focus publishing oral histories

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If you don’t tell your story who will?

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Focus is a world leader and innovator in corporate book publishing. We provide a complete corporate book publishing service, from concept development to writing, editing, graphic design, photo research, interview programs and archiving. We produce many of our titles in both traditional and e-book forms. Corporate histories, brand and re-branding stories, project celebrations, celebrating significant corporate milestones – you name it, we've created a book about it. Focus can transform your story, history and brand into content that speaks directly to your target audiences. The Focus team will work closely with you from concept development right through to the marketing and distribution of your book. We also create high quality industry and international trade books that are delivered to government and business leaders and decision-makers internationally.

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Page 1: Focus Publishing Oral Histories

If you don’t tell your storywho will?

Page 2: Focus Publishing Oral Histories
Page 3: Focus Publishing Oral Histories

Gary Pemberton, former Chairman, Qantas

‘From the Dawn of Aviation’ was a superb publication and an excellent corporate relations tool. So when it came time to celebrate the 50th anniversary of the Kangaroo route there was no question that a Focus book would meet all our requirements.

Page 4: Focus Publishing Oral Histories

Corporate histories

A powerful marketing tool

Every company has different corporate marketing needs.

Focus creates unique, relevant and targeted oral histories

and books to preserve your history and meet your company’s

strategic marketing objectives.

Drawing from a wealth of experience, the Focus team offers

a turn-key service, from concept development, interviewing,

writing, editing, design and production to funding solutions,

marketing and distribution.

With access to many high-profile specialist interviewers and

writers, Focus is able to ensure each oral history and corporate

book is distinctive, targeted and high-quality.

Focus has earned an outstanding reputation for creating, not

only corporate histories, but also industry books, international

trade books and co-funded corporate books.

Focus delivers cost, quality, performance and certainty.

Page 5: Focus Publishing Oral Histories

Tell your story in your own words and on your own terms.

A company’s story mostly resides in the memories of the

people who are in your company right now. Their recollections

are invaluable parts of your organisation’s net worth – especially

if you have long-term management or employees. The sooner

you capture their memories, the better equipped you will be

to move forward profitably.

An oral history project involves interviewing your key

management, staff and perhaps some clients to capture and

preserve the different strands of your organisation’s history.

Oral histories

This is an inexpensive exercise and it can be started tomorrow.

Recollections from your leaders, employees and customers can

provide invaluable insights into the way your organisation:

• communicates its vision for the future

• develops its workplace culture

• values and shares the benefits of its achievements

• presents itself to external and internal audiences.

Page 6: Focus Publishing Oral Histories
Page 7: Focus Publishing Oral Histories

Custom books and oral histories

blend content with commerce

They allow you to deliver several key messages at once to specific

target audiences. This enables you to use your story to:

• enhance sales presentations

• support employee engagement programs

• strengthen export contacts

• lift/shift/change market awareness

• reinforce brand campaigns

• leverage major events/anniversaries

• educate and inform key stakeholders

Page 8: Focus Publishing Oral Histories

The power of telling your story

The quality and substance of an oral history or corporate

history makes a powerful statement that delivers impact and

increased awareness to both existing and potential clients.

Working closely with you, Focus can help build a specific

marketing and distribution program around your book that

will deliver access and high exposure to your target audiences.

A well-planned custom book database is 100% related to

what you want to sell and a custom book delivers the ideal

vehicle to sell it. A custom book’s value is based on purchase

potential per thousand (PPM) not cost per thousand (CPM).

Page 9: Focus Publishing Oral Histories

We have published books for many of Australia’s Top 500 corporations, including:

Family and brand clients have included:

Page 10: Focus Publishing Oral Histories
Page 11: Focus Publishing Oral Histories

Australia’s most powerful books

are not in bookshops

The strength of a Focus corproate book is that it is created

to appeal to specific target audiences with clear and

consistent messages in a format designed to appeal.

A Focus corporate book’s greatest advantage is

providing companies with a credible and unique

way of accessing and engaging their customers

and clients on a more personalised basis.

Page 12: Focus Publishing Oral Histories

If you don’t tell your story,

who will?

Focus has a 22-year record in creating high-quality corporate books.

Focus Publishing provides a turnkey service tailored specifically

to the requirements of each project, from concept development,

interviewing and writing through to editing, design, production,

print management and distribution. Our service includes:

• Planning

• Content development

• Format selection

• Design and artwork

• Production and print management

• Distribution and marketing

• Web-based applications

• Project management

Page 13: Focus Publishing Oral Histories

The development of the Myer corporate book was a significant milestone in restating the history of the company.

Bernie Brookes, CEO, Myer

Page 14: Focus Publishing Oral Histories

The books were a fantastic way to give various interest groups a better understanding of the company.

J McKrill, former Co. Secretary, Coal & Allied

Page 15: Focus Publishing Oral Histories
Page 16: Focus Publishing Oral Histories

Level 12, 99 Walker Street, North Sydney NSW 2060

Phone: 02 8923 8000 | Email: [email protected]

www.focus.com.au

Australia’s leading corporate book publisher and oral history experts

Every company has a unique story and different corporate communication needs. Focus creates unique, relevant and targeted oral histories and books to preserve your history and meet your company’s strategic marketing objectives.

Jaqui Lane, Publisher