focus your fundraising with stratuslive nonprofit business intelligence webinar
TRANSCRIPT
StratusLIVE is a registered Trademark of StratusLIVE, LLC. This slide deck is the property of StratusLIVE, LLC. © 2014 StratusLIVE. All rights reserved .
FOCUSYOURFUNDRAISIN
GNonprofit Business Intelligence
August 28, 2014
StratusLIVE is a registered Trademark of StratusLIVE, LLC. This slide deck is the property of StratusLIVE, LLC. © 2014 StratusLIVE. All rights reserved .
2
Introductions
StratusLIVE Nonprofit Business Intelligence SoftwareFOCUS YOUR FUNDRAISING
Jim FunariCo-Founder & CEO
StratusLIVE
Michael BullerTechnical Product Manager
StratusLIVE
Presenters
John McIlquhamPresident & PublisherThe Nonprofit Times
Host
StratusLIVE is a registered Trademark of StratusLIVE, LLC. This slide deck is the property of StratusLIVE, LLC.
© 2014 StratusLIVE. All rights reserved.
StratusLIVE Nonprofit Business Intelligence Software3
About StratusLIVE
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www.stratuslive.com/focus
StratusLIVE is a registered Trademark of StratusLIVE, LLC.
This slide deck is the property of StratusLIVE, LLC © 2014 StratusLIVE. All rights reserved.
StratusLIVE Nonprofit Business Intelligence Software4
Agenda
Why Business Intelligence (BI), and Why Now?
The Importance of BI to Fundraising
Why a Constituent Centric Architecture Matters
Demo
Q & A
FOCUS YOURFUNDRAISI
NG
StratusLIVE is a registered Trademark of StratusLIVE, LLC. This slide deck is the property of StratusLIVE, LLC. © 2014 StratusLIVE. All rights reserved .
StratusLIVE Nonprofit Business Intelligence Software5
The Importance of Business Intelligence
Where the broader market is focused
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StratusLIVE is a registered Trademark of StratusLIVE, LLC. This slide deck is the property of StratusLIVE, LLC. © 2014 StratusLIVE. All rights reserved .
StratusLIVE Nonprofit Business Intelligence Software6
The Digital Data Explosion
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IDC estimates that the world's information now doubles about every year and a half.
Source: http://www.webopedia.com/quick_ref/just-how-much-data-is-out-there.html
• More than 204 million email messages
• Over 2 million Google search queries
• 684,000 pieces of content shared on Facebook
• More than 100,000 tweets
Every minute of every day we create:
StratusLIVE is a registered Trademark of StratusLIVE, LLC. This slide deck is the property of StratusLIVE, LLC. © 2014 StratusLIVE. All rights reserved .
StratusLIVE Nonprofit Business Intelligence Software 7
Your Constituents Are Mobile
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StratusLIVE is a registered Trademark of StratusLIVE, LLC. This slide deck is the property of StratusLIVE, LLC. © 2014 StratusLIVE. All rights reserved .
Focus Your Fundraising - StratusLIVE Nonprofit Business Intelligence Software8
Improvement in BI Tools
New software with better capabilities and lower price points.
Source: Forrester Research, Inc 2012
StratusLIVE is a registered Trademark of StratusLIVE, LLC. This slide deck is the property of StratusLIVE, LLC. © 2014 StratusLIVE. All rights reserved .
StratusLIVE Nonprofit Business Intelligence Software9
Improve Your Decision Making
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http://www.bain.com/publications/articles/big_data_the_organizational_challenge.aspx
StratusLIVE is a registered Trademark of StratusLIVE, LLC.This slide deck is the property of StratusLIVE, LLC.
© 2014 StratusLIVE. All rights reserved.
The Importance of BI to Fundraising
10
StratusLIVE is a registered Trademark of StratusLIVE, LLC.
This slide deck is the property of StratusLIVE, LLC © 2014 StratusLIVE. All rights reserved.
StratusLIVE Nonprofit Business Intelligence Software11
Measure Impact & Optimize Performance
• Engagement Health• Capacity Analysis• Churn Management• Influencer Development• Cultivation and Moves Management• Campaign Performance
Business Intelligence helps you measure the impact of your initiatives to optimize fundraising performance
StratusLIVE is a registered Trademark of StratusLIVE, LLC.
This slide deck is the property of StratusLIVE, LLC © 2014 StratusLIVE. All rights reserved.
StratusLIVE Nonprofit Business Intelligence Software12
Improving Campaign Performance
Measure(Metrics)
Segmentation Strategies
Communication Channels
Campaign Category Activities
Optimize(Insights)
RevenueTotal Cost
Net IncomeROI
Personalization
Average Gift AmountResponse RatesLifetime Value
Customer Satisfaction
StratusLIVE is a registered Trademark of StratusLIVE, LLC.
This slide deck is the property of StratusLIVE, LLC © 2014 StratusLIVE. All rights reserved.
StratusLIVE Nonprofit Business Intelligence Software13
Constituent Information – RFM and Beyond
StratusLIVE is a registered Trademark of StratusLIVE, LLC.
This slide deck is the property of StratusLIVE, LLC © 2014 StratusLIVE. All rights reserved.
Focus Your Fundraising - StratusLIVE Nonprofit Business Intelligence Software
14
Why Architecture Matters
Demo: Modern Tools In Action
StratusLIVE is a registered Trademark of StratusLIVE, LLC. This slide deck is the property of StratusLIVE, LLC. © 2014 StratusLIVE. All rights reserved .
StratusLIVE Nonprofit Business Intelligence Software15
StratusLIVE Business Intelligence with Power View
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NG
Michael BullerTechnical Product Manager
StratusLIVE
Q & A
StratusLIVE is a registered Trademark of StratusLIVE, LLC. This slide deck is the property of StratusLIVE, LLC. © 2014 StratusLIVE. All rights reserved .
StratusLIVE Nonprofit Business Intelligence Software16
Jim FunariCo-Founder & CEO
StratusLIVE
Michael BullerTechnical Product Manager
StratusLIVE
Please use the Chat Box for Questions!
Next Steps
StratusLIVE is a registered Trademark of StratusLIVE, LLC. This slide deck is the property of StratusLIVE, LLC. © 2014 StratusLIVE. All rights reserved .
StratusLIVE Nonprofit Business Intelligence Software17
FOCUSYOU
RFUNDRAISING
stratuslive.com/focus
757-273-6324