How To Turn Browsers Into Business Conversion by Conversation

Quick Introductions Why you need to change your channel - from

AM to FM How to put AIDA to work - she's relentless! Fi Fi Fo... Funnel - turn your website into a

golden goose

All About Me to What’s In It For Me Keeping your Promise Have you answered their question?

Headline First Paragraph and excerpt/teaser text Complete Information, Benefits and

Advantages Beware of ‘Feature Noise’ MWR?

Convert a viewer into a reader Entice a reader to interact Interaction converts a reader to an active

listener Build your reputation by useful and timely

communications

Ask for comments Newsletters Free reports or guides Forums Live Chat Updates

Autoresponder Service Double Opt Ins Business Card Reader/Scanner WebForm Comments/Reviews Facility Incentives Series of Messages Offers

Use the Tools available Look at your Communication Process Take Action: What are your 7 touches? Next Breakfast Briefing February TBA If you need help, call us!