fmx 2017 exhibit, sponsorship, and advertising opportunities...event mobile app 10 charging lounge...
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Exhibit, Sponsorship, and Advertising Opportunities
Henry B. Gonzalez Convention Center
Table of contents
Booth Exhibit Opportunities Exhibit Booth 4Business Suite 4
Premier Sponsorships Everybody WALK Challenge 55K Fun Run 5
Traffic Generators and Branding Opportunities Main Lobby Banners/Glass Panels 6Escalator Decals 6Column Wraps 6AAFP Challenge 7Expo Hall Footprints 7Lanyards 8Coffee Sleeves 8Coffee Breaks 8Registration Bag 9Aisle Signs 9Water Bottle Station 9
Access Opportunities Event Mobile App 10Charging Lounge 10
Presentation, Theater & Reception Opportunities Welcoming Reception 11Expo Theaters 11Learning Lab Presentation 12Networking Reception Promotion 12Satellite CME Symposium 13
Advertising Opportunities FMX Preview 14FMX eNewsletters 14FMX Daily Experience Live 14FMX Daily Experience 16FMX Expo Guide 17FMX Schedule 18FMX Distribution Racks 19FMX Hotel Key Cards 19Doctor’s Bag 20
Be the solutions provider for America’s family physicians.
What is FMX?AAFP Family Medicine Experience (FMX) is the transformative live events where 4,000-plus family physicians experience education, community, and solutions. Formerly AAFP Assembly, FMX is the AAFP’s annual meeting.
What is the AAFP?The AAFP has been the professional medical society for 124,900 family physician, resident, and medical student members for 70 years. Family physicians play a critical role in improving the health of patients, families, and communities across the United States, with one in five office visits being to a family physician.
Why Exhibit?You complete the experience for family physicians seeking solutions, practical applications, and industry knowledge. You provide the immediate, hands-on experience they don’t have the time or opportunity to gain any other way. You help them do what they do best—take care of their patients.
Establish new relationships and strengthen existing relationships by exhibiting at FMX.
find value in exhibiting at FMX
87%
reported meeting their marketing
objectives
86%
say that the AAFP stands for something
important to them
82%
say that the AAFP has a positive reputation
in their industry
85%
Julia Ozark, CEM | AAFP | 913.906.6297 | [email protected]
For more information or customized solutions contact:
1
Reach Decision Makers
would recommend FMX
to their colleagues.
97%
91% of attendees visit the Expo Hall.
What attendees want:Exhibiting is one of the highest-rated methods for influencing purchase decisions. Studies consistently prove the benefits.
1) Real-time interaction: Attendees come to connect with exhibitors in person, giving you a real opportunity to influence their buying.
2) Showcase products: Attendees come to be educated. Show them the key features and benefits of your products.
3) Influence trends: Attendees want to meet with exhibitors who listen to their needs and translate that feedback into future offerings.
(Center for Exhibition Industry Research, 2015 Exhibition Floor Interaction: What Attendees Want.)
Who is the AAFP Family Physician? AAFP Member Profile
68% Employed16% Partial Owner12% Sole Owner3% Not in Clinical
68% Employed
16% Partial Owner
12% Sole Owner
3% Not in Clinical
80% EHR
45% Designated PCMH
10% Federally Qualified Community Health Center
2% Direct Primary Care Setting
What does their practice look like?
Average number of employees 22
Average patient panel 2,152
Average number of physicians 5
Julia Ozark, CEM | AAFP | 913.906.6297 | [email protected]
For more information or customized solutions contact:
2
Who attended FMX in 2016
Physicians: 3,788
Health Care Professionals: 170
Exhibiting Personnel: 1,562
Total attendance: 7,923• Instrum
ents 70%• Pharm
aceuticals 59%• M
edical equipment and devices 62%
• Diagnostic/testing equipm
ent 60%
See innovative products & services
Interact with new products
93%
89%
What most influenced attendees to visit the Expo Hall?
Average hours that attendees spend in the Expo Hall
3.83
Top products and services that attendees want to learn more about:
Diagnostic/testing
equipment
56%
Instruments
66%
Practice management
48%
Medical equipment and
devices
52%
Imaging/laboratory equipment
55%
Pharmaceuticals
59%
Telehealth
46%
Consumer electronics/
software
50%
• Instruments 70%
• Pharmaceuticals 59%
• Medical equipm
ent and devices 62%• D
iagnostic/testing equipment 60%
Ability to talk to experts
78%Have questions answered on the spot
89%
TOP 10 SERVICES PROVIDED
82% Chronic care management
80% Adolescent medicine
77% Geriatric medicine
73% Care of infants and children
56% Urgent care
39% Sports medicine
37% Inpatient care
32% Emergency care
31% Hospice/palliative care
31% Newborn/nursery care
Julia Ozark, CEM | AAFP | 913.906.6297 | [email protected]
For more information or customized solutions contact:
3
Complete your online exhibit agreement for booth space at www.aafp.org/fmx/exhibitors
BOOTH EXHIBIT OPPORTUNITIES
2017 Exhibit Space Rates10’ x 10’ Booth $3,100 Add $200 per corner booth
10’ x 10’ Nonprofit Booth $2,000 Located in the Public Health & Resource Pavilion
10’ x 10’ Premium Booth Location $3,200 Booth locations designated on the floor plan
Island Premium $ based on booth size
The priority point deadline is January 3. All contracts received by January 3 can use priority points for booth selection. Booth assignments will begin January 4. All contracts received after January 3 will be assigned on a first-come, first-served basis.
Exhibit Dates and Hours (14.5 total hours)Wednesday, September 13 4:30–6:30 p.m. Thursday, September 14 9:30 a.m.–4:00 p.m.Friday, September 15 9:30 a.m.–3:30 p.m.
Dedicated Expo Hall Hours (9.5 hours)Wednesday, September 13 4:30–6:30 p.m. Thursday, September 14 9:45–11:00 a.m.; 12:00–1:30 p.m.; 2:30–3:30 p.m.Friday, September 15 9:45–11:00 a.m.; 12:00–1:30 p.m.; 2:30–3:15 p.m.
Installation of Exhibits• Monday, September 11
1:00–5:00 p.m.• Tuesday, September 12
8:00 a.m.–5:00 p.m.• Wednesday, September 13
8:00 a.m.–3:30 p.m.
Dismantling of Exhibits• Friday, September 15
4:00–7:00 p.m.• Saturday, September 16
8:00 a.m.–5:00 p.m.
Business Suites* $4,820 for a 10’ x 10’, $7,260 for a 10’ x 20’, $10,320 for a 20’ x 20’
Business Suites provide a place for you to meet with staff or clients, transact business away from your booth without having to leave the Expo Hall, or survey attendees on emerging trends and research and development initiatives. Business Suites include carpet and fully enclosed meeting space. Company name, business suite number, and logo (if provided) will be printed on the entrance door.
* Food and Beverage not included in the rental fee. Catering available through RK Culinary Group.
* Furniture and electrical not included in the rental fee and available to order through Freeman.
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Julia Ozark, CEM | AAFP | 913.906.6297 | [email protected]
For more information or customized solutions contact:
4
Increase your visibility and drive attendees to your booth.
PREMIER SPONSORSHIP OPPORTUNITIES
Premier sponsorships* are designed to include a comprehensive marketing approach. These opportunities incorporate custom branding, generate booth traffic,
and establish enduring brand exposure – even after FMX – for maximum ROI.*You must have a booth space in the Expo Hall in order to purchase
sponsorship or advertising opportunities at FMX.
Everybody WALK! Challenge$25,000(exclusive sponsorship)Promote walking as a healthy habit and partner with the AAFP to create a walking challenge at the conference to see who takes the most steps. Sponsor will be displayed prominently on the main lobby staircase with floor clings promoting this wellness initiative. Attendees will stop by your booth to enter their steps on a leader board.*Exhibit space of 10’ x 20’ is required.DeadlinesSpace reservation due: June 30Materials due: July 14Size: 59.875” W x 6.75” H x 43 steps
5K Fun Run – SOLD$40,000(exclusive sponsorship)An FMX favorite since 1982! The 5K Fun Run has approximately 500 registrants who truly look forward to this event year round. The branding and custom designs of this sponsorship include:• Custom registration website• Branded confirmation emails to each registrant• Sponsor logo on run t-shirt and distribution from sponsor’s booth for traffic
generation• Branded race bibs, banners, and run content• Personal welcome message at the start of the race
Julia Ozark, CEM | AAFP | 913.906.6297 | [email protected]
For more information or customized solutions contact:
image from 2016 FMX
5
Expand your marketing reach throughout the convention center.
TRAFFIC GENERATORS AND BRANDING OPPORTUNITIES
Main Lobby Banners or Glass Panels$10,000–$30,000(multiple locations available)Capture immediate attention by sponsoring one or more of the main lobby banner or glass panel locations. Make a statement with one of these huge visual packages.DeadlinesSpace reservation due: June 30Materials due: July 14Size: Varied (based on location and dimensions)
Escalator Decals$25,000 per sideGet high visibility in high-traffic areas. Attendees will see your custom graphic displayed on one side of the glass railing of the escalator.DeadlinesSpace reservation due: June 30Materials due: July 14Size: 26” W x 44.5’ L
Column Wraps $10,000–$20,000(multiple locations available)Get high-visibility impact for your messaging. Surround attendees with your message as they move through the convention center. Several opportunities are available throughout the main lobby area and Expo Hall.DeadlinesSpace reservation due: June 30 Materials due: July 14Size: Varied (based on location and dimensions)
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Julia Ozark, CEM | AAFP | 913.906.6297 | [email protected]
For more information or customized solutions contact:
6
TRAFFIC GENERATORS AND BRANDING OPPORTUNITIES co
ntinued
AAFP Challenge(16 available)$1,500 Bronze Level $2,500 Silver Level $3,500 Gold LevelAttract nearly 1,000 attendees directly to your booth in a fun and creative way. Attendees will make their way through the Expo Hall retrieving stamps and initiating conversation at each stop. Challenge pieces are entered for prize drawings provided by the AAFP.DeadlinesSpace reservation due: June 1Materials due: June 15
Expo Hall Footprints$10,000(2 available)Such a contagious and fun way for attendees to find your booth! Custom footprint floor clings will lead attendees to your booth from the main entrance of the Expo Hall.DeadlinesSpace reservation due: June 30Materials due: July 14Size: 5” x 12” each (Qty. TBD based on booth location)
Julia Ozark, CEM | AAFP | 913.906.6297 | [email protected]
For more information or customized solutions contact:
7
TRAFFIC GENERATORS AND BRANDING OPPORTUNITIES co
ntinued
Lanyards – SOLD$20,000(exclusive opportunity)Each registered attendee will be given a complimentary lanyard with their registration material. Sponsor has the opportunity to customize the lanyard fabric.DeadlinesSpace reservation due: April 1Materials due: April 14
Coffee Sleeves*$15,000(exclusive opportunity)Hot and in demand! Coffee sleeves are a sure way to catch the eye of every attendee. Customizable artwork is displayed on these beverage jackets and used throughout the entire convention center and Expo Hall at every coffee break.* Pharmaceutical and medical device exhibitors may not participate based on the Sunshine Act law.
DeadlinesSpace reservation due: June 30Materials due: July 14
Coffee Breaks* $20,000 per day in The Hub$10,000 per day in Expo HallThe AAFP provides 2,025 gallons of coffee for attendees throughout the five-day conference. Locations include the Expo Hall and The Hub. Capitalize on this popular destination by sponsoring the coffee breaks at FMX. Sponsorship includes a custom table wrap with your logo, tagline, and booth number plus custom napkins.* Pharmaceutical and medical device exhibitors may not participate based on the Sunshine Act law. *Sponsor must not be a direct competitor of coffee sleeve sponsor.
DeadlinesSpace reservation due: June 30Materials due: July 14
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Julia Ozark, CEM | AAFP | 913.906.6297 | [email protected]
For more information or customized solutions contact:
8
TRAFFIC GENERATORS AND BRANDING OPPORTUNITIES co
ntinued
Registration Bags – SOLD$40,000(exclusive opportunity)An attendee favorite and take-home item. Registration bags are given to each attendee with custom design opportunities for the sponsor.DeadlinesSpace reservation due: March 1Materials due: March 17
Water Bottle Station* – SOLD$10,000(exclusive opportunity)Sponsorship includes your four-color company and/or product logo on graphic panels of the structure placed in the main lobby area leading into the Expo Hall.*Sponsor provides 4,500 water bottles for distribution.DeadlinesSpace reservation due: June 30Materials due: July 14
Aisle Signs* $1,500 each(multiple locations available)Create awareness and visibility by displaying your company logo, tagline, and booth number on an aisle sign along the main aisle of the Expo Hall.*Sponsor may not choose an aisle sign within 30’ of a direct competitor.DeadlinesSpace reservation due: June 30Materials due: July 14Size: 2’ x 4’
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Julia Ozark, CEM | AAFP | 913.906.6297 | [email protected]
For more information or customized solutions contact:
9
Connect to attendees through multiple touch points.
access OPPORTUNITIES
Charging Lounge$30,000(exclusive sponsorship)Brand this highly sought after destination for conference attendees to relax and recharge throughout their day. Lounge includes charging stations, multiple sofas, and chairs for a comfortable atmosphere. Supporter will receive customizable design and branding opportunities in the lounge.DeadlinesSpace reservation due: June 30Materials due: July 14
Event Mobile App – SOLD$60,000(exclusive sponsorship)Put your logo in the hands of almost every attendee by sponsoring the FMX mobile app. As the exclusive supporter, your company’s logo will be displayed upon activation of the app along with three rotating banner ads on the app’s home screen. When tapped, the user is taken to a full-screen landing page displaying your choice of content and the ability to redirect to your company web page.DeadlineMaterials due: April 14
Enhanced listings in the Mobile App$450(40 available)• Company highlighted in the
mobile app exhibitor listing• Logo displayed on the
Expo Hall map• Five PDFs can be uploaded to
the exhibitor’s mobile app listing
Julia Ozark, CEM | AAFP | 913.906.6297 | [email protected]
For more information or customized solutions contact:
10
Showcase your brand during face-to-face interactions with attendees.
PRESENTATION, THEATER, & RECEPTION OPPORTUNITIES
Welcoming Reception*$50,000(2 available)• A 60-minute reception-style presentation in the Expo Hall
on Wednesday, September 13 from 5:00–6:00 p.m.• FMX pre-registration attendee mailing list• Wine, beer, and appetizers for 200 provided by the AAFP• Decoration and A/V provided by the AAFP• Bartenders and catering staff provided by the AAFP• Two lead retrieval devices
*Exhibit Space of 20 X 20 required
Lunch | 12:15–1:00 p.m.(4 available Thursday and 4 available Friday)$42,000• One 45-minute theater set for 150
capacity classroom style• FMX pre-registration attendee
mailing list• Two lead retrieval devices and AAFP
volunteers to scan badges• A/V and decoration provided by
the AAFP• Attendee lunch provided by
the AAFP* Exhibit space of 20 X 20 required
DeadlinesSpace reservation due: June 30Materials due: July 14
Lunch | 12:30–1:15 p.m.(4 available Thursday and 4 available Friday)$35,000• One 45-minute theater set for 100
capacity classroom style• FMX pre-registration attendee
mailing list• Two lead retrieval devices and
AAFP volunteers to scan badges• A/V and decoration provided by
the AAFP• Attendee lunch provided by
the AAFP
*Exhibit space of 10 X 20 Required
DeadlinesSpace reservation due: June 30Materials due: July 14
DeadlinesSpace reservation due: June 30Materials due: July 14
Julia Ozark, CEM | AAFP | 913.906.6297 | [email protected]
For more information or customized solutions contact:
Expo Theater Sponsor*
11
PRESENTATION, THEATER, & RECEPTION OPPORTUNITIES co
ntinued
Learning Lab Presentation$5,000• One 30-minute presentation session conducted on
the show floor designed to give attendees the latest information on some of the hottest topics in our industry.
• FMX pre-registration attendee mailing list• Decoration and A/V provided by the AAFPDeadlinesSpace reservation due: June 30Materials due: July 14
Networking Reception Promotion$5,000The AAFP will help promote and advertise your company’s networking reception. Product demonstrations or presentations may not be part of the event. Receptions can be held on the evenings of Tuesday, September 12 and Wednesday, September 13. Sponsor is responsible for all logistics, expenses, and implementation of the event.The AAFP will promote your event in:• Daily Experience Newspaper in the Schedule section• FMX Mobile App• On-site SignageDeadlinesSpace reservation due: June 30Materials due: July 14
Julia Ozark, CEM | AAFP | 913.906.6297 | [email protected]
For more information or customized solutions contact:
12
SATELLITE CME SYMPOSIUM
Satellite CME Symposium$44,000Reach family physicians with your educational content during a Satellite CME Symposium. Satellite events are held in hotels surrounding the Henry B. Gonzalez Convention Center during times that do not compete with AAFP CME sessions. The AAFP will assist CME providers/activity organizers with promoting the event in FMX marketing, including:
Event listing in:• FMX Website• FMX Mobile App• FMX Daily Experience Newspaper• Satellite Event Locator Map
(if completed event resume is received by June 30)
• Convention Center Signage
Additional Advertising Opportunities• Custom Ad in Satellite Event Locator Map
(This map is sent to all attendees with their tickets and badges before the FMX event)
* Full-page Ad $5,500* Half-page Ad $3,500
On-site Signage Opportunity• Personalized Convention Center Signage $6,000
DeadlinesSpace reservation due: June 14Materials due: June 30
Increase your brand awareness off site.
Julia Ozark, CEM | AAFP | 913.906.6297 | [email protected]
For more information or customized solutions contact:
13
ADVERTISING OPPORTUNITIES
FMX PreviewThe FMX Preview delivers the most important information attendees need while planning for their upcoming AAFP Family Medicine Experience (FMX).
Content• Registration information• Session schedule by topic• Pre-FMX courses• Expo Hall information
Choose from a variety of advertising options to reach attendees.
Brennah Tate | tristar publishing | 913.491.4200 | [email protected]
Contact your Event Media Strategist for more information:
• Exhibitor listings• What’s new at FMX• Expo Theater details• City information
eNewslettersReceive distinct visibility with prominent digital ad promotion. eNewsletters deliver timely and relevant meeting information, including links to registration, videos, CME schedules, and more.
Content• CME schedules• FMX information• Links to registration• Videos• City information
AAFP member email addresses are not available for purchase. No other opportunity offers exclusive exposure like the eNewsletters!
Important Fact
Daily Experience LiveDigital marketing packaged with online news
www.fmxdailyexperience.org is the site for FMX Digital News.
Reinforce your brand, promote events, and drive booth and site traffic with prominently displayed digital and advertising packages.
14
ADVERTISING OPPORTUNITIES
Brennah Tate | tristar publishing | 913.491.4200 | [email protected]
Contact your Event Media Strategist for more information:
Daily Experience, Expo Guide, and FMX Schedule
Attendees’ most valuable FMX resource
Attendees enjoy a three-in-one publication covering FMX. This convenient and comprehensive publication provides readers with live meeting coverage and daily programming schedules, as well as engaging Expo and program information.
DeadlinesAugust 4 Ad Space/PaymentAugust 11 Ad Materials Due
Discounts available with participation in all three sections. Call your Event Media Strategist to discuss your custom advertising package.
FMX MOBILE APP
AAFP FMX16
Scan the QR code or point
your browser to www.aafp.
org/fmxapp. On-site help
is available at the Mobile
Assistance Centers.
Sponsored by Nature Made.
www.fmxdailyexperience.org
INSIDE THE EXPO GUIDE
Expo Hall at a Glance. . . Cover
Exhibit Listing
by Product Category . . . . . . 3-7
New Exhibitors. . . . . . . . . . . . . .7
Expo Hall Map . . . . . . . . . . . . . .8
Exhibitor Listing . . . . . . . . .9-21
Office of the Future . . . . . 12-13
Exhibitors by
Booth Number. . . . . . . . . . . . .22
Expo Theaters . . . . . . . . . . . . .23
EXPO HALL HOURS WEDNESDAY 4 :30-6 :30 P.M. | THURSDAY 10 A .M.- 4 P.M. | FRIDAY 10 A .M.-3 P.M.
THE LEADER IN CLINICAL
hydration in Australia now looks to build on
that success in the United States and Canada.
First-time FMX exhibitor Hydralyte, booth
332, provides scientifically formulated rehydra-
tion solutions in different formats, including
a ready-made solution, dissolving effervescent
tablets and powder packs. All products come in
a variety of flavors.
