Focus+FunctionDesign Portfolio of Richard Tom

Focus+FunctionDesign Portfolio of Richard Tom

Student Richard Tom

School Academy of Art University

School of Graphic Design

Course Senior Portfolio

Instructor Mary Scott

Phone 510.439.6512

Email richardtom@icloud.com

Web richardtomdesign.com

Address 403 Lighthouse Court

Hercules, California 94547

Title Focus+Function

Printer Giant Horse Printing

Binder The Key Printing & Binding

Text Stock 100# Finch Fine

Photography Richard Tom

Camera Canon Rebel T3i

Typefaces Akzidenz Grotesk

Software Adobe Creative Suite 6

© Copyright 2013. All rights reserved.

No part of this publication may be be copied

or distributed, in whole or in part, without the

express written consent of Richard Tom.

For Mom, Dad, and Edric

Focus+Function strictly follows the requirement in which design needs to have a functional purpose. Designers must put all their focus into a project in order to make it functional for the end user to experience. The result of this requirement is what makes design successful. The following works are examples of what yields the result of truly focused and functional graphic design.

Focusing on: Table of Contents

Fire Water Wild Turkey Evolutionary & Revolutionary

Classy Rock Encore Wine

Vintage Denim Lucky Brand Identity Redesign

Care Givers Kingdom Pet Boutique

Fizzy Pop Bottle the World Soda Convention

Keeping Fit Don’t Give In Fitness Campaign

Medieval Battle Infinity Blade: The Board Game

Sustaining Fuel Gas Vs. Fuel Cell Book

Making Marks Selected Identity Works

12

36

50

82

100

120

134

146

24

F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

1 2 | R I C H A R D T o M

Focusing on:

Thomas McNulty

Package Design 4

Spring 2012

Western

Bold

Classic

Packaging, Branding

Two Bottles

5 Weeks

Instructor

Class

Term

KeywordsCategory

Deliverable

Duration

Fire Water

W I L D T U R K E y E V o L U T I o N A R y & R E V o L U T I o N A R y | F o C u S o n E

1 3

As one of the iconic brands of spirits in American culture, Wild Turkey is represented as one of Kentucky’s strongest straight bourbon whiskies. The high proof count and intensity of flavor is what bourbon drinkers have come to appreciate over the years. Due to the high popularity of the drink, this is why the focus of evolving the design of the label became so crucial. This project was designed with the function of elevating the brand to a higher standard and bringing that classic American taste to its label.

F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

1 4 | R I C H A R D T o M

w i l d t u r k e y e v o l u t i o n a r y & r e v o l u t i o n a r y | f o c u s o n e

1 5

F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

1 6 | R I C H A R D T o M

W I L D T U R K E y E V o L U T I o N A R y & R E V o L U T I o N A R y | F o C u S o n E

1 7

F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

1 8 | R I C H A R D T o M

W I L D T U R K E y E V o L U T I o N A R y & R E V o L U T I o N A R y | F o C u S o n E

1 9

F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

2 0 | R I C H A R D T o M

w i l d t u r k e y e v o l u t i o n a r y & r e v o l u t i o n a r y | f o c u s o n e

2 1

F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

2 2 | R I C H A R D T o M

W I L D T U R K E y E V o L U T I o N A R y & R E V o L U T I o N A R y | F o C u S o n E

2 3

F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

2 4 | R I C H A R D T o M

Focusing on:

Christine George

Package Design 3

Fall 2011

Minimal

Colorful

Clever

Packaging, Branding

Three Bottles

7 Weeks

Instructor

Class

Term

KeywordsCategory

Deliverable

Duration

Classy Rock

E N C o R E W I N E | F o C u S t W o

2 5

owner/winemaker Charles Smith with his big hair, kick-ass attitude and bold packaging arrived in the Walla Walla Valley fol-lowing eleven years in Scandinavia managing rock bands. orig-inally from nothern California, he has been involved with wine personally and professionally his entire life. The history of this unique individual sparked the intention to rebrand his wine lineup to match his determination for modernizing wine. Smith’s wine, rebranded as “Encore” — is a throwback to a rock concert in which audiences clamor for an encore presentation. The same concept was brought to its function: wine drinkers clamoring for another encore glass.

