Media Kit 2012

www.toletta.com

Media FeaturesTOLETTA has been featured on The Doctors TV Show, CityTV Breakfast Television and in top fashion magazines such as Glamour, Cosmopolitan, Marie Claire, Vogue China, Good Housekeeping, Aquarius Middle East, Brink, Gogirl, BUST and Fashionista.

Celebrity EndorsementsTOLETTA was featured at Mercedes-Benz Berlin Fashion Week (January 2012) by the famous Germany high-fashion contortion model Loulou von Brochwitz.

Marketing CampaignsTOLETTA already launched four promotional campaigns. Two of the campaigns included a dress made from 520 toletta seat covers and a Chanel inspired motorcycle jacket and shorts made from 864 toletta seat covers. Each creation took over 100 hours to make and the fashion designer for both campaigns was Laura Dreger of Edmonton Canada.

Adult Toilet Seat CoversTOLETTA’s luxury paper toilet seat covers are 20% larger and 42% thicker than other brands. They’re flushable, biodegradable and made from large sheets of 3ply toilet paper. The product is available in a 5 or 10 pack and each pack retails for $2.99 to $4.99 USD. A percentage of the proceeds of the pink packs are donated to Breast Cancer Research.

Kids Toilet Seat CoversTOLETTA is available as a kids product - a fun way for parents to teach their children about potty training. These paper seat covers are extra wide to help protect little hands. Tissues are flushable, biodegradable and cartoons are printed with water based vegetable dye. Each pack contains 10 paper toilet seat covers. Available in languages.

MINI Toilet PaperCOMING SOON 2013. TOLETTA’s mini toilet paper rolls will be perfect for those situations when you need toilet paper, but there is none in the stall of the public bathroom. Each roll will contain 55 sheets of 3ply toilet paper. Each display box will have 12 rolls.

Featured RetailersTOLETTA is listed in retailers throughout Canada, USA, Costa Rica, Guatemala, United Kingdom, Germany, Slovenia, Slovakia, Nigeria, Middle East (UAE including Dubai) and Korea. Some of the largest supermarket chains include Carrefour Slovakia, DM Drogeriemarkt Germany, TUS Slovenia and BOOTS Pharmacy UAE.

Industry StatisticsCanadian Cosmetics and Toiletries Market4.8 Billion in total retail industry sales for 2010.

USA Cosmetics and Toiletries Market37.5 Billion in total retail industry sales for 2010. The US cosmetics and toiletries market is ranked second largest in the world. 45 percent of total sales are from five product categories namely facial treatments, personal hygiene, shampoos, fragrances and make-up. Average increase is expected to be 3.1 per cent per year. Most of the growth will come from products catering to baby boomers and ethnic minorities.

Female DemographicsWomen’s disposable incomes have risen. Their increasingly busy lifestyles now require manufacturers to produce sophisticated health and beauty products to meet their high expectations. Teenage girls are now using health and beauty products in order to emulate their adult style icons. More than three-quarters of all teenage girls in the USA are using make-up products.

Ethnic DemographicsThe fastest growing niche products are ethnic-specific hair, beauty, health and cosmetics. The ethnic hair care industry alone is worth US$8.4 billion.

Sources: Canadian Cosmetics, Toiletries and Fragrance Association (CCTFA) 2010, Kline & Company Report 2010, Malaysian External Trade Development Corporation – Product Market Study US Cosmetics and Toiletries Market 2007.

Designer Bios

Caine Ruckstuhl Co-Founder, CEO

Caine is obsessed with fashion, and that’s with a capital O. Whether it’s watching America’s Next Top Model or reading the latest issue of GQ Magazine, Caine always seems to find the time to keep up on the latest fashion trends. Inspired by fashion and lifestyle trends, Caine loves to breathe new life into boring products. Caine is a winner of the 2012 Explorium Guerilla Marketing Award and graduated from Carleton University with a Bachelor of Law. After many years of searching for the right business, he has finally found his passion. Caine looks to move TOLETTA to a large international scale through savvy marketing and PR.

Dora Cardenas Co-Founder, CFO

Dora has always been a dreamer. Ever since emigrating from her native sultry Medellin, Colombia for the teeth-chattering temperatures of Canada at age nine with her family, Dora always dreamt of a future where she was her own boss. Yet, never in her wildest dreams did she ever foresee herself being in the toilet business. “If you can be successful selling a boring product like paper toilet seat covers, imagine what you could do with a sexy product,” confessed Dora. Dora is a Graduate of Ottawa University (Honors Communications) and looks after the financial management of the company.