flycorporate magazine issue 17
DESCRIPTION
FlyCorporate reaches out to the Board Members, CEOs, Managing Directors, Presidents, COOs, CFOs and CIOs - plus the Pilots - of successful international corporations who are considering or are currently operating business aircraft.TRANSCRIPT
FLYCORPORATEYOUR BIZAV RESOURCEFC
ISSUE 17 - 2013ISSN: 2030-0468
flycorporate.com
BRINGING TOGETHER BUSINESS AVIATION AND BUSINESS LEADERS
Asia Market Focus
Large Jets on Centre Stage
FC Interview:Captain
Steve TaylorBoeing Business Jets
Interiors & Completions • Aircraft Management • Finance & LeasingLandings: FC’s Guide to Hong Kong • BizApps
Every Signature FBO is full of character Everywhere you turn there’s a story. Our people bring a dedication for aviation and
a commitment to service that you can feel. You’ll know that we’re glad to see you.
Every one of us. Everywhere. Check out our worldwide network at SignatureFlight.com.
FUELING A PASSIONFOR A HIGHER STANDARD
13-SIGFLI-4774 FlyCorporate March: Trim Size: 11 1/4” x 17 1/2” Bleed Page: 11 3/4” x 17 3/4” Safe Area:10 3/4” x 15 3/4”
SAV
Lon HardenDuty Manager
Devoted to personalservice for 25 years.
S I G N A T U R E
Every Signature FBO is full of character Everywhere you turn there’s a story. Our people bring a dedication for aviation and
a commitment to service that you can feel. You’ll know that we’re glad to see you.
Every one of us. Everywhere. Check out our worldwide network at SignatureFlight.com.
FUELING A PASSIONFOR A HIGHER STANDARD
13-SIGFLI-4774 FlyCorporate March: Trim Size: 11 1/4” x 17 1/2” Bleed Page: 11 3/4” x 17 3/4” Safe Area:10 3/4” x 15 3/4”
SAV
Lon HardenDuty Manager
Devoted to personalservice for 25 years.
S I G N A T U R E
YOUR BIZAV RESOURCE
4
ContentsFC UPFRONT
8MeettheTeam
10ReferenceIndex
12Memo–FlyCorporate’snewwebsite
14 NewsAnalysis:PartnershipsKeyinChina
16 NewsAnalysis:OEMsinIndia
17 Opinion:UnitedAviationServices(UAS)
18 Opinion:SignatureFlightSupport
20 AskanExpert:ARINCDirect
FC INTeRvIew
22 Steve Taylor, President of Boeing Business Jets, is a second-generation pilot who was destined for a career in aviation. FlyCorporate’s Cameron Heffernan sat down with him to discuss why Boeing’s aircraft are so well suited to the Chinese market.
MARKeT FOCUS: ASIA
28 NewDawninAsianBusinessAviation Sanjay Rampal explores how China’s economic powerhouse is a hotbed of activity with the rest of Asia playing catch up in the business aviation game.
34 China:AnEconomicPowerhouse, AManufacturingWonderland Ciel Jolley looks at how dramatically business aircraft deliveries have grown in China in the last decade, fuelled by a strong economy, improving infrastructure and more favourable regulations. Can supply match the strong demand?
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34Cover photo: Executive Jet Management – Bombardier Challenger 300
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ARINCDirect_iPad_FlyCorporate-Sept2012.pdf 1 25/02/2013 10:31
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YOUR BIZAV RESOURCE
SeCTOR FOCUS
36 TrendsinCompletions New technologies are now appearing in the interiors and completions arena, significantly improving the utility of business aircraft and bringing new levels of comfort and passenger facilities, as Rod Simpson reports.
40 AircraftFinance–TheNewWorld LendingOrder The days of superheated corporate jet deals and easy credit are long gone in this frigid era of austere lending. Have the banks learned their lessons well enough to push through a recovery? Sanjay Rampal investigates.
44 WhenOutsourcingMakesSense Aircraft management companies offer a turnkey solution for looking after your aircraft. But deciding when these services are right for your business depends on a number of key factors, as Wendy Wilson reports.