Visitors to the booth can receive a product
sample and a copy of the Health Professional
Training Guide on Dehydration and Oral Re-
hydration Solutions, co-endorsed by the AAFP.
The booth also will highlight efforts for both
professional outreach and patient education
and showcase resources that are part of Hydra-
lyte’s work as a Sustaining AAFP Foundation
Corporate Partner.
Through the AAFP-Sponsored Resource
Center, people can access online five articles to
help build their awareness of dehydration.
“(One article) discusses the links between
travel and dehydration, including dehydration
associated with travelers’ diarrhea,” said Fiona
Lucas, Vice President of HPC Communications
and Training for Hydralyte. “The piece also covers
the evidence-based treatment for dehydration
through the use of an oral rehydration solution.”
Family physicians play a critical role in
treating dehydration, said Fiona Lucas, Vice
President of HPC Communications and Train-
ing for Hydralyte. More than 179 million cases
of clinical dehydration are reported yearly, with
most caused by vomiting or diarrhea.
“FMX will enable Hydralyte to get in front
of family physicians to help build awareness
of our clinical product and drive effective
treatment of dehydration for the whole family,”
Lucas said. “It represents an excellent oppor-
tunity to engage with family
physicians, together helping
to deliver better
health outcomes
to patients.”
After a little more than a decade in Australia,
Hydralyte’s success helped the clinical rehydra-
tion category to grow more than 340 percent,
Lucas said, with Hydralyte taking 85 percent
market share. Hydralyte has expanded clinical
hydration solutions from primarily pediatric
health to ones for the whole family, directly
engaging with primary health care providers
and hospitals and developing partnerships with
professional associations and advocacy groups.
“Our goal is to ensure these health care
professionals understand our solution and
have the tools they need to support their
patients,” she said.
Those looking for more infor-
mation can go to www.hydralyte.
com or email Lucas at
Fiona.lucas@
hydralyte.com.
CLINICAL HYDRATION LEADER
EXPANDS INTO NORTH AMERICANEW EXHIBITOR PROFILE | HYDRALYTE
OFFICE OF THE FUTURE
Booth 112
This live showcase of practice innovation provides
the tools, expertise and motivation to apply
them in your own practice. See how redesigning
physical space and processes improves patient care
and staff satisfaction. This exhibit was created by
Connecticut Institute for Primary Care Innova-
tion (CIPCI) in partnership with the AAFP.
AAFP EXHIBIT AND MARKETPLACE
Booth 549
Learn about the AAFP’s initiatives, visit with
AAFP leadership, network, purchase AAFP CME,
and see what new products and services the AAFP
has to offer members and non-members.
PAVILIONS
Public Health Resource Pavilion: Tools and
resources for your patients struggling with diffi-
cult issues such as alcohol and drug abuse, eating
disorders, as well as specific diagnosis such as
diabetes, celiac disease, Alzheimer’s, and more.
Career Pavilion: More than 50 employers will
be on site. Hear about new employment oppor-
tunities, ask questions about your CV, scan new
physician openings, or post openings available
in your practice. Visit AAFP CareerLink at
booth 261.
Technology Pavilion: Discover products and
solutions from practice management software,
consumer electronics, patient data platforms,
electronic health records, and more.
New Exhibitor Pavilion: Don’t miss the
chance to visit with new exhibiting companies
and see what products and services they offer
to assist you in your practice or discussion with
your patients. (Find a list of new exhibitors on
page 7 of this section).
Nutrition and Beverage Pavilion: Nutrition
and Beverage companies will discuss how their
products help educate patients about proper
nutrition and a healthy lifestyle.
AAFP FOUNDATION
Booths 863, 549 AAFP Exhibit and Marketplace
Learn about the humanitarian, educational and
scientific initiatives that improve the health of
the people and opportunities on how you can
get involved. Enter the AAFP Foundation Ben-
efit Sweepstakes and purchase your 2016 FMX
commemorative lapel pin from booth 549.
INSIDE THE EXPO HALL
NEW!
GRAND OPENING
CELEBRATES NEW
EXPO HALL HOURS
The kick-off event will showcase Expo
Theaters and other activities. Two hours of
dedicated time will provide face-to-face
opportunity with the most advanced medical
vendors and advocacy organizations.
EXPO HALL AT A GLANCE
COFFEE BREAKS
10-11 a.m. Coffee and tea
12-1 p.m. Coffee and tea
2-3 p.m. Coffee and lemonade
CONCESSIONS
10:30 a.m.-2 p.m. in The Hub
EXPO THEATERS
Sessions take place Wednesday from
5-5:45 p.m. See Page 23 of this section for
a complete list of sessions.
THURSDAY’S LEARNING LABS
Held in booth 1232 on the Expo Hall floor.
10-10:30 a.m.
Treating Uterine Fibroids – How
Physician Collaboration Can Help You
Care for and Retain Your Patients
Sponsor: Merit Medical Systems, Inc.
11-11:30 a.m.
Treating Uterine Fibroids – How
Physician Collaboration Can Help You
Care for and Retain Your Patients
Sponsor: Merit Medical Systems, Inc.
2-2:30 p.m.
Advances in Precision Medicine:
Incorporating Hereditary Cancer Testing
in Family Practice
Sponsor: Myriad Genetics
TUESDAY/WEDNESDAY
AAFP CHALLENGE
Entry instructions are in your registration
bag. Win gift cards up to $1,000. The prize
tumbler is in booth 170.
www.fmxdailyexperience.org
INSIDE THIS SECTIONMeeting information . . . . . . . .3CME information. . . . . . . . . . . .3Tuesday schedule . . . . . . . . . . .5Wednesday schedule . . . . . .6-7Thursday schedule . . . . . . . 8-9Friday schedule . . . . . . . . . 10-11
Saturday schedule. . . . . . . 12-13Convention Center maps . . . . . . . . . . . . . . . . . 6-8, 10Hotel shuttle information. . .14Satellite CME listings . . . . . . .14City Tours information. . . . . .14
INSIDE TODAY’S FULL SCHEDULE ON PAGES 10-11
Hours 7 a.m.-5:30 p.m. Poster Presentations 10:30-11:30 a.m.
TODAY IN THE HUB, West Hall BChat & Chew 12-1 p.m.Today’s Topics: • Single Payer Health Care Financing
• Ask a Pharmacist • Urgency in Urgent Care Medicine
Concessions 10:30 a.m.-2 p.m.AAFP Apparel 9 a.m.-5:30 p.m.
Complimentary Coffee 6:15-8:30 a.m.; 10:15-10:30 a.m.; and 2:45-3 p.m.
FRIDAY
FMX CELEBRATION7-11 p.m.Universal’s Islands of Adventure®
at Universal Orlando® ResortWe’ve reserved the entire Universal’s Islands of Adventure®
theme park just for you. You’ll have unlimited access to the in-
credible rides and attractions. It’s an entire universe of action and
thrills—and it’s all yours. Early access granted at 6 p.m. For details,
go to www.aafp.org/fmx/celebration.
Your registration includes one FMX Celebration ticket, but you
must sign up so we know you’re coming. Additional tickets are
available for $50 at Registration. Children 3 and younger are free.Degree of Fellow Convocation Breakfast
7-8:30 a.m.Hyatt Regency OrlandoMore than 140 new Fellows of the American Academy of Family Physicians will be honored during a special ceremony attended by peers and Academy leadership. (This event is only for new Fellows being conferred.)School Doctor MIG7-8:30 a.m.Room W306B
Point-of-Care Ultrasound MIG8-10 a.m.Room W306A
CME sessions8 a.m.-5:45 p.m.Various locations – see pages 10-11 for specific session information.
Hospital Medicine MIG9-10:30 a.m.Room W306B
Lifestyle Medicine MIG10:30-11:30 a.m.Room W306A
Reproductive Health Care MIG11 a.m.-1 p.m.Room W306B
Independent Solo/Small Group Practice MIG12:30-2:30 p.m.Room W306A
AAFP Foundation VIP Benefit5:30 p.m.Cuba Libre Restaurant &
Rum BarProceeds from this charitable event benefit the humanitarian, education and scientific programs of your AAFP Foundation. Tickets are $300 each and include dinner, Islands of Adventure ticket and VIP tour.
TODAY’S HIGHLIGHTSDISABILITY MANAGEMENT TRACK
Assistive Mobility Devices: Review
of Ambulatory Aids With Focus on
Power Mobility DevicesMartin, Pilley8-9 a.m., Room W207ABCPhysical Therapy Prescriptions:
Is “Eval & Treat” Enough?Soldat 9:15-10:15 a.m., Room W207ABCPhysically Challenged Patients
McConkey 10:30-11:30 a.m., Room W207ABCGERIATRIC CARE TRACKDementia and Alzheimer’s Disease:
I Forget What I ForgotCole 8-9 a.m.Geriatric Hip Fracture Management: A Threat to IndependenceCreamer9:15-10:15 a.m., Room W304EFGH
Polypharmacy in the Elderly:
I Take So Many Pills That I Rattle
When I WalkCole, Vandervoort10:30-11:30 a.m., Room W304EFGHPAIN MANAGEMENT TRACKLow Back Pain: Myths and Science
Shah, Paladine 9:15-10:15 a.m., Room W209ABCThe Cannabis Conundrum: Breakin’
Good? or Breakin’ Bad?Wright1:30-2:30 p.m., Room W304ABCDPAYMENT TRACKICD-10: Increased Specificity
Paves the Way for Increased
ReimbursementHays1:30-2:30 p.m., Room W311ABCDProper Care, Proper Pay: Working
with TCM, CCM, and ACPWeida4:45-5:45 p.m., Room W311EFGHPHYSICIAN WELLNESS TRACK
Burnout: Are You at RiskDrummond8-9 a.m., Room W311EFGHReduce the Overwhelm,
Build Life Balance Winner, Drummond9:15-10:15 a.m., Room W311EFGH
Become a More Relaxed, Healthier
PhysicianDrummond 10:30-11:30 a.m., Room W311EFGH
TODAY’S TRACKS
GENERAL SESSION: ALISON LEVINE3-4:30 p.m.West Hall A2 The team captain of the first American Women’s Everest Expedition will share practical, humorous and unconventional leadership insights to
help you climb the peaks you have in your life. You’ll also meet the 2017
AAFP Family Physician of the Year.
5K FAMILY FUN RUN/WALK6:30 a.m. SaturdayHyatt Regency Orlando Convention EntranceThe 5K Family Fun Run/
Walk returns to the FMX schedule this year. You can register for this event, sponsored by Medscape, in the Orange County Convention Center registration lobby today.
BACK ON SATURDAY MORNING!
8-9 a.m.Practical Approaches to Improving Physical Activity, Assessment, Prescription and Referral
9:15-10:15 a.m.Improving the Health of Your Community: Population Health
Competencies for Family Physicians
10:30-11:30 a.m.Oral Health Issues in the Geriatric Population4:45-5:45 p.m.Management of Early
Pregnancy Loss
TODAY’S EXPANDED LEARNING PRESENTATIONS (All sessions in the Hub)
INSIDE Q&A WITH NEW AAFP PRESIDENT MEIGS 3 | BOARD ELECTION RESULTS 4 | CME SESSION PREVIEWS 8
THURSDAY
FMX NEWS ONLINEGo to fmxdailyexperience.org for complete coverage of this year’s FMX. Find coverage of late-afternoon events such as this year’s General Sessions and find stories from editions printed earlier in the week.
www.fmxdailyexperience.org
INSIDE THE FMX SCHEDULE
MEMBER CONSTITUENCIES MEET & GREET5:30-7 p.m.West A Lobby
Join your family medicine peers to celebrate the diversity of the AAFP. Take time to discuss issues relevant to your constituency, your patients, and your practice at the Mem-ber Constituencies Meet & Greet. Whether you identify with one of the five member constituencies (women, minority, new physicians, international medical graduates, and LGBT) or are supportive of one, this event allows you to enjoy good company, refreshments, and light snacks.
INSIDE TODAY’S FULL SCHEDULE ON PAGES 8-9
THURSDAY
www.fmxdailyexperience.org
INSIDE THIS SECTION
Meeting information . . . . . . . .3CME information. . . . . . . . . . . .3Tuesday schedule . . . . . . . . . . .5Wednesday schedule . . . . . .6-7Thursday schedule . . . . . . . 8-9Friday schedule . . . . . . . . . 10-11
Saturday schedule. . . . . . . 12-13Convention Center maps . . . . . . . . . . . . . . . . . 6-8, 10Hotel shuttle information. . .14Satellite CME listings . . . . . . .14City Tours information. . . . . .14
Hours 7 a.m.-5:30 p.m.
Poster Presentations 10:30-11:30 a.m.
TODAY IN THE HUB, West Hall B
Chat & Chew 12-1 p.m. (Today’s Topics: Single Payer Health Care Financing; Rural Health MIG; Empowering the Family Doctor in Emergency Medicine; Zika Virus Disease)
Concessions 10:30 a.m.-2 p.m.
Scientific Informational Displays (not available for CME) 1:30 p.m.-2:30 p.m.
AAFP Apparel 9 a.m.-5:30 p.m.
Complimentary Coffee 6:15-8:30 a.m.; 10:15-10:30 a.m.; and 2:45-3 p.m.
Telehealth MIG8-10 a.m.Room W306A
Single Payer Health Care MIG8-10 a.m.Room W306B
CME Sessions8 a.m.-3:45 p.m.Various locations – see pages 8-9 for specific session information.
City Tours8 a.m.-5 p.m.
Expo Hall open10 a.m.-4 p.m.West Hall A
Oral Health MIG11 a.m.-1 p.m.Room W306B
Rural Health MIG11:30 a.m.-1:30 p.m.Room W306A
Global Heath MIG2-3:30 p.m.Room W306B
Transforming Clinical Practice Initiative MIG2-3:30 p.m.Room W306A
Member Interest Group (MIG) Reception5:30-7 p.m.Convention Center West A LobbyJoin your MIG colleagues for a reception immediately following Thursday’s General Session. Learn more about the MIGs, speak with colleagues with shared professional interests, or find
out how to form a new MIG. Cash bar and light snacks will be provided.
Expanding Residency Training at the VA6-7 p.m.Room W102ABEach year 40,000 residents have rotations at the VA system across our land. These residents benefit from the plentiful co-morbidities and psychosocial problems of the Veteran population. Unfortunately only a small percentage of the learners are in Family Medicine. Family Medicine should take advan-tage of partnering with the VA to improve education and the fiscal bottom line. In this workshop we will tell you how.
TODAY’S HIGHLIGHTS These blocks of time are designed by faculty in a collaborative manner that allows one topic in the session to build on the previous topic(s). These sessions are interactive. For 2016, each track is comprised of three interactive lectures, totaling 3.0 CME credits per track.
PAIN MANAGEMENT TRACKChronic Pain: A Collaborative Approach to Managing Complex PatientsMuchowski9:15 - 10:15 a.m., Room W304EFGH
Low Back Pain: Myths and ScienceShah, Paladine8-9 a.m., Room W310AB
Proper Care, Proper Pay: Working with TCM, CCM, and ACPWeida10:30-11:30 a.m., Room W311EFGH
The Cannabis Conundrum: Breakin’ Good? or Breakin’ Bad?Wright 10:30-11:30 a.m., Room W304EFGH
PAYMENT TRACKSurviving an Audit Request8-9 a.m., Room W311EFGH1:30-2:30 p.m., Room W308ABCD
ICD-10: Increased Specificity Paves the Way for Increased ReimbursementHays9:15-10:15 a.m., Room W311EFGH
Proper Care, Proper Pay: Working with TCM, CCM, and ACPWeida10:30-11:30 a.m., Room W311EFGH
TRANSFORMING CLINICAL PRACTICES INITIATIVES TRACKUp, Down, Sideways, and Across: Sustainable Leadership in an Ever-Changing EnvironmentSaccocio8-9 a.m., Room W207ABC
Patient Attribution: CMS Knows Who Your Patients Are, but Are They Correct?Fiesinger 9:15-10:15 a.m., Room W207ABC
Alternative Payment Models: Help is on the Way Learn about the TCPI and How You Can Benefit from Technical AssistanceReeves 10:30-11:30 a.m., Room W207ABC
TODAY’S TRACKS
GENERAL SESSION: DAVID WASSERMAN4-5:30 p.m.West Hall A2
In an election year, how will a changing political landscape trickle down to your daily work? Political analyst David Wasserman will equip you with the inside scoop on what a new President and an altered House of Representatives will mean for healthcare legislation, especially legislation that impacts family medicine.
All Expanded Learning sessions are located in the Hub unless otherwise noted.
8-9 a.m.New Tools Available to Equip Adolescents for Adulthood
9:15-10:15 a.m.Financial Planning for Family Physicians (Room W300)
10:45 a.m.-12 p.m.Preparing for Retirement and Opportunities to Volunteer with the AAFP Foundation (Room W300)
1:30-2:30 p.m.Advanced Estate Planning for Family Physicians (Room W300)
2:45 - 3:45 p.m.The Conversation Project: A Conversation That Matters
TODAY’S EXPANDED LEARNING PRESENTATIONS
Today’s highlights . . . . . . CoverGeneral Meeting information. . . . . . . . . . . . . . . . . . 3CME information . . . . . . . . . . . .3Day-by-day schedules . . . . . . . . . . . . . . . .5-13
Convention Center maps. . . . . . . . . . 6-8, 10Hotel shuttle information . . . . . . . . . . . . . . . .14Satellite CME listings . . . . . . .14City Tours information. . . . . .14
FMX MOBILE APP
AAFP FMX16
Scan the QR code or point your browser to www.aafp.org/fmxapp. On-site help is available at the Mobile Assistance Centers.Sponsored by Nature Made.
www.fmxdailyexperience.org
INSIDE THE EXPO GUIDE
Expo Hall at a Glance. . . Cover
Exhibit Listing by Product Category . . . . . . 3-7
New Exhibitors. . . . . . . . . . . . . .7
Expo Hall Map . . . . . . . . . . . . . .8
Exhibitor Listing . . . . . . . . .9-21
Office of the Future . . . . . 12-13
Exhibitors by Booth Number. . . . . . . . . . . . .22
Expo Theaters . . . . . . . . . . . . .23
Dedicated Exhibitors . . . . . . .23
EXPO HALL HOURS TODAY 10 A .M.- 4 P.M. | FRIDAY 10 A .M.-3 P.M.
A NEW EXHIBITOR AT FMX will tell family physicians about one of the latest non-pharmacological advances for insomnia.
SHUTi (Sleep Healthy Using the Internet) delivers cognitive behavioral therapy for in-somnia (CBT-I) strategies through the internet. Frances P. Thorndike, PhD, chief science officer and co-founder of BeHealth Solutions, SHUTi’s parent company, said that SHUTi helps retrain patients for healthy sleep and helps them break the cycle of thoughts, feelings and behaviors that reinforce unhealthy sleep. It also creates person-alized sleep window recommendations based on individual sleep patterns.
Work on SHUTi started in 2004 at the Uni-versity of Virginia, with early trial results coming in 2009. BeHealth was created in 2011 to move the concept beyond the research lab.
SHUTi sees FMX as a chance to get family physicians more involved in helping those who struggle with insomnia. Though clinical guidelines recommend CBT-I for those with chronic insomnia, access to CBT-I treatments through traditional models of care has been very limited.
“It is unrealistic to think that the 659 U.S.-based behavioral sleep medicine therapists can provide ade-quate coverage to treat the estimated 30 million Amer-icans with insomnia,” said Dr. Thorndike. “As an online program proven to improve chronic insomnia, SHUTi provides an accessible behav-ioral option for patients seen in family practice.”
At FMX, Dr. Thorndike will have computers available to demonstrate the program and also answer questions from attendees. She also will share information from multiple clinical trials, including randomized placebo-controlled trials with one year follow-up data and involving different patient groups.
SHUTi is designed for the patient to down-load and purchase, but family physicians can connect with their patients who are using it by signing up with the SHUTi Clinical Partner Net-work, a free service that helps the physician view
how a patient is progressing through the program.“Under this model, family physicians refer
insomnia patients to SHUTi, who then self-pay a one-time fee that is often less than the cost of one face-to-face therapy session with a behav-ioral sleep medicine provider,” Dr. Thorndike said. “As part of coordinated care, physicians are able to review patient sleep improvement progress in SHUTi and provide oversight for sleep medication titration, if desired.”
Visit www.myshuti.com to learn more.