F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

2 6 | R I C H A R D T o M

E n c o r E W i n E | f o c u s t w o

2 7

F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

2 8 | R I C H A R D T o M

E n c o r E W i n E | f o c u s t w o

2 9

F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

3 0 | R I C H A R D T o M

E N C o R E W I N E | F o C u S t W o

3 1

F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

3 2 | R I C H A R D T o M

E N C o R E W I N E | F o C u S t W o

3 3

F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

3 4 | R I C H A R D T o M

E N C o R E W I N E | F o C u S t W o

3 5

F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

3 6 | R I C H A R D T o M

Focusing on:

Thomas McNulty

Identity 2

Fall 2011

Vintage

Rugged

American

Branding

Logomark

5 Weeks

Instructor

Class

Term

KeywordsCategory

Deliverable

Duration

Vintage Denim

L u c k y b r a n d I d e n t I t y r e d e s I g n | f o c u s t h r e e

3 7

A pair of jeans can be identified as everything between rugged everyday pants to distinguished denim. An ubiqiutous article of clothing, it has gained great respect and is beloved by Americans today. This is why Lucky Brand Jeans was chosen as the focus for an identity redesign. The brand markets itself as a premium denim company, but varies their logomark across their products. This project serves the function of creating an iconic mark in which it can be used not only to represent the premium brand, but serve as a reminder of vintage and classic styles.

F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

3 8 | R I C H A R D T o M

L u c k y b r a n d I d e n t I t y r e d e s I g n | f o c u s t h r e e

3 9

F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

4 0 | R I C H A R D T o M

L U C K y B R A N D I D E N T I T y R E D E S I G N | F o C u S t h R E E

4 1

LUCKY

F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

4 2 | R I C H A R D T o M

L u c k y b r a n d I d e n t I t y r e d e s I g n | f o c u s t h r e e

4 3

F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

4 4 | R I C H A R D T o M

L U C K y B R A N D I D E N T I T y R E D E S I G N | F o C u S t h R E E

4 5

F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

4 6 | R I C H A R D T o M

L u c k y b r a n d I d e n t I t y r e d e s I g n | f o c u s t h r e e

4 7

F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

4 8 | R I C H A R D T o M

L u c k y b r a n d I d e n t I t y r e d e s I g n | f o c u s t h r e e

4 9

F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

5 0 | R I C H A R D T o M

Focusing on:

Thomas McNulty

Package Design 4

Spring 2012

Premium

Environmental

Boutique

Packaging, Branding

Packaging Lines

8 Weeks

Instructor

Class

Term

KeywordsCategory

Deliverable

Duration

Care Givers

K i n g d o m p e t b o u t i q u e | f o c u s f o u r

5 1

our pets are our family. They are valued members and deserve the same love and care that we give our human counterparts. In addition, people are becoming more cognizant of their envi-ronment and attempting to live a healthier lifestyle. That lifestyle should be the same for our pets. The brand Kingdom was creat-ed as a premium pet boutique tailored to our animal friends with an environmental focus. The function of the project was to create products in which our pets can adopt the same eco-friendly life-style that we follow. The project was a collaboration with Chelsea Arrington, Leia Perkins, Mariana Paz, Rachel Pan, and Phoebe Crenshaw. We collectively created the branding for Kingdom and its various subbrands.