48 Long-RangeBusinessJetsinDemand The OEMs have been busy despite a tough economy, with nearly 250 new, large-jet deliveries each year from 2009 to 2011. Rod Simpson explores how increasing globalisation has been a boon to the long-range aircraft trade.
FC RevIew
53 BIZAPPS:Thelatesttoolsforbusinessaviation
54 LANDINGS:FC’SGuidetoHongKong
60DISTRIBUTION Where to find FlyCorporate in our global distribution network
62 ONTHEHORIZON What to look for in our next issue
Contents
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FlyCorporate Magazine
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8
Published by
TaunyaRenson-MartinManaging [email protected]
+1 315 395 3374
WardVandenBroeckCirculation & Subscription [email protected]
MikeVliegheArt [email protected]
AgathaLoProduction Assistant [email protected]
DianaAlbiolEditorial and Publishing [email protected]
+32 9 262 03 37
CielJolleyOnline [email protected]
+32 9 262 03 34
JasonZappaJanseSpecial [email protected]
ChristopherSmithMultimedia [email protected]
Newsdesk [email protected]
NatalyaBerdikyanBusiness Development [email protected]
+32 9 262 03 38
RodSimpsonSenior Writer
SanjayRampalContributor
RickAdamsContributor
WendyWilsonContributor
YannickSteyaertFinancial Assistant
JorisAllaertChief Fina ncial Officer
TaunyaRenson-MartinManaging Partner
Member of
YOUR BIZAV RESOURCE
airbus.com
aircell.com
amacaerospace.com
amjetexecutive.com
direct.arinc.net
associated.aero
atlanticfuelex.com
avia-group.su/eng
avic2.com
corp.bankofamerica.com
beechcraft.com
airchinajet.com
boeing.com
businessaircraft.bombardier.com
cae.com
cessna.com
cfmaeroengines.com
caiga.cn
cbajet.com
cit.com
comluxaviation.com
credit-suisse.com
dassault-aviation.com
embraerexecutivejets.com
execujet.net
executivejetmanagement.com
flyingcolourscorp.com
gamagroup.com
gecapital.com
gulfstream.com
global.hnair.com
hafei.com
hnagroup.com
inmarsat.com
jetaviation.com
jetbrokers.com
lufthansa-technik.com
metrojet.com
msfl.com.cn
privatair.com
rockwellcollins.com
rolls-royce.com
satcomdirect.com
fboshanghai.com
signatureflight.com
tagfarnborough.com
uas-hdq.ae
viasat.com
vectoraerospace.com
vistajet.com
flycorporate.com
Airbus
Aircell
AMACAerospace
AmjetExecutive
ARINCDirect
AssociatedAirCenter
AtlanticFuelEx
AviaGroup
AviationIndustryCorporationofChina
BankofAmericaMerrillLynch
Beechcraft
BeijingAirlines
Boeing
BombardierBusinessAircraft
CAE
Cessna
CFMInternational
ChinaAviationIndustryGeneral AircraftCompany
ChinaBusinessAviationGroup
CITBusinessAircraftFinance
ComluxAviation
CreditSuisse
DassaultAviation
EmbraerExecutiveJets
ExecuJetAviation
ExecutiveJetManagement
FlyingColours
GamaAviation
GECapital
Gulfstream
HainanAirlines
HarbinAircraftIndustryGroup
HNAAviation
Inmarsat
JetAviation
JetBrokers
LufthansaTechnik
Metrojet
MinshengFinancialLeasing
PrivatAir
RockwellCollins
Rolls-Royce
SatcomDirect
ShanghaiHawkerPacificBusiness AviationServiceCentre
SignatureFlightSupport
TAGFarnboroughAirport
UAS
ViaSat
VectorAerospace
VistaJet
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FCUPFRONT
ReferenceIndex
YOUR BIZAV RESOURCE
inmarsat.com
jetaviation.com
jetbrokers.com
lufthansa-technik.com
metrojet.com
msfl.com.cn
privatair.com
rockwellcollins.com
rolls-royce.com
satcomdirect.com
fboshanghai.com
signatureflight.com
tagfarnborough.com
uas-hdq.ae
viasat.com
vectoraerospace.com
vistajet.com
Inmarsat
JetAviation
JetBrokers
LufthansaTechnik
Metrojet
MinshengFinancialLeasing
PrivatAir
RockwellCollins
Rolls-Royce
SatcomDirect
ShanghaiHawkerPacificBusiness AviationServiceCentre
SignatureFlightSupport
TAGFarnboroughAirport
UAS
ViaSat
VectorAerospace
VistaJet
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MarketFocusthisissuezoomsinonAsia–thebizavregionthateveryoneistalkingabout.WefeelChinaissoimportanttotheindustrythatFlyCorporateisprintedfordeliverytoABACEinShanghai,andacrossChinaandothercountriesinAsia,inbothChineseandEnglish.It’sthemajoremergingmarketcountry,andwewantourcoverageandcommitmenttheretoreflectthat.
