fmcg brand wise spends of india

7/22/2019 FMCG Brand Wise Spends of India

1/106

HUL BRANDS * Ponds as a bran

TV Spends (.millions)(75% discounted spends)

All India

Brands Product Group Jan'12 Feb'12 Mar'12

Axe Toilet Soaps

Axe Perfumes/deodorant 12 6 47

Axe Toilet Liquids 17 4

Axe Total 12 23 52

Breeze Toilet Soaps

Clear Shampoos 62 46 43

Clear Hair Conditioners

Clear Total 62 46 43

Clinic Plus Shampoos 42 85 50

Clinic Plus Hair Conditioners 9 7 10Clinic Plus Total 50 93 60

Close Up Tooth Pastes 42 35 50

Denim Perfumes/deodorant 26 30

Dove Toilet Soaps 48 39 54

Dove Shampoos 66 23 1

Dove Perfumes/deodorant 9 0

Dove Toilet Liquids

Dove Hair Care Range 0 56 70Dove Hair Conditioners 12 11 19

Dove Face Wash 21 24

Dove Moisturising Lotion/creams 21 0 0

Dove Hair Oils

Dove Total 168 162 145

Fair & Lovely Fairness Creams 115 123 134

Fair & Lovely Face Wash 0

Fair & Lovely Total 116 123 134

Hamam Toilet Soaps 8 6 8

Hamam Toilet Liquids

Hamam Total 8 6 8

Lifebuoy Toilet Soaps 20 27 24

Lifebuoy Toilet Liquids 25 29 26

Lifebuoy Talcum Powders 32

Lifebuoy Total 45 57 82


2/106

Liril Toilet Soaps 11

Lux Toilet Soaps 35 40 51

Lux Perfumes/deodorant

Lux Toilet Liquids 13 8 9

Lux Total 48 48 60

Magic Washing Powders/liquids

Moti Toilet Soaps

Pears Toilet Soaps 20 68 22

Pepsodent Tooth Pastes 40 45 57

Rexona Toilet Soaps 4 5 4

Rexona Perfumes/deodorant 0

Rexona Total 4 5 4

Rin Washing Powders/liquids 30 36 26

Rin Det Cake Detergent Cakes/bars 13 12 9

Rin Total 43 48 35

Signal Tooth Pastes 0 0 0

Sunlight Washing Powders/liquids 4 5 7

Sunsilk Shampoos 40 44 55

Sunsilk Hair Care Range 11 13 11

Sunsilk Hair Conditioners 0 1 0

Sunsilk Total 51 58 66

Sure Perfumes/deodorant 14 4

Surf Excel Washing Powders/liquids 61 71 55

Surf Excel Det Cake Detergent Cakes/bars 15 12 12

Surf Total 75 82 67

Tresemme Shampoos

Tresemme Hair Care Range

Tresemme Total

Vaseline Fairness Creams 39

Vaseline Toilet Liquids 0

Vaseline Cold Creams 0

Vaseline Medicated Skin Treatment


3/106

Vaseline Moisturising Lotion/creams 40 0 61

Vaseline Petroleum Jelly 0 40

Vaseline Total 40 0 140

Wheel Washing Powders/liquids 25 24 22

Wheel Active Bar Detergent Cakes/bars 11 8 8

Wheel Total 36 32 30

OTHERS 240 187 123

Grand Total 1105 1164 1231


4/106

d not included in HUL spends

Apr'12 May'12 Jun'12 Jul'12 Aug'12 Sep'12 Oct'12 Nov'12 Dec'12 Jan - Dec Jan'13 Feb'13

17 25 17 9 47 0 114

76 61 44 43 13 53 18 24 398 77 15

9 5 0 14 0 50

86 65 44 60 39 70 27 61 24 562 77 15

2 3 3 2 2 6 14 9 43 12 12

38 36 46 35 38 44 40 18 51 498 24 20

0 0 0 1 0 0

38 36 46 35 38 44 40 18 51 499 24 20

46 50 43 21 63 74 43 19 36 570 28 39

11 15 11 20 0 4 1 3 0 91 15 1257 65 54 41 64 78 44 22 36 662 43 51

36 49 41 80 51 25 49 44 39 542 38 46

20 38 0 10 10 0 134

37 50 54 71 54 40 63 63 43 616 42 68

3 31 82 43 22 13 17 12 9 323 8 75

0 20 40 23 17 19 9 0 0 138 0 13

0 0 0 0 0 0 1 0

51 34 1 0 47 35 30 31 72 427 50 025 26 23 25 27 9 15 17 0 211 29 16

13 11 14 13 19 0 114 13 11

0 0 26 44 33 124 0 0

22 22 32 25

130 172 200 163 168 130 173 186 179 1976 175 208

65 103 154 111 110 86 131 100 101 1333 131 132

0 0

65 103 154 111 110 86 131 100 101 1333 131 132

12 7 11 8 10 14 26 14 14 138 16 13

12 7 11 8 10 14 26 14 14 138 16 13

19 61 43 70 41 63 80 67 50 568 51 58

51 37 31 28 22 27 19 43 33 371 36 40

42 23 0 96

112 121 74 98 63 90 99 110 84 1035 87 98


5/106

18 21 17 20 7 10 5 8 0 118 5 4

45 72 60 49 38 43 56 90 65 645 67 53

29 29 10 0 1 69 0 16

12 12 10 6 6 15 16 17 19 141 20 0

56 84 70 56 73 87 82 106 84 855 87 69

2 3 2 7

6 5 11

61 61 44 52 28 47 73 63 47 585 59 67

47 33 47 57 60 60 45 50 39 581 60 64

5 7 4 7 6 7 9 11 12 80 11 9

0 0 0 0 0 0 1 0

5 7 4 7 6 7 9 11 12 82 11 9

32 19 11 51 40 34 21 14 46 361 45 41

9 7 0 3 14 7 5 17 96 11 11

41 27 11 51 43 49 29 19 63 457 55 52

0 0 0 1 0 0 1 1 1 4 0 0

6 5 5 4 6 4 6 3 5 60 3 3

51 40 47 28 50 19 34 40 43 491 16 27

3 0 1 1 0 8 1 0 48

0 21 26 28 7 10 6 13 26 137 20 11

54 61 73 57 57 37 40 53 69 677 36 38

14 8 9 7 0 0 57 0 2

39 48 46 0 30 44 50 65 46 553 95 61

11 0 11 37 0 0 0 98 5

50 48 57 37 30 44 50 65 46 651 95 66

33 26

53 44 28 53 178 6 0

53 44 28 53 178 40 26

24 18 0 81

0 0 0 0 0 0 0 0 1 0 0

0

29 23 0 16 13 0 0 81


6/106

61 48 34 77 47 32 35 73 76 583 50 32

18 21 0 18 38 83 84 303 37 0

103 116 57 77 63 63 73 155 160 1048 87 32

22 23 13 22 8 18 16 26 32 253 19 32

7 5 3 8 4 4 5 4 5 72 4 1

30 29 17 30 13 22 21 30 37 325 23 33

249 269 293 339 208 169 182 195 220 2673 188 147

1291 1418 1335 1388 1150 1210 1268 1361 1373 15293 1355 1207


7/106

Mar'13 Apr'13 May'13 Jun'13 Jul'13 Aug'13 Sep'13 Oct'13 Nov'13 Dec'13 Jan - Dec'13 Jan'14

