fmcg image guidelines · - minimum image resolution: 300 dpi - minimum pixel dimensions: 3550 x...
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Image resolution 300dpiColour space RGB
Longest edge ofproduct must be a minimum of - 300 mm- 3550 pixels
Clipping Path -------
IMAGE SPECIFICATIONSeCommerce STYLEGUIDE
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These image specifications are the minimum requirement for images to be accepted and printed across leading Australian retailers. When submitting an image for SKUlibrary, these specifications must be met in order for print. The image resolution, pixel and print dimensions refer to the longest edge of the product within the canvas.
- Files named as product barcode (e.g. barcode-1.tif, barcode-2.tif)- Minimum image resolution: 300 dpi- Minimum pixel dimensions: 3550 x 3550- Minimum print dimensions: 300mm (longest edge)- File type: psd, tiff, eps, png or first generation jpeg.- No sharpening applied to the image- Clipping path provided named “Path 1”- Colour space must be RGB - Preferred colour profile: Adobe RGB(1998)
If these specifications can not be met, a sample can be sent to SKUvantage to ensure the photography quality will be consistent and accepted by leading Australian retailers. Refer to page 9 - 10 of this document for sample guidelines and studio details.
ANGLE SPECIFICATIONSeCommerce STYLEGUIDE
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Photographic 2D AngleAll products must be supplied with a 2D angle. The depth of the product is not seen, a 2D angle shows only the height and width of the product. - Front-on- No side, top or bottom of product visible- Square both horizontally & vertically
Photographic 3D AngleMost products benefit from a 3D angle. The height, width and depth of a product is shown in a 3D angle. The following guidelines must be followed for consistency purposes.
3D SPECIFICATIONS - boxes & bags
Boxes & bags- Elevated camera angle to expose the top edge of the product- Left corner of the product sits forward with the vertical edge maintain a 90 degree upright position- Bottom edge of product sits on a 4 degree angle to the horizontal
eCommerce STYLEGUIDE
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3D SPECIFICATIONS - round
Round jars, cans or bottles- Tilted forward to show depth and the top of product. The tilted angle should be 10% of the width of the product- The vertical axis of the product is aligned to the edge of the canvas
CartonsWhen the branding element is placed on the lid, follow guidelines below. Alternatively box or round 3D specifications can be followed.- Tilted forward so that either one third of the image contains the top of the lid or two thirds of image contains the top of the lid- No sides visible- The vertical axis of the product is aligned to the edge of the canvas
eCommerce STYLEGUIDE
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3D SPECIFICATIONS - other 3d angles eCommerce STYLEGUIDE
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IMAGE QUALITY - white & black pointseCommerce STYLEGUIDE
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White & Black Points - There must be a medium contrast range setting to ensure that the product does not bleed in the dark areas or blow out in the light areas. The darkest point of the product must not be below 15/15/15 RGB value, the whitest point of the product must not be above 240/240/240 RGB value.
Minimum RGB value of white point
240/240/240
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Maximum RGB value of black point
15/15/15----------------
IMAGE QUALITY - lighting & packaging
Clean Packaging - Product must be free from dust, creases, scuff marks and any imperfections. Clear Image - All points of the photograph must be in focus. Text and branding on the packaging must be readable.Reflections - Lighting should present a clear, crisp and descriptive product with clean and defined edges.Highlights - Highlights must be managed to a minimum and not obscure product branding or text in any areasLighting Glow - Light glow from too much back light or lighting from below will not be accepted
eCommerce STYLEGUIDE
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Clean Packaging----------
Clear ImageHighlights not opsuring package
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SAMPLE GUIDELINES
Damaged Product -----------
----------- Crooked label
Torn Packaging -----------
eCommerce STYLEGUIDE
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If image guidelines cannot be met, a sample of the product can be sent to SKUvantage for full data capture and photography. Products sent to SKUvantage must arrive fit for photography. To assist us in producing the best possible result a duplicate of each product can be sent. If a product arrives unfit for photography a replacement sample will be requested or extra charges for post production editing may be incurred.
Reasons for sample rejection - Torn packaging or crooked label- Crushed, dents or damage to packaging or product- Scratches or scuff marks- Visible glue, tape, mold or moisture damage
Delivery and collection cost is to be covered by the client. If the product is not collected from SKUvantage within 14 days of shoot completion, the product will be disposed of.
www.SKUvantage.com.au
CONTACTeCommerce STYLEGUIDE
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SKUvantage Pty Ltd
For further information visit www.skuvantage.com.auSKUlibrary application: http://application.skulibrary.com.auEmail: [email protected]
Phone: 02 9939 4947
Studio Manager: [email protected]: Joshua Gavin. [email protected]: Daniel Roberts. [email protected]