Marketing Flyers and Signs Flyering is a traditional practice that is still one of the most favorable methods of marketing. They’re

easy to create and can play an important role for events and programming.

Sections: A. Flyer SOPs B. Activity: Speaker Flyer C. Resources

Flyer SOPs 1. Simple, Appealing and Clean (SAC). 2. Include the basics: what, when, where, why (in that order). 3. Keep the copy (wording) to a minimum. 4. Include contact information that is consistent with your branding. 5. The amount of bullet points should be 3 or 5, always an odd number.

English Conversation Flyer Option – Microsoft Word 1. Open a blank, new Microsoft Word document.2. Go to “Page Layout” and click on “Page Color”. Select a color such as “Green, Accent #3”.

3. Under “Page Layout”, select “Office”.4. Go to “Insert” and click “Shapes”. Select “Oval Callout”. Insert 2 callouts in the upper middle area.

1

Marketing Flyers and Signs

5. Move the tail of the chat bubbles by clicking on bottom corner of the tail where the small yellow diamond shaped box appears.

6. To bring one callout in front of another, right click on the outline of the intended callout and click “Bring to Front”.

2

Marketing Flyers and Signs

7. Click on the smaller left chat bubble and go to the tab “Format” and click the more option on “Shape Style” and select “Intense Effect – Red, Accent 2” from the option.

8. Select “Intense Effect – Blue, Accent 1” for the bigger chat bubble.

3

Marketing Flyers and Signs

9. Insert the words “Let’s Chat” into the bubbles, one word per bubble by clicking on the center of each bubble.

10. Change the font type and size to your liking. 11. Go to the Insert tab and click “Text Box” to information about the event. 12. Type out the content following the guidelines mentioned above.

Resources (Free) morgueFile.com: Stock images Smore.com: Professional looking flyer templates DaFont.com: Free fonts to download VectorStock.com/free-vectors: Vectors can be helpful.

4