32 51 47 103 96 47 42 36 42 589 20

32 51 47 103 96 47 42 36 42 589 20

9 4 8 12 17 19 16 7 3 12 131 0

19 10 43 30 26 24 66 20 36 47 364 44

0

19 10 43 30 26 24 66 20 36 47 364 44

37 65 61 44 53 50 36 41 41 52 548 51

12 0 0 3949 65 61 44 53 50 36 41 41 52 587 51

45 28 23 46 105 77 75 48 65 92 690 66

40 43 47 63 73 70 63 45 49 57 631 42

55 42 41 32 39 26 22 17 85 104 546 67

0 13 10 3 0 3 6 0 1 1 50

0 7 9 0 0 0 0 17 0

8 21 45 31 35 27 39 33 0 2890 5 0 27 30 17 14 140

0 31 22 27 8 3 28 143 21

2 22 17 21 4 4 45 26 38 51 230 28

4 19 7 3 0 1 25 116 0

109 146 169 187 232 176 220 131 177 265 2162 158

117 106 128 144 92 65 109 91 134 160 1408 149

21 79 51 24 20 51 245 66

117 106 128 144 112 144 160 115 153 211 1653 216

6 10 3 7 7 10 8 8 10 9 108 11

4 4 4 12

6 10 7 11 11 10 8 8 10 9 119 11

23 46 39 70 102 79 62 45 61 88 696 46

24 24 29 42 48 41 29 23 25 50 412 34

18 18

47 71 68 112 150 120 91 69 105 138 1126 80


8/106

15 23 28 34 35 28 25 9 8 0 216 4

87 62 71 104 78 76 67 41 50 83 776 63

19 13 14 0 1 0 63

0 3 0 0 7 10 19 11 8 25 104 8

106 78 85 104 85 86 88 52 58 108 943 71

19 1 20

48 101 75 57 71 61 67 44 69 60 738 57

58 59 78 131 169 140 110 57 94 121 1142 107

9 8 18 13 7 13 10 7 10 11 125 6

0 0 0 0 0 0 0 1

9 8 18 13 7 13 10 7 10 11 125 6

22 27 36 62 60 35 38 29 52 65 511 52

7 5 9 11 8 10 6 77 14

29 32 45 73 68 45 44 29 52 65 588 66

0 0 0 0 0 0 0 0 0 0 2 0

8 6 6 10 5 3 3 4 5 8 64 6

21 28 31 24 51 64 47 42 26 31 410 48

0 0 0 0 0 25 0 25 0

12 0 28 20 14 17 1 3 16 141 14

33 28 31 52 71 78 64 43 53 47 576 61

2

69 81 73 84 131 111 69 50 88 100 1012 96

5 4 5 6 7 7 4 6 10 9 69 19

74 86 78 90 138 117 74 55 98 110 1081 114

21 27 25 29 43 35 52 31 32 22 377 14

0 13 15 6 16 2 15 41 115 36

21 40 40 35 43 35 67 33 47 63 491 50

0 0 0 0 0 0 1

0 0 0 0 0 0 0 0 0 1


9/106

48 57 65 86 58 105 58 90 197 183 1029 65

27 30 41 70 205 27

48 57 65 86 58 105 85 120 238 253 1236 92

42 38 52 45 62 37 32 21 35 36 451 28

0 1 1 7

42 38 52 46 63 37 32 21 35 36 458 28

202 304 277 338 259 238 223 112 189 229 2705 202

1126 1352 1434 1760 1874 1653 1606 1046 1587 1976 17811 1511


10/106

Feb'14 Mar'14 April'14

32 53 47

32 53 47

6 6 5

30 32 28

30 32 28

47 35 49

047 35 49

59 51 64

50 52 40

26 10 13

1 1

0 14

10 46 57

18 0 15

21 20

104 131 159

208 228 137

17 14 40

225 242 177

9 16 18

9 16 18

34 66 63

21 34 10

55 101 73


11/106

4 5 12

45 99 81

5 7 3

50 107 84

33 63 42

78 83 81

6 12 11

6 12 11

37 9 54

23 66 1

60 75 55

8 6

54 34 41

0 0

0

54 34 41

104 120 99

10 0

114 120 99

8 44 25

31 0 21

38 44 46


12/106

73 75 60

10 0

82 75 60

26 30 28

2

28 30 28

158 177 376

1273 1502 1563


13/106

HUL BRANDS * Ponds as a brand not included in HUL spends

Print Spends (.millions)(70% discounted spends)

All India

Key Brands Product Group Jan'12 Feb'12 Mar'12 Apr'12 May'12 Jun'12

AXE Perfumes/deodorant 1 6 0 0

Breeze Toilet Soaps

CLEAR Shampoos 3 0

Clinic Shampoos 9 2 2 1

Clinic Hair Care Range

Clinic Hair Conditioners

Clinic Total 9 2 2 1

CLOSE UP Tooth Pastes 3

Domex Toilet/floor Cleaners 2 3 1

DOVE Toilet Soaps 1 0 0 2

DOVE Shampoos 1 1

DOVE Perfumes/deodorant 0 0

DOVE Face Wash 0 0 0

DOVE Moisturising Lotion/creams 1 0 0

DOVE Hair Oils

DOVE Hair Conditioners 1 0 0

DOVE Hair Care Range 1 1 19 4 1 9

DOVE Skin Care Products Range 0

Dove Total 4 2 20 4 1 11

FAIR & LOVELY Fairness Creams 0 11 2 14 21

FAIR & LOVELY Skin Care Products Range

FAIR & LOVELY Total 0 11 2 14 21

Hamam Toilet Soaps 2 2 2

LIFEBUOY Toilet Soaps 1 2 4 7 4 22

LIFEBUOY Toilet Liquids 4 3 1 14 4

LIFEBUOY Total 5 2 6 8 17 26

LUX Perfumes/deodorant

LUX Toilet Liquids 1LUX Toilet Soaps 0 7 4 16

Lux Total 0 1 7 4 16

Moti Toilet Soaps

PEARS Toilet Soaps 2 1 2

PEPSODENT Tooth Pastes 2 6 1 0 0


14/106

RIN Washing Powders/liquids 1 43 5

RIN Detergent Cakes/bars

RIN TOTAL 1 43 5

SUNSILK Shampoos 0 11

SUNSILK Washing Powders/liquids 0

SUNSILK Hair Care Range 7 3 2 0 0SUNSILK Hair Conditioners

Sunsilk Total 0 7 3 2 0 12

Surf Washing Powders/liquids 37 8 5 3 10

Surf Detergent Cakes/bars

Surf Total 37 8 5 3 10

Tresemme Hair Care Range

Tresemme Shampoos

Tresemme Total

Vaseline Moisturising Lotion/creams 1 0 6 24 3

Vaseline Petroleum Jelly 0

Vaseline Fairness Creams 4 0 0

Vaseline Total 1 0 10 24 3

Wheel Washing Powders/liquids 15 13 4 1

Wheel Detergent Cakes/bars 0 0

Wheel Total 15 13 4 1

Others Washing Powders/liquids

Others Tooth Pastes

Others Shampoos 0 1

Others Total 0 1

Misc 1 3 4 13 9 9

Gran Total 77 104 62 56 85 101


15/106

Jul'12 Aug'12 Sep'12 Oct'12 Nov'12 Dec'12 Jan - Dec Jan'13 Feb'13 Mar'13 Apr'13

7 0

3 16 11 31 8 4 9 8

0 4 0 8 0 0 0 1

3 1 6 2 26 11

1 0 0 1

1 3 1 6 2 27 11

6 9

0 7 3

3 8 18 13 44 20 109 9 15 5 20

0 3 5 6 3

1 1 0 0 0 3

5 6 0

9 2 13 0 0 3

12 4 2 0

2 2 4

6 12 12 6 19 12 103 2 17 9 2

0

11 23 30 20 73 43 243 23 41 19 25

26 0 10 29 1 114 1 2 5

1 3 6 11

26 1 4 10 29 7 125 1 2 5

6

0 23 26 23 26 31 167 29 30 30 29

0 2 6 10 5 0 48 1

1 25 32 33 30 31 216 29 30 31 29

0 0

17 40 8 30 53 6 171 24 14 12 15

7 40 9 30 53 6 172 24 14 12 15

5 16 20

1 1 25 35 10 77

6 13 21 1 2 5 59 1 1 1 24


16/106

49

49

6 4 18 9 16 14 78 1

1 6 8

0 1 4 0 0 0 19 1 0 0 1

6 5 24 15 16 14 104 1 0 0 1

0 3 2 2 1 72 1 1 9

0 3 2 2 1 72 1 1 9

0 1 2 3 1 7 3 1 3 1

0 1 2 3 1 7 3 1 3 1

2 15 3 7 28 23 111 1 1 1 9

4 4 8 1 0

4

2 15 3 7 32 27 123 2 1 1 9

17 2 7 8 28 94 14 28 11 29

4 2 3 3 10 22 9 4

21 4 10 11 39 116 23 31 11 29

11 11

0 0 0 1

2

11 13 0 0 0 1

1 20 4 5 2 3 74 16 35 26 14

60 164 150 172 333 200 1564 131 164 128 170


17/106

May'13 Jun'13 Jul'13 Aug'13 Sep'13 Oct'13 Nov'13` Dec'13 Jan - Dec'13 Jan'14 Feb'14

