Company information► Focus features formally known as USA Films, Universal Focus, Good Machine,

Gramercy Pictures and October Films ► Focus features was founded in 2002 by merging USA films, Universal Focus and Good

Machine. USA films was created by Barry Diller in 1999 by combing October Films, Rogue and Gramercy Pictures

► It is a Subsidiary of Universal Pictures► This worldwide studio makes original and daring films that challenge the mainstream to

embrace and enjoy voices and visions from around the world that deliver global commercial success.

http://focusfeatures.com/mediaroom/video?folder=a_history_of_focus_features_through_10_films

Types of films the company produces

► Focus feature is best known for Pride and Prejudice, The pianist and coraline and commonly produce drama and romance films.

► They rarely take risks, however they switched genres when making coraline as it is an animated film and contrasts to the rest of the films they make.

► Their films are often targeted at an adult audience.

Focus Feature Profile

► One of their most well known and successful films are Pride and Prejudice.

► Budget: $28 million

► Box Office: $121,147,947

► Famous actors: Keira Knightley and Matthew Macfaden

► Trailer… http://www.imdb.com/title/tt0414387/

Marketing Materials And Strategies

Focus Features use twitter as a marketing strategy as Twitter gets an instant message out to the public and is becoming a very important tool for communication as twitter receives 8 million visitors per month and 3 million messages posted each day. Focus Features choose to use this marketing tool as It delivers up to date messages to the general public. For example when one of their movies will be released, Focus features use twitter to

publicise to the public about the films.https://twitter.com/FocusFeatures

Marketing Materials And Strategies

► One of the new films made my Focus features is called Anna Karenina which was released on the 7th September 2012

► Focus features marketed this film by putting Keira Knightly on the cover of Vouge magazine this month is a marketing strategy as younger

women will be attracted to this and the article based on Keira Knightly will encourage readers to watch the film as this magazine targets a particular audience the target audience for the film will be targeted

towards a similar Target audience.► http://focusfeatures.com/latestnews

Film Festivals

►Film Festivals are a important marketing strategies for film production companies as many other films are shown and marketed

during a film festival and it is the production company's responsibility to market the film

well enough to stand out. ►http://focusfeatures.com/video/laff_red_carp

et_tkaar

Academic Quotes for 2011Budget Box Office