F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

5 2 | R I C H A R D T o M

Dogs, Cats, & Land Animals

Quirky

Bold

Craft

Fish & Aquatic Animals

Watercolors

Bright

Colorful

Focus

Keywords

Focus

Keywords

terrain Lagoon

K i n g d o m p e t b o u t i q u e | f o c u s f o u r

5 3

Birds

Antique

Calming

Freedom

Bakery

Vintage

Simple

Appetizing

Focus

Keywords

Focus

Keywords

haven oasis Pet Bakery

F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

5 4 | R I C H A R D T o M

K i n g d o m p e t b o u t i q u e | f o c u s f o u r

5 5

F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

5 6 | R I C H A R D T o M

K I N G D o M P E T B o U T I Q U E | F o C u S F o u R

5 7

F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

5 8 | R I C H A R D T o M

K I N G D o M P E T B o U T I Q U E | F o C u S F o u R

5 9

F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

6 0 | R I C H A R D T o M

K I N G D o M P E T B o U T I Q U E | F o C u S F o u R

6 1

F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

6 2 | R I C H A R D T o M

K I N G D o M P E T B o U T I Q U E | F o C u S F o u R

6 3

F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

6 4 | R I C H A R D T o M

K i n g d o m p e t b o u t i q u e | f o c u s f o u r

6 5

F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

6 6 | R I C H A R D T o M

K I N G D o M P E T B o U T I Q U E | F o C u S F o u R

6 7

F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

6 8 | R I C H A R D T o M

K I N G D o M P E T B o U T I Q U E | F o C u S F o u R

6 9

F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

7 0 | R I C H A R D T o M

K I N G D o M P E T B o U T I Q U E | F o C u S F o u R

7 1

F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

7 2 | R I C H A R D T o M

K I N G D o M P E T B o U T I Q U E | F o C u S F o u R

7 3

F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

7 4 | R I C H A R D T o M

K I N G D o M P E T B o U T I Q U E | F o C u S F o u R

7 5

F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

7 6 | R I C H A R D T o M

K I N G D o M P E T B o U T I Q U E | F o C u S F o u R

7 7

F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

7 8 | R I C H A R D T o M

K I N G D o M P E T B o U T I Q U E | F o C u S F o u R

7 9

F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

8 0 | R I C H A R D T o M

K I N G D o M P E T B o U T I Q U E | F o C u S F o u R

8 1

F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

8 2 | R I C H A R D T o M

Focusing on:

Nicole Flores

Print 1

Spring 2011

International

Colorful

Friendly

Print, Branding

Print Media

14 Weeks

Instructor

Class

Term

KeywordsCategory

Deliverable

Duration

Fizzy Pop

B o t t l e t h e w o r l d s o d a c o n v e n t i o n | f o c u s f i v e

8 3

How many times has one walked through the soft drink section of a grocery store and noticed all the flavors of sodas? The origin of each of the carbonated drinks can be sourced from all over the world. This birthed the concept of creating a convention in which invitees gather together to experience soda offerings from around the globe. “Bottle the World” serves as an educational and entertaining place to learn and experience the growing love for soft drinks. The function of the convention was to create a centerfold of fun-for-all-ages imagery celebrating soda pop.

F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

8 4 | R I C H A R D T o M

B o t t l e t h e w o r l d s o d a c o n v e n t i o n | f o c u s f i v e

8 5

F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

8 6 | R I C H A R D T o M

B o T T L E T H E W o R L D S o D A C o N V E N T I o N | F o C u S F i V E

8 7

B O T T L E T H E W O R L D

ボトルワールド

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EX

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12

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20

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F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