10 10

18 15 19 21 21 4 2 7 136 0

2 7 3 0 12 6 4 3 39 5 3

2 8 3 3 13 14 15 68 0 6

27 5 32 1 16

0 0

29 8 3 3 13 14 20 100 1 22

6 0 0 26 11 41 86 13 7

2 8 1 6 20 6 6

17 17 13 20 21 30 9 7 181 14 14

2 0 4 2 2 19

0 4 0 0 0 6

0 0 0 2 3 1 10 0

0 2 7 2 5 35 1 0

0 0

55 6 11 35 1 5 24 12 178 20 4

2 2

75 23 25 59 28 44 41 28 430 34 18

66 1 25 1 47 44 33 225 3 8

12 12

66 1 25 1 47 44 45 237 3 8

39 67 50 59 77 22 46 99 577 47 41

6 1 7

39 67 50 59 77 22 52 100 584 47 41

0 1 0 1 257 12 17 23 35 45 15 26 296 18 19

58 12 18 23 35 45 16 26 299 18 19

10 0 10

19 27 5 1 51 6

7 8 37 68 8 23 28 23 229 19 1


18/106

3 3 6 11 13 6

3 11 6 2 13 35 3

3 11 8 5 19 46 16 6

3 11 2 1 1 19 5

1 1 1

2 5 1 1 12 23 13 0 4 7

2 3 16 7 2 17 50 7

3 18 5 3 0 10 10 35 95 19 16

3 15 1 19 7

5 18 5 18 2 10 10 35 114 19 23

2 5 2 3 3 1 0 3 26 2 1

0 0

2 5 2 3 3 1 0 3 26 2 1

46 24 9 13 3 16 48 32 202 3

0 1

46 24 9 13 3 16 48 32 203 3

29 18 8 11 0 13 10 21 192 23 32

13

29 18 8 11 0 13 10 21 205 23 32

7 7 1 9

0 1 1 1 1 0 0 0 5 1 1

0 1 1 1 7 0 0 0 11 1 9

36 56 52 52 15 14 14 77 408 14 49

419 266 231 356 264 355 309 503 3296 231 225


19/106

Mar'14 Apr'14

2

11 14

3 2

25 4

2

27 4

6

17 5

4 14

13 3

2 0

14 54

33 71

134 3

4 17

137 20

56 54

56 54

22 9

22 9

3

16 21


20/106

7 7

3 7

10 14

15 1

3 16

18 17

34 12

34 12

4 1

4 1

11

11

31 24

0 1

32 24

2 0

0 1

2 1

12 60

442 345


21/106


22/106


23/106

Reckitt BRANDS


All India 01/01/2012 to 26/12/2013

Brands Product Group Jan'12 Feb'12

Air Wick Air Fresheners 28 47

Cherry Shoe Polishes

Colin Household Cleaners 12

Dettol Antiseptic Creams/liquids 0 22

Dettol Pre Post Wash Products 3 1

Dettol Scourers

Dettol Toilet Liquids 27 39

Dettol Toilet Soaps 61 56

Dettol Toiletries Range 1

Dettol Total 92 118

Disprin Analgesic/cold Tablets 2 2

Durex Condoms

Easy Bang Toilet/floor Cleaners 16 10

Gaviscon Digestives 2 2

Harpic Toilet/floor Cleaners 44 52

Kohinoor Condoms

Lizol Toilet/floor Cleaners 25 29

Mortein Home Insecticides

Strepsils Cough Lozenges 16 14

Vanish Pre Post Wash Products 19 16

Veet Hair Removers 14 13

Veet Moisturising Lotion/creams

Veet Total 14 13

OTHERS 17 43

Grand Total 276 358


24/106

Mar'12 Apr'12 May'12 Jun'12 Jul'12 Aug'12 Sep'12 Oct'12 Nov'12

27 32 20 23 9 35 44 31 20

7 0 7 11 2 9 13 10 0

25 29 24 10 16 15 27 18 1

2 2 2 0

48 17 23 39 36 33 1 31 16

94 75 130 203 123 111 126 77 8

3 5

168 127 183 252 175 159 154 126 25

2 2 5 5

0

0

4 3 2 3 1 1

30 58 67 62 31 74 45 29 22

1

14 19 23 11 26 33 36 29 17

6 0 2 0

5 5 4 7 20 18 25 3 33

21 20 29 30 15 0 39 14 29

19 49 54 55 20 22 51 30 14

2 2

19 49 54 55 20 22 51 32 17

68 62 75 1 54 76 76 56 45

373 377 466 455 357 429 489 331 209


25/106

Dec'12 Jan - Dec Jan'13 Feb'13 Mar'13 Apr'13 May'13 Jun'13 Jul'13

0 316 23 28 16 14 16 51 29

71 20 11 0 2 2 2 3

20 207 26 33 49 71 17 0 15

10

16 67 75 59 41 58

33 343 49 77 40 43 36 46 0

12 1075 69 69 103 130 145 142 155

9

65 1644 144 195 259 320 257 230 227

11 30 5 5 5

2 3 5 16

27

17

24 541 36 44 30 39 55 52 67

1 15 20 10 0 12 6

19 282 19 46 0 24 24 6 27

9 7 5 4 1 3

27 176 26 21 0 4 23

38 271 1 8 28 31 26 21

3 347 11 24 28 34 31 31 24

3 7 2 2

6 353 13 25 28 34 31 31 24

3 575 17 61 48 61 31 0 28

195 4314 305 452 417 537 451 420 481


26/106

Aug'13 Sep'13 Oct'13 Nov'13 Dec'13 Jan - Dec'13 Jan'14 Feb'14 Mar'14

36 21 23 12 269 31 45 15

7 11 0 18 0

25 17 0 17 0

30 22 0 10 274 0 0

50 35 24 9 11 445 15 13 32

28 39 20 10 0 387 32 52

102 58 53 14 27 1068 66 61 103

0

210 154 97 44 38 2174 81 106 187

2 0 17 1

7 4 32

3 3

80 63 41 25 531 54 56 44

0 64

33 7 28 18 0 233 42 41 0

0 22 36 70

17 0 33 19 143 33 8 4

13 15 8 12 2 162 14 15 22

20 36 26 47 11 324 12 18

4

20 36 26 47 11 328 12 18 34

44 42 26 36 1545 44 59

461 366 273 236 70 5537 267 390 438


27/106

April'14

22

27

26

43

104

199

33

2

31

37

34

32

32

391


28/106

Reckitt Benckiser (India) Ltd

Print Spends (millions)(70% discounted spends)

All India

Key Brands Product Group Jan'12 Feb'12 Mar'12

Dettol Toilet Soaps 37 0

Dettol Toilet Liquids 1 7 6

Dettol Total 1 44 7

Veet Moisturising Lotion/creams

Harpic Toilet/floor Cleaners 4

Lizol Toilet/floor Cleaners 0 2

Others Total 13 6 26

Grand Total 18 51 34


29/106

Apr'12 May'12 Jun'12 Jul'12 Aug'12 Sep'12 Oct'12 Nov'12 Dec'12 an - Dec'12 Jan'13 Feb'13

2 16 28 4 1 5 21 2 116 1 23

10 8 4 8 1 6 51 6 3

12 24 28 8 8 1 5 21 8 167 6 26

1 1 1 4 2 1

0 1 7 11

0 3 0 0 2 4 1 12

18 2 8 29 38 18 9 11 16 195 1 41

30 27 39 38 46 18 18 38 33 390 10 68


30/106

Mar'13 Apr'13 May'13 Jun'13 Jul'13 Aug'13 Sep'13 Oct'13 Nov'13 Dec'13 Jan - Dec'13

27 21 36 12 3 7 130

18 5 1 3 1 1 1 0 0 0 39

18 32 22 39 12 1 1 0 3 6 168

1 0 5

7 0 26 12 2 0 47

0 0 0

59 7 4 6 36 7 6 15 7 3 191

78 39 33 46 74 20 9 16 10 9 411


31/106

Jan'14 Feb'14 Mar'14 April'14

0

2 2

2 8 3

0

1 6

2 11 11


32/106

Godrej Spends

TV Spends(in millions) (75% Discounted Tam Spends)

Period: 01/01/2012 to 31/03/2014

Brands Product Group Jan'12 Feb'12 Mar'12

Cinthol Perfumes/deodorant

Cinthol Toilet Soaps 14 13 7

Cinthol Toiletries Range

Cinthol Total 14 13 7

Godrej Air Fresheners

Godrej Corporate/brand Image

Godrej Toilet Soaps 32 24 0

Godrej Hair Dyes 12 76 61

Godrej Washing Powders/liquids 12

Godrej Toilet Soaps Total

Godrej Total 56 101 61

Hit Home Insecticides 33 35 0

Jet Chandan Home Insecticides

Good Knight Home Insecticides 71 56 7

Jumpin Soft Drink Non Aerated

Snuggy Diapers



33/106

Apr'12 May'12 Jun'12 Jul'12 Aug'12 Sep'12 Oct'12 Nov'12 Dec'12 Jan-Dec'12 Jan'13 Feb'13

