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Umang Jain

VS Kanchanamala

Tarunima Bharadwaj

Amit Goyal

Ankit Jain

Akshit Patel

BIMHRD MGT 1 ,2011-13

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Flow of presentation About Bharti Airtel Owner and management

Services offered

New initiatives in services

Financial snapshots Indian telecom sector

Telecom ecosystem

Porters five force model

Swot Analysis

Strategies Recent events

Question answer round

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Bharti Airtel Limited Registered & Corporate OfficeBharti Airtel Limited,

Bharti Crescent,

1, Nelson Mandela Road,

Vasant Kunj, Phase

II,New Delhi 110 070,

India

Website

http://www.airtel.com

Listed

During the year, there was no change in the authorised,issued,subscribed and paid-up equity share capital of the Companywhich stood at `Rs 18,987,650,480 divided into Rs.3,797,530,096

equity shares of ` 5 each as at March 31, 2011.

http://www.airtel.com/http://www.airtel.com/

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Owner and ManagementBoard of directors: Mr. Sunil Bharti Mittal

Chairman & Managing Director

Mr. Manoj Kohli

CEO (International) & Joint Managing Director

Mr. Sanjay Kapoor

CEO (India & South Asia)

The Company won the 2010 Gallup Great Workplace Award onceagain

and featured amongst the top 10 companies in Business Today BestCompany to Work for survey.

The great place to work study ratedAirtel amongst Top 4 Largecompanies. The Outlook Business - Aon

Hewitt survey rated Airtel amongst the Top 5 companies in India.

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Services offered

Wireless Services 2G/3G

Rural Market

Telemedia Services Fixed Line

Broadband

DTH

Enterprise Services Carrier

Corporate

PassiveInfrastructure

Bharti Infratel

Indus Tower

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New services initiatives in 2010-

11

3G Services in 9 of 13circles with 3Gspectrum

airtel money - Indiasfirst mobile walletservice by a telecomoperator

airtel call manager, aservice that enables acustomer to keephis/her callers

informed

airtel voice blog,worlds first voice

blogging service

airtel world SIM forinternationaltravellers

Live Aarti on mobile

LearnNext an e-Learning website forthe Companys

broadband users

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IPTV services inBangalore, the 2ndcity after Delhi

airtel broadband TV,allows the broadbandcustomers to watchlive TV on theircomputers or laptops

Unified ServiceManagement Centre

(uSMC), i-Care was deployed

across all countries ofoperation

Global Data Servicesin Thailand andMalaysia

Indias first High

Definition (HD) boxwith Dolby digital plus

offering 7.1 MAMO (My Airtel My

Offer) is Africa's firstmarketing tool

offering segmentedand personalisedoffers to both activeand

inactive customers.

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Financials Snapshot

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Financial Snapshots

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Indian Telecom Sector Financial year 2011 saw the continuance of

strong customer growth for the Indian telecommarket, which witnessed a 36% increase in itscustomer base during the 12-month period.

While wireless customers decreased by 6% thegrowth of telecom sector was fuelled by thewireless segment. The wireless segment crossed

the 800 Mn customer mark with 812 Mncustomers as at end of March 31, 2011.

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Growth in broadband services has been very low

with 12 Mn broadband customers representing abroadband penetration of just 1%

With the advent of 3g services in India , Telecomsector is all set to witness a new wave of mobileapplications ushering the growth of data servicesincluding internet browsing, entertainment

services,application stores, video calling, enterpriseservices, m-Heath,m-Education, m-Commerce, e-governance, etc. This is expectedto provide thetrigger for the next phase of growth of the

telecomindustry.

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Telecom Ecosystem

Indian Telecom Industry Framework

Indian Government Bodies Independent Bodies

Wireless Planning

and Coordination

(WPC)

Department of

Telecommunications

Telecom

Commission

Group on Telecomand IT (GoT-IT)

Telecom Regulatory

Authority of India (TRAI)

Telecom Disputes

Settlement and Appellate

Tribunal (TDSAT)

Handles spectrum allocation

and management

DoT Licensee and

frequency management

for telecom

Exclusive policy making body

of DoT

Handles ad hoc issues of

the telecom industry

Independent regulatory body

Telecom disputes settlement

body

They formulate various policies and pass

laws to regulate the telecom industry in

India.

They undertake various research activities and

monitor the quality of service provided in the Indian

telecom industry. They also provide various

recommendations to improve the status of telecom

operations in India.

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Porters 5 Forces

Threat fromCompetition

CustomerBargaining

Power

Threat ofSubstitutes

SupplierBargaining

Power

Threat ofNew

Entrants

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1. Threat from CompetitionWireless Market

Top 4 garnering 75% market share

HIGH

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2. Customer Bargaining Power

Lack of differentiation among Service

Providers

Cut throat Competition

Low Switching Costs

Number Portability will have Ve Impact

Businesses & Consumers

HIGH

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3. Suppliers Bargaining PowerLOW

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4. Threat of Substitutes

Landline

CDMA

Video Conferencing

VOIP - Skype, Gtalk, Yahoo Messenger

e-Mail & Social Networking Websites

BROADBAND

SERVICES

DIMINISHING MARKET HIGH

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5. Threat of New Entrants

Huge License Fees to be paid upfront & High gestation

period

Spectrum Availability & Regulatory Issues

Infrastructure Setup Cost - High

Rapidly changing technology

LOW

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SWOT

Strengths Weakness

Largest TelecomPlayer in India -

~80Mn, 22.6% Strategic Alliance with

other stakeholders inBharti Airtel include

Sony-Ericsson, Nokia- and Sing Tel

Pan India Presence

Strong Financials

Outsourcing of CoreSystems

Lack of emergingmarket investmentopportunity

Source: CMIE Report NOV 08

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SWOT

Opportunities Threats

Bharti Infratel CuttingDown cost in Rural area

Match Box Strategy

Scale of Penetration Current Tele-Density

rural teledensity still at33.8%;

Low Broadband

Penetration, RuralTelephoney .

In Africa, the mobilepenetration level acrossmost of the countries ofoperation is very low.

India centric Majorrevenues from India

Falling ARPU &AMOU

Intense Competition &Shortage ofBandwidth

Regulatory

Environment

Increased

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Airtel Strategy

MANTRA : Focus on Core Competencies andOutsource the rest!

CoreCompetencies

Product

Innovation

VAS

Marketingand

Branding

Pricing

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Operational Strategies.

Higher emphasis on ARPU/min stark contrastwith other operators who concentrate on ARPUonly.

Aim to become a one stop shop for all

telecommunication services under the Bhartiumbrella.

Exploring opportunities in international markets.

Hived off tower infrastructure into a separateentity.

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Future Strategies

Translate its expertise in Indian markets to otheremerging economies.

This could call for acquisitions globally.

Technology leadership is a must Airtel mustensure that its reliance on GSM technology doesnot render it obsolete.

Indian market inspite of being the worlds largest

is still not matured. Opportunities abound in thehinterland which must be exploited.

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Recent events Mobile Number Portability (MNP):MNP was launched on a pan India basis on January

20,2011.

Sri Lanka, Bangladesh and Africa offer exciting potential

for Airtel

and the Company is using its experience in the Indiantelecom

market to build a low cost business model for thesemarkets as well.

Airtel became Indias first online self care service forpre paid mobile customers.

It has outsourced all its advertising ,inventory

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References

Bharti Airtel, Annual Report -2011 Investors presentation, Bharti Airtel Limited,

November 2011

Capitaline Database http://capitaline.com

Indian Telecommunication Sector - August 2007,IBEF Report

http://capitaline.com/http://capitaline.com/

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THANK YOU !!