Crystal BallFoggy Glasses

A year of madness, mayhem and

innovations

Big prediction for 2016:

These two

will NOT get

married but

will

get it on

Prediction #1a

Rupert Murdoch will have a heart attack in the arms

of Jerry Hall

Prediction #1

But he wont die: he will come back as Kylo Ren

Prediction #1b

And be

the ‘Force’

behind the

successful

election of

Donald Trump

Hillary Clinton will be the first United Stateswoman president

Prediction #1c

FTA TV will

have so

much

sport on it

that…

Prediction #2

…someone will do the mathsand work out we actually

can’t watch it all

Prediction #2

Some clever

digital dude

will point out

that the

broadcast

emperor

wears

no clothesCost of broadcast media

% of population

actually watching

Prediction #3

Media will innovate and adopt

Influence planning

Prediction #3

Media is

complex,

digital is the

biggest

broadcast,

the future

winners will

be

strategists

The media

is the

message

Content is

king

The

messages

themselves

are the

content

Media and digital agencies will win all the strategic planning

Awards in 2016

Prediction #4

Good

marketing

theory will

finally

recognise

that media

is too

complex for

an ‘easy fix’

Ehrenberg Bass will stick togood in theory

Prediction #5

The huge rise in paying so-called ‘influencers’ to post content makes Kim Kardashian so rich she buys News Ltd and gets into bed with Murdoch

Prediction #6

Influencers and WOM will become the

dominant media

Prediction #6

Australia will

‘grow up’ &

recognise

that being

the global

dunce at

innovations is

embarrassing

Industry – Higher Education and Research Institutions

Collaboration on Innovation 2008 - 2010

The digital industry will develop lots of

‘innovations’

Prediction #7

M Porter & M Kramer 2011

The capitalist system is under siege.

Companies are widely thought to be

prospering at the expense of their

communities.

A big part of the problem lies with

companies themselves … focused on

optimizing short-term financial

performance.

The Economist

“

Tim Lang SDC Food

Commissioner 2011

Obesity and climate change

are two huge market failures.

Our review of the last

decade shows that progress

requires the hands-on

participation of governments

– not a ‘leave it to the

market’ approach”

The Government

“

Brands will adopt

Positive marketing

Prediction #8

Bertrand Russell 1954

The only thing that

will redeem

mankind is

cooperation”.

The Philosopher

“

Now

we

have

the

Paris

Agreement

Environmental groups will work with and together

not just against

Prediction #9

The value of coal industries willcollapse

Prediction #10a

Too late to save the

Great Barrier Reef

Prediction #10b

The digital industry will enjoy a huge innovation funded boom creating the new ‘virtual’

Great Barrier Reef tour

Prediction #10c

Innovation

Buzzword for 2016

youThank