15 12 13 12 9 8 8 6 117 3 13

18 114 49 26 206

15 12 13 12 27 122 57 32 323 3 13

53 18 71 13 11

21 23 47 55 42 41 34 39 357 30 25

57 89 46 39 35 33 20 45 42 556 33 30

2 3 3 1 11 34 66 27 23

80 115 96 95 76 74 54 148 95 1050 103 89

48 49 26 13 31 45 52 35 21 388 34 15

2 2 4 1

67 35 72 58 94 100 85 81 85 811 45 54

26 25 50

1 1 0 1 2

236 236 207 179 202 247 312 323 236 2631 187 171


34/106

Mar'13 Apr'13 May'13 Jun'13 Jul'13 Aug'13 Sep'13 Oct'13 Nov'13 Dec'13 Jan-Dec'13

68 42 17 21 0 148

12 18 14 13 14 8 8 11 12 1 138

0 46 36 31 21 0 16 18 0 168

80 107 67 65 34 8 24 29 12 1 453

0 20 14 11 17 19 43 149

4 70 0 74

0 37 14 91 72 42 28 30 21 9 398

55 66 70 69 66 66 38 36 30 34 593

0 7 46 46 148

10 10

59 193 99 170 155 127 67 72 97 141 1373

54 65 58 58 31 65 61 63 39 2 546

2 2 2 7

29 83 48 68 77 70 53 117 150 82 875

8 26 15 48

1 0 1

229 474 286 361 298 272 208 283 300 226 3304


35/106

Jan'14 Feb'14 March'14 April'14

11 5 5 6

42

11 5 5 48

20 7 3 14

8

24 6 0 69

40 0

28 0 26

93 41 3 109

19 23 15 12

35 9 31 99

158 78 53 267


36/106

Godrej


All India


Cinthol Toilet Soaps Toilet Soaps 1 0 0

Cinthol Deo Spray Perfumes/deodorant

Cinthol Total 1 0 0

Good Knight Home Insecticides 0

HIT Home Insecticides

Godrej No.1 Toilet Soaps 0

Godrej Ezee Washing Powders/liquids 0

Godrej Total 0

Others Total 3 0 1

Grand Total 4 0 1


37/106

Apr'12 May'12 Jun'12 Jul'12 Aug'12 Sep'12 Oct'12 Nov'12 Dec'12 Jan - Dec Jan'13 Feb'13

0 0 1 0

0 0 1 0

0 0 0 0 0 0

0 0 4

5 6 4 1 16 1

1 1 2 1 0

5 6 4 1 2 18 2 0

0 2 36 0 1 1 3 2 0 48 0 2

0 2 40 6 5 1 3 2 3 68 2 6


38/106

Mar'13 Apr'13 May'13 Jun'13 Jul'13 Aug'13 Sep'13 Oct'13 Nov'13 Dec'13 Jan - Dec'13

0

12 2 14

12 2 14

2 4 2 3 4 4 20

0 3 1 9

0 5 4 2 5 18

1 1 0 1 4

1 0 5 4 2 5 1 0 1 22

2 0 4 9 2 11 3 6 2 1 42

5 5 16 17 8 17 16 12 3 3 107


39/106


3

3

0

3

1 3 0

4 0

0 4 0 7

7 4 0 7


40/106


41/106


42/106

ITC BRANDS

TV Spends ( in .millions)(75% discounted spends)

All India

Brands Product Group Jan'12 Feb'12 Mar'12 Apr'12 May'12

Aashirvaad Instant Mix 0 0 0 0 0

Aashirvaad Branded Atta 15 14 13 21 66

Aashirvaad Spices 2 0 0 0 0

Aashirvaad Total 17 14 13 21 66

Bingo Wafer/chips 10 26 10 1 58

Bingo Namkin 57 45 10 0 0

Total 68 71 20 1 58

Candyman Eclairs 0 0 0 0 0

Candyman Sugar Confectionaries 2 18 28 0 3

Total 2 18 28 0 3

Classmate Stationery 0 3 3 0 0Classmate Writing Instruments 0 6 2 0 0

Total 0 9 5 0 0

Engage Perfumes/deodorant 0 0 0 0 0

Fiama Di Wills Face Wash 0 0 0 0 0

Fiama Di Wills Hair Care Range 0 0 0 0 0

Fiama Di Wills Talcum Powders 1 1 1 6 7

Fiama Di Wills Toilet Soaps 7 1 1 0 0

Fiama Di Wills Toiletries Range 6 13 14 18 16

Total 14 15 16 23 23

Mangal Deep Agarbatti 0 0 0 0 0

Mint-o 7 2 14 0 0

Sunfeast Biscuits 90 36 101 3 8

Sunfeast Noodles/pasta 47 69 72 40 2

Total 137 105 173 43 10

Superia Fairness Creams 0 0 0 5 10

Superia Shampoos 0 5 0 0 0

Superia Toilet Soap 17 6 5 9 9

Total 17 11 5 15 19

Vivel Face Wash 0 0 0 2 40

Vivel Fairness Creams 38 34 10 47 43

Vivel Moisturising Lotion/creams 0 0 0 0 0

Vivel Shampoos 10 8 3 5 6

Vivel Skin Care Products Range 0 0 0 0 0


43/106

Vivel Toilet Soaps 61 53 20 58 61

Total 110 96 33 112 150

Grand Total 372 341 305 215 330

*KWIK NIK not included


44/106

Jun'12 Jul'12 Aug'12 Sep'12 Oct'12 Nov'12 Dec'12 Jan'12 - Dec'13 Jan'13 Feb'13 Mar'13

0 0 0 0 1 1 0 3 0 0 0

10 0 0 25 28 12 14 218 32 23 24

0 6 7 1 6 3 8 32 7 1 0

10 6 7 26 36 16 22 253 39 24 24

26 16 6 7 32 27 0 219 0 0 0

18 45 21 0 0 0 33 229 46 22 0

44 61 26 7 32 27 33 448 46 22 0

0 21 21 0 35 30 1 109 8 8 35

23 24 17 6 31 2 1 155 17 9 14

23 46 38 7 66 31 2 264 25 17 49

13 28 2 0 0 3 23 74 5 9 30 0 0 0 0 0 27 35 8 5 2

13 28 2 0 0 3 50 109 13 14 4

0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 12 18 15 45 3 12 5

0 0 0 0 0 0 0 0 0 0 0

3 1 2 2 3 0 0 27 0 0 0

0 0 0 0 0 0 0 10 7 13 10

27 28 16 16 5 2 0 163 37 0 0

31 30 18 18 20 20 16 245 47 26 15

0 0 0 0 3 3 0 5 0 0 0

0 0 0 0 0 0 0 23 3 14 11

142 22 89 43 129 53 122 838 98 39 7

35 35 9 10 32 65 43 460 26 38 9

176 57 98 54 161 119 165 1298 125 78 15

6 3 0 0 4 0 0 28 0 0 0

0 0 0 0 0 0 0 6 0 0 0

7 30 18 40 33 21 0 195 15 29 6

12 33 18 40 38 21 0 228 15 29 6

47 37 23 15 44 21 1 230 2 0 0

36 30 8 5 12 12 0 277 0 13 8

0 0 0 0 0 0 0 0 0 6 0

6 6 2 3 0 0 4 53 4 4 0

0 0 0 0 0 0 0 0 0 0 0


45/106

36 43 53 49 36 33 52 557 44 49 42

125 116 86 72 91 67 57 1116 51 73 51

434 376 294 224 447 307 344 3987 363 296 175


46/106

Apr'13 May'13 Jun'13 Jul'13 Aug'13 Sep'13 Oct'13 Nov'13 Dec'13 Jan'13 - Dec'13 Jan'14 Feb'14