BEHAVIOR TRAINING HELPS THOSE WITH INSOMNIA SLEEP BETTER
NEW EXHIBITOR PROFILE | SHUTi
OFFICE OF THE FUTUREBooth 112This live showcase of practice innovation provides the tools, expertise and motivation to apply them in your own practice. See how redesigning physical space and processes improves patient care and staff satisfaction. This exhibit was created by Connecticut Institute for Primary Care Innova-tion (CIPCI) in partnership with the AAFP.
AAFP EXHIBIT AND MARKETPLACEBooth 549Learn about the AAFP’s initiatives, visit with
AAFP leadership, network, purchase AAFP CME, and see what new products and services the AAFP has to offer members and non-members.
PAVILIONSPublic Health Resource Pavilion: Tools and resources for your patients struggling with diffi-cult issues such as alcohol and drug abuse, eating disorders, as well as specific diagnosis such as diabetes, celiac disease, Alzheimer’s, and more.Career Pavilion: More than 50 employers will be on site. Hear about new employment oppor-tunities, ask questions about your CV, scan new
physician openings, or post openings available in your practice. Visit AAFP CareerLink at booth 261.Technology Pavilion: Discover products and solutions from practice management software, consumer electronics, patient data platforms, electronic health records, and more.New Exhibitor Pavilion: Don’t miss the chance to visit with new exhibiting companies and see what products and services they offer to assist you in your practice or discussion with your patients. (Find a list of new exhibitors on page 7 of this section).
Nutrition and Beverage Pavilion: Nutrition and Beverage companies will discuss how their products help educate patients about proper nutrition and a healthy lifestyle.
AAFP FOUNDATION Booths 863, 549 AAFP Exhibit and MarketplaceLearn about the humanitarian, educational and scientific initiatives that improve the health of the people and opportunities on how you can get involved. Enter the AAFP Foundation Ben-efit Sweepstakes and purchase your 2016 FMX commemorative lapel pin from booth 549.
INSIDE THE EXPO HALL
EXPO HALL AT A GLANCECOFFEE BREAKS10-11 a.m. Coffee and tea12-1 p.m. Coffee and tea2-3 p.m. Coffee and lemonade
CONCESSIONSA food court in The Hub will over many meal options. Available daily from 10:30 a.m.-2 p.m.
EXPO THEATERSSessions take place today from 10:15-11 a.m., 11:45 a.m.-12:30 p.m. and 12-12:45 p.m. See Page 23 of this section for a complete list of sessions.
TODAY’S LEARNING LABSLearn all about new products in these 30-minute educational sessions, open to all attendees. Held in booth 1232 on the Expo Hall floor.
10-10:30 a.m.Treating Uterine Fibroids – How Physician Collaboration Can Help You Care for and Retain Your PatientsSponsor: Merit Medical Systems, Inc.
11-11:30 a.m.Treating Uterine Fibroids – How Physician Collaboration Can Help You Care for and Retain Your PatientsSponsor: Merit Medical Systems, Inc.
2-2:30 p.m.Advances in Precision Medicine: Incorporating Hereditary Cancer Testing in Family PracticeSponsor: Myriad Genetics
AAFP CHALLENGEEntry instructions are in your registration bag. Win gift cards up to $1,000. The prize tumbler is in booth 170.
THURSDAY
Expo Hall map. . . . . . . . . 8
Exhibitor listings . . . . . . 9
Expo Theaters . . . . . . . . 23
INSIDE THE EXPO GUIDE
WRITINGS ON THE WALL: NEVER STOPYou want to be part of The Wall.
It is the most visible part of the Academy’s pledge to never stop fighting physician burnout and never stop helping family physi-cians fight burnout.
Just as the Academy pledges to never stop, every FMX attendee can add a personal pledge.
• I will never stop putting my patients first.
• I will never stop taking ME time for yoga, running and painting.
• I will never stop trying to be better.
• I will never stop being thankful for my job as a rural family doctor.It’s tough to miss The Wall.
Just look for the expanse of black fabric in the middle of the Hub, in Hall A4, and the checkerboard of red, yellow, pink and orange
squares of paper. Some are covered in script. Some contain a single word. Every square is one more affirmation of the life family physi-cians have chosen.
The list of things family physicians will never stop doing grows every hour. The first pledges appeared almost as soon as The Hub opened on Wednesday morning. By lunchtime, it was tough to add a new pledge without covering up an earlier promise.
Every pledge is a visible remind-er of why a person became a family physician and why family medicine can be such a rewarding way of life. Writing on The Wall is a way each of us can share our personal pearls from life and practice.
“I wrote that I will never stop doing the right thing for my
patients and for myself,” said Mi-chelle Boose, MD, who practices in Virginia Beach, Va. “Medicine can become so convoluted, so mired in insurance and other things. At the end of the day, you have to do what you feel is right.”
Just as the Academy pledges to never stop fighting burnout and helping family physicians deal with burnout, The Wall gives members a chance to make their own pledges. It’s all about the unique thing or idea that drives one family physician to never stop through all of the headaches, challenges, and frustrations.
No pledge is too small, too big, or too personal.
One writer pledged to “Never stop loving my co-chief.” Another pledged to “Never stop hugging my
THERE ARE FEW QUICK FIXES IN medicine. But simply asking patients about their priorities and preferences, then adapting care to meet patient goals, can produce remarkable results. The goal of health care is not to have a good death or good disease control, said Atul Gawa-nde, MD, general and endocrine surgeon at Brigham and Women’s Hospital, professor of surgery at Harvard Medical School and professor at the Harvard School of Public Health. The goal of care is a good life for however long it lasts.
“What you do as family physicians means people have better lives, are more functional and have less suffering,”
Gawande said during the opening keynote address at Wednesday’s General Session. “What you do is the most life-improving and life-saving care that any of us in medicine provide. And that care is what you should be paid for. The system to allow you to do it better is just beginning to appear.”
Go to fmxdailyexperience.org and see Friday’s Daily Experience for a more complete look at Gawande’s speech. And the full text of new AAFP President John Meigs, Jr.’s address, also a part of Wednesday’s session, will be at fmxdailyexperience.org.
What you do is the most life-improving and life-saving care that any of us in medicine provide.
Atul Gawande, MD
ASKING ABOUT PATIENT PRIORITIES IMPROVES CARE
PLEDGE TO NEVER STOP continued on page 9
15
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INSIDE OFFICE OF THE FUTURE 3 | SOCIAL MEDIA AMBASSADORS 6 | CME SESSION PREVIEWS 8-9
WEDNESDAY
The Medicare Access and CHIP Reauthorization Act (MACRA) is scheduled to go into effect in 2019, but family physicians need to get ready now for the changes.
To help attendees understand MACRA and prepare for its implementation, the Academy has scheduled several sessions during FMX.
AAFP Medical Director for Quality Improvement Amy Mullins, MD, CPE, FAAFP, said that family physicians’ performance in 2017 would affect their payments in 2019 based on the CMS two-year lookback periods.
“As I’ve been speak-ing about MACRA around the country, the level of awareness is pretty low,” she said. “Physicians are busy, patients come first, and payment reform is many times not on the radar”
After passing Congress with an over-whelming majority, President Obama signed the bill into law on April 16, 2015. The CMS proposal of how it would work—a 962-page document—came out in April of this year. The Academy responded with a 106-page document in
June and now waits for the final ruling, which by law is due in November.
“We think we know what the final rule is going to look like, but
we’re not going to be 100 percent certain until it comes out,” she said.
Mullins will have multiple MACRA presentations at FMX. One of the sessions will be an overview (which will be presented twice), another will be a deeper
FMX NEWS ONLINEGo to fmxdailyexperience.org for complete coverage of this year’s FMX. Find coverage of late-afternoon events such as this year’s General Sessions and find stories from editions printed earlier in the week.
MAKE THE COMMITMENT TO NEVER STOP AT THIS YEAR’S FMXWELCOME TO FMX 2016, the best week in family medicine. Here in beautiful Orlando you will immerse yourself in learning, get connected, and be inspired, alongside thousands of your family medicine colleagues. Family physicians never stop—you never stop caring and doing what’s right for your patients, your practice, and your specialty. That’s exactly what we’re celebrating this week.
Practicing family medicine is a privilege, but it’s often also a struggle characterized by feelings of burnout and exhaustion. During our time together at FMX, we’ll examine our priorities, work toward resolution, and, perhaps most importantly, pledge to never stop. Never stop caring. Never stop learning. Never stop growing.
This year, FMX provides a unique opportunity to re-energize both professionally and personally and to help you consider a few critical questions:• What will you never stop doing?
• What’s the most important thing you do?• What keeps you going?
Put your pledge to never stop in writing. Sometime in the next few days, visit the Hub and write on the AAFP FMX experiential wall. Tell your colleagues what you’ll never stop doing. Then watch for your pledge to be part of the final General Session on Friday. We know you’ll be inspired.
FMX pledges to never stop growing. The AAFP updated its annual meeting last year, with a new name and look emphasizing the Academy’s commitment to delivering the high-quality experiences family physicians need to stay ahead of the curve.
This year’s FMX continues that pledge, offering the chance to earn a year’s worth of CME credit. The AAFP knows how valuable your time is, so we’ve included FMX On Demand with your registration. Earn up to 35 Live CME credits this week and 25 Enduring Credits at any point during the next two years. Sessions will be available
online within 24 hours of the live event, so you can expand your learning day while in Orlando or wait until you get home.
Adult-education experts say that you learn and retain differently in a live vs. enduring setting, so at FMX, you can attend a live session, claim that credit, then later go back and watch the enduring session and claim that credit separately.
It’s part of FMX’s ongoing commitment to be interactive, immediate, and customizable with solutions-focused CME delivered by a diverse group of expert faculty. Get engaged with our new learning formats such as the Practice Change Series, which combines an interactive lecture, a workshop with a facilitated Translation to Practice® and support from your fellow workshop attendees to apply the new information and skills to your practice.
FMX CAN HELP PREPARE YOU FOR FAST-APPROACHING MACRA CHANGES
www.fmxdailyexperience.org
INSIDE THE FMX SCHEDULEMOVED TO TUESDAY!
NEW PHYSICIANS HAPPY HOUR5:30-7 p.m.The Pub Orlando, 9101 International Dr.
Get ready to mix and mingle with your family medicine friends. Meet up with your peers from across the country and reunite with residency classmates on Tuesday at The Pub Orlando. This must-attend event for new physicians features food and refreshments. The Pub Orlando is a British-inspired, American-crafted restaurant within walking distance from the Orange County Convention Center. Physicians who completed residency within the past seven years are invited to attend this popular informal networking event.
www.fmxdailyexperience.org
INSIDE THIS SECTION
Meeting information . . . . . . .3CME information. . . . . . . . . . .3Tuesday schedule . . . . . . . . . .5Wednesday schedule . . . . .6-7Thursday schedule . . . . . . 8-9Friday schedule . . . . . . . . 10-11
Saturday schedule. . . . . . 12-13Convention Center maps . . . . . . . . . . . . . . . . 6-8, 10Hotel shuttle information. .14Satellite CME listings . . . . . .14City Tours information. . . . .14
TUESDAY’S HIGHLIGHTS
INSIDE FULL TUESDAY SCHEDULE ON PAGE 5; FULL WEDNESDAY SCHEDULE ON PAGE 6-7
TUESDAY/WEDNESDAY
CME sessions8 a.m.-2:45 p.m. Various locations — see pages 6-7 for more details.
City Tours8 a.m.-9 p.m.
Adolescent Health MIG meeting12:30-2 p.m.Room W306BFor members interested in or practicing adolescent health. Hear about this MIG’s progress and achievements, discuss goals for the upcoming year and participate in leadership elections.
Emergency Medicine/Urgent Care (EM/UC) MIG Meeting12:30-2:30 p.m.Room W306AFor members interested in practicing emergency medicine and/or urgent care. Hear about this MIG’s progress and achievements, discuss goals for the upcoming year and participate in leadership elections.
Book signing: Atul Gawande, MD2:15-3:15 p.m.The HubGeneral Session speaker Atul Gawande, MD, will sign a limited number of copies of Being Mortal.
General Session: Atul Gawande, MD3-4:30 p.m.West Hall A2Hear from this surgeon, researcher and bold visionary for healthcare reform who also acknowledges that we must first build upon what we do every day. Also meet new AAFP President John Meigs, Jr., MD, FAAFP.
4 Corners Reception5-6:30 p.m. West Hall AKick off the opening of the FMX Expo Hall with an Educational Reception in Expo Theater #3 on the show floor. Enjoy refreshments and learn more about “Opioid Use Disorder: A Growing Epidemic.” Sponsored by Indivior Inc.
WEDNESDAY’S HIGHLIGHTS
EXPO HALL GRAND OPENING4:30-6:30 p.m.West Hall A3-4The kick-off event will showcase Expo Theaters and other activities. Two hours of dedicated time will provide face-to-face opportunity with the most advanced medical vendors and advocacy organizations.
NEW EVENT!
Hours 10 a.m.-5:30 p.m. Tuesday
7 a.m.-6:30 p.m. Wednesday
These blocks of time are designed by faculty in a collaborative manner that allows one topic in the session to build on the previous topic(s). These sessions are interactive. For 2016, each track is comprised of three interactive lectures, totaling 3.0 CME credits per track.
TRANSFORMING CLINICAL PRACTICES INITIATIVES TRACKUp, Down, Sideways, and Across: Sustainable Leadership in an Ever-Changing EnvironmentSaccocio 8-9 a.m., Room W207ABC
Patient Attribution: CMS Knows Who Your Patients Are, but Are They Correct? (Interactive Lecture) Fiesinger 9:15-10:15 a.m., Room W207ABC
Alternative Payment Models: Help is on the Way: Learn about the TCPI and How You Can Benefit from Technical AssistanceReeves10:30-11:30 a.m., Room W207ABC
WEDNESDAY’S TRACKS
TUESDAY/WEDNESDAY IN THE HUB, West Hall B
Poster Presentations 10:30-11:30 a.m. Wednesday
Chat & Chew 12-1 p.m. (Today’s Topics: Rural Health MIG, Single Payer Healthcare Financing)
Concessions 10:30 a.m.-2 p.m.
Scientific Informational Displays (not available for CME) 1:30 p.m.-2:30 p.m.
AAFP Apparel 9 a.m.-5:30 p.m. Wednesday
Complimentary Coffee 6:15-8:30 a.m.; 10:15-10:30 a.m.; and 2:45-3 p.m.
FMX MOBILE APP
AAFP FMX16
Scan the QR code or point your browser to www.aafp.org/fmxapp. On-site help is available at the Mobile Assistance Counters.
Sponsored by Nature Made.
CME sessions1-5:30 p.m.Various locationsFive days of CME sessions start this afternoon. See page 5 for more details about this afternoon’s presentations, and go to fmxdailyexperience.org for a special preview of the 2:10 p.m. session Obesity Medicine: Directions in Treatment by Carl Knopke, MD
Join us for the first annual Everybody WALK! ChallengeLevel 1 Lobby, West A/BWho takes the most steps during FMX? Join in the fun competition. Register online at: aafp.walkertracker.com or download the Walker Tracker app to activate, start walking and track your steps. The challenge kicks off Tuesday and ends at 1 p.m. Friday. The winner receives a $500 gift card. Everyone can participate; the app will link to multiple wireless devices. Be among the first 500 attendees to pick up a pedometer in the Level 1 Lobby, West A/B. #MakeHealthPrimary #WalktheTalk #FMXSponsored by Health is Primary
Tuesday- Wednesday highlights . . CoverGeneral Meeting information. . . . . . . . . . . . . . . . . . 3CME information . . . . . . . . . . . .3Day-by-day schedules . . . .5-13
Convention Center maps. . . . . . . . . . 6-8, 10Hotel shuttle information . . . . . . . . . . . . . . . .14Satellite CME listings . . . . . . .14City Tours information. . . . . .14
FMX MOBILE APP
AAFP FMX16
Scan the QR code or point your browser to www.aafp.org/fmxapp. On-site help is available at the Mobile Assistance Centers.Sponsored by Nature Made.
www.fmxdailyexperience.org
INSIDE THE EXPO GUIDE
Expo Hall at a Glance. . . CoverExhibit Listing by Product Category . . . . . . 3-7New Exhibitors. . . . . . . . . . . . . .7 Expo Hall Map . . . . . . . . . . . . . .8
Exhibitor Listing . . . . . . . . .9-21Office of the Future . . . . . 12-13Exhibitors by Booth Number. . . . . . . . . . . . .22Expo Theaters . . . . . . . . . . . . .23
EXPO HALL HOURS WEDNESDAY 4 :30-6 :30 P.M. | THURSDAY 10 A .M.- 4 P.M. | FRIDAY 10 A .M.-3 P.M.
THE LEADER IN CLINICAL hydration in Australia now looks to build on that success in the United States and Canada. First-time FMX exhibitor Hydralyte, booth 332, provides scientifically formulated rehydra-tion solutions in different formats, including a ready-made solution, dissolving effervescent tablets and powder packs. All products come in a variety of flavors.
Visitors to the booth can receive a product sample and a copy of the Health Professional Training Guide on Dehydration and Oral Re-hydration Solutions, co-endorsed by the AAFP. The booth also will highlight efforts for both professional outreach and patient education and showcase resources that are part of Hydra-lyte’s work as a Sustaining AAFP Foundation Corporate Partner.
Through the AAFP-Sponsored Resource Center, people can access online five articles to help build their awareness of dehydration.
“(One article) discusses the links between travel and dehydration, including dehydration associated with travelers’ diarrhea,” said Fiona Lucas, Vice President of HPC Communications
and Training for Hydralyte. “The piece also covers the evidence-based treatment for dehydration through the use of an oral rehydration solution.”
Family physicians play a critical role in treating dehydration, said Fiona Lucas, Vice President of HPC Communications and Train-ing for Hydralyte. More than 179 million cases of clinical dehydration are reported yearly, with most caused by vomiting or diarrhea.
“FMX will enable Hydralyte to get in front of family physicians to help build awareness of our clinical product and drive effective treatment of dehydration for the whole family,” Lucas said. “It represents an excellent oppor-tunity to engage with family physicians, together helping to deliver better health outcomes to patients.”
After a little more than a decade in Australia, Hydralyte’s success helped the clinical rehydra-tion category to grow more than 340 percent, Lucas said, with Hydralyte taking 85 percent market share. Hydralyte has expanded clinical hydration solutions from primarily pediatric health to ones for the whole family, directly engaging with primary health care providers and hospitals and developing partnerships with professional associations and advocacy groups.
“Our goal is to ensure these health care professionals understand our solution and have the tools they need to support their patients,” she said.
Those looking for more infor-mation can go to www.hydralyte.
com or email Lucas at Fiona.lucas@ hydralyte.com.
CLINICAL HYDRATION LEADER EXPANDS INTO NORTH AMERICA
NEW EXHIBITOR PROFILE | HYDRALYTE
OFFICE OF THE FUTUREBooth 112This live showcase of practice innovation provides the tools, expertise and motivation to apply them in your own practice. See how redesigning physical space and processes improves patient care and staff satisfaction. This exhibit was created by Connecticut Institute for Primary Care Innova-tion (CIPCI) in partnership with the AAFP.
AAFP EXHIBIT AND MARKETPLACEBooth 549Learn about the AAFP’s initiatives, visit with
AAFP leadership, network, purchase AAFP CME, and see what new products and services the AAFP has to offer members and non-members.
PAVILIONSPublic Health Resource Pavilion: Tools and resources for your patients struggling with diffi-cult issues such as alcohol and drug abuse, eating disorders, as well as specific diagnosis such as diabetes, celiac disease, Alzheimer’s, and more.Career Pavilion: More than 50 employers will be on site. Hear about new employment oppor-tunities, ask questions about your CV, scan new
physician openings, or post openings available in your practice. Visit AAFP CareerLink at booth 261.Technology Pavilion: Discover products and solutions from practice management software, consumer electronics, patient data platforms, electronic health records, and more.New Exhibitor Pavilion: Don’t miss the chance to visit with new exhibiting companies and see what products and services they offer to assist you in your practice or discussion with your patients. (Find a list of new exhibitors on page 7 of this section).
Nutrition and Beverage Pavilion: Nutrition and Beverage companies will discuss how their products help educate patients about proper nutrition and a healthy lifestyle.
AAFP FOUNDATION Booths 863, 549 AAFP Exhibit and MarketplaceLearn about the humanitarian, educational and scientific initiatives that improve the health of the people and opportunities on how you can get involved. Enter the AAFP Foundation Ben-efit Sweepstakes and purchase your 2016 FMX commemorative lapel pin from booth 549.
