focuson franchise
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All about publishing your own local magazine and running a website for your communityTRANSCRIPT
FocusOn FranchiseLocal magazines and
website for your community
FocusOn Franchise
FocusOn FranchiseLocal magazines and website for your community
Promoting Your Town
Aims
Publications
Web Portal
Franchising
Costs
Contacts
FocusOn Franchise
AimsThe Aim of FocusOn is to enable Market Towns and Villages to promote themselves in a highly sophisticated
but cost effective manner.
Over the last 4 years we have been developing and publishing :
• An annual Town Guide giving current and prospective residents an overview of the area, details of services
and useful contacts
• A monthly Advertiser providing interesting local editorial and an opportunity for local businesses to promote special offers, events etc
• A national website offering towns and villages the opportunity to have maintained Internet presence at very little cost.
FocusOn Franchise
Publications The ‘Town’ Advertiser magazine, the ‘Town’ Guide magazine,
the ‘Town’ Web-Portal and much more.
The Advertiser
The Advertiser magazine is a monthly/bi-monthly glossy A4 publication with
advertising, engaging editorials and news of local interest, distributed free to
households and businesses.
Distribution
The printed copies are distributed to every household in the named publication.
Copies are delivered to waiting rooms, hotels and pubs etc. In addition copies are
available at strategic pick up points within a radius from the named town.
Target
Residents, visitors and local businesses of the Towns.
Town Guide
The Town Guide is a yearly reference publication distributed free to businesses and places
of interest to tourists (visitor centres, attractions...)
Distribution
Town Guides are drip fed to Tourist Information Centres and key businesses for visitors
e.g. Estate Agents, pubs, hotels, local grocery stores.
Target
Businesses, visitors and prospective residents of the Towns.
FocusOn Franchise
Digital Integration of Advertising
The printed publications are uploaded as readable e-magazines. A digital archive guarantees that all past
publications remain available. Advertisers benefit from their adverts remaining visible on the Internet to readers
while actively improving the SEO of their website.
Digital Set Ups and Publishing Plan:
You are Ready to go!
FocusOn will provide technical set up and installations. The website will be launched within a week.
A dedicated member of the FocusOn team will work closely with new franchisee for 3 months to help organise
the publication from conception to letterboxes.
Business Directory Listings
Inclusion within the online business directory is currently offered as a free service to advertisers. The basic
listing of contact details and telephone number. Direct web link, email etc, are offered as a paid upgrade.
FocusOn Franchise
FocusOn Web Portalwww.focusonuk.co.uk Portal
FocusOn offers a community website with the your town/community accessed via the common portal or directly to your
www.focusonuk.co.uk/yourtown link.
Across the FocusOn cummunities, we offer a common interface and design.www.focusonuk.co.uk
/oxfordshire
/faringdon
/fairfordandlechlade
/yourtown
FocusOn Franchise
FocusON
Town Webpages
4 customised pages
Articles/News
Forum
Events
Business Directory
9 content pages of local feeds
Social media buttons
Social media Buttons
Town Databases
Contacts
Business directory
15 main categories
Contact and weblinks
Searchable databases
Town Forum
Sign in required
You have moderator rights
You set topics of conversation
Portal SEO strategy
Organic growth
Original content
Quality links
E-readable publications
Digital Archive
Advertiser
Guides
Linked page to relevant webpages
Contact and weblinks
/yourtown
A brief overview
• Searchable databases
• Relevant tabs linking to unlimited dedicated entry pages
• The ability to add pages to the Community dropdown menu
• A forum that the franchisee can moderate
• 5 pages of feeds relevant to the local area
• A contact page designed to facilitate replies to contact enquiries
• Their own user interface, which allows them to add/edit content
• A weekly Newsletter template
FocusOn Franchise
FranchisingYou are on your own, but not alone
Franchise owners enjoy the benefit of being their own boss, but have the advantage of
receiving support from the franchisor and the franchise network.
Less risks
There are risks in any enterprise, but the business risks faced by franchise owners are
considerably reduced.
Faster launch
Franchisees owners enjoy a shorter learning curve, as they will receive assistance from
the franchisor, who has experience of starting new operations and locations.
A proven business plan
Franchise owners replicate a business plan that has already been operating successfully for others.
Avoid costly mistakes
Whatever challenges a franchise owner will face, the franchisor will already have faced them and will have the solutions.
Ready, hosted and supported website
Franchises will benefit from an established website ready to use, avoiding costly and time-consuming web developments.
Learn faster and more effectively
A franchisor’s training, support and guidance will offer its franchise owners a comprehensive background in the business
before they launch.
Easier access to funds
As franchises have a 95 per cent success rate, banks are more willing to provide funds. A number of grants are available for
enterprises of community interest.
FocusOn Franchise
The FocusOn Franchise - Who? What? How? Where?Who? Any group or person interested in generating an enhanced image of their town and
promote local activities, initiatives, services, trade...
What? FocusOn Franchise integrates traditional print and digital communications.
Targeted to reach the widest possible audience in the targeted Community. The Franchise
has been packaged for easy setup and running providing the Franchisees with a sound
business plan, financial forecasts and marketing strategies.
How? Sufficient revenue can be earned from advertising to provide a satisfactory income.
Where? Any Town in the UKWhy a Franchise?As the FocusOn Community expands and develops, the brand penetration and awareness grows. The Franchisees will have
common resources and sharing of advertiser contacts who may wish to advertise across different communities. Increasing
out of area revenue to complement local advertising. Access to a database of contemporary articles.
To start with, FocusOn will provide basic training so that a new franchisee can update and maintain their own Events pages,
create local services, businesses and editorial articles.
FocusOn will provided assistance in
• finding finance/grants
• targeting potential advertisers for the Guide and The Advertiser
FocusOn Franchise
What does the Franchisee gets?The Franchisee is given 3 months assistance with setting up and running the Franchise.
• FocusOn will provide:
• Templates for an Advertiser magazine
• Templates for an annual Town Guide
• Templates for a weekly newsletter
• The Franchisees Town/Community portal on the focusonuk.co.uk website (semi-automated), including:
- Databases to hold articles and events.
- A Business directory to add local Businesses/clubs/groups/societies
• Ongoing training, expert support and technical advice
You will be helped in the task of identifying advertisers and how to attract them to the publications
You will be shown how to run the events and articles pages and develop a Business Database.
What are the costs of a Franchise?
• A Franchise license of £6,000.
• A percentage of revenues from each publication. £300 or 5% of revenue, whichever is higher
• Ad hoc outsourced services charged at a Franchisees’ preferential rate of £16/hour.
• Up to 2 pages available to the Franchisor for amount of £100 per page
FocusOn Franchise
Other funds/grants available?Grants are often available for projects that help promote tourism and business - especially when they also provide a service
to the general public.
Who can join the Franchise?The quick answer is “anyone local”. Here are some examples
• A local trade group or Chamber of Commerce
• The local Council
• A local entrepreneur looking for a new venture
• The local printer
For details of rates and revenue analysis please contact us.
FocusOn Franchise
ContactsFocusOn Matrix Ltd
Portwell House
Market Place
Faringdon
SN7 7HU
01367 246146
www.focusonmatrix.co.uk (Corporate)
www.focusonuk.co.uk (Town Portal)
For further information about franchise opportunities with FocusOn, please contact:
Dan Whyman
01367 246136
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