0 0 0 0 0 0 3 0 0 4 0

60 59 17 10 0 0 27 43 57 353 21 33

4 5 2 4 1 4 0 5 5 39 1

64 65 19 14 1 4 31 48 62 395 22 33

0 0 0 0 40 53 2 70 29 194 62 1

0 32 40 45 1 0 0 23 17 225 18 9

0 32 40 45 41 53 2 93 46 419 80 11

0 0 22 8 0 0 0 0 23 105 0

0 1 33 12 7 27 7 5 10 142 6 2

0 1 56 20 7 27 7 5 33 247 6 2

14 1 0 0 0 0 0 0 0 31 06 0 0 29 13 0 0 0 0 62 0 0

20 1 0 29 13 0 0 0 0 93 0 0

0 16 52 40 30 30 29 36 21 255 25 21

3 1 3 1 2 0 0 0 0 31 0

0 0 0 0 0 0 0 0 0 0 0

0 1 0 0 0 0 0 0 0 1 0

12 11 29 43 56 39 32 22 25 300 11 25

0 0 0 0 0 0 0 0 0 37 0

16 14 32 44 58 39 32 22 25 369 11 25

0 0 0 0 1 0 1 1 0 4 0 0

0 0 0 0 0 0 0 18 0 46 0

69 93 72 5 0 1 94 55 25 558 83 3

29 22 69 14 72 88 15 19 64 464 74 70

99 114 140 19 72 89 109 73 89 1022 158 73

0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 1

27 15 22 10 8 3 18 2 4 159 6 0

27 15 22 10 8 3 18 2 4 159 7 0

0 23 4 0 0 0 0 0 0 0 0

4 9 20 20 0 0 0 0 0 74 0

0 0 3 1 0 0 0 0 0 10 0

4 0 0 0 0 0 0 0 0 13 0

0 21 18 0 0 0 0 0 0 39 0


47/106

57 49 23 5 63 53 67 45 45 542 31 31

65 102 68 26 63 53 67 45 45 678 31 31

290 360 429 247 294 299 297 345 324 3688 340 196


48/106

Mar'14 April'14

4

20 25

12

24 38

3

5

5 3

8

5 79

5 87

18 13

18 13

23 32

27 46

27 46

0 34

45 37

46 72

2 1

2 1


49/106

33 65

33 65

182 357


50/106

ITC BRANDS


All India

Key Brands Product Group Jan'12 Feb'12

Fiama Di Wills Toilet Soaps 4 9

Fiama Di Toilet Liquids

Fiama Di Wills Hair Care Range 3 2

Fiama Di Wills Face Wash

Fiama Di Wills Total 7 10

Superia Toilet Soaps 5 2

Vivel Toilet Soaps 7 6

Vivel Shampoos

Vivel Fairness Creams 2 7

Vivel Toilet Liquids

Vivel Face Wash

Vivel Moisturising Lotion/creams

Vivel Skin Care Products RangeVivel Total 9 13

Others 14 15

Grand Total 35 40


51/106

Mar'12 Apr'12 May'12 Jun'12 Jul'12 Aug'12 Sep'12 Oct'12 Nov'12 Dec'12 an - Dec'12 Jan'13

4 0 10 12 17 7 3 4 17 19 106 15

7 4 3 14 2 1 0 1 0 38

5 5 8 9 3 3 11 0 45 0

11 9 18 26 27 17 7 9 28 19 188 15

0 7 0

2 2 9 19 27 23 5 17 15 131 2

5 1 3 0 3 11 7

1 0 0 2 3 1 0 15

4 2 6 5 1 2 20 0

0

3 3 28 1 5 16 24 33 28 6 18 23 181 12

6 30 18 12 40 18 30 59 49 14 305 20

25 39 40 54 91 68 65 74 95 56 681 47


52/106

Feb'13 Mar'13 Apr'13 May'13 Jun'13 Jul'13 Aug'13 Sep'13 Oct'13 Nov'13 Dec'13 an - Dec'13

17 21 1 7 13 5 0 0 80

0 0

8 10 3 9 9 0 0 0 40

25 31 4 16 23 5 0 0 0 0 120

1 2 1 3 1 1 11

16 16 2 3 0 5 2 2 0 47

3 1 0 11

0 0 0

11 9 3 23

1 1 0 2

0 0 0 0 0 0 1

1 4 3 0 0 0 1219 21 7 14 10 3 0 5 2 2 0 96

33 7 36 41 15 51 61 27 56 9 6 364

78 60 47 71 50 62 63 35 60 13 6 591


53/106


1 6

19 16 16 16

10 7 4 5

5

3 2 12 5

32 27 38 26


54/106

Johnson & Johnson BRANDS

TV Spends (millions)(75% discounted spends)