INSIDE THE EXPO HALL
NEW! GRAND OPENING CELEBRATES NEW EXPO HALL HOURSThe kick-off event will showcase Expo Theaters and other activities. Two hours of dedicated time will provide face-to-face opportunity with the most advanced medical vendors and advocacy organizations.
EXPO HALL AT A GLANCECOFFEE BREAKS10-11 a.m. Coffee and tea12-1 p.m. Coffee and tea2-3 p.m. Coffee and lemonade CONCESSIONS10:30 a.m.-2 p.m. in The Hub
EXPO THEATERSSessions take place Wednesday from 5-5:45 p.m. See Page 23 of this section for a complete list of sessions.
THURSDAY’S LEARNING LABSHeld in booth 1232 on the Expo Hall floor.
10-10:30 a.m.Treating Uterine Fibroids – How Physician Collaboration Can Help You Care for and Retain Your PatientsSponsor: Merit Medical Systems, Inc.
11-11:30 a.m.Treating Uterine Fibroids – How Physician Collaboration Can Help You Care for and Retain Your PatientsSponsor: Merit Medical Systems, Inc.
2-2:30 p.m.Advances in Precision Medicine: Incorporating Hereditary Cancer Testing in Family PracticeSponsor: Myriad Genetics
TUESDAY/WEDNESDAY
AAFP CHALLENGE
Entry instructions are in your registration bag. Win gift cards up to $1,000. The prize tumbler is in booth 170.
Expo Hall map. . . . . . . . . 8
Exhibitor listings . . . . . . 9
Expo Theaters . . . . . . . . 23
INSIDE THE EXPO GUIDE
PREPARE FOR MACRAcontinued on page 6
WELCOME TO ORLANDOcontinued on page 6
The kick-off event will showcase Expo Theaters
and other activities. Two hours of dedicated time
will provide face-to-face opportunity with the
most advanced medical vendors and advocacy
organizations. Doors open at 4:30 p.m. today.
NEW! EXPO HALL GRAND OPENING
Premium Positions
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Center Spread $18,350 per page
Bellyband $13,300 per issueIssue one only. Advertiser must supply bellybands. Includes one full-page, four-color ad to be placed run of book.
Front Page Banner $25,725Includes one full-page, four-color ad to be placed run of book.
Front Page Sticker $17,610 per issueIssue one only. This four-color, 3” circle sticker will be placed on the front page of the newspaper. Includes one full-page, four-color ad to be placed run of book in all issues. TriStar will produce the stickers.
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31 ⁄4” diameter bleed
Daily ExperienceSECTION ONE
Get noticed alongside important late-breaking industry news
Daily Experience readers receive exclusive conference coverage and late-breaking meeting news in three issues distributed throughout the meeting. Advertise in the daily newspaper and enjoy repeat visibility in this highly desired and widely distributed publication.
DeadlinesAugust 4 Ad Space/PaymentAugust 11 Ad Materials Due
Publication DatesSeptember 13September 14 September 15/16
QuantitySeptember 12/13 5,000September 14 5,000September 15/16 4,700
Content• FMX daily highlights• Late-breaking news• Session coverage• Special events• Acknowledgements• And more
FMX NEWS ONLINEGo to fmxdailyexperience.org for
complete coverage of this year’s FMX.
Find coverage of late-afternoon events
such as this year’s General Sessions
and find stories from editions printed
earlier in the week.
www.fmxdailyexperience.org
INSIDE THE FMX SCHEDULE
2017
SAN ANTONIO
SAVE DATE
THE
SEPT 12–16Your Exclusive On-site Discount!Save $200* when you register by Saturday.
(Members pay just $695.)aafp.org/2017fmx*This offer includes the $100 advance registration discount.
This offer does not apply to Students, Residents, Inactive, or Life Members.
INSIDE TODAY’S FULL SCHEDULE ON PAGES 12-13
www.fmxdailyexperience.org
INSIDE THIS SECTIONMeeting information . . . . . . . . . .3CME information. . . . . . . . . . . . . .3Tuesday schedule . . . . . . . . . . . . .5Wednesday schedule . . . . . . . . 6-7
Thursday schedule . . . . . . . . . .8-9Friday schedule . . . . . . . . . . . 10-11Saturday schedule. . . . . . . . . 12-13Convention Center maps . . 6-8, 10
Hotel shuttle information. . . . .14Satellite CME listings . . . . . . . . .14City Tours information. . . . . . . .14
Hours 7 a.m.-1:30 p.m. Poster Presentations 10:30-11:30 a.m.
TODAY IN THE HUB, West Hall BConcessions 10:30 a.m.-1:30 p.m.Complimentary Coffee 6:15-8:30 a.m. and 10:15-10:30 a.m.
TODAY’S HIGHLIGHTSDISABILITY MANAGEMENT TRACK
Assistive Mobility Devices: Review of Ambulatory Aids With
Focus on Power Mobility Devices
Martin, Pilley1:30-2:30 p.m., Room W206ABPhysical Therapy Prescriptions: Is “Eval & Treat” Enough?
Soldat2:45-3:45 p.m., Room W206ABPhysically Challenged Patients
McConkey4-5 p.m., Room W206ABGERIATRIC CARE TRACKDementia and Alzheimer’s Disease: I Forget What I Forgot
Cole8-9 a.m., Room W304EFGHGeriatric Hip Fracture Management: A Threat to Independence
Creamer9:15-10:15 a.m., Room W304EFGHPolypharmacy in the Elderly: I Take So Many Pills That I
Rattle When I WalkCole, Vandervoort10:30-11:30 a.m., Room W304EFGHPHYSICIAN WELLNESS TRACKBurnout: Are You at RiskDrummond1:30-2:30 p.m., Room W304EFGHReduce the Overwhelm, Build Life Balance
Winner, Drummond2:45-3:45 p.m., Room W304EFGHBecome a More Relaxed, Healthier Physician
Winner, Drummond4-5 p.m., Room W304EFGH
TODAY’S TRACKS
SATURDAY
The Hub7 a.m.-1:30 p.m.West Hall BFMX’s go-to spot to connect, network and learn
is open until 1:30 p.m. today. Take in an Expanded
Learning session this morning, or use the
computer stations to report CME. CME sessions8 a.m.-5 p.m.Various locations Today’s the last day to attend CME sessions in
person. Don’t forget about FMX On Demand,
included with your registration. FMX On Demand
has 25 of the most popular sessions online. Earn up
to 25 Enduring CME credits through this feature.
Direct Primary Care (DPC) MIG
9:30-11 a.m.Room W303CCoat and Bag CheckRegistration lobbyHeading straight home today from the convention
center? Take advantage of the Coat & Bag Check
in the convention center. A small fee does apply
for all checked items.
POSTER PRESENTATIONS7 a.m.-1:30 p.m.The Hub/West Hall BReview the latest research in family
medicine, gain resources for patient
education, and earn CME credit. Pre-
senters will be available to talk about
their research from 10:30 a.m. to 11:30
a.m. today.
Today’s highlights . . . . . . . . . . . . . . Cover
General Meeting information. . . . . . . . .3
CME information . . . . . . . . . . . . . . . . . . . . 3
Day-by-day schedules . . . . . . . . . . . . 5-13
Convention Center maps . . . . . . 6-8, 10
Hotel shuttle information. . . . . . . . . . . 14
Satellite CME listings . . . . . . . . . . . . . . . 14
City Tours information. . . . . . . . . . . . . . 14
COMPASSION, IMAGINATION,
BELIEF INSPIRE 2017 FAMILY
PHYSICIAN OF THE YEARAt just 11 years old, Karen Smith, MD, went on the trip of a lifetime.
Smith’s mother wanted to visit Walt
Disney World with her children. In 1972, the
family made the trip to Orlando, Fla., and
it’s where Smith learned the power of imag-
ination, belief, and creativity. Walt Disney’s
famous saying, “If you can dream it, you can
do it,” resonated with her.Smith’s mother died from sarcoidosis not
long after the trip, but the memories they cre-
ated inspired her daughter to pursue a career
of medical service.“It’s amazing what a mother can instill in her
children,” Smith said. “Those memories are in
us, and those memories are what have allowed me
to do what I’ve done … with the grace of God.”
For her efforts, Smith has been named the
Academy’s 2017 Family Physician of the Year.
And today, 43 years after her first trip to Orlando,
Smith has returned to the city to accept this
award during Friday’s General Session.Smith’s adventure in rural family medicine
began in 1992. She had just completed her
residency and was tapped to set up a practice
in the underserved town of Raeford, N.C. From the start, Smith said, her mindset was
that it did not matter who you were—she was
going to make sure you received the best possi-
ble care. She has stayed true to this philosophy,
and the community has grown to embrace her.
“The love the patients have for her is
amazing,” said Maurice Brownlee, RN, FNP,
who recently trained with Smith. She is the
type of doctor who works from sun up to sun
down, he said, seeing 40 or more patients each
day, and who doesn’t even take a break to eat.
Patients know that Smith will respect
them and that they’ll receive care even if
they’re not able to pay for it, Brownlee said.
So do others in the community. Smith
recalled an evening when an attorney knocked
on her clinic door after hours to ask for
help. The state wanted to remove an infant
from his clients’ care because they thought
the mother was unfit to care for her child.
Smith suspected that a language barrier was
contributing to the family’s challenges and
recommended that a home health nurse visit
the family to see firsthand how the mother
and newborn were bonding.“That mother and father and baby were
never separated,” Smith said. “They continued
to receive care in our office. And word spread
in the Latino community that we are not peo-
ple who turn our backs. We would take care of
them as people and as a family.
DETERMINATION IS HOW YOU CLIMB TOWARD GREAT SUCCESS
YOU DON’T HAVE TO BE THE BEST
or the brightest to succeed. You just have to be the
most determined.That’s one of the life lessons explorer and author
Alison Levine took from her two visits to Mount Ever-
est. The first climb, the first-ever American woman’s
team, ended just 200 feet short of the summit. The
second climb, eight years later, took her to the summit.
“Mount Everest is a really bad place for a control
freak,” Levine said during the final General Session
on Friday. “Nothing is under control except you and
your reactions. It’s not the best climbers who make
it to the top, or the strongest, the best trained or the
best supplied. The people who make it to the top are
those who have the determination to keep putting
one foot in front of the other and the courage to
turn around when conditions aren’t right. Backing
up is not the same as backing down.”CLIMB TO GREAT SUCCESS
continued on page 3
INSIDE GETTING READY FOR MACRA 3 | CME SESSION PREVIEWS 4 | COD RESOLUTIONS ON BURNOUT, DEBT 5
SATURDAY
“Maybe we don’t have to touch physically, but can you not connect with them emotionally? If someone is hurt
and crying, can’t you shed a tear with them?” says 2017 Family Physician of the Year Karen Smith, MD.
FPOY KAREN SMITH, MD continued on page 6
By Jessica PupilloAAFP News
The people who make it to the top are those who have the determination to keep putting one foot in front of the other and the courage to turn around when conditions aren’t right. Backing up is not the same as backing down.
Alison Levine
INSIDE Q&A WITH NEW AAFP PRESIDENT MEIGS 3 | BOARD ELECTION RESULTS 4 | CME SESSION PREVIEWS 8
THURSDAY
FMX NEWS ONLINE
Go to fmxdailyexperience.org for
complete coverage of this year’s FMX.
Find coverage of late-afternoon events
such as this year’s General Sessions
and find stories from editions printed
earlier in the week.
www.fmxdailyexperience.org
INSIDE THE FMX SCHEDULE
MEMBER
CONSTITUENCIES
MEET & GREET
5:30-7 p.m.
West A Lobby
Join your family medicine peers to celebrate the diversity
of the AAFP. Take time to discuss issues relevant to your
constituency, your patients, and your practice at the Mem-
ber Constituencies Meet & Greet. Whether you identify with
one of the five member constituencies (women, minority,
new physicians, international medical graduates, and LGBT)
or are supportive of one, this event allows you to enjoy good
company, refreshments, and light snacks.
INSIDE TODAY’S FULL SCHEDULE ON PAGES 8-9
THURSDAY
www.fmxdailyexperience.orgINSIDE THIS SECTION
Meeting information . . . . . . . .3
CME information. . . . . . . . . . . .3
Tuesday schedule . . . . . . . . . . .5
Wednesday schedule . . . . . .6-7
Thursday schedule . . . . . . . 8-9
Friday schedule . . . . . . . . . 10-11
Saturday schedule. . . . . . . 12-13
Convention Center
maps . . . . . . . . . . . . . . . . . 6-8, 10
Hotel shuttle information. . .14
Satellite CME listings . . . . . . .14
City Tours information. . . . . .14
Hours 7 a.m.-5:30 p.m.
Poster Presentations
10:30-11:30 a.m.
TODAY IN THE HUB, West Hall B
Chat & Chew
12-1 p.m. (Today’s Topics:
Single Payer Health Care
Financing; Rural Health MIG;
Empowering the Family
Doctor in Emergency
Medicine; Zika Virus Disease)
Concessions
10:30 a.m.-2 p.m.
Scientific
Informational Displays
(not available for CME)
1:30 p.m.-2:30 p.m.
AAFP Apparel
9 a.m.-5:30 p.m.
Complimentary Coffee
6:15-8:30 a.m.;
10:15-10:30 a.m.;
and 2:45-3 p.m.
Telehealth MIG
8-10 a.m.
Room W306A
Single Payer Health Care
MIG8-10 a.m.
Room W306B
CME Sessions
8 a.m.-3:45 p.m.
Various locations – see pages
8-9 for specific session
information.
City Tours
8 a.m.-5 p.m.
Expo Hall open
10 a.m.-4 p.m.
West Hall A
Oral Health MIG
11 a.m.-1 p.m.
Room W306B
Rural Health MIG
11:30 a.m.-1:30 p.m.
Room W306A
Global Heath MIG
2-3:30 p.m.
Room W306B
Transforming Clinical
Practice Initiative MIG
2-3:30 p.m.
Room W306A
Member Interest Group
(MIG) Reception
5:30-7 p.m.
Convention Center
West A Lobby
Join your MIG colleagues
for a reception immediately
following Thursday’s General
Session. Learn more about
the MIGs, speak with
colleagues with shared
professional interests, or find
out how to form a new MIG.
Cash bar and light snacks will
be provided.
Expanding Residency
Training at the VA
6-7 p.m.
Room W102AB
Each year 40,000 residents
have rotations at the VA
system across our land. These
residents benefit from the
plentiful co-morbidities
and psychosocial problems
of the Veteran population.
Unfortunately only a small
percentage of the learners
are in Family Medicine. Family
Medicine should take advan-
tage of partnering with the
VA to improve education and
the fiscal bottom line. In this
workshop we will tell you how.
TODAY’S HIGHLIGHTSThese blocks of time are designed
by faculty in a collaborative manner
that allows one topic in the session
to build on the previous topic(s).
These sessions are interactive. For
2016, each track is comprised of
three interactive lectures, totaling
3.0 CME credits per track.
PAIN MANAGEMENT TRACK
Chronic Pain: A Collaborative
Approach to Managing Complex
Patients
Muchowski
9:15 - 10:15 a.m., Room W304EFGH
Low Back Pain: Myths and Science
Shah, Paladine
8-9 a.m., Room W310AB
Proper Care, Proper Pay:
Working with TCM, CCM, and ACP
Weida10:30-11:30 a.m., Room W311EFGH
The Cannabis Conundrum:
Breakin’ Good? or Breakin’ Bad?
Wright 10:30-11:30 a.m., Room W304EFGH
PAYMENT TRACK
Surviving an Audit Request
8-9 a.m., Room W311EFGH
1:30-2:30 p.m., Room W308ABCD
ICD-10: Increased Specificity
Paves the Way for Increased
Reimbursement
Hays9:15-10:15 a.m., Room W311EFGH
Proper Care, Proper Pay:
Working with TCM, CCM, and ACP
Weida10:30-11:30 a.m., Room W311EFGH
TRANSFORMING CLINICAL PRACTICES
INITIATIVES TRACK
Up, Down, Sideways, and Across:
Sustainable Leadership in an
Ever-Changing Environment
Saccocio8-9 a.m., Room W207ABC
Patient Attribution: CMS Knows
Who Your Patients Are, but Are
They Correct?
Fiesinger
9:15-10:15 a.m., Room W207ABC
Alternative Payment Models:
Help is on the Way Learn about
the TCPI and How You Can Benefit
from Technical Assistance
Reeves 10:30-11:30 a.m., Room W207ABC
TODAY’S TRACKS
GENERAL SESSION:
DAVID WASSERMAN
4-5:30 p.m.
West Hall A2
In an
election
year, how
will a
changing
political
landscape
trickle down to your daily
work? Political analyst
David Wasserman will
equip you with the
inside scoop on what
a new President and
an altered House of
Representatives will
mean for healthcare
legislation, especially
legislation that impacts
family medicine.
All Expanded Learning sessions are located in the Hub unless otherwise noted.
8-9 a.m.
New Tools Available to Equip
Adolescents for Adulthood
9:15-10:15 a.m.
Financial Planning for Family
Physicians (Room W300)
10:45 a.m.-12 p.m.
Preparing for Retirement and
Opportunities to Volunteer with
the AAFP Foundation (Room W300)
1:30-2:30 p.m.
Advanced Estate Planning for
Family Physicians (Room W300)
2:45 - 3:45 p.m.
The Conversation Project: A
Conversation That MattersTODAY’S EXPANDED LEARNING PRESENTATIONS
Today’s highlights . . . . . . Cover
General Meeting
information. . . . . . . . . . . . . . . . . . 3
CME information . . . . . . . . . . . .3
Day-by-day
schedules . . . . . . . . . . . . . . . .5-13
Convention
Center maps. . . . . . . . . . 6-8, 10
Hotel shuttle
information . . . . . . . . . . . . . . . .14
Satellite CME listings . . . . . . .14
City Tours information. . . . . .14 FMX MOBILE APP
AAFP FMX16
Scan the QR code or point
your browser to www.aafp.
org/fmxapp. On-site help
is available at the Mobile
Assistance Centers.
Sponsored by Nature Made.
www.fmxdailyexperience.org
INSIDE THE EXPO GUIDE
Expo Hall at a Glance. . . Cover
Exhibit Listing
by Product Category . . . . . . 3-7
New Exhibitors. . . . . . . . . . . . . .7
Expo Hall Map . . . . . . . . . . . . . .8
Exhibitor Listing . . . . . . . . .9-21
Office of the Future . . . . . 12-13
Exhibitors by
Booth Number. . . . . . . . . . . . .22
Expo Theaters . . . . . . . . . . . . .23
Dedicated Exhibitors . . . . . . .23
EXPO HALL HOURS TODAY 10 A .M.- 4 P.M. | FRIDAY 10 A .M.-3 P.M.
A NEW EXHIBITOR AT FMX
will tell family physicians about one of the latest
non-pharmacological advances for insomnia.
SHUTi (Sleep Healthy Using the Internet)
delivers cognitive behavioral therapy for in-
somnia (CBT-I) strategies through the internet.
Frances P. Thorndike, PhD, chief science officer
and co-founder of BeHealth Solutions, SHUTi’s
parent company, said that SHUTi helps retrain
patients for healthy sleep and helps them break
the cycle of thoughts, feelings and behaviors that
reinforce unhealthy sleep. It also creates person-
alized sleep window recommendations based on
individual sleep patterns.
Work on SHUTi started in 2004 at the Uni-
versity of Virginia, with early trial results coming
in 2009. BeHealth was created in 2011 to move
the concept beyond the research lab.
SHUTi sees FMX as a chance to get family
physicians more involved in helping those
who struggle with insomnia. Though clinical
guidelines recommend CBT-I for those with
chronic insomnia, access to CBT-I treatments
through traditional models of care has been
very limited.
“It is unrealistic to think
that the 659 U.S.-based
behavioral sleep medicine
therapists can provide ade-
quate coverage to treat the
estimated 30 million Amer-
icans with insomnia,” said
Dr. Thorndike. “As an online
program proven to improve
chronic insomnia, SHUTi
provides an accessible behav-
ioral option for patients seen
in family practice.”
At FMX, Dr. Thorndike
will have computers available to demonstrate
the program and also answer questions from
attendees. She also will share information from
multiple clinical trials, including randomized
placebo-controlled trials with one year follow-up
data and involving different patient groups.
SHUTi is designed for the patient to down-
load and purchase, but family physicians can
connect with their patients who are using it by
signing up with the SHUTi Clinical Partner Net-
work, a free service that helps the physician view
how a patient is progressing through the program.
