fonts, images, licenses and intellectual property law
TRANSCRIPT
FONTS:LICENSING &
INTELLECTUAL PROPERTY LAW
Frank J. Martinez, Esq.
THE MARTINEZ GROUP PLLC
COPYRIGHTAcceptable Subject Matter(1) Literary works (includes Font Software);(2) musical works, including any accompanying words;(3) dramatic works, including any accompanying music;(4) pantomimes and choreographic works;(5) pictorial, graphic, and sculptural works;(6) motion pictures and other audiovisual works;(7) sound recordings; and(8) architectural works.
COPYRIGHTAcceptable Subject Matter
LITERARY WORKS
BOOKSPOETRYPLAYSSHORT STORIESCOMPUTER CODE
COPYRIGHTAcceptable Subject Matter
musical works, includingany accompanying words
Orchestral WorksOperaMusical PlaysModern Songs
COPYRIGHTAcceptable Subject Matterpantomimes choreographic works
DanceChoreographyDance Notation
COPYRIGHTAcceptable Subject Matter
pictorial, graphic, Sculptural works
GraphicsPaintingSculpture
COPYRIGHTAcceptable Subject Matter
motion pictures and audiovisual works
MoviesTelevision Showsand others
COPYRIGHTAcceptable Subject Matter
sound recordings
Recordsvinyldigital
COPYRIGHT
Acceptable Subject Matter
architectural works
COPYRIGHTAcceptable Subject Matter – Again!
LITERARY WORKS
BOOKSPOETRYPLAYSSHORT STORIESCOMPUTER CODE
Fonts are Software!
Design: Julian Hansen
making a font decision is a
DESIGN DECISION
not a legal decision
TYPE DESIGN font formats and the use of type has
evolved
DIGITAL IS THE RULE.
ALL FONTS ARE SOFTWARE
digital fonts mean
NEW DESIGN OPPORTUNITIES
EMBEDDING
FLASH TYPEANIMATION
WEBFONTS
MOBILESMART PHONES
TABLET DEVICES
E-READERS
IS MY USEALLOWED?
the End User License Agreement
READ
(EULA)
(hint: it’s a contract)
EULA?
SO, WHAT IS THE
yes, but not
THAT KIND
of contract.
ask yourMANAGERor theFOUNDRY
don’t be surprised with …
THE CYCLE OF MISERY
A LAWSUIT
oh, sh!#t.
Okay, how do I do that?
FOR YOU
MAKE THE EULA WORK
MAKE THE EULA WORK FOR YOU.
STEP 1: KNOW YOUR NEEDSTEP 2: INVESTIGATE OPTIONS
STEP 3: TECHNOLOGY CHANGED EVERYTHING
STEP 4: BUY THE LICENSE YOU NEED
How many workstations?
Do I need webfonts?
Do I need to distribute to outside designers?
Do I need to distribute to the client?
Do I have more than one physical office?
Should my client purchase the l icense?
KNOW YOUR NEEDSTEP ONE
Does the font have a design analog?
Where are the other choices?
Not every l icense option is posted.
Will my needs change over time?
INVESTIGATE OPTIONS
STEP TWO
Fonts are vir tual
Fonts never sleep
User habits drive uses
User habits drive needs
TECHNOLOGY CHANGED
EVERYTHING
STEP THREE
Posted l icense options address common needs
A license is a contract
Contracts are cooking—season to taste
Is your need l imited by types of uses or time?
Is your use solely for “pitching”?
Who really needs the l icense?
BUY THE LICENSE YOU NEED
STEP FOUR
Develop software use guidelines
Publish the guidelines
Make them a part of the employee handbook
Conduct a survey of workstations
Is software stored on servers?
BE PROACTIVE
UNLICENSEDSOFTWARE?
WHAT DO I DO IF I FIND
MANAGER
SEEK THE ADVICE OF YOUR
or
IN-HOUSECOUNSEL