All India

Brands Product Group Jan'12

Bandaid Medicated Dressings 0

Benadryl Cough Syrups 90

Clean & Clear Mtv The Dream Project Events-Fmcg 0

Clean & Clear Face Wash 11

Clean & Clear Facepack/astringents/clean M 0

Clean & Clear Fairness Creams 0

Clean & Clear total 11

Hindustan Ki Yuva Naari-fmcg 0

0

Johnson Baby Baby Massage Oil/lotion/creams 34

Johnson Baby Childcare Products Range 0

Johnson Baby Cleansing Tissues 25

Johnson Baby-corporate Corporate/brand Image 0

Johnson Baby Hair Oils 0

Johnson Babycenter Is-General 0

Johnson Baby Talcum Powders 0

Johnson Top To Toe Wash Toilet Liquids 0

Johnson Baby Toilet Soaps 0

Johnson Baby Shampoos 0

Johnson Total 59

Listerine Mouth Wash 22

Nicorette Otc Products Range 7

Neutrogena Skin Care Products Range 0

Neutrogena 11

Neutrogena Total 11

Shower To Shower Prickly Heat Powders/lotions 0

0

Stayfree Sanitary Napkins 58

Grand Total 177


55/106


56/106

Feb'12 Mar'12 Apr'12 May'12 Jun'12 Jul'12 Aug'12 Sep'12 Oct'12

0 0 0 0 0 0 0 0 0

9 0 0 0 1 5 32 5 20 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0

3 0 7 4 26 13 5 20 0

0 21 4 11 4 0 0 0 0

0 0 0 0 0 0 39 31 7

3 21 11 15 30 13 44 51 7

0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0

20 0 23 18 0 26 1 0 24

7 48 1 0 6 3 6 38 18

3 0 1 0 15 0 0 0 0

5 0 0 51 2 0 0 0 0

0 0 0 1 1 0 2 0 0

0 3 0 0 0 0 0 0 0

0 3 2 0 0 0 0 1 4

0 13 0 0 0 0 0 0 0

24 2 0 0 0 18 6 0 0

0 16 0 0 2 0 0 1 1

60 85 29 71 27 47 15 40 47

11 18 10 0 16 5 0 20 0

0 10 4 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0

5 0 0 0 0 0 0 0 0

5 0 0 0 0 0 0 0 0

0 1 8 6 2 0 0 0 0

0 0 0 0 0 0 0 0 0

33 29 20 17 49 43 42 16 13

120 165 81 110 125 113 133 131 70


57/106


58/106

Nov'12 Dec'12 Jan - Dec Jan'13 Feb'13 Mar'13 Apr'13 May'13 Jun'13

5 12 18 0 0 1 0 0 0

6 4 74 7 23 0 0 1 70 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0

2 7 97 18 4 11 17 13 11

0 0 41 0 0 0 0 0 0

15 0 92 19 7 1 1 18 32

17 7 230 37 11 13 18 31 43

0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0

28 14 190 42 26 8 0 2 5

0 0 128 0 2 5 0 0 0

0 6 50 8 17 0 0 0 0

0 0 59 0 0 0 4 46 16

1 1 6 0 0 0 0 0 0

0 0 3 0 0 0 0 0 0

2 0 14 0 0 0 6 22 0

0 0 13 0 0 0 0 0 15

0 6 56 0 8 19 25 6 0

1 2 23 0 0 0 15 3 1

32 28 542 50 53 34 51 79 36

0 0 102 18 0 13 19 0 15

0 0 21 0 0 0 0 0 0

0 0 0 0 0 0 0 0 16

0 0 16 0 0 0 0 0 0

0 0 16 0 0 0 0 0 16

0 0 16 0 0 2 5 9 0

0 0 0 0 0 0 0 0 0

16 5 341 20 15 19 40 34 35

77 57 1360 132 102 82 134 155 151


59/106


60/106

Jul'13 Aug'13 Sep'13 Oct'13 Nov'13 Dec'13 Jan - Dec'13 Jan'14

0 0 0 0 0 0 1 0

18 10 1 1 7 7 82 110 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0

18 12 12 5 21 18 159 8

0 0 0 0 0 0 0 0

24 12 9 0 14 6 145 14

42 24 21 5 35 24 304 22

0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0

0 6 21 9 30 14 164 9

0 0 0 0 0 0 8 0

25 0 0 0 0 9 59 17

0 0 0 1 0 10 77 42

0 0 0 0 2 0 2 0

0 0 0 0 0 0 0 0

0 0 0 21 0 0 49 0

0 0 0 0 0 0 16 0

0 0 40 4 0 0 103 0

3 0 0 8 0 0 29 0

28 6 61 43 32 34 508 68

11 0 26 0 0 0 101 12

0 0 0 0 0 0 0 0

28 3 0 0 1 1 49 0

0 0 0 0 0 0 0 0

28 3 0 0 1 1 49 0

0 0 0 0 0 0 16 0

0 0 0 0 0 0 0 0

32 46 22 9 18 46 335 32

159 90 131 58 93 111 1396 145


61/106


62/106


5 3

9 14 11

0

9 14 11

26 22 11

0

0 0 18

0 3 1

19 1

28 26 10

54 70 41

14 19 11

14 5 1

14 5 1

3 6

23 53 21

119 167 91


63/106


64/106


65/106

J&J BRAND SPENDS


All India


Clean & Clear Face Wash 0 0 0

Clean & Clear Skin Care Products Range 1 12 0Clean & Clear Total 1 12 0

0 0 0

Johnson & Johnson Toilet Liquids 1 1 1

Johnson & Johnson Shampoos 0 0 0

Johnson & Johnson Total 1 1 1

0 0 0

Listerine Mouth Wash 3 0 1

0 0 0

Neutrogena Moisturising Lotion/creams 0 0 0

Neutrogena Skin Care Products Range 0 0 0

Neutrogena Total 0 0 0

0 0 0

Others Total 12 14 22



66/106

Apr'12 May'12 Jun'12 Jul'12 Aug'12 Sep'12 Oct'12 Nov'12 Dec'12

0 0 5 1 0 0 0 0 0

0 0 0 0 8 18 21 10 160 0 5 1 8 18 21 10 16

0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0

0 0 0 0 0 6 0 0 0

0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0

18 12 1 16 16 26 26 12 27

18 13 6 17 25 50 47 22 44


67/106

Jan - Dec Jan'13 Feb'13 Mar'13 Apr'13 May'13 Jun'13 Jul'13 Aug'13

6 0 0 0 0 0 0 0 0

86 19 0 0 0 0 0 0 892 19 0 0 0 0 0 0 8

0 0 0 0 0 0 0 0 0

2 0 0 0 0 0 0 0 0

1 0 0 0 0 0 0 0 0

3 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0

10 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0

1 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0

202 28 32 12 4 11 12 13 9

308 47 32 12 5 11 13 14 17


68/106

Sep'13 Oct'13 Nov '13 Dec'13 Jan - Dec'13 Jan'14 Feb'14 Mar'14 April'14

0 0 0 0 0 0 0

19 14 17 12 89 21 0 019 14 17 10 88 0 0

0 0 0 0 0 0 0

0 0 0 0 1 0 0

0 0 0 0 1 0 0 0

0 0 0 0 2 0 0 0

0 0 0 0 0 0 0

0 0 0 0 0 0 0

0 0 0 0 0 0 0

0 0 0 0 0 0 0

0 0 0 0 0 0 0 3

0 0 0 0 0 0 0 3

0 0 0 0 0 0 0

24 19 1 12 178 21 5 0 1

44 34 18 24 269 41 5 1 4


69/106


70/106


71/106

Cholayil BRANDS- Medimix

TV Spends (millions)(75% discounted spends)

All India

Brands Product Group Jan'12

Cuticura Toilet Soaps 0

0

Divine Turmeric And Sandal Toilet Liquids 00

Krishna Thulasi Ayu Soap(cholay) Toilet Liquids 0

0

Medimix Face Wash 0

Medimix Prickly Heat Powders/lotions 0

Medimix Handwash Toilet Liquids 0

Medimix Toilet Soaps 2

Medimix Total 2

Grand Total 2


72/106

Feb'12 Mar'12 Apr'12 May'12 Jun'12 Jul'12 Aug'12 Sep'12 Oct'12 Nov'12 Dec'12 Jan - Dec Jan'13

0 1 0 0 0 1 1 0 0 0 0 3 0

0 0 0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0 0 10 0 0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 3 3 0 0 0 0 6 0

0 0 0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0 0 0

1 1 1 0 0 0 0 0 0 1 0 5 2

1 1 0 3 2 11 21 4 1 0 0 48 1

2 2 1 3 2 12 21 4 1 1 0 53 3

2 3 2 3 3 15 25 4 1 1 0 61 4


73/106

Feb'13 Mar'13 Apr'13 May'13 Jun'13 Jul'13 Aug'13 Sep'13 Oct'13 Nov'13 Dec'13 Jan - Dec'13

0 0 1 1 0 1 0 0 0 0 0 3

0 0 0 0 0 0 0 0 0 0 0 0

1 0 1 1 0 0 1 0 0 0 0 50 0 0 0 0 0 0 0 0 0 0 0

0 0 2 0 0 0 0 0 0 0 0 3

0 0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 11 10 2 3 1 2 0 29

0 0 4 4 6 0 0 0 0 0 0 14

2 0 0 0 0 0 0 0 0 0 1 6

1 0 11 2 2 2 3 4 1 3 2 31

2 1 16 7 19 11 5 6 2 5 3 79

3 1 19 9 19 12 6 7 2 5 3 91


74/106

Jan'14 Feb'14 March'14 April'14

0 1 0

0

00

0

0

0

0 1 2

0

1 0 1 3

1 2 4

1 0 3 5


75/106


76/106


77/106

MEDIMIX BRAND SPENDS


All India

Key Brands Product Group Jan'12 Feb'12 Mar'12 Apr'12 May'12

Cuticura Toilet Soaps 0 0 0 0 0

Cuticura Toiletries Range 0 0 0 0 0

Cuticura Total 0 0 0 0 0

0 0 0 0 0

Krishna Thulasi Toilet Soaps 0 0 0 0 0

0 0 0 0 0

Lippo Moisturising Lotion/creams 0 0 0 0 0

0 0 0 0 0

Medimix Toilet Soaps 0 0 0 0 0

Medimix Toilet Liquids 0 0 0 0 0

Medimix Face Wash 0 0 0 0 0

Medimix Total 0 0 0 0 0

0 0 0 0 0Others Total 0 1 0 0 0

Grand Total 0 1 0 0 0


78/106

Jun'12 Jul'12 Aug'12 Sep'12 Oct'12 Nov'12 Dec'12 Jan - Dec Jan'13 Feb'13 Mar'13

0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0

0 0 0 1 0 0 1 2 0 0 0

0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0

0 0 0 1 0 0 0 2 0 0 0

0 0 0 0 0 0 0 1 0 0 0

0 0 0 0 0 0 1 1 0 0 0

1 0 0 1 0 0 1 4 1 0 0

0 0 0 0 0 0 0 0 0 0 00 1 2 15 15 0 0 34 0 0 0

1 1 2 17 16 0 2 40 1 1 0


79/106

Apr'13 May'13 Jun'13 Jul'13 Aug'13 Sep'13 Oct'13 Nov '13 Dec'13 Jan - Dec'13 Jan'14

