Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Focus (Warner Bros.)

Online Marketing/Print Advertising/Retail/PartnershipSocial Media DMA: Los Angeles

Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our marketing efforts for FOCUS. Our outreach included the following:

1.  Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop 2.  Dedicated Emailing – To CC members in LA Social Media Outreach –

Content posts on FB (10.6K+ likes)/Twitter (30K+) 4.  Newsletter Ads/Calendar Listing/Trailer Post – Promoting film release 5.  Sweepstakes – Pages hosted on campuscircle.com 6.  Retail Partnership – With District La Brea (Aether, Bonobos) – Set up a

shopping spree and dinner for two at this hip retail district of Los Angeles. The campaign has 1,739 clicks (includes 891 bitly clicks), 14,941 content related page views and 87 social media interactions to date.

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 100K+ to date. Clicks – 120 to date

Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.

Print Advertising

Dedicated Email #1 Delivered – 21K+ Opened – 2,320

Total Clicks - 437

Dedicated Email #2 Delivered – 76K+ Opened – 2,256

Total Clicks - 386

Campus Circle

Newsletter #1 Emails – 21,687

Opens – 2,100 Est. Weekly Newsletter

Campaign Clicks– 25 Est.

Calendar Listing

Page Views – 56 Website Traffic 733,000/month

Unique Visitors – 466,000/month

Film Trailer

Page Views – 213

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Social Media #1

Social Media #2

Social Media #3

Screening Page - LA Page Views– 2,241

SM Interactions - 29 Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Screening Page - OC Page Views– 4,155

SM Interactions - 37 Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Screeing Passes – LA/OC

admit ONE (1)

SCREENING PASS

AETHER / BONOBOS /

DISTRICT LA BREA

Date and Time:February 24, 20157:30 PM

Location:AMC Orange 3020 City Blvd. W.Orange, CA 92868888-262-4386

Rated:Not Yet Rated

FocusWill Smith stars as Nicky, a seasoned master of misdirection who becomesromantically involved with novice con artist Jess (Margot Robbie). As he'steaching her the tricks of the trade, she gets too close for comfort and he abruptlybreaks it off. Three years later, the former flame - now an accomplished femmefatale - shows up in Buenos Aires in the middle of the high stakes racecar circuit. Inthe midst of Nicky's latest, very dangerous scheme, she throws his plans for aloop... and the consummate con man off his game.

CAST: Will Smith, Margot Robbie, Rodrigo Santoro, Gerald McRaney

Bring this pass with you to the event. IDs

will be checked at the door. Pass must be

used by passholder.

ONE (1)

ONE (1)

Disclaimer:ARRIVE EARLY! SEATING IS FIRST COME, FIRST SERVED, except for members of the reviewing press. Theatre is overbooked to assure a full house. Theatre is not responsible foroverbooking. This pass does not guarantee seating and must be surrendered upon demand. No one will be admitted without a screening ticket and no one will gain admittance afterscreening begins except reviewing press. This pass is the property of Warner Bros. Pictures who reserves the right to refuse, revoke, or limit admission at the discretion of an authorizedstudio/theatre representative at any time. Duplicate passes will not be accepted. Screening passes are non transferable. This ticket is NOT for resale. Reselling of tickets is strictlyprohibited and punishable by law. All those found in violation will be prosecuted to the fullest extent of the law. Warner Bros. owns or controls rights in and to the screening program andthe contents thereof and Warner Bros. expressly reserves all such rights. MPAA - No Recording. This screening will be monitored for unauthorized recording. By attending, you agree notto record the film (video or audio) and you consent to physical search of your belongings and person for any recording device. If you attempt to use a recording device* to record the film,you consent to your Immediate removal from the theater and forfeiture of the device. Nothing contained in this notice shall limit the available remedies Warner Bros. may have against you.Unauthorized recording will be reported to law enforcement and may subject you to criminal and civil liability (including damages up to $150,000). *This includes, by way of example only,smart phones and mobile phones with photo or video capture capabilities.

admit ONE (1)

SCREENING PASS

AETHER / BONOBOS

DISTRICT LA BREA

Date and Time:February 24, 20157:30 PM

Location:AMC Century City 1510250 Santa Monica Blvd.,2000Los Angeles, CA 90067888-262-4386

Rated:Not Yet Rated

FocusWill Smith stars as Nicky, a seasoned master of misdirection who becomesromantically involved with novice con artist Jess (Margot Robbie). As he'steaching her the tricks of the trade, she gets too close for comfort and he abruptlybreaks it off. Three years later, the former flame - now an accomplished femmefatale - shows up in Buenos Aires in the middle of the high stakes racecar circuit. Inthe midst of Nicky's latest, very dangerous scheme, she throws his plans for aloop... and the consummate con man off his game.

CAST: Will Smith, Margot Robbie, Rodrigo Santoro, Gerald McRaney

Bring this pass with you to the event. IDs

will be checked at the door. Pass must be

used by passholder.

ONE (1)

ONE (1)

Disclaimer:ARRIVE EARLY! SEATING IS FIRST COME, FIRST SERVED, except for members of the reviewing press. Theatre is overbooked to assure a full house. Theatre is not responsible foroverbooking. This pass does not guarantee seating and must be surrendered upon demand. No one will be admitted without a screening ticket and no one will gain admittance afterscreening begins except reviewing press. This pass is the property of Warner Bros. Pictures who reserves the right to refuse, revoke, or limit admission at the discretion of an authorizedstudio/theatre representative at any time. Duplicate passes will not be accepted. Screening passes are non transferable. This ticket is NOT for resale. Reselling of tickets is strictlyprohibited and punishable by law. All those found in violation will be prosecuted to the fullest extent of the law. Warner Bros. owns or controls rights in and to the screening program andthe contents thereof and Warner Bros. expressly reserves all such rights. MPAA - No Recording. This screening will be monitored for unauthorized recording. By attending, you agree notto record the film (video or audio) and you consent to physical search of your belongings and person for any recording device. If you attempt to use a recording device* to record the film,you consent to your Immediate removal from the theater and forfeiture of the device. Nothing contained in this notice shall limit the available remedies Warner Bros. may have against you.Unauthorized recording will be reported to law enforcement and may subject you to criminal and civil liability (including damages up to $150,000). *This includes, by way of example only,smart phones and mobile phones with photo or video capture capabilities.

Sweepstakes Page

Page Views– 1,600 Entries – 718 to date SM Interactions - 21

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Sweeps Demo - Age

Sweeps Demo - Gender

Sweeps Demo - Ethnicity

Sweeps Demos - Status