focus group findings

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Post on 24-May-2015

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  • 1. Focus group findings

2. For my focus group I asked 20 individuals between the ages of 13-16 as this is the audience I am aiming my magazine therefore the findings from third focus group would help me greatly for when I design my magazine. I sketched 2 possible designs for my logo and asked the individuals which design would look good on a pop magazine. I plotted the findings in form of a tally chart. 3. Idea 1: 4. Idea 2: 5. Tally chart: The majority of the focus group had chosen idea 2, therefore I had come up with a conclusion that I will use idea 2 as my final design for my own magazine. When I asked them why they chose this idea instead of the idea 1 they said idea 2 was much more different and it looked funky which suits my sub-genre for my magazine as my magazine is aimed at a young female audience and the funkier and more appealing the logo looks the more likely they are to buy the magazine. 6. Tally chart: The majority of the focus group had chosen idea 2, therefore I had come up with a conclusion that I will use idea 2 as my final design for my own magazine. When I asked them why they chose this idea instead of the idea 1 they said idea 2 was much more different and it looked funky which suits my sub-genre for my magazine as my magazine is aimed at a young female audience and the funkier and more appealing the logo looks the more likely they are to buy the magazine.