“Under this model, family physicians refer
insomnia patients to SHUTi, who then self-pay
a one-time fee that is often less than the cost of
one face-to-face therapy session with a behav-
ioral sleep medicine provider,” Dr. Thorndike
said. “As part of coordinated care, physicians
are able to review patient sleep improvement
progress in SHUTi and provide oversight for
sleep medication titration, if desired.”
Visit www.myshuti.com to learn more.
BEHAVIOR TRAINING HELPS THOSE
WITH INSOMNIA SLEEP BETTERNEW EXHIBITOR PROFILE | SHUTi
OFFICE OF THE FUTURE
Booth 112
This live showcase of practice innovation provides
the tools, expertise and motivation to apply
them in your own practice. See how redesigning
physical space and processes improves patient care
and staff satisfaction. This exhibit was created by
Connecticut Institute for Primary Care Innova-
tion (CIPCI) in partnership with the AAFP.
AAFP EXHIBIT AND MARKETPLACE
Booth 549
Learn about the AAFP’s initiatives, visit with
AAFP leadership, network, purchase AAFP CME,
and see what new products and services the AAFP
has to offer members and non-members.
PAVILIONS
Public Health Resource Pavilion: Tools and
resources for your patients struggling with diffi-
cult issues such as alcohol and drug abuse, eating
disorders, as well as specific diagnosis such as
diabetes, celiac disease, Alzheimer’s, and more.
Career Pavilion: More than 50 employers will
be on site. Hear about new employment oppor-
tunities, ask questions about your CV, scan new
physician openings, or post openings available
in your practice. Visit AAFP CareerLink at
booth 261.
Technology Pavilion: Discover products and
solutions from practice management software,
consumer electronics, patient data platforms,
electronic health records, and more.
New Exhibitor Pavilion: Don’t miss the
chance to visit with new exhibiting companies
and see what products and services they offer
to assist you in your practice or discussion with
your patients. (Find a list of new exhibitors on
page 7 of this section).
Nutrition and Beverage Pavilion: Nutrition
and Beverage companies will discuss how their
products help educate patients about proper
nutrition and a healthy lifestyle.
AAFP FOUNDATION
Booths 863, 549 AAFP Exhibit and Marketplace
Learn about the humanitarian, educational and
scientific initiatives that improve the health of
the people and opportunities on how you can
get involved. Enter the AAFP Foundation Ben-
efit Sweepstakes and purchase your 2016 FMX
commemorative lapel pin from booth 549.
INSIDE THE EXPO HALL
EXPO HALL AT A GLANCE
COFFEE BREAKS
10-11 a.m. Coffee and tea
12-1 p.m. Coffee and tea
2-3 p.m. Coffee and lemonade
CONCESSIONS
A food court in The Hub will over many meal
options. Available daily from 10:30 a.m.-2 p.m.
EXPO THEATERS
Sessions take place today from 10:15-11 a.m.,
11:45 a.m.-12:30 p.m. and 12-12:45 p.m.
See Page 23 of this section for a complete
list of sessions.
TODAY’S LEARNING LABS
Learn all about new products in these
30-minute educational sessions, open to all
attendees. Held in booth 1232 on the Expo
Hall floor.
10-10:30 a.m.
Treating Uterine Fibroids – How
Physician Collaboration Can Help You
Care for and Retain Your Patients
Sponsor: Merit Medical Systems, Inc.
11-11:30 a.m.
Treating Uterine Fibroids – How
Physician Collaboration Can Help You
Care for and Retain Your Patients
Sponsor: Merit Medical Systems, Inc.
2-2:30 p.m.
Advances in Precision Medicine:
Incorporating Hereditary Cancer Testing
in Family Practice
Sponsor: Myriad Genetics
AAFP CHALLENGE
Entry instructions are in your registration
bag. Win gift cards up to $1,000. The prize
tumbler is in booth 170.
THURSDAY
Expo Hall map. . . . . . . . . 8
Exhibitor listings . . . . . . 9
Expo Theaters . . . . . . . . 23
INSIDE THE EXPO GUIDE
WRITINGS ON THE
WALL: NEVER STOP
You want to be part of
The Wall. It is the most visible part of
the Academy’s pledge to never stop
fighting physician burnout and
never stop helping family physi-
cians fight burnout.
Just as the Academy pledges to
never stop, every FMX attendee can
add a personal pledge.
• I will never stop putting my
patients first.
• I will never stop taking ME
time for yoga, running and
painting.
• I will never stop trying to be
better.
• I will never stop being thankful
for my job as a rural family
doctor.
It’s tough to miss The Wall.
Just look for the expanse of black
fabric in the middle of the Hub,
in Hall A4, and the checkerboard
of red, yellow, pink and orange
squares of paper. Some are covered
in script. Some contain a single
word. Every square is one more
affirmation of the life family physi-
cians have chosen.
The list of things family
physicians will never stop doing
grows every hour. The first pledges
appeared almost as soon as The
Hub opened on Wednesday
morning. By lunchtime, it was
tough to add a new pledge without
covering up an earlier promise.
Every pledge is a visible remind-
er of why a person became a family
physician and why family medicine
can be such a rewarding way of life.
Writing on The Wall is a way each
of us can share our personal pearls
from life and practice.
“I wrote that I will never
stop doing the right thing for my
patients and for myself,” said Mi-
chelle Boose, MD, who practices in
Virginia Beach, Va. “Medicine can
become so convoluted, so mired
in insurance and other things. At
the end of the day, you have to do
what you feel is right.”
Just as the Academy pledges
to never stop fighting burnout
and helping family physicians
deal with burnout, The Wall gives
members a chance to make their
own pledges. It’s all about the
unique thing or idea that drives
one family physician to never
stop through all of the headaches,
challenges, and frustrations.
No pledge is too small, too big, or
too personal.
One writer pledged to “Never
stop loving my co-chief.” Another
pledged to “Never stop hugging my
THERE ARE FEW QUICK FIXES IN
medicine. But simply asking patients about their priorities
and preferences, then adapting care to meet patient goals, can
produce remarkable results. The goal of health care is not to
have a good death or good disease control, said Atul Gawa-
nde, MD, general and endocrine surgeon at Brigham and
Women’s Hospital, professor of surgery at Harvard Medical
School and professor at the Harvard School of Public Health.
The goal of care is a good life for however long it lasts.
“What you do as family physicians means people have
better lives, are more functional and have less suffering,”
Gawande said during the opening keynote address at
Wednesday’s General Session. “What you do is the most
life-improving and life-saving care that any of us in
medicine provide. And that care is what you should be
paid for. The system to allow you to do it better is just
beginning to appear.”
Go to fmxdailyexperience.org and see Friday’s Daily
Experience for a more complete look at Gawande’s speech.
And the full text of new AAFP President John Meigs,
Jr.’s address, also a part of Wednesday’s session, will be at
fmxdailyexperience.org.
What you do
is the most life-
improving and
life-saving care
that any of us in
medicine
provide.
Atul Gawande, MD
ASKING ABOUT PATIENT
PRIORITIES IMPROVES CARE
PLEDGE TO NEVER STOP
continued on page 9
INSIDE SEEING FAMILY MEDICINE'S TRUE VALUE 3 | CME SESSION PREVIEWS 8 | HOW TO SUCCEED AT DPC 9
FRIDAY
FMX NEWS ONLINEGo to fmxdailyexperience.org for complete coverage of this year’s FMX. Find coverage of late-afternoon events such as this year’s General Sessions and find stories from editions printed earlier in the week.
www.fmxdailyexperience.org
INSIDE THE FMX SCHEDULE
www.fmxdailyexperience.org
INSIDE THIS SECTION
Meeting information . . . . . . . .3CME information. . . . . . . . . . . .3Tuesday schedule . . . . . . . . . . .5Wednesday schedule . . . . . .6-7Thursday schedule . . . . . . . 8-9Friday schedule . . . . . . . . . 10-11
Saturday schedule. . . . . . . 12-13Convention Center maps . . . . . . . . . . . . . . . . . 6-8, 10Hotel shuttle information. . .14Satellite CME listings . . . . . . .14City Tours information. . . . . .14
INSIDE TODAY’S FULL SCHEDULE ON PAGES 10-11
Hours 7 a.m.-5:30 p.m. Poster Presentations 10:30-11:30 a.m.
TODAY IN THE HUB, West Hall B
Chat & Chew 12-1 p.m.Today’s Topics: • Single Payer Health Care Financing• Ask a Pharmacist • Urgency in Urgent Care Medicine
Concessions 10:30 a.m.-2 p.m.AAFP Apparel 9 a.m.-5:30 p.m.
Complimentary Coffee 6:15-8:30 a.m.; 10:15-10:30 a.m.; and 2:45-3 p.m.
FRIDAY
FMX CELEBRATION7-11 p.m.Universal’s Islands of Adventure® at Universal Orlando® Resort
We’ve reserved the entire Universal’s Islands of Adventure® theme park just for you. You’ll have unlimited access to the in-credible rides and attractions. It’s an entire universe of action and thrills—and it’s all yours. Early access granted at 6 p.m. For details, go to www.aafp.org/fmx/celebration.Your registration includes one FMX Celebration ticket, but you must sign up so we know you’re coming. Additional tickets are available for $50 at Registration. Children 3 and younger are free.
Degree of Fellow Convocation Breakfast7-8:30 a.m.Hyatt Regency OrlandoMore than 140 new Fellows of the American Academy of Family Physicians will be honored during a special ceremony attended by peers and Academy leadership. (This event is only for new Fellows being conferred.)
School Doctor MIG7-8:30 a.m.Room W306B
Point-of-Care Ultrasound MIG8-10 a.m.Room W306A
CME sessions8 a.m.-5:45 p.m.Various locations – see pages 10-11 for specific session information.
Hospital Medicine MIG9-10:30 a.m.Room W306B
Lifestyle Medicine MIG10:30-11:30 a.m.Room W306A
Reproductive Health Care MIG11 a.m.-1 p.m.Room W306B
Independent Solo/Small Group Practice MIG12:30-2:30 p.m.Room W306A
AAFP Foundation VIP Benefit5:30 p.m.Cuba Libre Restaurant & Rum BarProceeds from this charitable event benefit the humanitarian, education and scientific programs of your AAFP Foundation. Tickets are $300 each and include dinner, Islands of Adventure ticket and VIP tour.
TODAY’S HIGHLIGHTS DISABILITY MANAGEMENT TRACKAssistive Mobility Devices: Review of Ambulatory Aids With Focus on Power Mobility DevicesMartin, Pilley8-9 a.m., Room W207ABC
Physical Therapy Prescriptions: Is “Eval & Treat” Enough?Soldat 9:15-10:15 a.m., Room W207ABC
Physically Challenged PatientsMcConkey 10:30-11:30 a.m., Room W207ABC
GERIATRIC CARE TRACKDementia and Alzheimer’s Disease: I Forget What I ForgotCole 8-9 a.m.
Geriatric Hip Fracture Management: A Threat to IndependenceCreamer9:15-10:15 a.m., Room W304EFGH
Polypharmacy in the Elderly: I Take So Many Pills That I Rattle When I WalkCole, Vandervoort10:30-11:30 a.m., Room W304EFGH
PAIN MANAGEMENT TRACKLow Back Pain: Myths and ScienceShah, Paladine 9:15-10:15 a.m., Room W209ABC
The Cannabis Conundrum: Breakin’ Good? or Breakin’ Bad?Wright1:30-2:30 p.m., Room W304ABCD
PAYMENT TRACKICD-10: Increased Specificity Paves the Way for Increased ReimbursementHays1:30-2:30 p.m., Room W311ABCD
Proper Care, Proper Pay: Working with TCM, CCM, and ACPWeida4:45-5:45 p.m., Room W311EFGH
PHYSICIAN WELLNESS TRACKBurnout: Are You at RiskDrummond8-9 a.m., Room W311EFGH
Reduce the Overwhelm, Build Life Balance Winner, Drummond9:15-10:15 a.m., Room W311EFGH
Become a More Relaxed, Healthier PhysicianDrummond 10:30-11:30 a.m., Room W311EFGH
TODAY’S TRACKS
GENERAL SESSION: ALISON LEVINE3-4:30 p.m.West Hall A2
The team captain of the first American Women’s Everest Expedition will share practical, humorous and unconventional leadership insights to help you climb the peaks you have in your life. You’ll also meet the 2017 AAFP Family Physician of the Year.
5K FAMILY FUN RUN/WALK6:30 a.m. SaturdayHyatt Regency Orlando Convention EntranceThe 5K Family Fun Run/Walk returns to the FMX schedule this year. You can register for this event, sponsored by Medscape, in the Orange County Convention Center registration lobby today.
BACK ON SATURDAY MORNING!
8-9 a.m.Practical Approaches to Improving Physical Activity, Assessment, Prescription and Referral
9:15-10:15 a.m.Improving the Health of Your Community: Population Health Competencies for Family Physicians
10:30-11:30 a.m.Oral Health Issues in the Geriatric Population
4:45-5:45 p.m.Management of Early Pregnancy Loss
TODAY’S EXPANDED LEARNING PRESENTATIONS (All sessions in the Hub)
Today’s highlights . . . . . . CoverGeneral Meeting information. . . . . . . . . . . . . . . . . . 3CME information . . . . . . . . . . . .3Day-by-day schedules . . . . . . . . . . . . . . . .5-13
Convention Center maps. . . . . . . . . . 6-8, 10Hotel shuttle information . . . . . . . . . . . . . . . .14Satellite CME listings . . . . . . .14City Tours information. . . . . .14
FMX MOBILE APP
AAFP FMX16
Scan the QR code or point your browser to www.aafp.org/fmxapp. On-site help is available at the Mobile Assistance Centers.Sponsored by Nature Made.
www.fmxdailyexperience.org
INSIDE THE EXPO GUIDE
Expo Hall at a Glance. . . Cover
Exhibit Listing by Product Category . . . . . . 3-7
New Exhibitors. . . . . . . . . . . . . .7
Expo Hall Map . . . . . . . . . . . . . .8
Exhibitor Listing . . . . . . . . .9-21
Office of the Future . . . . . 12-13
Exhibitors by Booth Number. . . . . . . . . . . . .22
Expo Theaters . . . . . . . . . . . . .23
Dedicated Exhibitors . . . . . . .23
EXPO HALL HOURS TODAY 10 A .M.-3 P.M.
A NEW EXHIBITOR AT THIS year’s FMX wants to help family physicians thrive in the reforming world of Medicare payments with its value-based chronic care management (CCM) solutions.
Smartlink Mobile, booth 1221, strives to enable healthcare organizations to successfully transition to value-based payments. Its unique approach to CCM delivers an immediate ROI by cost-effectively addressing healthcare utilization and quality of care, the key drivers under payment reform.
Ginny Mahaney, Smartlink Mobile Vice President of Marketing, said that her company helps physicians leverage their CCM programs as a competitive advantage under MACRA. More than 90 percent of physicians will be subject to the Merit-based Incentive Payment System (MIPS), which has a proposed start date of Jan. 1, 2017 for the first reporting period.
Performance will determine payment bonuses and penalties, clinicians will be scored and ranked nationally and those scores will be available to the public. Those who move first will have a significant advantage.
“Smartlink is here to both educate clinicians on what they need to know, and more importantly, what they need to do in order to succeed under MACRA payment reform,” she said.
CEO Siu Tong, PhD, founded the company in 2012, with product launch taking place in early 2015. The company is growing at a rate of more than 300 percent, Mahaney said.
A clinician’s ability to perform well under MIPS and avoid penalties will hinge on the ability to monitor and manage poly-chronic patients—who account for more than 90 percent of Medicare fee-for-service spending—between office visits. However, many clinicians haven’t
had time to examine the details about MACRA and fully understand the ramifications to their practice. There’s a lot of information online, Mahaney said, but most of it is very high level and isn’t actionable.
Smartlink’s targeted approach to improving cost and quality measures enables clinicians to cost effectively leverage CCM to outperform their peers under both MIPS and Advanced APM payment models. The solution includes clinical triggers that alert providers to warning signs that might be missed while also targeting specific quality measures.
“That’s important because cost and quality
make up 60 percent of the physicians score under MIPS, and they are the hardest areas to perform well in,” Mahaney said.
Stop by the booth to learn more, or contact Stephanie Emory at 919-674-8412 or [email protected]. The company website is smartlinkmobile.com.
SMARTLINK MOBILE HELPS CLINICS THRIVE IN ALTERED WORLD OF MEDICARE
NEW EXHIBITOR PROFILE | SMARTLINK MOBILE
OFFICE OF THE FUTUREBooth 112This live showcase of practice innovation provides the tools, expertise and motivation to apply them in your own practice. See how redesigning physical space and processes improves patient care and staff satisfaction. This exhibit was created by Connecticut Institute for Primary Care Innovation (CIPCI) in partnership with the AAFP.
AAFP EXHIBIT AND MARKETPLACEBooth 549Learn about the AAFP’s initia-tives, visit with AAFP leadership,
network, purchase AAFP CME, and see what new products and services the AAFP has to offer members and non-members.
PAVILIONSPublic Health Resource Pavilion: Tools and resources for your patients struggling with difficult issues such as alcohol and drug abuse, eating disorders, as well as specific diagnosis such as diabetes, celiac disease, Alzheimer’s, and more.Career Pavilion: More than 50 employers will be on site. Hear about new employment opportu-nities, ask questions about your
CV, scan new physician openings, or post openings available in your practice. Visit AAFP CareerLink at booth 261.Technology Pavilion: Discover products and solutions from practice management software, consumer electronics, patient data platforms, electronic health records, and more.New Exhibitor Pavilion: Don’t miss the chance to visit with new exhibiting companies and see what products and services they offer to assist you in your practice or dis-cussion with your patients. (Find a list of new exhibitors on page 7 of this section).
Nutrition and Beverage Pavilion: Nutrition and Beverage companies will discuss how their products help educate patients about proper nutrition and a healthy lifestyle.
AAFP FOUNDATION Booths 863, 549 AAFP Exhibit and MarketplaceLearn about the humanitarian, educational and scientific initia-tives that improve the health of the people and opportunities on how you can get involved. Enter the AAFP Foundation Benefit Sweepstakes and purchase your 2016 FMX commemorative lapel pin from booth 549.
INSIDE THE EXPO HALL
FRIDAY
REMINDER!Today is the last day the Expo Hall will be open. There are no Saturday hours this year.
EXPO HALL AT A GLANCEEXPO THEATERSSessions take place today from 10:15-11 a.m., 11:45 a.m.-12:30 p.m. and 12-12:45 p.m. See page 23 of this section for a complete list of sessions.
LEARNING LABLearn all about new products in a 30-minute educational session, open to all attendees. Held in booth 1232 on the Expo Hall floor.10-10:30 a.m.Advances in Precision Medicine: Incorporating Hereditary Cancer Testing in Family PracticeSponsored by Myriad Genetics11-11:30 a.m.Insurance Not Paying? Go Cash! How to Generate $100,000 with Easy, Non-Invasive Cosmetic TechnologySponsored by Lipo Technology
Expo Hall map. . . . . . . . . 8
Exhibitor listings . . . . . . 9
Expo Theaters . . . . . . . . 23
INSIDE THE EXPO GUIDE
MACRA TO LEAD TO BETTER PATIENT CARE MODELS IN FAMILY MEDICINE
ATTENDEESGET A LOOK AT REVAMPED SITE
FMX attendees got a first look at what FamilyDoctor.org will become at the end of this year.
AAFP Executive Vice President and CEO Douglas E. Henley, MD, FAAFP, introduced a video that touched on the updates and new features as part of Thursday’s General Session.
“We’ve heard from many of you what it is that you value and trust about the site, so we’re keeping the great things at the same time that we enhance the site’s functionality. Take a look,” Henley told the General Session audience.
Right now, more than 4 million people a month visit FamilyDoctor.org looking for medical answers and advice from a source they know and trust.
Developers built the new FamilyDoctor.org to for-ward family physicians’ mission of improving the health of patients, families, and communities. Come Decem-ber, visitors to the site can expect expanded content and an improved user experience. The site will:• Provide new health and wellness information—in
both English and Spanish—that’s been reviewed by family physicians and patients.
• Deliver printable articles that can be used patient education handouts, ensuring that patients have access to leading-edge information.
• Offer patients basic diagnosis and treatment infor-mation with an updated Symptom Checker.
The new FamilyDoctor.org will be fully func-tional on mobile devices, so patients can easily find family physician-supported answers to new and breaking health issues.