0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0

0 3 5 0 0 0 0 0 0 11 0

0 0 0 0 0 0 0 0 0 1 0

0 0 0 0 1 0 0 0 0 2 0

0 4 5 1 1 1 0 0 0 13 0

0 0 0 0 0 0 0 0 0 0 03 0 0 0 0 0 0 0 0 3 0

3 4 5 1 1 1 0 0 0 17 0


80/106


0

0

0

0

0

0

0

0

1 0 0

0

0

0

00

1 0 0


81/106


82/106


83/106

P&G BRAND SPENDS


All India

KB Product Group Jan'12 Feb'12 Mar'12 Apr'12 May'12

AMBI Air Fresheners 11 27 34 19 6

Auto-Air Freshners 0 0 0 0 0

AMBI Total 11 27 34 19 6

Ariel Washing Materials Range 0 0 0 0 0

Washing Powders/liquids 24 24 18 22 19

Ariel Total 24 24 18 22 19

ARIEL OXYBLU Washing Powders/liquids 16 21 20 23 13

ARIEL OXYBLU Total 16 21 20 23 13

Crest Tooth Pastes 0 0 0 0 0

Crest Total 0 0 0 0 0

Downy Washing Powders/liquids 0 0 0 0 0

Downy Total 0 0 0 0 0

Duracell Drycells 20 12 14 27 0Duracell Total 20 12 14 27 0

GILLETTE Face Wash 0 0 0 0 0

Female Shaving Systems 0 0 0 0 0

Mens Toiletries 0 0 0 0 0

Promo Channel/brand 0 0 0 0 0

Shaving Creams/lotion 0 8 8 9 7

Shaving System/razor 36 37 62 32 19

Short Program 0 0 0 0 0

GILLETTE Total 36 45 70 41 26

HEAD&SHOULDERS Hair Care Range 0 0 0 0 0

Hair Conditioners 5 5 8 9 10

Other Hair Dressing 0 0 0 0 0

Shampoos 58 47 69 68 46

HEAD&SHOULDERS Total 62 52 78 76 56

Maxfactor Eye Make Up 0 0 0 0 0

Foundations 0 0 0 0 0

Lipsticks 0 0 0 0 0

Maxfactor Total 0 0 0 0 0

OLAY Face Wash 0 0 0 0 0

Fairness Creams 23 28 29 29 25

Other Face Creams 48 41 51 40 39OLAY Total 71 69 80 69 63

Old Spice After Shave Lotions 0 0 0 0 0

Perfumes/deodorant 0 0 0 0 0

Old Spice Total 0 0 0 0 0

Others Fmcg-Corporate 25 21 13 19 22

Scourers 0 0 0 0 0

Others Total 25 21 13 19 22

ORAL B Mouth Wash 0 0 0 0 0


84/106

Tooth Brushes 39 31 15 0 0

Tooth Pastes 0 0 0 0 0

ORAL B Total 39 31 15 0 0

PAMPERS Diapers 33 24 26 21 23

PAMPERS Total 33 24 26 21 23

Pantene Hair Care Range 27 0 0 0 0

Hair Conditioners 0 10 19 15 6Other Hair Dressing 0 0 0 0 0

Shampoos 31 73 58 44 27

Pantene Total 58 83 77 60 33

Tide Detergent Cakes/bars 0 0 0 0 0

Washing Materials Range 0 0 0 0 0

Washing Powders/liquids 84 44 40 18 25

Tide Total 84 44 40 18 25

VICKS Analgesic/cold Tablets 6 0 0 0 0

Cough Lozenges 9 12 6 0 0

Otc Products Range 0 0 0 0 0

Rubs And Balms 9 5 5 0 0

VICKS Total 25 17 12 0 0

WHISPER Sanitary Napkins 64 51 27 55 29

WHISPER Total 64 51 27 55 29

Grand Total 568 521 522 450 314


85/106

Jun'12 Jul'12 Aug'12 Sep'12 Oct'12 Nov'12 Dec'12 Jan - Dec'12 Jan'13 Feb'13

22 37 33 34 22 22 0 268 44 21

0 0 0 0 0 0 0 0 0 0

22 37 33 34 22 22 0 268 44 21

0 7 0 0 0 0 0 7 0 0

6 29 0 0 79 107 47 375 24 27

6 36 0 0 79 107 47 382 24 27

5 48 35 13 0 0 0 193 0 0

5 48 35 13 0 0 0 193 0 0

0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0

27 0 12 7 7 8 34 167 13 827 0 12 7 7 8 34 167 13 8

0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 28 11 39 0 0

0 0 0 0 0 0 0 0 0 0

1 10 13 11 7 15 16 103 10 11

27 25 33 25 27 30 24 376 18 62

0 0 0 0 0 0 0 0 0 0

28 35 45 35 34 74 51 519 28 73

0 0 0 9 0 0 0 9 0 0

2 0 7 9 11 9 7 81 8 7

0 0 0 0 0 0 0 0 0 0

34 44 73 49 57 54 75 673 57 53

36 44 80 67 68 62 82 763 66 60

0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0

0 0 0 18 15 0 0 32 0 0

0 51 39 12 9 41 21 307 20 20

16 64 52 30 17 43 54 496 40 4216 115 90 60 41 85 75 836 60 62

0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0

15 22 40 9 0 0 0 185 30 20

0 0 0 0 0 0 0 0 0 0

15 22 40 9 0 0 0 185 30 20

0 0 0 0 0 0 0 0 0 0


86/106

3 18 29 23 43 42 33 277 32 47

0 0 0 0 0 0 0 0 0 0

3 18 29 23 43 42 33 277 32 47

46 35 49 41 34 56 49 437 34 51

46 35 49 41 34 56 49 437 34 51

0 0 0 0 0 0 0 27 0 0

0 18 17 12 11 10 14 133 16 150 0 0 0 0 0 0 0 0 0

16 68 64 50 61 50 43 587 44 46

16 87 81 62 72 60 58 747 60 61

0 0 14 10 0 11 13 48 0 0

0 0 0 0 0 0 0 0 0 0

18 27 68 38 40 45 58 504 39 77

18 27 82 49 40 56 71 552 39 77

0 8 0 0 0 0 9 23 8 0

3 19 17 42 25 17 8 160 14 10

0 0 17 13 15 14 0 59 0 0

4 17 28 13 29 23 28 162 18 19

7 44 63 68 69 54 45 404 39 29

28 55 48 18 98 77 61 612 56 40

28 55 48 18 98 77 61 612 56 40

272 601 688 487 608 705 605 6342 527 575


87/106

Mar'13 Apr'13 May'13 Jun'13 Jul'13 Aug'13 Sep'13 Oct'13 Nov '13 Dec'13 Jan - Dec'13

