fmobile portal
TRANSCRIPT
I SEE IT FIRST ON FTV
mobile
I SEE IT FIRST ON FTVI SEE IT FIRST ON FTV
FTV - A FASCINATING AND UNIQUE TV STATION
• FTV is the only 24/7 fashion, beauty and style television station worldwide
• FTV was founded 1997 and has become a must carry program in many parts of the world
• FTV is present in 202 countries on 6 continents
• Confirmed reach: 345 million households worldwide
• FTV and Kalei Universal signed exclusive contract in 2009 regarding new media and mobile content worldwide expansion and launched FTV mobile portal on m.ftv.com
ABOUT FASHION TVFASHION TELEVISION
I SEE IT FIRST ON FTV
f.mobileMOBILE PORTAL
I SEE IT FIRST ON FTVI SEE IT FIRST ON FTV
FTV mobile site – General info
• FTV launched it‘s mobile in 2009 on http://m.ftv.com named as „f.mobile“
• f.mobile is accessable worldwide, offering infotainment and download services to it‘s visitors
• Mobile portal is divided into a number of different sections. All sections contain multimedia content such as video on demand, streaming videos, wallpapers, pictures, etc.
f.mobileMOBILE CONTENT
PHOTO: f.mobile homepage on http://m.ftv.com
I SEE IT FIRST ON FTVI SEE IT FIRST ON FTV
SLECTION ON MOBILE PORTAL
• Fashion• Videos• Photos• Models• Fashion weeks• F Hot• F Men• F Bars• F Parties
f.mobileMOBILE CONTENT
CONTENT OFFERBasic content download offer (a-la-carte model):
• Wallpapers (JPG, JPEG, GIF)• Animations and screensavers (GIF, SWF)• Video clips (3GP, MP4)• Ringtones, Themes, Games• Content is available for download via f.mobile portal
• Visitors of m.ftv.com are able to browse, purchase and download offered content directly on handset
PHOTO:f.mobile category page
on http://m.ftv.com
I SEE IT FIRST ON FTVI SEE IT FIRST ON FTV
CONTENT OFFER
• VoD and live streaming:- 10 to 60 seconds video clips over GPRS/EDGE- 1 to 3 minutes video clips over UMTS/HSDPA- “a la carte” video magazine for video streaming- Live streaming of “FTV” and “FTV Men” channels on mobile - No DRM protection required by FTV and Kalei Universal
• FTV content is offered within several targeted categories:
- F People- F Fashion- F Men- F Lingerie and Swimwear- Midnight hot
f.mobileMOBILE CONTENT
PHOTO:f.mobile category page
on http://m.ftv.com
I SEE IT FIRST ON FTVI SEE IT FIRST ON FTV
SUPPORTED BUSINES MODEL
• No set-up fee
• No marketing commitments nor upfront payment
• No minimum guarantees for content downloads and purchase
• Business model offered by FTV and Kalei Universal is based on revenue share (win-win) and transparent cooperation with no hidden costs
• Offered business model is 50:50 (OpCo : FTV/Kalei)
• Possibility to use FTV brand within your marketing material if decided to promote offer (WAP, WEB, print, SMS, OOH, TVC, radio…)
• Possibility to publish press release and use FTV regarding start of cooperation and content offer within your network
• Media exposure of FTV mobile site on all FTV channels worldwide with invitations for customers to visit FTV mobile site and trigger content purchase
• FTV can grant it’s portal integration within OpCo’s portal
f.mobileMOBILE CONTENT
I SEE IT FIRST ON FTV
CONTACT
Interested to know more about f.mobile?
Contact us directly so we could exchange info’s or to develop new possibilities for successful mobile multimedia offer.
Kalei Universal S.A. | FTV Official New Media PartnerMr. Vladimir DabicBusiness Development
E-mail: [email protected]: http://kalei.mobiWAP: m.ftv.com