All content will be organized in five main sections with clear navigation. The site will also offer monthly
FAMILY MEDICINE WINS WITH MACRA.
Changes in the way the Medicare Access & CHIP Reauthorization Act will be imple-mented in 2017 mean the only way family physicians lose is to not participate.
“MACRA points the way to patient care models that pays differently and pays better,” said Shawn Martin, AAFP Vice President of Advocacy, Practice Advancement, and Policy. “This puts us on a pathway to reform that is very advantageous to our patients, to us, and to our country.”
Martin provided a glimpse at the future of Medicare reimbursement during the second General Session on Thursday afternoon. Recent changes to the 900-plus pages of MACRA regulation make it easier for even solo practices to benefit from the new Medi-care payment program.
Providers now have four levels of partic-ipation in MACRA, from a short trial to full participation. As long as a practice participates at some level at some time during 2017, it will escape payment penalties in 2019.
There are just four key rules for success in MACRA, Martin said.• Report quality data• Use technology• Evaluate your resource use• Engage in clinical improvement activities
(such as FMX)Those four rules are unlikely to change
following the election, predicted veteran polit-ical analyst David Wasserman. Hillary Clinton is likely to win, the Republicans are all but certain to retain control of the House and the Senate could go either way.
MACRA and the Affordable Care Act are unlikely to be overturned, Wasserman said,
but fixes are equally unlikely as Republicans and Democrats spend more time blaming each other than working together to improve the system.Go to fmxdailyexperience.org today and see Saturday’s Daily Experience for a more com-plete look at Thursday’s General Session.
FAMILYDOCTOR.ORG continued on page 5
This puts us on a pathway to reform that is very advantageous to our patients, to us, and to our country.Shawn MartinAAFP Vice President of Advocacy, Practice Advancement, and Policy
David Wasserman
Distribution MethodDropped at room doors at participating hotels via the Doctor’s Bag; convention center distribution at AAFP member resource areas and through handout and distribution racks.
Advertising Dimensions and Rates• Ad units requiring more than one product information page will receive 15% off
each additional black-and-white P.I. page
• Ads changing out will be subject to a 10% premium fee.
• Rates include three issues.
16
Brennah Tate | tristar publishing | 913.491.4200 | [email protected]
Contact your Event Media Strategist for more information:
ADVERTISING OPPORTUNITIES
FMX MOBILE APP
AAFP FMX16
Scan the QR code or point your browser to www.aafp.org/fmxapp. On-site help is available at the Mobile Assistance Centers.
Sponsored by Nature Made.
www.fmxdailyexperience.org
INSIDE THE EXPO GUIDE
Expo Hall at a Glance. . . CoverExhibit Listing by Product Category . . . . . . 3-7New Exhibitors. . . . . . . . . . . . . .7 Expo Hall Map . . . . . . . . . . . . . .8
Exhibitor Listing . . . . . . . . .9-21Office of the Future . . . . . 12-13Exhibitors by Booth Number. . . . . . . . . . . . .22Expo Theaters . . . . . . . . . . . . .23
EXPO HALL HOURS WEDNESDAY 4 :30-6 :30 P.M. | THURSDAY 10 A .M.- 4 P.M. | FRIDAY 10 A .M.-3 P.M.
THE LEADER IN CLINICAL hydration in Australia now looks to build on that success in the United States and Canada. First-time FMX exhibitor Hydralyte, booth 332, provides scientifically formulated rehydra-tion solutions in different formats, including a ready-made solution, dissolving effervescent tablets and powder packs. All products come in a variety of flavors.
Visitors to the booth can receive a product sample and a copy of the Health Professional Training Guide on Dehydration and Oral Re-hydration Solutions, co-endorsed by the AAFP. The booth also will highlight efforts for both professional outreach and patient education and showcase resources that are part of Hydra-lyte’s work as a Sustaining AAFP Foundation Corporate Partner.
Through the AAFP-Sponsored Resource Center, people can access online five articles to help build their awareness of dehydration.
“(One article) discusses the links between travel and dehydration, including dehydration associated with travelers’ diarrhea,” said Fiona Lucas, Vice President of HPC Communications
and Training for Hydralyte. “The piece also covers the evidence-based treatment for dehydration through the use of an oral rehydration solution.”
Family physicians play a critical role in treating dehydration, said Fiona Lucas, Vice President of HPC Communications and Train-ing for Hydralyte. More than 179 million cases of clinical dehydration are reported yearly, with most caused by vomiting or diarrhea.
“FMX will enable Hydralyte to get in front of family physicians to help build awareness of our clinical product and drive effective treatment of dehydration for the whole family,” Lucas said. “It represents an excellent oppor-tunity to engage with family physicians, together helping to deliver better health outcomes to patients.”
After a little more than a decade in Australia, Hydralyte’s success helped the clinical rehydra-tion category to grow more than 340 percent, Lucas said, with Hydralyte taking 85 percent market share. Hydralyte has expanded clinical hydration solutions from primarily pediatric health to ones for the whole family, directly engaging with primary health care providers and hospitals and developing partnerships with professional associations and advocacy groups.
“Our goal is to ensure these health care professionals understand our solution and have the tools they need to support their patients,” she said.
Those looking for more infor-mation can go to www.hydralyte.
com or email Lucas at Fiona.lucas@ hydralyte.com.
CLINICAL HYDRATION LEADER EXPANDS INTO NORTH AMERICA
NEW EXHIBITOR PROFILE | HYDRALYTE
OFFICE OF THE FUTUREBooth 112This live showcase of practice innovation provides the tools, expertise and motivation to apply them in your own practice. See how redesigning physical space and processes improves patient care and staff satisfaction. This exhibit was created by Connecticut Institute for Primary Care Innova-tion (CIPCI) in partnership with the AAFP.
AAFP EXHIBIT AND MARKETPLACEBooth 549Learn about the AAFP’s initiatives, visit with
AAFP leadership, network, purchase AAFP CME, and see what new products and services the AAFP has to offer members and non-members.
PAVILIONSPublic Health Resource Pavilion: Tools and resources for your patients struggling with diffi-cult issues such as alcohol and drug abuse, eating disorders, as well as specific diagnosis such as diabetes, celiac disease, Alzheimer’s, and more.Career Pavilion: More than 50 employers will be on site. Hear about new employment oppor-tunities, ask questions about your CV, scan new
physician openings, or post openings available in your practice. Visit AAFP CareerLink at booth 261.Technology Pavilion: Discover products and solutions from practice management software, consumer electronics, patient data platforms, electronic health records, and more.New Exhibitor Pavilion: Don’t miss the chance to visit with new exhibiting companies and see what products and services they offer to assist you in your practice or discussion with your patients. (Find a list of new exhibitors on page 7 of this section).
Nutrition and Beverage Pavilion: Nutrition and Beverage companies will discuss how their products help educate patients about proper nutrition and a healthy lifestyle.
AAFP FOUNDATION Booths 863, 549 AAFP Exhibit and MarketplaceLearn about the humanitarian, educational and scientific initiatives that improve the health of the people and opportunities on how you can get involved. Enter the AAFP Foundation Ben-efit Sweepstakes and purchase your 2016 FMX commemorative lapel pin from booth 549.
INSIDE THE EXPO HALL
NEW! GRAND OPENING CELEBRATES NEW EXPO HALL HOURSThe kick-off event will showcase Expo Theaters and other activities. Two hours of dedicated time will provide face-to-face opportunity with the most advanced medical vendors and advocacy organizations.
EXPO HALL AT A GLANCECOFFEE BREAKS10-11 a.m. Coffee and tea12-1 p.m. Coffee and tea2-3 p.m. Coffee and lemonade CONCESSIONS10:30 a.m.-2 p.m. in The Hub
EXPO THEATERSSessions take place Wednesday from 5-5:45 p.m. See Page 23 of this section for a complete list of sessions.
THURSDAY’S LEARNING LABSHeld in booth 1232 on the Expo Hall floor.
10-10:30 a.m.Treating Uterine Fibroids – How Physician Collaboration Can Help You Care for and Retain Your PatientsSponsor: Merit Medical Systems, Inc.
11-11:30 a.m.Treating Uterine Fibroids – How Physician Collaboration Can Help You Care for and Retain Your PatientsSponsor: Merit Medical Systems, Inc.
2-2:30 p.m.Advances in Precision Medicine: Incorporating Hereditary Cancer Testing in Family PracticeSponsor: Myriad Genetics
TUESDAY/WEDNESDAY
AAFP CHALLENGE
Entry instructions are in your registration bag. Win gift cards up to $1,000. The prize tumbler is in booth 170.
Premium Positions
Back Cover $19,580
Inside Front Cover $17,655
Inside Back Cover $17,655
Bellyband $15,270 per issueAdvertiser must supply bellybands. Includes one full-page, four-color ad to be placed run of book.
Front Page Banner $23,490Includes one full-page, for ad to be placed run of book.
Front Page Sticker $15,070 per issueThis four-color, 3” circle sticker will be placed on the front page of the Expo Guide. Includes one full-page, four-color ad to be placed run of book in all issues. TriStar will produce the stickers.
Expo Hall Map $29,300 Includes banner ad and one full-page four-color ad to run before or after the map.
Expo GuideSECTION TWO
Drive traffic to your booth and events
The Expo Guide will engage attendees with information about FMX programming and articles featuring selected exhibitors, while also delivering important Expo Hall details.
DeadlinesAugust 4 Ad Space/PaymentAugust 11 Ad Materials Due
Publication DatesSeptember 12/13September 14 September 15/16
Content• Expo Hall information• Expo Hall map• Exhibitor listings and descriptions• Exhibitor interviews and feature stories• New exhibitor pavilion• Expo theaters• Book signings• AAFP Exhibit & Marketplace• Expo Hall entertainment
FMX MOBILE APP
AAFP FMX16
Scan the QR code or point your browser to www.aafp.
org/fmxapp. On-site help is available at the Mobile
Assistance Centers.Sponsored by Nature Made.
www.fmxdailyexperience.org
INSIDE THE EXPO GUIDEExpo Hall at a Glance. . . CoverExhibit Listing by Product Category . . . . . . 3-7
New Exhibitors. . . . . . . . . . . . . .7
Expo Hall Map . . . . . . . . . . . . . .8Exhibitor Listing . . . . . . . . .9-21
Office of the Future . . . . . 12-13
Exhibitors by Booth Number. . . . . . . . . . . . .22Expo Theaters . . . . . . . . . . . . .23
Dedicated Exhibitors . . . . . . .23
EXPO HALL HOURS TODAY 10 A .M.-3 P.M.
A NEW EXHIBITOR AT THIS
year’s FMX wants to help family physicians thrive
in the reforming world of Medicare payments
with its value-based chronic care management
(CCM) solutions.Smartlink Mobile, booth 1221, strives to enable
healthcare organizations to successfully transition
to value-based payments. Its unique approach to
CCM delivers an immediate ROI by cost-effectively
addressing healthcare utilization and quality of care,
the key drivers under payment reform. Ginny Mahaney, Smartlink Mobile Vice
President of Marketing, said that her company
helps physicians leverage their CCM programs as
a competitive advantage under MACRA. More
than 90 percent of physicians will be subject
to the Merit-based Incentive Payment System
(MIPS), which has a proposed start date of Jan. 1,
2017 for the first reporting period.
Performance will determine payment
bonuses and penalties, clinicians will be scored
and ranked nationally and those scores will be
available to the public. Those who move first will
have a significant advantage. “Smartlink is here to both educate clinicians
on what they need to know, and more importantly,
what they need to do in order to succeed under
MACRA payment reform,” she said.CEO Siu Tong, PhD, founded the company
in 2012, with product launch taking place in
early 2015. The company is growing at a rate of
more than 300 percent, Mahaney said.A clinician’s ability to perform well under
MIPS and avoid penalties will hinge on the
ability to monitor and manage poly-chronic
patients—who account for more than 90 percent
of Medicare fee-for-service spending—between
office visits. However, many clinicians haven’t
had time to examine the details about MACRA and fully understand the ramifications to their practice. There’s a lot of information online, Mahaney said, but most of it is very high level and isn’t actionable. Smartlink’s targeted approach to improving cost and quality measures enables clinicians to cost effectively leverage CCM
to outperform their peers under both MIPS and
Advanced APM payment models. The solution
includes clinical triggers that alert providers to
warning signs that might be missed while also
targeting specific quality measures.“That’s important because cost and quality
make up 60 percent of the physicians score under MIPS, and they are the
hardest areas to perform well in,” Mahaney said.
Stop by the booth to learn more, or contact
Stephanie Emory at 919-674-8412 or info@
smartlinkmobile.com. The company website is
smartlinkmobile.com.
SMARTLINK MOBILE HELPS CLINICS THRIVE
IN ALTERED WORLD OF MEDICARE
NEW EXHIBITOR PROFILE | SMARTLINK MOBILE
OFFICE OF THE FUTUREBooth 112
This live showcase of practice innovation provides the tools,
expertise and motivation to apply them in your own practice. See
how redesigning physical space and processes improves patient care and
staff satisfaction. This exhibit was created by Connecticut Institute for
Primary Care Innovation (CIPCI) in partnership with the AAFP.
AAFP EXHIBIT AND MARKETPLACEBooth 549Learn about the AAFP’s initia-
tives, visit with AAFP leadership,
network, purchase AAFP CME, and see what new products and
services the AAFP has to offer members and non-members.
PAVILIONSPublic Health Resource Pavilion: Tools and resources for your patients struggling with
difficult issues such as alcohol and drug abuse, eating disorders,
as well as specific diagnosis such as diabetes, celiac disease,
Alzheimer’s, and more.Career Pavilion: More than 50 employers will be on site. Hear
about new employment opportu-nities, ask questions about your
CV, scan new physician openings, or post openings available in your
practice. Visit AAFP CareerLink at booth 261.
Technology Pavilion: Discover products and solutions from
practice management software, consumer electronics, patient
data platforms, electronic health records, and more.New Exhibitor Pavilion: Don’t
miss the chance to visit with new exhibiting companies and see what
products and services they offer to assist you in your practice or dis-
cussion with your patients. (Find a list of new exhibitors on page 7 of
this section).
Nutrition and Beverage Pavilion: Nutrition and Beverage companies
will discuss how their products help educate patients about proper
nutrition and a healthy lifestyle.AAFP FOUNDATION Booths 863, 549 AAFP Exhibit and MarketplaceLearn about the humanitarian,
educational and scientific initia-tives that improve the health of
the people and opportunities on how you can get involved. Enter
the AAFP Foundation Benefit Sweepstakes and purchase your
2016 FMX commemorative lapel pin from booth 549.
INSIDE THE EXPO HALL
FRIDAY
REMINDER!Today is the last day the Expo
Hall will be open. There are no
Saturday hours this year.EXPO HALL AT A GLANCEEXPO THEATERSSessions take place today from 10:15-11 a.m.,
11:45 a.m.-12:30 p.m. and 12-12:45 p.m. See
page 23 of this section for a complete list
of sessions.
LEARNING LABLearn all about new products in a 30-minute
educational session, open to all attendees.
Held in booth 1232 on the Expo Hall floor.
10-10:30 a.m.Advances in Precision Medicine:
Incorporating Hereditary Cancer Testing
in Family PracticeSponsored by Myriad Genetics11-11:30 a.m.Insurance Not Paying? Go Cash! How
to Generate $100,000 with Easy, Non-
Invasive Cosmetic Technology
Sponsored by Lipo Technology
FMX MOBILE APP
AAFP FMX16
Scan the QR code or point
your browser to www.aafp.
org/fmxapp. On-site help
is available at the Mobile
Assistance Centers.
Sponsored by Nature Made.
www.fmxdailyexperience.orgINSIDE THE EXPO GUIDE
Expo Hall at a Glance. . . Cover
Exhibit Listing
by Product Category . . . . . .3-7
New Exhibitors. . . . . . . . . . . . . .7
Expo Hall Map . . . . . . . . . . . . . .8
Exhibitor Listing . . . . . . . . .9-21
Office of the Future . . . . . 12-13
Exhibitors by
Booth Number. . . . . . . . . . . . .22
Expo Theaters . . . . . . . . . . . . .23
EXPO HALL HOURS WEDNESDAY 4 :30-6 :30 P.M. | THURSDAY 10 A .M.- 4 P.M. | FRIDAY 10 A .M.-3 P.M.
THE LEADER IN CLINICAL
hydration in Australia now looks to build on
that success in the United States and Canada.
First-time FMX exhibitor Hydralyte, booth
332, provides scientifically formulated rehydra-
tion solutions in different formats, including
a ready-made solution, dissolving effervescent
tablets and powder packs. All products come in
a variety of flavors.
Visitors to the booth can receive a product
sample and a copy of the Health Professional
Training Guide on Dehydration and Oral Re-
hydration Solutions, co-endorsed by the AAFP.
The booth also will highlight efforts for both
professional outreach and patient education
and showcase resources that are part of Hydra-
lyte’s work as a Sustaining AAFP Foundation
Corporate Partner.
Through the AAFP-Sponsored Resource
Center, people can access online five articles to
help build their awareness of dehydration.
“(One article) discusses the links between
travel and dehydration, including dehydration
associated with travelers’ diarrhea,” said Fiona
Lucas, Vice President of HPC Communications
and Training for Hydralyte. “The piece also covers
the evidence-based treatment for dehydration
through the use of an oral rehydration solution.”
Family physicians play a critical role in
treating dehydration, said Fiona Lucas, Vice
President of HPC Communications and Train-
ing for Hydralyte. More than 179 million cases
of clinical dehydration are reported yearly, with
most caused by vomiting or diarrhea.
“FMX will enable Hydralyte to get in front
of family physicians to help build awareness
of our clinical product and drive effective
treatment of dehydration for the whole family,”
Lucas said. “It represents an excellent oppor-
tunity to engage with family
physicians, together helping
to deliver better
health outcomes
to patients.”
After a little more than a decade in Australia,
Hydralyte’s success helped the clinical rehydra-
tion category to grow more than 340 percent,
Lucas said, with Hydralyte taking 85 percent
market share. Hydralyte has expanded clinical
hydration solutions from primarily pediatric
health to ones for the whole family, directly
engaging with primary health care providers
and hospitals and developing partnerships with
professional associations and advocacy groups.
“Our goal is to ensure these health care
professionals understand our solution and
have the tools they need to support their
patients,” she said.
Those looking for more infor-
mation can go to www.hydralyte.
com or email Lucas at
Fiona.lucas@
hydralyte.com.
CLINICAL HYDRATION LEADER
EXPANDS INTO NORTH AMERICANEW EXHIBITOR PROFILE | HYDRALYTE
OFFICE OF THE FUTURE
Booth 112
This live showcase of practice innovation provides
the tools, expertise and motivation to apply
them in your own practice. See how redesigning
physical space and processes improves patient care
and staff satisfaction. This exhibit was created by
Connecticut Institute for Primary Care Innova-
tion (CIPCI) in partnership with the AAFP.
AAFP EXHIBIT AND MARKETPLACE
Booth 549
Learn about the AAFP’s initiatives, visit with
AAFP leadership, network, purchase AAFP CME,
and see what new products and services the AAFP
has to offer members and non-members.
PAVILIONS
Public Health Resource Pavilion: Tools and
resources for your patients struggling with diffi-
cult issues such as alcohol and drug abuse, eating
disorders, as well as specific diagnosis such as
diabetes, celiac disease, Alzheimer’s, and more.
Career Pavilion: More than 50 employers will
be on site. Hear about new employment oppor-
tunities, ask questions about your CV, scan new
physician openings, or post openings available
in your practice. Visit AAFP CareerLink at
booth 261.
Technology Pavilion: Discover products and
solutions from practice management software,
consumer electronics, patient data platforms,
electronic health records, and more.
New Exhibitor Pavilion: Don’t miss the
chance to visit with new exhibiting companies
and see what products and services they offer
to assist you in your practice or discussion with
your patients. (Find a list of new exhibitors on
page 7 of this section).
Nutrition and Beverage Pavilion: Nutrition
and Beverage companies will discuss how their
products help educate patients about proper
nutrition and a healthy lifestyle.
AAFP FOUNDATION
Booths 863, 549 AAFP Exhibit and Marketplace
Learn about the humanitarian, educational and
scientific initiatives that improve the health of
the people and opportunities on how you can
get involved. Enter the AAFP Foundation Ben-
efit Sweepstakes and purchase your 2016 FMX
commemorative lapel pin from booth 549.
INSIDE THE EXPO HALL
NEW!