8 8 | R I C H A R D T o M

ボトルワールド

BO

TT

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HE

W

OR

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EX

PE

RI

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CE

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12

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20

11

B o T T L E T H E W o R L D S o D A C o N V E N T I o N | F o C u S F i V E

8 9

F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

9 0 | R I C H A R D T o M

B O T T L E T H E W O R L DE X P E R I E N C E I N T E R N A T I O N A L S O D A P O P

M O S C O N E C E N T E R W E S T | J U N E 1 0 - 1 2 , 2 0 1 1

B O T E L L A D E L M U N D O

B o t t l e t h e w o r l d s o d a c o n v e n t i o n | f o c u s f i v e

9 1

B O T T L E T H E W O R L DE X P E R I E N C E I N T E R N A T I O N A L S O D A P O P

M O S C O N E C E N T E R W E S T | J U N E 1 0 - 1 2 , 2 0 1 1

F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

9 2 | R I C H A R D T o M

B o t t l e t h e w o r l d s o d a c o n v e n t i o n | f o c u s f i v e

9 3

F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

9 4 | R I C H A R D T o M

B o t t l e t h e w o r l d s o d a c o n v e n t i o n | f o c u s f i v e

9 5

F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

9 6 | R I C H A R D T o M

B o T T L E T H E W o R L D S o D A C o N V E N T I o N | F o C u S F i V E

9 7

F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

9 8 | R I C H A R D T o M

B o t t l e t h e w o r l d s o d a c o n v e n t i o n | f o c u s f i v e

9 9

F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

1 0 0 | R I C H A R D T o M

Focusing on:

Nicole Flores

Print 2

Spring 2012

Bold

Bright

Motivational

Print, Branding

Print Media

14 Weeks

Instructor

Class

Term

KeywordsCategory

Deliverable

Duration

Keeping Fit

D o n ’ t g i v e i n f i t n e s s c a m p a i g n | f o c u s s i x

1 0 1

The age old saying “I need to get myself back to the gym” is one often heard that prolongs our efforts of fitness and well-being. Why does one stop? What events could happen that could lead to a spiral of not keeping up with one’s own wellness? This is where the focus of a fitness campaign creates the awareness and motivation for the general public to keep up their efforts in going to the gym. “Don’t Give In” is the fitness campaign that functions to promote wellness among society and increase confi-dence in your own image. Maintaining a consistent routine helps individuals stay mentally and physically healthy while simultane-ously achieving their fitness goal.

F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

1 0 2 | R I C H A R D T o M

D o n ’ t g i v e i n f i t n e s s c a m p a i g n | f o c u s s i x

1 0 3

F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

1 0 4 | R I C H A R D T o M

D o n ’ t g i v e i n f i t n e s s c a m p a i g n | f o c u s s i x

1 0 5

F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

1 0 6 | R I C H A R D T o M

D o N ’ T G I V E I N F I T N E S S C A M P A I G N | F o C u S S i x

1 0 7

F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

1 0 8 | R I C H A R D T o M

45 % OF AMERICANS EVENTUALLY USE EXERCISE EQUIPMENT AS CLOTHES HANGERS

25 % OF ALL ADULTS ARE NOT ACTIVE AT ALL

BECAUSE SOMETIMES, WE CAN LOSE TRACK OF OUR GOALS

The new campaign that keeps us going, planning ahead, & fighting guilty pleasures

V I S I T U S AT W W W. D O N T G I V E I N . C O M | L I K E U S O N FA C E B O O K | F O L L O W U S O N T W I T T E R | P I N O U R B O A R D O N P I N T E R E S T

D o n ’ t g i v e i n f i t n e s s c a m p a i g n | f o c u s s i x

1 0 9

19% OF HIGH SCHOOL STUDENTS ARE ACTIVE FOR 20 MIN / A DAY

NEARLY 50% OF YOUNG PEOPLE ARE NOT VIGOROUSLY-ACTIVE ON A DAILY BASIS

BECAUSE SOMETIMES, WE CAN LOSE TRACK OF OUR GOALS

The new campaign that keeps us going, planning ahead, & fighting guilty pleasures

V I S I T U S AT W W W. D O N T G I V E I N . C O M | L I K E U S O N FA C E B O O K | F O L L O W U S O N T W I T T E R | P I N O U R B O A R D O N P I N T E R E S T

F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

1 1 0 | R I C H A R D T o M

FOR MEN FOR WOMEN FOR KIDS

BECAUSE SOMETIMES, WE CAN LOSE TRACK OF OUR GOALS

The new campaign that keeps us going, planning ahead, & fighting guilty pleasures

