes: - UNLIMITED access. Unlimited Impressions, SKU’s, and use across paid and organic Pins. - Reporting dashboard to monitor

performance and showcase the value your brand is driving to eRetailers

- Dedicated Customer Success Manager

- Simple Reformatting of Assets

MikMak Studios as optional creative services: - Post-production repurposing of

assets to drive conversion

Reach out to [email protected] to get started

Execution details

To get started: • Contact your brand’s MikMak rep to ensure license is in place with your brand • Kick-off call with key stakeholders • MikMak Attach technology:

- ~2-3 weeks for initial launch SLA - ~2 day turnaround for new Attaches thereafter

• Launch, optimize & scale

Promoted Pin with ‘shop now’ CTA

MikMak allows brands to make all of their digital and social media shoppable at major eRetailers like Amazon, Target, Walmart, Sephora, Ulta and Instacart.

With MikMak, brands can capture retailer preference, improve creative and influencer performance; and build qualified shopper audiences streamlining the path to purchase.

Item placed in cart of selected retailer

MikMak Attach enables product & retailer selection

Loading Pin drives into MikMak shopping

experience




mailto:[email protected]

SmartCommerce offers two carting options from promoted pins: - Click2Cart Direct: Item(s) placed directly in selected retailers digital cart (see Retailer Note below) - Shopper’s Choice: Presents consumer with a choice of retailer and/or products

Most major retailers accept orders directly into their carts • Walmart.com, Target.com, Amazon.com, Walgreens.com, Chewy.com, Petco.com, Ulta.com as a sample

• A few retailers require log-in if the shopper is not already logged in, including Walmart Grocery and Kroger.com • For retailers not offering direct carting , links can be directed to“where to buy” solutions on product detail page

For updated retailer list: https://www.smartcommerce.co/retailerlist/ and enter password: Click2Cart Retailers

Partnership overview

Brands and shopper teams interested in leveraging the Pinterest-SmartCommerce integration will execute two separate IO’s: • SmartCommerce for carting functionality • Pinterest for media amplification

Requirements: • Product(s) to be carted • Confirmation of backup products to be

carted when lead product(s) OOS • Retailer choice (one or several) • Campaign dates

Questions? Reach out to [email protected] (note not “.com” email address)

Execution details

Campaign initiation and management: • Campaign order form: https://smartcommerce.wufoo.com/forms/smartcommerce-

campaign-order-form/ • Products/retailers can be updated anytime via SmartSuite backend tool

Campaign reporting: • Pinterest: front-end media metrics; CTR, CPC • Access to SmartCommerce’s SmartSuite reporting includes products carted, dollar

value, frequency of OOS substitution, retailer count, etc.


SmartCommerce turns pins into eCommerce launch points driving your products into retailer digital carts

Click2Cart® minimizes clicks and decisions between pin inspiration and products in carts, making purchasing frictionless


Click2Cart Direct: promoted item(s) at specific retailer

Click2Cart Direct: item(s) placed in

digital cart of specific retailer

Shopper’s Choice: promoted item(s)

Shopper’s Choice: retailer or product

selection

Click2Cart Direct: specified single retailer

Shoppers Choice: consumer selects retailer

or

Shopper’s Choice: item(s) placed in

digital cart of selected retailer


Shoppable® is a patented universal checkout technology that allows consumers to seamlessly shop at the point of inspiration. Shoppers are able to purchase multiple products across multiple retailers with one single transaction. Brands have full visibility into the shopping behavior and sales data.

Partnership overview Brands & agencies looking to make their Pins Shoppable® will work with both the Pinterest & Shoppable® teams to execute.

• Shoppable® will issue an IO based on campaign duration and number of landing pages.

• Pinterest will issue a separate IO for promoted media

Pinterest campaigns benefit from: • Shoppable® Client Success

Team support • Objectives & KPI Reviews • Campaign retrospective

reporting

Reach out to Holly Boni: [email protected] to get started

Execution details • The Shoppable® Universal Checkout is immediately available as a

destination link from a promoted pin or as a destination from a brand.com site • No development work is needed from the brands. • Shoppable® will request creative deliverables from the brand or agency. • Average 3 week lead time from Shoppable receiving deliverables to launch.

Data provided back: • Customer data: Consumer name, email, and shipping address. • Revenue: Total revenue, units sold, top retailers, top products • Digital metrics: Add to cart and conversion rates through shopping journey.

Pricing model: • The Shoppable® Ad Experience is a monthly subscription SaaS model at a

per brand or per manufacturer license. • Rate Card available upon request.

Retailer partners: • Walmart.com, Target.com, Walgreens.com, Rite Aid.com, Jet.com, Office

Depot.com, Office Max.com, Ulta.com, Sephora.com, Saks.com and others.


eCommerce: Universal checkoutShoppable®’s Universal Checkout offers consumers ability to shop products at their preferred retailer without going to that retailer. Shoppable®’s technology will seamlessly place orders with selected retailer on the back end with no incremental ‘bounce out’ to the retailer.

Brands benefit by increasing conversion due to a seamless shopping journey and own all of their 1st party consumer & cross retailer sales data.

Promoted Pin with ‘Shop Now’ CTA

Clicking on pin loads Shoppable experience

Shoppable landing page enables shopping

across retailers

Scroll to Shop Products

Consumer completes the checkout

experience (Shoppable sends order to

Retailers for fulfillment)

Once purchase complete, consumer

lands back at Pinterest

SHOP NOW

Your BrandB



mailto:[email protected]

food & beverage · food & beverage pinners are seeking inspiration & full of intent 70m...

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