FOOD PROCESSING&

RETAIL

AMULHistory of Amul• Amul (Anand Milk Union Limited), formed in 1946, is a dairy cooperative

movement in India.

• It is managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF).

• AMUL is based in Anand, Gujarat and has been a sterling example of a co-operative organization's success in the long term. The Amul Pattern has established itself as a uniquely appropriate model for rural development.

• Amul has spurred the White Revolution of India, which has made India the largest producer of milk and milk products in the world.

• Overseas markets - Mauritius, UAE, USA, Bangladesh, Australia, China, Singapore, Hong Kong and a few South African countries

• Fresh plans of flooding the markets of Japan & Sri Lanka.

• Dr Verghese Kurien, former chairman of the GCMMF-The man behind the success of Amul.

• The white revolution has finally created a billion-dollar brand(2.5 million US $).

AMUL PRODUCT’S & ITS DIVERSIFICATION

Bread Spreads, Milk Drinks, Milk, Fresh Milk, Cheese, For Cooking,

Chocolate.

Dairy Product

• Fresh milk

• Milk drinks and desserts

• Bread spreads

• Cheese products

Non Dairy Product

• Veg. Oil

• Instant Food

• Snack

BUSINESS MODEL &PROMOTION

• Every day Amul collects13 million of milk from 3.18 million farmer (many illiterate),• Convert there milk into branded, package products and delivery good to over 500,000 retail outlet across the India.• Its supply chain one of the most complicated in IndiaPROMOTION:• Uses a variety of media to communicate • Most famous is billboard campaign • Below-the-line activity has grown too such as the Amul food festival• The Chef Of India promo invites hotel chefs to come up with recipes using as many Amul products as possible, and is conducted at city, state and national level.

RawMilk

Condensed

Ghee Butter Cream

Packaged Milk

Ice creamBeverages

Dried

SkimmedMilk

Powder

• Wal-Mart Stores, Inc., branded as Walmart is an American multinational• retail corporation that operates chains of large discount department

stores and warehouse stores. • It headquartered in Bentonville, Arkansas, the company was founded by Sam

Walton in 1962 and incorporated on October 31, 1969. • Walmart is the world's largest company by revenue, it is the biggest private

employer in the world with over two million employees• It is the largest retailer in the world. • Walmart is a family-owned business, as the company is controlled by the Walton

family• It has over 1,000 stores in 27 countries, under a total 55 different banners.• Walton Enterprises is one of the world's most valuable companies (in terms of

market value) and is also the largest grocery retailer in the US.

WALMART HISTORY• In 1962, Sam Walton opened the first Wal-Mart in Rogers, Arkansas

• In1969, company became an incorporated company

• In 1970, Wal-Mart opened its first distribution center and home office in Bentonville, Arkansas

• In 1972, Wal-Mart was approved and listed on the New York Stock Exchange

• In 1978, the first pharmacy, auto service, and jewelry divisions were introduced in the Wal-Mart stores

• In 1979, Wal-Mart had its first billion dollar year in sales totaling $1,248,000,000

• In 1988, the first Supercenter opened in Washington, Missouri

• In 1990, Wal-Mart became the number 1 retailer in the nation

• In 1991, Wal-Mart entered the international market opening a Club Aurrera in Mexico City

• In 1992, the first Wal-Mart store opened in Puerto Rico

• In December on 1993, Wal-Mart reached its first billion dollar sales in one week

• In 1997, Wal-Mart became the number one employer with 680,000 associates. Also, Wal-Mart had its first $100 billion dollar sales in one year

• In 2007, Walmart introduced new advertising with the slogan, "Save money. Live better.“ replacing the "Always Low Prices, Always" slogan, which it had used for the previous 19 years.

• In 2011, the company announced that it was testing its new "Walmart To Go" home delivery system where customers will be able to order specific items offered on their website such as groceries, toiletries, and household supplies.

• In 2012, Walmart launched their first mail subscription service called Goodies

OPERATING DIVISION• Walmart's operations are organized into three divisions:

• Walmart Stores U.S.

• Sam's Club

• Walmart International

The company does business in Nine different retail formats: 

• Supercenters

• Food and drugs

• General merchandise stores

• Bodegas (small markets)

• cash and carry stores

• Membership warehouse clubs• Apparel stores• Soft discount stores• RestaurantsFacts About Walmart That Will Blow Your Mind1.Walmart has more employees — 2.1 million — than seven times the population of Iceland.2. In 2011, Walmart registered $419 billion in sales — $7 billion more than Norway's 2010 GPD. If Walmart were a country, it would be the 25th largest economy in the world.3. Roughly 4,700 (about 90%) of international stores operate under a banner other than Walmart, including Walmex in Mexico, Asda in the UK, Seiyu in Japan, and Best Price in India.

4.In 2010, CEO Michael Duke's annual salary of $35 million earned him more in an hour than his employees earned in an entire year working for $8.75/hour.5. If Walmart's more than 900 million square feet of retail space were spread out over one place it would take up roughly 34 miles — about 1.5 times the size of Manhattan.

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