L I K E U S O N FA C E B O O K | F O L L O W U S O N T W I T T E R | P I N O U R B O A R D O N P I N T E R E S T

D o n ’ t g i v e i n f i t n e s s c a m p a i g n | f o c u s s i x

1 1 1

FOR MEN FOR WOMEN FOR KIDS

BECAUSE SOMETIMES, WE CAN LOSE TRACK OF OUR GOALS

The new campaign that keeps us going, planning ahead, & fighting guilty pleasures

L I K E U S O N FA C E B O O K | F O L L O W U S O N T W I T T E R | P I N O U R B O A R D O N P I N T E R E S T

FITNESS TRACKER VIDEOS BLOG ABOUT

L I K E U S O N FA C E B O O K | F O L L O W U S O N T W I T T E R | P I N O U R B O A R D O N P I N T E R E S T

WEIGHT

WHAT DID YOU DO?

LAST VISIT TO THE GYM (IN DAYS)

DID YOU SLIP UP? A BURGER HERE? SKIPPED A WORKOUT?Use the fitness tracker to see how much you have to compensate next time at the gym

F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

1 1 2 | R I C H A R D T o M

D o n ’ t g i v e i n f i t n e s s c a m p a i g n | f o c u s s i x

1 1 3

F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

1 1 4 | R I C H A R D T o M

D o n ’ t g i v e i n f i t n e s s c a m p a i g n | f o c u s s i x

1 1 5

F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

1 1 6 | R I C H A R D T o M

D o n ’ t g i v e i n f i t n e s s c a m p a i g n | f o c u s s i x

1 1 7

F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

1 1 8 | R I C H A R D T o M

FOR MEN FOR WOMEN

D o n ’ t g i v e i n f i t n e s s c a m p a i g n | f o c u s s i x

1 1 9

FOR MEN FOR WOMEN

FITNESS TRACKER

WORKOUT STREAK!

YOU HAVE A ...

35 DAY

VIDEOS

BLOG

TIPS

TO MAKE UP FOR IT

DID YOU SLIP UP?

TRACK

WEIGHT

WHAT DID YOU DO?

LAST VISIT TO THE GYM (IN DAYS)

F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

1 2 0 | R I C H A R D T o M

Focusing on:

Christine George

Package Design 3

Spring 2012

Dark

Medieval

Angular

Packaging

Game Board

7 Weeks

Instructor

Class

Term

KeywordsCategory

Deliverable

Duration

Medieval Battle

I N F I N I T y B L A D E : T H E B o A R D G A M E | F o C u S S E V E n

1 2 1

The fact that standard board games are currently being replaced by video games is a sad, but true realization. yet, what would happen if the focus of a project could be to bring something that originated from the digital era and transform it into a physical and fun board game? Apple’s ioS App Store has seen huge suc-cess with the groundbreaking game “Infinity Blade.” The story of a lone warrior fighting many enemies to his ultimate rival is a story worthy of a board game. The function of the game was to translate the famous ioS title into a board game, complete with pieces and game structure; perfect for fans of the franchise.