Onethingwe’reseeingconsistentlyacrossourcoverageofAsiaingeneral,Chinainparticular,isthatleadingWesterncompanies–betheyOEMs,FBOs/MROsorsuppliers–haverecognisedtheimportanceofidentifyingpromisingpartnersanddevelopingatrusted,reliablenetwork.Businessaviationcompaniesthatwanttobeinapositiontogrowrealisetheyneedtobeinitforthelongterm,andthatmeansworkingwithestablishedlocalcompaniesthatknowtheChinesemarketwell.
Thisissuewealsotakealookatlong-rangeaircraft.Largejetsarehistoricallythefirsttoseegrowthinarecoveryeconomy;shouldwereadthesolidnumberofdeliveriesinthismarketsegmentasapositiveindicator?Wealsohavealookatthefascinatingmoneymachinationsbehindallthesevaluableaircraft,withafocusonthefinancierswhoallowitalltohappen.
Iwanted to take thisopportunity topointout thatourwebsite,www.flycorporate.com,recentlyrelaunched.Enhancementsincludeanexcitingnewlookandfeel,expandedcontentandmultimediacapabilities,andimprovedusability.Italladdsuptoamorecomprehensiveviewofthebusinessaviationindustryaroundtheworld.
Finally,Iwanttoremindyoutosignupforourweeklynewsfeed,anemailwithablastofthelatestnewsanddevelopmentsfromtheworldofbusinessaviation;andourmonthlyOn the Fly Report,anin-depthanalysisofimportantissuestouchingtheindustry.Boththenewsfeedandreportarefreeandyoucansubscribetothematwww.flycorporate.com/subscribe.
Untilnexttime,happyflying!
New FlyCorporate Website Cleared for Take off
@FlyCorporate
DianaAlbiol EditorialandPublishingDirector FlyCorporate [email protected]
FCUPFRONT:MEMO
YOUR BIZAV RESOURCE
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Melbourne
London
Phoenix
Shanghai
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FCUPFRONT
ThehighlyanticipatedbutstillunsatisfyinggrowthofbusinessaviationinChinaisdependentonthe6‘A’sofinfrastructure:aircraft,airports,airspace,aircrewand,especially,airlinesandauthorities.Almosteveryoneacknowledgesthepotentialexplosivegrowth–Bombardierpredictsnearly2,500businessaircraftforChinaby2030,amorethan20-foldincreasefromtoday.Thesewouldserveanestimated150,000likelyprivatejetcustomers,includingmanyofthecountry’sonemillionmultimillionaires.
AirportsinChinaarecontrolledbylocalauthorities,whoarereluctanttosharethelucrativerevenuesfromaviationservices.Swiss-basedExecuJetAviation,forexample,hasstruggledtolaunchitsFBOinTianjin,despiteforgingajointventuretwoyearsagowithalocalaircraftmaintenancecompany.Inthemeantime,theTianjinBinhaiairportauthoritystartedbuildingitsownFBO.InBeijing,DeerJetopenedanFBOforthe2008OlympicGames,onlytoflameoutwhenBeijingCapitalInternationalAirportinitiatedacompetingserviceshortlyafter.
Therearesuccesses.ShanghaiHawkerPacificBusinessAviationServiceCentre(SHPBAS)openedanFBOatHongqiaoInternationalAirportthreeyearsagoandexpects4,000-5,000businessaviationmovementsin2013.SHPBASisajointventurebetweenHawkerPacificandShanghai
AirportAuthority.“Thebusinessaviation
communityinChinaisfindingitsfeetand,step-by-step,supportinfrastructureisappearingatkeylocations,”saidCareyMatthews,SHPBASCGeneralManager.
