Business Plan

• Executive Summary• Company Purpose• Problem• Solution• Why now?• Market Size• Competition• Service• Business Model• Team• Schedule• Risk and Response• Financials

INDEX

Executive Summary

FOLDi is a mobile APP designed for family. Kids and parents can create paper toys on FOLDi. Furthermore they can make paper toys easily and quickly. FOLDi is a platform that dis-tribute paper toy templates. So, many paper toy designers can upload their templates. At the same time, users can download paper toys for free or in app purchase. Users can order printed papers delivery service.

Now, we are making FOLDi. FOLDi is an application for kids. We spended $80 thousand. But in 3 years, we will make a web site and 3D program. We need more 0.5M to expand sales and marketing efforts and hire the core software engi-neers to focus developing web, 3D program, 3D engine.

Company Purpose

: FOLDi Inc. is started from paper toy design company. We made templates for non-profit organization, furniture com-pany and private request.

Problem

Q)How do you feel when kids are fell in smart phone?

Time : 2014.4.4~2014.4.5AGE: 30~35GENDER: female, maleANSWER: 14 personsPLACE: Seoul, South-korea

1. Worry (57%)2. Don’t care(43%)

: FOLDi don’t stop kids using smart phone. FOLDi lead kids correct usage.Parents and kids can design on smart phone. And they make paper toys.Then, kids are keeping from smart phone addiction, naturally. Kids want to spend time with parents, instinctively.

Solution

How do FOLDi cut your kids’ cell phone addiction?

Why now?

Smart phone users are increasing everyday. Now, 1.76 billion peoples are using smartphones. Also, the age using at the first is getting short.

Market Size

TAM: Every year 17%increasing. 18.6B in 2017(expected)SAM: 50% Educational appSOM: 1% (180,000,000$)

Competition

Pixle(foldify)

Kamibox(paper zoo)

FOLDi

Price $ 3.99 $ 1.99 $ 0(In app pur-chase)

Design 30 20 UNLIMITED

Delivery NO NO YES

Function Good Not bad Good

Service

Print

Paint

Preview

Templates

Photos

Stamps

Share

Features

Business Model

1. Paper toys templates , stamps (in app purchase, 1$)2. Printed paper delivery service(15$,10 sheets).

FOLDi offers

Team

Jin-Gyu LIM CEO/Founder Design paper toys templates

Se-Hwan YI PR Manager Managing SNS, Promotion

Schedule

2014- 100,000 download

2015- 10,000,000 download- Web open

2016- 20,000,000 download- 3D program release

Risk and Response

Copyright

: FOLDi thinks that artist’s design is important. So FOLDi will defend uniqueTemplates from copy.

Financials

PROFIT

Loss Statement(1 year)Account Name Detail Proof Cost

Wages and salaries Developer(server, web, APP, 3D engine), De-signer

[(2500 $ *4)+(2000$*1)]*12 144,000

Business Tax Insurance, Tax, 14,400 $ * 12 17,280Rent/Administrative

expensesRent, Administrative expenses 1000 $ * 12 12,000

Office supplies Computer, desk, chair, note, pen, sheet (3,000 $*6)+5000$ 23,000Internet Server, internet 100$ * 12 1200

Marketing CF 10,000$ 10,000

Expected SUM 207,480

Routes 2014 (1 month) 2015 2016

Templates(1$) 1,000 1,500,000 2,000,000

Stamps (1$) 1,000 1,000,000 1,500,000

Delivery(15$,10 sheets)

1,500 300,000 500,000

Expected rev-enue

3,500 2,800,000 4,000,000

Currency: $

Currency: $

Thank you