F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

1 2 2 | R I C H A R D T o M

F O R A G E S 1 1 A N D U P

A S T R A T E G I C G A M E O F D E F E N S E , O F F E N S E , A N D A B A T T L E O F W I T S

i n f i n i t y b l a d e b o a r d g a m e | f o c u s s e v e n

1 2 3

F O R A G E S 1 1 A N D U P

A S T R A T E G I C G A M E O F D E F E N S E , O F F E N S E , A N D A B A T T L E O F W I T S

F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

1 2 4 | R I C H A R D T o M

i n f i n i t y b l a d e b o a r d g a m e | f o c u s s e v e n

1 2 5

F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

1 2 6 | R I C H A R D T o M

I N F I N I T y B L A D E B o A R D G A M E | F o C u S S E V E n

1 2 7

F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

1 2 8 | R I C H A R D T o M

I N F I N I T y B L A D E B o A R D G A M E | F o C u S S E V E n

1 2 9

F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

1 3 0 | R I C H A R D T o M

i n f i n i t y b l a d e b o a r d g a m e | f o c u s s e v e n

1 3 1

F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

1 3 2 | R I C H A R D T o M

B A S E D O F F T H E G L O B A L H I T F R O M T H E i O S A P P S T O R E , I N F I N I T Y B L A D E H A S

N O W B E E N T R A N S F O R M E D I N T O A P H Y S I C A L B O A R D G A M E T H A T Y O U C A N

E N J O Y W I T H A L L Y O U R F R I E N D S !

C H O O S E T O P L AY A S E I T H E R T H E S I R I K N I G H T S A N D I N F L I T R A T E T H E C A S T L E

T O D E F E A T Y O U R F A T H E R ’ S M U R D E R E R , T H E T R E A C H E R O U S G O D K I N G .

H O W E V E R , C H O O S E T H E G O D K I N G ’ S M I N I O N S , T H E D E AT H L E S S T O S T O P T H E

S I R I K N I G H T S A T A N Y C O S T . D E F U S E T R A P S A N D D E P L O Y T I T A N G U A R D S T O

H A L T T H E I R O N C O M I N G A T T A C K .

E X P E R I E N C E I N F I N I T Y B L A D E L I K E Y O U N E V E R H AV E B E F O R E ! U S E O F F E N S E ,

D E F E N S E , A N D W I T S T O C O M P L E T E Y O U R M I S S I O N A N D B E C O M E S U C C E S S F U L

I N T H E N E X T B L O O D L I N E . U P T O 6 - 8 P L AY E R S , E V E R Y O N E C A N G A T H E R

A R O U N D I N A G A M E O F H O S T I L E T A K E O V E R .

I N F I N I T Y

T H E B O A R D G A M EBLADE

JOURNEY INTO THE WORLD OF THE DEATHLESS

© 2011, EPIC GAMES, INC. EPIC, EPIC GAMES, INFINITY BLADE, UNREAL AND UNREAL ENGINE ARE TRADEMARKS OR REGISTERED TRADEMARKS OF EPIC GAMES,

INC. IN THE UNITED STATES OF AMERICA AND ELSEWHERE. ALL OTHER TRADEMARKS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS.

i n f i n i t y b l a d e b o a r d g a m e | f o c u s s e v e n

1 3 3

B A S E D O F F T H E G L O B A L H I T F R O M T H E i O S A P P S T O R E , I N F I N I T Y B L A D E H A S

N O W B E E N T R A N S F O R M E D I N T O A P H Y S I C A L B O A R D G A M E T H A T Y O U C A N

E N J O Y W I T H A L L Y O U R F R I E N D S !

C H O O S E T O P L AY A S E I T H E R T H E S I R I K N I G H T S A N D I N F L I T R A T E T H E C A S T L E

T O D E F E A T Y O U R F A T H E R ’ S M U R D E R E R , T H E T R E A C H E R O U S G O D K I N G .

H O W E V E R , C H O O S E T H E G O D K I N G ’ S M I N I O N S , T H E D E AT H L E S S T O S T O P T H E

S I R I K N I G H T S A T A N Y C O S T . D E F U S E T R A P S A N D D E P L O Y T I T A N G U A R D S T O

H A L T T H E I R O N C O M I N G A T T A C K .

E X P E R I E N C E I N F I N I T Y B L A D E L I K E Y O U N E V E R H AV E B E F O R E ! U S E O F F E N S E ,

D E F E N S E , A N D W I T S T O C O M P L E T E Y O U R M I S S I O N A N D B E C O M E S U C C E S S F U L

I N T H E N E X T B L O O D L I N E . U P T O 6 - 8 P L AY E R S , E V E R Y O N E C A N G A T H E R

A R O U N D I N A G A M E O F H O S T I L E T A K E O V E R .