GRAND OPENING
CELEBRATES NEW
EXPO HALL HOURS
The kick-off event will showcase Expo
Theaters and other activities. Two hours of
dedicated time will provide face-to-face
opportunity with the most advanced medical
vendors and advocacy organizations.
EXPO HALL AT A GLANCE
COFFEE BREAKS
10-11 a.m. Coffee and tea
12-1 p.m. Coffee and tea
2-3 p.m. Coffee and lemonade
CONCESSIONS
10:30 a.m.-2 p.m. in The Hub
EXPO THEATERS
Sessions take place Wednesday from
5-5:45 p.m. See Page 23 of this section for
a complete list of sessions.
THURSDAY’S LEARNING LABS
Held in booth 1232 on the Expo Hall floor.
10-10:30 a.m.
Treating Uterine Fibroids – How
Physician Collaboration Can Help You
Care for and Retain Your Patients
Sponsor: Merit Medical Systems, Inc.
11-11:30 a.m.
Treating Uterine Fibroids – How
Physician Collaboration Can Help You
Care for and Retain Your Patients
Sponsor: Merit Medical Systems, Inc.
2-2:30 p.m.
Advances in Precision Medicine:
Incorporating Hereditary Cancer Testing
in Family Practice
Sponsor: Myriad Genetics
TUESDAY/WEDNESDAY
AAFP CHALLENGE
Entry instructions are in your registration
bag. Win gift cards up to $1,000. The prize
tumbler is in booth 170.
FMX MOBILE APP
AAFP FMX16
Scan the QR code or point your browser to www.aafp.org/fmxapp. On-site help is available at the Mobile Assistance Centers.
Sponsored by Nature Made.
www.fmxdailyexperience.org
INSIDE THE EXPO GUIDE
Expo Hall at a Glance. . . Cover
Exhibit Listing by Product Category . . . . . . 3-7
New Exhibitors. . . . . . . . . . . . . .7
Expo Hall Map . . . . . . . . . . . . . .8
Exhibitor Listing . . . . . . . . .9-21
Office of the Future . . . . . 12-13
Exhibitors by Booth Number. . . . . . . . . . . . .22
Expo Theaters . . . . . . . . . . . . .23
Dedicated Exhibitors . . . . . . .23
EXPO HALL HOURS TODAY 10 A .M.- 4 P.M. | FRIDAY 10 A .M.-3 P.M.
A NEW EXHIBITOR AT FMX will tell family physicians about one of the latest non-pharmacological advances for insomnia.
SHUTi (Sleep Healthy Using the Internet) delivers cognitive behavioral therapy for in-somnia (CBT-I) strategies through the internet. Frances P. Thorndike, PhD, chief science officer and co-founder of BeHealth Solutions, SHUTi’s parent company, said that SHUTi helps retrain patients for healthy sleep and helps them break the cycle of thoughts, feelings and behaviors that reinforce unhealthy sleep. It also creates person-alized sleep window recommendations based on individual sleep patterns.
Work on SHUTi started in 2004 at the Uni-versity of Virginia, with early trial results coming in 2009. BeHealth was created in 2011 to move the concept beyond the research lab.
SHUTi sees FMX as a chance to get family physicians more involved in helping those who struggle with insomnia. Though clinical guidelines recommend CBT-I for those with chronic insomnia, access to CBT-I treatments through traditional models of care has been very limited.
“It is unrealistic to think that the 659 U.S.-based behavioral sleep medicine therapists can provide ade-quate coverage to treat the estimated 30 million Amer-icans with insomnia,” said Dr. Thorndike. “As an online program proven to improve chronic insomnia, SHUTi provides an accessible behav-ioral option for patients seen in family practice.”
At FMX, Dr. Thorndike will have computers available to demonstrate the program and also answer questions from attendees. She also will share information from multiple clinical trials, including randomized placebo-controlled trials with one year follow-up data and involving different patient groups.
SHUTi is designed for the patient to down-load and purchase, but family physicians can connect with their patients who are using it by signing up with the SHUTi Clinical Partner Net-work, a free service that helps the physician view
how a patient is progressing through the program.“Under this model, family physicians refer
insomnia patients to SHUTi, who then self-pay a one-time fee that is often less than the cost of one face-to-face therapy session with a behav-ioral sleep medicine provider,” Dr. Thorndike said. “As part of coordinated care, physicians are able to review patient sleep improvement progress in SHUTi and provide oversight for sleep medication titration, if desired.”
Visit www.myshuti.com to learn more.
BEHAVIOR TRAINING HELPS THOSE WITH INSOMNIA SLEEP BETTER
NEW EXHIBITOR PROFILE | SHUTi
OFFICE OF THE FUTUREBooth 112This live showcase of practice innovation provides the tools, expertise and motivation to apply them in your own practice. See how redesigning physical space and processes improves patient care and staff satisfaction. This exhibit was created by Connecticut Institute for Primary Care Innova-tion (CIPCI) in partnership with the AAFP.
AAFP EXHIBIT AND MARKETPLACEBooth 549Learn about the AAFP’s initiatives, visit with
AAFP leadership, network, purchase AAFP CME, and see what new products and services the AAFP has to offer members and non-members.
PAVILIONSPublic Health Resource Pavilion: Tools and resources for your patients struggling with diffi-cult issues such as alcohol and drug abuse, eating disorders, as well as specific diagnosis such as diabetes, celiac disease, Alzheimer’s, and more.Career Pavilion: More than 50 employers will be on site. Hear about new employment oppor-tunities, ask questions about your CV, scan new
physician openings, or post openings available in your practice. Visit AAFP CareerLink at booth 261.Technology Pavilion: Discover products and solutions from practice management software, consumer electronics, patient data platforms, electronic health records, and more.New Exhibitor Pavilion: Don’t miss the chance to visit with new exhibiting companies and see what products and services they offer to assist you in your practice or discussion with your patients. (Find a list of new exhibitors on page 7 of this section).
Nutrition and Beverage Pavilion: Nutrition and Beverage companies will discuss how their products help educate patients about proper nutrition and a healthy lifestyle.
AAFP FOUNDATION Booths 863, 549 AAFP Exhibit and MarketplaceLearn about the humanitarian, educational and scientific initiatives that improve the health of the people and opportunities on how you can get involved. Enter the AAFP Foundation Ben-efit Sweepstakes and purchase your 2016 FMX commemorative lapel pin from booth 549.
INSIDE THE EXPO HALL
EXPO HALL AT A GLANCECOFFEE BREAKS10-11 a.m. Coffee and tea12-1 p.m. Coffee and tea2-3 p.m. Coffee and lemonade
CONCESSIONSA food court in The Hub will over many meal options. Available daily from 10:30 a.m.-2 p.m.
EXPO THEATERSSessions take place today from 10:15-11 a.m., 11:45 a.m.-12:30 p.m. and 12-12:45 p.m. See Page 23 of this section for a complete list of sessions.
TODAY’S LEARNING LABSLearn all about new products in these 30-minute educational sessions, open to all attendees. Held in booth 1232 on the Expo Hall floor.
10-10:30 a.m.Treating Uterine Fibroids – How Physician Collaboration Can Help You Care for and Retain Your PatientsSponsor: Merit Medical Systems, Inc.
11-11:30 a.m.Treating Uterine Fibroids – How Physician Collaboration Can Help You Care for and Retain Your PatientsSponsor: Merit Medical Systems, Inc.
2-2:30 p.m.Advances in Precision Medicine: Incorporating Hereditary Cancer Testing in Family PracticeSponsor: Myriad Genetics
AAFP CHALLENGEEntry instructions are in your registration bag. Win gift cards up to $1,000. The prize tumbler is in booth 170.
THURSDAY
Advertising Dimensions and Rates• Ad units requiring more than one product information page will receive 15% off
each additional black-and-white P.I. page
• Rates include three issues.
Distribution MethodDropped at attendee room doors at participating hotels via the Doctor’s Bag; convention center distribution at AAFP member resource areas and through handout and distribution racks.
Bonus Distribution3,700 copies will be available at registration starting on September 12.
QuantitySeptember 12/13 8,700September 14 5,000September 15/16 5,000
17
Size Dimensions B/W 4/C
Full page 101 ⁄4” x 14” $10,375 $13,980
Junior Page 71 ⁄ 2” x 10” $8,200 $10,710
1 ⁄ 2 page 101 ⁄4” x 7” or 5” x 14” $6,700
1 ⁄ 4 page 5” x 7” $3,250
Product Showcase 5” x 31 ⁄ 2” $525
Expo Hall Map Banner 21” x 2” See Premium Positions
Front Page Banner 101 ⁄4” x 2” See Premium Positions
Front Page Sticker (circle) 3” diameter trim, See Premium Positions
Bellyband 26” x 21 ⁄ 2” See Premium Positions
31 ⁄4” diameter bleed
Brennah Tate | tristar publishing | 913.491.4200 | [email protected]
Contact your Event Media Strategist for more information:
ADVERTISING OPPORTUNITIES
MOVED TO TUESDAY!
NEW PHYSICIANS HAPPY HOUR5:30-7 p.m.The Pub Orlando, 9101 International Dr.
Get ready to mix and mingle with your family medicine friends. Meet up with your peers from across the country and reunite with residency classmates on Tuesday at The Pub Orlando. This must-attend event for new physicians features food and refreshments. The Pub Orlando is a British-inspired, American-crafted restaurant within walking distance from the Orange County Convention Center. Physicians who completed residency within the past seven years are invited to attend this popular informal networking event.
www.fmxdailyexperience.org
INSIDE THIS SECTION
Meeting information . . . . . . .3CME information. . . . . . . . . . .3Tuesday schedule . . . . . . . . . .5Wednesday schedule . . . . .6-7Thursday schedule . . . . . . 8-9Friday schedule . . . . . . . . 10-11
Saturday schedule. . . . . . 12-13Convention Center maps . . . . . . . . . . . . . . . . 6-8, 10Hotel shuttle information. .14Satellite CME listings . . . . . .14City Tours information. . . . .14
TUESDAY’S HIGHLIGHTS
INSIDE FULL TUESDAY SCHEDULE ON PAGE 5; FULL WEDNESDAY SCHEDULE ON PAGE 6-7
TUESDAY/WEDNESDAY
CME sessions8 a.m.-2:45 p.m. Various locations — see pages 6-7 for more details.
City Tours8 a.m.-9 p.m.
Adolescent Health MIG meeting12:30-2 p.m.Room W306BFor members interested in or practicing adolescent health. Hear about this MIG’s progress and achievements, discuss goals for the upcoming year and participate in leadership elections.
Emergency Medicine/Urgent Care (EM/UC) MIG Meeting12:30-2:30 p.m.Room W306AFor members interested in practicing emergency medicine and/or urgent care. Hear about this MIG’s progress and achievements, discuss goals for the upcoming year and participate in leadership elections.
Book signing: Atul Gawande, MD2:15-3:15 p.m.The HubGeneral Session speaker Atul Gawande, MD, will sign a limited number of copies of Being Mortal.
General Session: Atul Gawande, MD3-4:30 p.m.West Hall A2Hear from this surgeon, researcher and bold visionary for healthcare reform who also acknowledges that we must first build upon what we do every day. Also meet new AAFP President John Meigs, Jr., MD, FAAFP.
4 Corners Reception5-6:30 p.m. West Hall AKick off the opening of the FMX Expo Hall with an Educational Reception in Expo Theater #3 on the show floor. Enjoy refreshments and learn more about “Opioid Use Disorder: A Growing Epidemic.” Sponsored by Indivior Inc.
WEDNESDAY’S HIGHLIGHTS
EXPO HALL GRAND OPENING4:30-6:30 p.m.West Hall A3-4The kick-off event will showcase Expo Theaters and other activities. Two hours of dedicated time will provide face-to-face opportunity with the most advanced medical vendors and advocacy organizations.
NEW EVENT!
Hours 10 a.m.-5:30 p.m. Tuesday
7 a.m.-6:30 p.m. Wednesday
These blocks of time are designed by faculty in a collaborative manner that allows one topic in the session to build on the previous topic(s). These sessions are interactive. For 2016, each track is comprised of three interactive lectures, totaling 3.0 CME credits per track.
TRANSFORMING CLINICAL PRACTICES INITIATIVES TRACKUp, Down, Sideways, and Across: Sustainable Leadership in an Ever-Changing EnvironmentSaccocio 8-9 a.m., Room W207ABC
Patient Attribution: CMS Knows Who Your Patients Are, but Are They Correct? (Interactive Lecture) Fiesinger 9:15-10:15 a.m., Room W207ABC
Alternative Payment Models: Help is on the Way: Learn about the TCPI and How You Can Benefit from Technical AssistanceReeves10:30-11:30 a.m., Room W207ABC
WEDNESDAY’S TRACKS
TUESDAY/WEDNESDAY IN THE HUB, West Hall B
Poster Presentations 10:30-11:30 a.m. Wednesday
Chat & Chew 12-1 p.m. (Today’s Topics: Rural Health MIG, Single Payer Healthcare Financing)
Concessions 10:30 a.m.-2 p.m.
Scientific Informational Displays (not available for CME) 1:30 p.m.-2:30 p.m.
AAFP Apparel 9 a.m.-5:30 p.m. Wednesday
Complimentary Coffee 6:15-8:30 a.m.; 10:15-10:30 a.m.; and 2:45-3 p.m.
FMX MOBILE APP
AAFP FMX16
Scan the QR code or point your browser to www.aafp.org/fmxapp. On-site help is available at the Mobile Assistance Counters.
Sponsored by Nature Made.
CME sessions1-5:30 p.m.Various locationsFive days of CME sessions start this afternoon. See page 5 for more details about this afternoon’s presentations, and go to fmxdailyexperience.org for a special preview of the 2:10 p.m. session Obesity Medicine: Directions in Treatment by Carl Knopke, MD
Join us for the first annual Everybody WALK! ChallengeLevel 1 Lobby, West A/BWho takes the most steps during FMX? Join in the fun competition. Register online at: aafp.walkertracker.com or download the Walker Tracker app to activate, start walking and track your steps. The challenge kicks off Tuesday and ends at 1 p.m. Friday. The winner receives a $500 gift card. Everyone can participate; the app will link to multiple wireless devices. Be among the first 500 attendees to pick up a pedometer in the Level 1 Lobby, West A/B. #MakeHealthPrimary #WalktheTalk #FMXSponsored by Health is Primary
Premium Positions
Back Cover $19,580
Inside Front Cover $17,655
Inside Back Cover $17,655
Bellyband $15,270 per issueAdvertiser must supply bellybands. Includes one full-page, four-color ad to be placed run of book.
Front Page Banner $23,490Includes one full-page, four-color ad to be placed run of book.
Front Page Sticker $15,070 per issueThis four-color, 3” circle sticker will be placed on the front page of the Schedule. Includes one full-page, four-color ad to be placed run of book in all issues. TriStar will produce the stickers.
FMX ScheduleSECTION THREE
Enjoy repeat visibility as attendees plan their day
Distributed at registration and with the Daily Experience, attendees rely on this integral piece each day to deliver the latest schedule updates and other important program details. New content each day will keep attendees looking for the FMX Schedule and using it throughout FMX.
Content• Daily highlights• CME schedules by day• General session and
special events• Convention center map• Expo and nutrition theaters• Satellite symposia• Shuttle schedule• City tours
Size Dimensions B/W 4/C
Full page 101 ⁄4” x 14” $10,375 $13,980
Junior Page 7 1 ⁄ 2” x 10” $8,200 $10,710
1 ⁄ 2 page 101 ⁄4” x 7” or 5” x 14” $6,700
1 ⁄ 4 page 5” x 7” $3,250
Front Page Banner 101 ⁄4” x 2” See Premium Positions
Front Page Sticker (circle) 3” diameter trim, See Premium Positions
Bellyband 26” x 21 ⁄ 2” See Premium Positions
31 ⁄4” diameter bleed
www.fmxdailyexperience.org
INSIDE THIS SECTIONMeeting information . . . . . . . .3
CME information. . . . . . . . . . . .3
Tuesday schedule . . . . . . . . . . .5
Wednesday schedule . . . . . .6-7
Thursday schedule . . . . . . . 8-9
Friday schedule . . . . . . . . . 10-11
Saturday schedule. . . . . . . 12-13
Convention Center maps . . . . . . . . . . . . . . . . . 6-8, 10
Hotel shuttle information. . .14
Satellite CME listings . . . . . . .14
City Tours information. . . . . .14
INSIDE TODAY’S FULL SCHEDULE ON PAGES 10-11
Hours 7 a.m.-5:30 p.m. Poster Presentations 10:30-11:30 a.m.
TODAY IN THE HUB, West Hall BChat & Chew 12-1 p.m.Today’s Topics: • Single Payer Health Care Financing
• Ask a Pharmacist • Urgency in Urgent Care Medicine
Concessions 10:30 a.m.-2 p.m.AAFP Apparel 9 a.m.-5:30 p.m.
Complimentary Coffee 6:15-8:30 a.m.; 10:15-10:30 a.m.; and 2:45-3 p.m.
FRIDAY
FMX CELEBRATION7-11 p.m.Universal’s Islands of Adventure®
at Universal Orlando® ResortWe’ve reserved the entire Universal’s Islands of Adventure®
theme park just for you. You’ll have unlimited access to the in-
credible rides and attractions. It’s an entire universe of action and
thrills—and it’s all yours. Early access granted at 6 p.m. For details,
go to www.aafp.org/fmx/celebration.
Your registration includes one FMX Celebration ticket, but you
must sign up so we know you’re coming. Additional tickets are
available for $50 at Registration. Children 3 and younger are free.Degree of Fellow Convocation Breakfast7-8:30 a.m.Hyatt Regency Orlando
More than 140 new Fellows of the American Academy of Family Physicians will be honored during a special ceremony attended by peers
and Academy leadership. (This event is only for new Fellows being conferred.)School Doctor MIG7-8:30 a.m.Room W306B
Point-of-Care Ultrasound MIG8-10 a.m.Room W306A
CME sessions8 a.m.-5:45 p.m.Various locations – see pages
10-11 for specific session information. Hospital Medicine MIG
9-10:30 a.m.Room W306B
Lifestyle Medicine MIG10:30-11:30 a.m.Room W306A
Reproductive Health Care MIG11 a.m.-1 p.m.Room W306B
Independent Solo/Small Group Practice MIG12:30-2:30 p.m.Room W306A
AAFP Foundation VIP Benefit5:30 p.m.Cuba Libre Restaurant &
Rum BarProceeds from this charitable event benefit the
humanitarian, education and
scientific programs of your AAFP Foundation. Tickets are $300 each and include dinner, Islands of Adventure
ticket and VIP tour.
TODAY’S HIGHLIGHTS
DISABILITY MANAGEMENT TRACK
Assistive Mobility Devices: Review
of Ambulatory Aids With Focus on
Power Mobility DevicesMartin, Pilley8-9 a.m., Room W207ABCPhysical Therapy Prescriptions:
Is “Eval & Treat” Enough?
Soldat 9:15-10:15 a.m., Room W207ABCPhysically Challenged Patients
McConkey 10:30-11:30 a.m., Room W207ABCGERIATRIC CARE TRACKDementia and Alzheimer’s Disease:
I Forget What I ForgotCole 8-9 a.m.
Geriatric Hip Fracture Management: A Threat to
IndependenceCreamer9:15-10:15 a.m., Room W304EFGHPolypharmacy in the Elderly:
I Take So Many Pills That I Rattle
When I WalkCole, Vandervoort10:30-11:30 a.m., Room W304EFGHPAIN MANAGEMENT TRACKLow Back Pain: Myths and Science
Shah, Paladine 9:15-10:15 a.m., Room W209ABCThe Cannabis Conundrum: Breakin’
Good? or Breakin’ Bad?Wright1:30-2:30 p.m., Room W304ABCDPAYMENT TRACKICD-10: Increased Specificity
Paves the Way for Increased
ReimbursementHays1:30-2:30 p.m., Room W311ABCD
Proper Care, Proper Pay: Working
with TCM, CCM, and ACPWeida4:45-5:45 p.m., Room W311EFGHPHYSICIAN WELLNESS TRACK
Burnout: Are You at RiskDrummond8-9 a.m., Room W311EFGHReduce the Overwhelm,
Build Life Balance Winner, Drummond9:15-10:15 a.m., Room W311EFGH
Become a More Relaxed, Healthier
PhysicianDrummond 10:30-11:30 a.m., Room W311EFGH
TODAY’S TRACKS
GENERAL SESSION: ALISON LEVINE3-4:30 p.m.West Hall A2 The team captain of the first American Women’s Everest Expedition will share practical,
humorous and unconventional leadership insights to help you climb the peaks you have in your life. You’ll also meet the 2017 AAFP Family Physician of the Year.