22 20 30 30 21 27 16 29 10 19 289

0 0 0 0 0 0 0 0 9 9 18

22 20 30 30 21 27 16 29 19 28 307

0 0 0 0 0 0 0 0 0 0 0

64 49 34 5 30 65 49 86 50 49 531

64 49 34 5 30 65 49 86 50 49 532

0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0

7 5 7 9 2 18 10 9 11 10 1107 5 7 9 2 18 10 9 11 10 110

0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 16 30 46

0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0

16 12 10 0 9 14 14 12 0 16 125

66 39 28 14 48 63 40 39 64 69 550

0 0 0 0 0 0 0 0 0 0 0

82 51 38 14 57 77 54 51 81 115 721

0 0 0 0 0 0 0 0 0 0 0

0 6 6 0 7 0 7 0 0 0 42

0 0 0 0 0 0 0 0 0 0 0

58 68 34 32 47 79 66 65 61 48 668

58 74 41 32 54 79 73 65 61 48 710

0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0

7 13 10 0 0 7 19 14 0 0 71

21 17 5 0 12 9 34 67 41 22 268

38 53 23 5 30 33 33 41 34 19 39167 83 38 5 42 48 86 122 76 41 729

14 9 11 0 0 0 0 0 0 0 33

0 0 0 0 17 22 5 17 23 0 84

14 9 11 0 17 22 5 17 23 0 117

7 33 31 6 0 0 0 0 0 0 127

0 0 0 0 0 0 0 0 0 0 0

7 33 31 6 0 0 0 0 0 0 127

0 0 0 0 0 0 0 0 0 0 0


88/106

14 13 12 10 23 19 29 23 17 37 275

0 0 0 0 65 72 38 39 40 34 288

14 13 12 10 87 91 67 61 57 72 563

18 18 21 0 32 54 38 29 34 30 358

18 18 21 0 32 54 38 29 34 30 358

69 63 30 14 19 0 0 0 0 0 195

11 15 11 7 51 66 64 67 21 0 3450 0 0 0 0 0 0 0 0 0 0

12 7 26 20 27 28 18 16 49 60 351

92 85 67 41 97 94 82 83 70 60 892

0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0

38 51 44 21 68 96 65 36 57 75 668

38 51 44 21 68 96 65 36 57 75 668

0 0 0 3 9 8 9 8 8 9 63

4 0 0 4 26 26 11 12 31 20 159

0 0 0 0 0 0 0 0 0 0 0

8 0 0 7 41 25 23 26 23 25 215

12 0 0 15 76 59 43 47 63 53 437

41 56 39 43 50 47 48 51 48 40 559

41 56 39 43 50 47 48 51 48 40 559

536 548 413 229 632 778 637 686 649 620 6830


89/106


9 12 3 23

0 4 8

9 12 7 31

0

0 47

0 0 0 47

0

0 0

0

0 0

0 0

0 0 0

1 1 101 1 10

0

0

0

0

15 14 16

54 19 56

0

70 33 0 72

0

0

0

32 40 51 43

32 40 51 43

0 0 0

0 0 0

0

0 0 0 0

0

27 37 19 29

30 21 15 1256 59 34 41

0 0

0 0 9 6

0 0 9 6

27 24 14 0

0 0 0 0

27 24 14 0

0 0


90/106

49 34 13

62 53 30

110 87 0 43

7 9 7 11

7 9 7 11

0 0

0 00 0 0 0

36 29 24 26

36 29 24 26

0 13

0

0 30

0 0 0 43

9 6 2

22 9 3 0

0

30 20 8

61 35 13 0

32 33 23 25

32 33 23 25

441 364 183 399


91/106


92/106


93/106


94/106


95/106

P&G BRAND SPENDS


All India

Key Brands Product Group Jan'12 Feb'12 Mar'12 Apr'12 May'12

Ambi Air Fresheners 0 0 0 0 0

Ambi Total 0 0 0 0 0

Ariel Washing Powders/liquids 2 1 0 0 0

Ariel Total 2 1 0 0 0

ARIEL OXYBLU Washing Powders/liquids 0 0 0 0 0

ARIEL OXYBLU Total 0 0 0 0 0

Duracell Drycells 3 0 0 0 0

Duracell Total 3 0 0 0 0

Gillette Audited/unaudited Financial Re 0 0 0 0 0

Blades/cartridge 0 0 0 0 0

Female Shaving Systems 0 0 0 0 0

Mens Toiletries 0 0 0 0 0

Shaving Creams/lotion 0 0 0 0 0Shaving System/razor 0 0 8 2 1

Skin Care Products Range 0 0 0 0 0

Gillette Total 0 0 8 2 1

HEAD&SHOULDERS Hair Care Range 0 0 0 0 0


Shampoos 0 0 26 13 6

HEAD&SHOULDERS Total 3 0 26 13 6

Oral B Tooth Brushes 0 12 4 0 0

Tooth Pastes 0 0 0 0 0

Oral B Total 0 12 4 0 0

OLAY Fairness Creams 2 0 0 0 0Other Face Creams 4 2 5 1 0

OLAY Total 7 2 5 1 0

Old Spice After Shave Lotions 0 0 0 0 0

Old Spice Total 0 0 0 0 0

PAMPERS Diapers 0 0 0 0 0

PAMPERS Total 0 0 0 0 0

Pantene Hair Care Range 2 46 5 2 1


Shampoos 0 0 0 0 0

Pantene Total 2 46 5 2 1

Sebastian Hair Care Range 0 0 0 0 0

Sebastian Total 0 0 0 0 0

TIDE Washing Powders/liquids 0 0 0 0 0

TIDE Total 0 0 0 0 0

VICKS Otc Products Range 0 0 0 0 0

Rubs And Balms 0 0 0 0 0

VICKS Total 0 0 0 0 0

WHISPER Sanitary Napkins 0 0 0 0 0


96/106

WHISPER Total 0 0 0 0 0

Others Audited/unaudited Financial Re 0 1 0 0 0

Fmcg Products Range 2 5 9 0 0

Fmcg-Corporate 0 0 0 0 10

Otc Products Range 0 0 0 0 0

Others Total 2 6 9 0 11

Grand Total 18 67 58 17 19


97/106

Jun'12 Jul'12 Aug'12 Sep'12 Oct'12 Nov'12 Dec'12 Jan - Dec'12 Jan'13 Feb'13

0 0 0 0 1 1 0 2 0 0

0 0 0 0 1 1 0 2 0 0

1 4 1 0 4 0 0 14 0 4

1 4 1 0 4 0 0 14 0 4

0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 3 2 1

0 0 0 0 0 0 0 3 2 1

0 0 0 0 0 0 0 1 0 0

0 0 0 0 0 0 0 0 0 0

0 0 0 0 2 2 1 5 0 0

0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 00 0 0 2 2 4 10 28 0 0

0 0 0 0 0 0 0 0 0 0

0 0 0 2 4 6 11 35 0 0

0 0 0 0 0 0 8 8 1 0

0 0 0 0 0 0 0 2 0 0

3 0 0 2 48 9 1 110 0 0

3 0 0 2 48 9 9 120 1 0

0 0 0 9 7 0 7 38 0 10

0 0 0 0 0 0 0 0 0 0

0 0 0 9 7 0 7 38 0 10

0 0 1 1 0 0 0 4 0 14 0 5 6 5 2 3 36 4 5

4 0 6 7 5 2 3 41 5 6

0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0

7 0 0 0 0 0 0 7 0 0

7 0 0 0 0 0 0 7 0 0

0 6 3 0 60 5 2 131 0 0

0 0 15 0 0 0 0 15 0 0

0 22 0 3 0 0 12 37 2 0

0 28 17 3 60 5 14 183 2 0

0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0

0 0 0 0 3 0 0 3 0 0

0 0 0 0 3 0 0 3 0 0

0 0 2 0 0 0 0 2 0 0

0 0 0 0 0 0 0 0 0 4

0 0 2 0 0 0 0 2 0 4

0 0 0 0 2 2 3 7 1 0


98/106

0 0 0 0 2 2 3 7 1 0

0 0 0 0 1 0 0 2 0 1

0 3 0 0 0 0 0 19 2 3

0 0 3 0 0 0 0 13 0 0

0 0 0 0 0 0 0 0 0 0

0 3 3 0 1 0 0 34 2 4

15 34 29 24 135 26 47 488 12 29


99/106

Mar'13 Apr'13 May'13 Jun'13 Jul'13 Aug'13 Sep'13 Oct'13 Nov '13 Dec'13 Jan - Dec'13

0 0 0 0 0 0 0 0 7 1 9

0 0 0 0 0 0 0 0 7 1 9

8 10 3 1 4 9 2 3 0 0 44

8 10 3 1 4 9 2 3 0 0 44

0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0

0 0 0 2 0 0 0 0 0 0 4

0 0 0 2 0 0 0 0 0 0 4

0 0 0 0 0 0 0 0 0 0 1

0 1 2 1 0 0 0 0 0 0 4

2 0 1 0 0 0 1 1 4 1 11

0 0 0 0 0 0 0 0 1 1 2

0 1 0 4 0 0 0 0 0 0 56 2 1 6 0 4 0 1 3 10 33

0 0 0 0 0 0 0 0 0 0 0

7 4 5 11 0 4 1 2 8 13 57

0 0 0 0 0 0 0 0 0 0 1

0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 31 1 0 1 34

0 0 0 0 0 0 31 1 0 1 35

0 0 0 1 8 4 0 0 4 0 27

0 0 0 0 22 19 0 0 0 0 41

0 0 0 1 31 23 0 0 4 0 68

0 1 0 0 0 0 0 0 0 0 25 2 1 0 1 2 1 0 2 3 26

5 2 2 0 1 2 1 0 2 3 28

0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0

0 0 0 9 0 0 0 0 3 0 13

0 0 0 9 0 0 0 0 3 0 13

0 0 0 5 38 8 3 2 2 2 60

0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 2

0 0 0 5 38 8 3 2 2 2 62

0 0 0 0 0 0 0 0 0 0 1

0 0 0 0 0 0 0 0 0 0 1

0 0 0 18 0 0 0 1 2 0 21

0 0 0 18 0 0 0 1 2 0 21

0 0 0 0 0 0 0 0 0 0 0

6 0 0 16 0 0 0 0 0 8 34

6 0 0 16 0 0 0 0 0 8 34

0 1 2 0 0 0 1 2 2 2 10


100/106

0 1 2 0 0 0 1 2 2 2 10

0 1 0 0 0 1 0 0 1 0 3

0 0 3 3 0 0 0 0 0 0 12

0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0

0 1 3 3 0 1 0 0 1 0 14

26 19 15 68 75 46 39 11 31 29 400


101/106


0 0

0 0

0 0 1

0 0 1

0 0

0 0

0 0

0 0

0 0

0 0

0 0

2 1

0 00 1

0 0

2 2

0 0

0 0

11 1 6

11 1 6

21 6

25 0

46 7

0 02 0 0

2 0 0

0 0

0 0

0 0

0 0

2 1 2 1

0 0

0 0 32 11

2 1 34 13

0 0

0 0

0 0

0 0

0 0

10 6

10 6

2 2


102/106

2 2

0 1

0 0

0 0

0 0

0 1

74 20 40 14


103/106


104/106


105/106


106/106

fmcg brand wise spends of india

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