I N F I N I T Y

T H E B O A R D G A M EBLADE

JOURNEY INTO THE WORLD OF THE DEATHLESS

© 2011, EPIC GAMES, INC. EPIC, EPIC GAMES, INFINITY BLADE, UNREAL AND UNREAL ENGINE ARE TRADEMARKS OR REGISTERED TRADEMARKS OF EPIC GAMES,

INC. IN THE UNITED STATES OF AMERICA AND ELSEWHERE. ALL OTHER TRADEMARKS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS.

F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

1 3 4 | R I C H A R D T o M

Focusing on:

Carolina de Bartolo

Typography 4

Spring 2012

Environmental

Contrasting

Clean

Typography

Book, Website

14 Weeks

Instructor

Class

Term

KeywordsCategory

Deliverable

Duration

Sustaining Fuel

1 3 5

g a s v s . f u e l c e l l b o o k | f o c u s e i g h t

1 3 5

Drivers are struggling to keep up with rising gas prices for vehicles that use fossil fuels. In a way, it can be considered sur-vival—drivers surviving to pay for gas to get them from Point A to Point B. Thanks to recent technology advances, vehicles are now being manufactured with fuel cells. “Gas Vs. Fuel Cell” is a 90-page book focusing on the differences between gas and alternative fuels that are environmentally friendly. The function of the book serves as a scientific analysis of how the prospec-tive vehicle purchaser can viably consider an alternative fuel and save the environment and trips to the fuel pump.

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1 3 6 | R I C H A R D T o M

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g a s v s . f u e l c e l l b o o k | f o c u s e i g h t

1 3 7

F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

1 3 8 | R I C H A R D T o M

1 3 9

G A S V S . F U E L C E L L B o o K | F o C u S E i G h t

1 3 9

F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

1 4 0 | R I C H A R D T o M

1 4 11 4 1

G A S V S . F U E L C E L L B o o K | F o C u S E i G h t

1 4 1

F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

1 4 2 | R I C H A R D T o M

1 4 3

g a s v s . f u e l c e l l b o o k | f o c u s e i g h t

1 4 3

F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

1 4 4 | R I C H A R D T o M

1 4 5

G A S V S . F U E L C E L L B o o K | F o C u S E i G h t

1 4 5

F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

1 4 6 | R I C H A R D T o M

Focusing on: Making Marks

1 4 7

S E L E C T E D I D E N T I T y W o R K S | F o C u S n i n E

1 4 7

Every brand is represented by a color, a typeface, an icon, or simply just an abstract piece of art. What is the focus of this mark? It simply is the representation of a brand —how we as consumers remember it. The strength of a logomark can be the success or downfall of a company, which is why this small, yet definitive mark is so important in design.

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1 4 8 | R I C H A R D T o M

1 4 91 4 9149

S E L E C T E D I D E N T I T y W o R K S | F o C u S n i n E

149

F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

1 5 0 | R I C H A R D T o M

S E L E C T E D I D E N T I T y W o R K S | F o C u S n i n E

1 5 1

F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

1 5 2 | R I C H A R D T o M

S E L E C T E D I D E N T I T y W o R K S | F o C u S n i n E

1 5 3

Focusing on: Thank You

All the support, advice, and feedback that you all have given me over the years does not go unnoticed and deserves a thank you: Mom, Dad, Edric, Tiffany Moy, Mark Kuzio, Chelsea Arrington, Leia Perkins, Amanda Smith, Adrian Posadas, Eugene Smith III, Nelson Thachuk, Sean Cole, Patrick Lim, Kellin Patler, Juan Padilla, Mary Scott, Thomas McNulty, Christine George, Nicole Flores, Darrell Hayden, and Carolina de Bartolo.

Richard tom richardtomdesign.com