5K FAMILY FUN RUN/WALK6:30 a.m. SaturdayHyatt Regency Orlando Convention EntranceThe 5K Family Fun Run/
Walk returns to the FMX schedule this year. You
can register for this event, sponsored by Medscape,
in the Orange County Convention Center registration lobby today.
BACK ON SATURDAY MORNING!
8-9 a.m.Practical Approaches to Improving Physical Activity,
Assessment, Prescription and
Referral
9:15-10:15 a.m.Improving the Health of Your
Community: Population Health
Competencies for Family Physicians
10:30-11:30 a.m.Oral Health Issues in the Geriatric Population4:45-5:45 p.m.Management of Early
Pregnancy Loss
TODAY’S EXPANDED LEARNING PRESENTATIONS (All sessions in the Hub)
MOVED TO TUESDAY!
NEW PHYSICIANS HAPPY HOUR
5:30-7 p.m.
The Pub Orlando, 9101 International Dr.
Get ready to mix and mingle with your
family medicine friends. Meet up with your
peers from across the country and reunite
with residency classmates on Tuesday at
The Pub Orlando. This must-attend event
for new physicians features food and
refreshments. The Pub Orlando is a British-
inspired, American-crafted restaurant
within walking distance from the Orange
County Convention Center. Physicians who
completed residency within the past seven
years are invited to attend this popular
informal networking event.
www.fmxdailyexperience.org
INSIDE THIS SECTION
Meeting information . . . . . . .3
CME information. . . . . . . . . . .3
Tuesday schedule . . . . . . . . . .5
Wednesday schedule . . . . .6-7
Thursday schedule . . . . . . 8-9
Friday schedule . . . . . . . . 10-11
Saturday schedule. . . . . . 12-13
Convention Center
maps . . . . . . . . . . . . . . . . 6-8, 10
Hotel shuttle information. .14
Satellite CME listings . . . . . .14
City Tours information. . . . .14
TUESDAY’S
HIGHLIGHTS
INSIDE FULL TUESDAY SCHEDULE ON PAGE 5; FULL WEDNESDAY SCHEDULE ON PAGE 6-7
TUESDAY/WEDNESDAY
CME sessions
8 a.m.-2:45 p.m.
Various locations — see pages
6-7 for more details.
City Tours
8 a.m.-9 p.m.
Adolescent Health
MIG meeting
12:30-2 p.m.
Room W306B
For members interested in or
practicing adolescent health.
Hear about this MIG’s progress
and achievements, discuss
goals for the upcoming year
and participate in leadership
elections.
Emergency Medicine/Urgent
Care (EM/UC) MIG Meeting
12:30-2:30 p.m.
Room W306A
For members interested
in practicing emergency
medicine and/or urgent care.
Hear about this MIG’s progress
and achievements, discuss
goals for the upcoming year
and participate in leadership
elections.
Book signing:
Atul Gawande, MD
2:15-3:15 p.m.
The Hub
General Session speaker Atul
Gawande, MD, will sign a limited
number of copies of Being Mortal.
General Session:
Atul Gawande, MD
3-4:30 p.m.
West Hall A2
Hear from
this surgeon,
researcher and
bold visionary
for healthcare
reform who also
acknowledges that we must
first build upon what we do
every day. Also meet new
AAFP President John Meigs,
Jr., MD, FAAFP.
4 Corners Reception
5-6:30 p.m.
West Hall A
Kick off the opening of the FMX
Expo Hall with an Educational
Reception in Expo Theater
#3 on the show floor. Enjoy
refreshments and learn more
about “Opioid Use Disorder:
A Growing Epidemic.”
Sponsored by Indivior Inc.
WEDNESDAY’S HIGHLIGHTS
EXPO HALL GRAND
OPENING4:30-6:30 p.m.
West Hall A3-4
The kick-off event will
showcase Expo Theaters
and other activities. Two
hours of dedicated time
will provide face-to-face
opportunity with the
most advanced medical
vendors and advocacy
organizations.
NEW EVENT!
Hours
10 a.m.-5:30 p.m.
Tuesday
7 a.m.-6:30 p.m.
Wednesday
These blocks of time are designed
by faculty in a collaborative manner
that allows one topic in the session
to build on the previous topic(s).
These sessions are interactive. For
2016, each track is comprised of
three interactive lectures, totaling
3.0 CME credits per track.
TRANSFORMING CLINICAL PRACTICES
INITIATIVES TRACK
Up, Down, Sideways, and Across:
Sustainable Leadership in an Ever-
Changing Environment
Saccocio
8-9 a.m., Room W207ABC
Patient Attribution: CMS Knows
Who Your Patients Are, but Are They
Correct?
(Interactive Lecture)
Fiesinger
9:15-10:15 a.m., Room W207ABC
Alternative Payment Models: Help
is on the Way: Learn about the TCPI
and How You Can Benefit from
Technical Assistance
Reeves
10:30-11:30 a.m., Room W207ABC
WEDNESDAY’S TRACKS
TUESDAY/WEDNESDAY IN THE HUB, West Hall B
Poster Presentations
10:30-11:30 a.m. Wednesday
Chat & Chew
12-1 p.m. (Today’s Topics:
Rural Health MIG, Single
Payer Healthcare Financing)
Concessions
10:30 a.m.-2 p.m.
Scientific
Informational Displays
(not available for CME)
1:30 p.m.-2:30 p.m.
AAFP Apparel
9 a.m.-5:30 p.m. Wednesday
Complimentary Coffee
6:15-8:30 a.m.;
10:15-10:30 a.m.;
and 2:45-3 p.m.
FMX MOBILE APP
AAFP FMX16
Scan the QR code or point
your browser to www.aafp.
org/fmxapp. On-site help
is available at the Mobile
Assistance Counters.
Sponsored by Nature Made.
CME sessions
1-5:30 p.m.
Various locations
Five days of CME sessions
start this afternoon. See
page 5 for more details
about this afternoon’s
presentations, and go
to fmxdailyexperience.
org for a special preview of the 2:10 p.m.
session Obesity Medicine: Directions in
Treatment by Carl Knopke, MD
Join us for the first annual
Everybody WALK! Challenge
Level 1 Lobby, West A/B
Who takes the most steps during
FMX? Join in the fun competition.
Register online at: aafp.
walkertracker.com or download
the Walker Tracker app to activate,
start walking and track your steps.
The challenge kicks off Tuesday and
ends at 1 p.m. Friday. The winner
receives a $500 gift card. Everyone
can participate; the app will link to
multiple wireless devices. Be among
the first 500 attendees to pick up
a pedometer in the Level 1 Lobby,
West A/B. #MakeHealthPrimary
#WalktheTalk #FMX
Sponsored by Health is Primary
MEMBER CONSTITUENCIES MEET & GREET5:30-7 p.m.West A Lobby
Join your family medicine peers to celebrate the diversity of the AAFP. Take time to discuss issues relevant to your constituency, your patients, and your practice at the Mem-ber Constituencies Meet & Greet. Whether you identify with one of the five member constituencies (women, minority, new physicians, international medical graduates, and LGBT) or are supportive of one, this event allows you to enjoy good company, refreshments, and light snacks.
INSIDE TODAY’S FULL SCHEDULE ON PAGES 8-9
THURSDAY
www.fmxdailyexperience.org
INSIDE THIS SECTION
Meeting information . . . . . . . .3CME information. . . . . . . . . . . .3Tuesday schedule . . . . . . . . . . .5Wednesday schedule . . . . . .6-7Thursday schedule . . . . . . . 8-9Friday schedule . . . . . . . . . 10-11
Saturday schedule. . . . . . . 12-13Convention Center maps . . . . . . . . . . . . . . . . . 6-8, 10Hotel shuttle information. . .14Satellite CME listings . . . . . . .14City Tours information. . . . . .14
Hours 7 a.m.-5:30 p.m.
Poster Presentations 10:30-11:30 a.m.
TODAY IN THE HUB, West Hall B
Chat & Chew 12-1 p.m. (Today’s Topics: Single Payer Health Care Financing; Rural Health MIG; Empowering the Family Doctor in Emergency Medicine; Zika Virus Disease)
Concessions 10:30 a.m.-2 p.m.
Scientific Informational Displays (not available for CME) 1:30 p.m.-2:30 p.m.
AAFP Apparel 9 a.m.-5:30 p.m.
Complimentary Coffee 6:15-8:30 a.m.; 10:15-10:30 a.m.; and 2:45-3 p.m.
Telehealth MIG8-10 a.m.Room W306A
Single Payer Health Care MIG8-10 a.m.Room W306B
CME Sessions8 a.m.-3:45 p.m.Various locations – see pages 8-9 for specific session information.
City Tours8 a.m.-5 p.m.
Expo Hall open10 a.m.-4 p.m.West Hall A
Oral Health MIG11 a.m.-1 p.m.Room W306B
Rural Health MIG11:30 a.m.-1:30 p.m.Room W306A
Global Heath MIG2-3:30 p.m.Room W306B
Transforming Clinical Practice Initiative MIG2-3:30 p.m.Room W306A
Member Interest Group (MIG) Reception5:30-7 p.m.Convention Center West A LobbyJoin your MIG colleagues for a reception immediately following Thursday’s General Session. Learn more about the MIGs, speak with colleagues with shared professional interests, or find
out how to form a new MIG. Cash bar and light snacks will be provided.
Expanding Residency Training at the VA6-7 p.m.Room W102ABEach year 40,000 residents have rotations at the VA system across our land. These residents benefit from the plentiful co-morbidities and psychosocial problems of the Veteran population. Unfortunately only a small percentage of the learners are in Family Medicine. Family Medicine should take advan-tage of partnering with the VA to improve education and the fiscal bottom line. In this workshop we will tell you how.
TODAY’S HIGHLIGHTSThese blocks of time are designed by faculty in a collaborative manner that allows one topic in the session to build on the previous topic(s). These sessions are interactive. For 2016, each track is comprised of three interactive lectures, totaling 3.0 CME credits per track.
PAIN MANAGEMENT TRACKChronic Pain: A Collaborative Approach to Managing Complex PatientsMuchowski9:15 - 10:15 a.m., Room W304EFGH
Low Back Pain: Myths and ScienceShah, Paladine8-9 a.m., Room W310AB
Proper Care, Proper Pay: Working with TCM, CCM, and ACPWeida10:30-11:30 a.m., Room W311EFGH
The Cannabis Conundrum: Breakin’ Good? or Breakin’ Bad?Wright 10:30-11:30 a.m., Room W304EFGH
PAYMENT TRACKSurviving an Audit Request8-9 a.m., Room W311EFGH1:30-2:30 p.m., Room W308ABCD
ICD-10: Increased Specificity Paves the Way for Increased ReimbursementHays9:15-10:15 a.m., Room W311EFGH
Proper Care, Proper Pay: Working with TCM, CCM, and ACPWeida10:30-11:30 a.m., Room W311EFGH
TRANSFORMING CLINICAL PRACTICES INITIATIVES TRACKUp, Down, Sideways, and Across: Sustainable Leadership in an Ever-Changing EnvironmentSaccocio8-9 a.m., Room W207ABC
Patient Attribution: CMS Knows Who Your Patients Are, but Are They Correct?Fiesinger 9:15-10:15 a.m., Room W207ABC
Alternative Payment Models: Help is on the Way Learn about the TCPI and How You Can Benefit from Technical AssistanceReeves 10:30-11:30 a.m., Room W207ABC
TODAY’S TRACKS
GENERAL SESSION: DAVID WASSERMAN4-5:30 p.m.West Hall A2
In an election year, how will a changing political landscape trickle down to your daily work? Political analyst David Wasserman will equip you with the inside scoop on what a new President and an altered House of Representatives will mean for healthcare legislation, especially legislation that impacts family medicine.
All Expanded Learning sessions are located in the Hub unless otherwise noted.
8-9 a.m.New Tools Available to Equip Adolescents for Adulthood
9:15-10:15 a.m.Financial Planning for Family Physicians (Room W300)
10:45 a.m.-12 p.m.Preparing for Retirement and Opportunities to Volunteer with the AAFP Foundation (Room W300)
1:30-2:30 p.m.Advanced Estate Planning for Family Physicians (Room W300)
2:45 - 3:45 p.m.The Conversation Project: A Conversation That Matters
TODAY’S EXPANDED LEARNING PRESENTATIONS
DeadlinesAugust 4 Ad Space/PaymentAugust 11 Ad Materials Due
Publication DatesSeptember 12/13September 14 September 15/16
Advertising Dimensions and Rates• Ad units requiring more than one product information page will receive 15% off
each additional black-and-white P.I. page
• Rates include three issues.
Distribution MethodDropped at attendee room doors at participating hotels via the Doctor’s Bag; convention center distribution at AAFP member resource areas and through handout and distribution racks.
Bonus Distribution3,700 copies will be available at registration starting on September 12.
QuantitySeptember 12/13 8,700September 14 5,000September 15/16 5,000
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ADVERTISING OPPORTUNITIES
Brennah Tate | tristar publishing | 913.491.4200 | [email protected]
Contact your Event Media Strategist for more information:
Distribution Racks
Exclusive and repeat visibility
Receive premium visibility with signage on five distribution racks to be displayed throughout the convention center.
DeadlinesJuly 7 Ad space/paymentJuly 14 Ad materials due
Advertising Rate$26,000Includes signage on five distribution racks plus a full-page, 4/color ad to be placed run of book in all four issues of the Daily Experience.
Specifications
Provided upon space commitment.
Hotel Keycards
Greet attendees at their hotel
Hotel key cards feature the supporter’s advertisement and are given to conference attendees at guest check-in. Each attendee guest receives two key cards per room.
DeadlinesJuly 7 Ad space/prototype/paymentJuly 14 Ad materials due
Quantity8,000 (includes two key cards per room)
Advertising Rate$29,100
SpecificationsProvided upon space reservation.
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ADVERTISING OPPORTUNITIES
Brennah Tate | tristar publishing | 913.491.4200 | [email protected]
Contact your Event Media Strategist for more information:
Doctor’s Bag
Hotel distribution of your promotional material
Delivered early in the morning directly to attendees’ room doors at participating hotels, the Doctor’s Bag offers great visibility for your booth, product, and special programs.
Receive high visibility with prime advertising space on the outside of the Doctor’s Bag. The participating advertiser receives a clear plastic 7” x 5” window pocket on the outside of the bag for inclusion of one insert with name/logo/booth recognition printed above the pocket. AAFP will brand the opposite side of the bag.
DeadlinesJune 9 Ad space/paymentJune 16 Logo artwork due
Distribution DatesSeptember 13September 14September 15
Advertising Rate$16,000 per day
Specifications• Logo not to exceed 9” x 6”
(printed directly above the pocket).• The participating advertiser is allotted a
maximum of two colors plus black for logo artwork.
• Window pocket insert cannot exceed 51 ⁄2” x 4”.
DeadlinesJuly 28 Ad space/
prototype/paymentAugust 4 Ad materials due
Distribution DatesSeptember 13September 14September 15
Distribution MethodDistributed to attendees’ hotel room doors early in the morning.
Quantity4,200 per day (includes overage)
Advertising Rate$8,480 per insert, per day
Prototype SubmissionSubmit PDF prototype to Meghan Scobie([email protected])
Special NotesPlease see the Special Notes, Terms, & Conditions page.
Your Logo, Booth Number, and Pocket Insert Displayed Here
Advertise on the outside of the bag
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SPECIAL NOTES,TERMS, & CONDITIONS
Doctor’s Bag1. Because of stringent hotel labor policies,
TriStar Publishing is not held liable for a hotel’s failure to deliver to rooms in the designated hotel room block. There will be no discounts or refunds given.
2. All inserts must be submitted to TriStar Publishing for final approval by the AAFP. A copy of the insert must be approved by the AAFP regardless of prior approval for other promotional opportunities at the meeting.
3. TriStar Publishing will notify you of approval. If changes are necessary, a copy of the corrected insert must be resubmitted. TriStar Publishing will notify you of final approval.
4. TriStar Publishing will supply a shipping label for the advertiser to complete and place on the outside of each box that is shipped.
5. The advertiser is responsible for sending the correct number of pieces. TriStar will not be responsible for shortages due to an incorrect number of pieces being received.
6. Do not ship bag inserts to the TriStar Publishing office. The advertiser will be responsible for cost incurred to ship to the insertion fulfillment house.
7. A minimum of five pieces must be reserved per day for bag delivery to occur.
8. Insert Specifications: Maximum dimensions are 8 ½” x 11”; maximum weight is 4 ounces.
9. Price based on an average-sized insert. Insert fee is subject to change at publisher’s discretion.
10. Because of weight and bulk, distribution of magazines, newspapers, and other publications will not be permitted in the bag.
General Notes1. All advertisements are subject to approval
by the AAFP.
2. Circulation is based on projected attendance and room blocks at the time of rate card printing.
3. The advertiser is responsible for sending the correct number of pieces. TriStar Publishing will not be responsible for shortages due to an incorrect number of pieces being received.
4. TriStar Publishing reserves the right to cancel any publication or service in the event of revenue shortfalls. TriStar will refund monies paid for participation in canceled publications or services. TriStar is not obligated to offer or replace canceled publication or services with any other advertising vehicle.
Don’t miss these important details.
Brennah Tate | tristar publishing | 913.491.4200 | [email protected]
Contact your Event Media Strategist for more information:
Financial Considerations1. All signed agreements are firm. No
cancellations accepted.
2. Payment due upon space commitment.
3. No agency commission or cash discounts permitted. Rate card prices are NET.
4. Fees will apply for noncompliance with the shipping instructions or failure to fully complete shipping label provided.
5. A minimum $500 late fee will be charged for materials received after the specified due date.
6. TriStar will be diligent in providing the highest quality publications possible. It is understood the print quality of the daily newspapers is subject to the availability of the printer(s) in the event city. TriStar Publishing, Inc. will not provide any refunds or discounts on advertisements in the daily newspapers due to clarity, ink saturation, or any other issues beyond the publisher’s control when in a city with limited print options.
7. Payments may be made via check, wire transfer, or credit card. Payments made by credit card shall have an additional fee of three percent (3%) added to the total purchase price. This fee cannot be waived.
8. Payment is due prior to printing of the publication/services rendered unless otherwise agreed upon with the Publisher. If Publisher agrees, payment shall be made by the responsible party within 45 days of receiving tearsheets or proof of advertisement. In the event payment is not remitted to TriStar Publishing, Inc. by the responsible party within 45 days of receiving proof of advertisement, a late fee of three percent (3%) will be applied to the outstanding balance. In addition, outstanding payments/invoices not made within the calendar year the advertisement was placed, a six percent (6%) late fee will be applied to all outstanding balances. TriStar Publishing, Inc. reserves the right to prohibit advertising if an account is past due 90 days.
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For reservations contactBrennah Tate [email protected] Blunk [email protected] Bair [email protected]
For material submission questions contactMeghan Scobie | [email protected]: 913-491-4200 | Fax: 913-491-4202
Send payments toAccounts PayableTriStar Publishing, Inc.7285 W. 132nd Street, Suite 300Overland Park, KS 66213
Payment optionsPayments may be made via check, wire transfer, or credit card. Payments made by credit card will have an additional fee of three percent (3%) added to the total purchase price. This fee cannot be waived.
ready to advertise?
Brennah Tate | tristar publishing | 913.491.4200 | [email protected]
Contact your Event Media Strategist for more information:
File submission specificationsAcceptable File Formats• Adobe InDesign• Fonts: Adobe Type 1 or outlined• Images: at least 300 dpi at the desired print size• Adobe Illustrator (fonts outlined) and Adobe
Photoshop (flattened image)• Press/print ready PDF (PDF/X compliant)• All colors must be CMYK
Color proofsColor proofs are necessary for checking color and content at press time. Without a color proof, the publisher cannot be held responsible for the outcome of the color on press.
Submitting files• DVD/CD/Flash drive• FTP: Contact your TriStar representative for
login information and upload instructions.• Email: Files less than 10MB can be emailed to
[email protected] with the subject line specifying the publication name and the advertiser name.
Unacceptable Programs• Corel Draw• Microsoft Publisher• Microsoft Word and Microsoft PowerPoint
Deviation from these guidelines may require additional time and costs, and/or sacrifice reproduction predictability. Publisher cannot be held responsible for problems on press caused by improperly distilled PDF files.
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