Here are my initial fonts that were created using basic preset fonts like Calibri, Helvetica and Arial. and the using Photoshop tram for tools, to rasterise them and then alter there sizings, shapes and create my own font styles. i wanted to have the font be in italics and have an off set of some direction to help give some digestion to the digi-pak and advert and have font that would work in harmony as well as be visual sticking.

The next lot of fonts I made were developments of what what came before. I wanted to use the slanted, amsted warped kind of font and try out using shadows and masking ears of the font for create more dimensions, and an effect of the text leaving the image form which it is sat behind. theres were trailed on various images and i think work work very well