Fonts and Logo Designs

Fonts

Idsall ScholarI will be using this font “Trajan Pro” because its appearance is very formal as the design of the font seems to be a traditional font that could have been used for many decades in newspapers in the past. This why I want to use this font, its appearance to me and others signals news and information rather than gossip and other things that are not generally considered academic. The academic style font comes from the fact the font is very rigid and does not flow and curve like other fonts that are generally used to convey that the magazine is for music or creativity. As the magazine is for a school and aimed at academic students who want to read massive texts of information, this style would be perfect for the magazine because it will convey the message that the magazine has information and more important news inside.

idsall scholarThis font is also good for a school magazine as again the fonts appearance to be very formal and represent information and academic news but also with an entertaining flare to it. The font seems very fluent as the letters seem to flow on the screen but yet still have an informative appearance that represents information rather gossip information. I won’t be using this font though however as I feel the font seems to be to creative, hinting at gossip and entertainment news rather than academic articles with long articles of writing rather than plenty of images and colours to engage the reader.

LogoThe Idsall voice’s logo is a perfect example of what I am NOT doing to do as the logo is too plain and simple which does not entertain or engage the reader and therefore the reader will not feel compelled to read the magazine.

idsall scholar

This logo is far better as the font is not some boring font that will bore the reader and the underline design is perfect for it conveys that academic feel about the logo and emphasises that the magazine is about academia rather than other news. To make the title even more appealing to the audience, in the future gold may be added to the underlining object in sections of the middle and between the bars to make the logo far more engaging and appealing to the reader as we do want the reader to be entertained in some degree.

Layout (What Not To Do)This layout is very poor in my opinion because the logo and master head aren’t in the first third of the magazine and the first thing you would see is the main image as it catches the ye. This isn’t a good place to place the main image as it is in the bottom corner, which does follow the first third rule but there is sub heading standing out to immediately tell me what the image is about. In addition, the information on the front cover is tremors, this is highly likely to deter someone from reading the magazine as large amounts of text and information is pushed at them. Overall, this layout is poor because it forces the reader away more than in which is clearly not what a magazine cover should do.

Logo (Design)This is my design for my layout for the “Idsall Scholar” which I have gotten inspiration for from many magazines as I have analysed three magazines which have give me a good insight into what I should be doing. The three sub headings will follow the first third rule and be an easy way to highlight the most interesting stories and the text about the contents will be useful to highlight the minor stories that have happened with a sub image to engage the reader. The main image is large because it has the purpose of engaging the reader and by analysing other magazines, I found that larger images are far more entertaining if it is of good quality. Overall, I think the design will engage the reader with snippets of information and large images rather than launching information at their face like how Idsall Voice does which just deters students from reading.