GulfstreamBeijingopenedan82,000sqftaircraftservicehangar,includingaPart145maintenancefacility,atBeijingCapitalinNovember.ThecentreisajointventurebetweenUS-basedGulfstreamAerospaceandtwosubsidiariesofHainanAirlines–businessjetcharteroperatorDeerJet(operatingthelargestGulfstreamfleetinChina)andMROHainanAviationTechnik.
Chineseairtrafficmanagementauthoritiesannouncedthatairspaceregulationswouldbeeasedthisyear.However,changeswillfirstrequire“testareas”,controlledbythemilitary,whichhaslongbeenreluctanttoyieldanyofthe75%ofairspaceclosedtocivilianaircraft.
OfficialsintheprovincesofHainaninthesouth,Fujianinthesoutheast,andShannxiincentralChinaclaimtheyplanmorethan60newairportsfor“generalaviation”inthenextseveralyears,thoughitisunclearhowmanyofthosewillbebizjet-friendlyandwhichwillbemeretemporarytake-offandlandingstrips.
OnedevelopmentthatcouldspurinfrastructuregrowthisanindigenousChinesebusinessaircraft.AtAirshowChinainZhuhaiinNovember,AviationIndustryCorp.ofChina(AVIC)displayedascalemodelofa“ChinaNewGeneration
BusinessJet”–promisedtobe“highend”withlongrange,largecabin,fly-by-wireandhighcruisespeed.
Nodateyetsetforfirstflight,butmightitcoincidewithsomeofthosepromisednewairports?
With the Chinese business aviation market, the potential is enormous. But is the Government willing to do what it takes to help this fledgling industry really get off
the ground? RickAdams takes a closer look.
NewS ANALYSIS: A-LIST PARTNeRS ARe KeY TO CHINA’S BIZAv INFRASTRUCTURe
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YOUR BIZAV RESOURCE
WINGS OF YOUR BUSINESSOUR SERVICES
BUSINESS AVIATION TERMINAL AIRPORT SLOT COORDINATIONHANDLING AND SUPERVISION
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E-MAIL: [email protected] / SITA: SVOAGXH, SVOAPXH, SVOTAXH / WEB: WWW.AVIA-GROUP.RU
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FCUPFRONT
February’s AeroIndia 2013, organised by the country’s Ministry of Defence, saw increased emphasis on business jets, marking a new stage in an anticipated long-
term courtship between the OEMs and the promising ‘BRIC’ country. Although still dominated by military aircraft, the show saw Bombardier, Cessna, Dassault, Embraer and Beechcraft all lining up their business aircraft to make a lasting impression on the market. By CielJolley.
India,notedforitspreferenceforlargecabins,currentlyhasatotalfleetofaround150businessaircraftinservice(40%ofwhicharemorethan10yearsold)withexpectedgrowthof5-7%in2013,accordingtoRohitKapuroftheBusinessAircraftOperators’Association(BAOA)India.SomeOEMshavesaidtheyfeltaslightplateauinthepastcoupleofyearsintermsofcommitmenttopurchase;however,itwouldappearthattherelationshipisbackontrackwiththeoverallpurchaseoutlookpositivefor2013andbeyond.
DassaultAviation,alongsideitsalmost60-yearconnectionwithIndia’smilitary,recentlyannouncedthatitisheavilyinvestinginthegrowingmarketforFalconbusinessjetsinthecountry.Withapproximately20Falconsnowoperatingthere,andexpecteddeliveriestocome,DassaulthasjustestablishedanewFalconLiaisonOfficeinNewDelhiwiththegoalofusingitasahubforfutureexpansion.In2012,DassaultbeganenhancingtheirIndiansupportnetwork fromMumbai,withpartnerTajAirservingasamaintenanceandinspectioncentre,inadditiontoasparepartsinventorybaseatChhatrapatiShivajiInternationalAirport;AirWorksIndiaservingasasparesdistributioncentreandtechnicalfieldoffice.
EmbraerhasbeenputtingitsducksinarowtoensureitssupportservicesforIndiaareestablishedbeforeit
offersitsnewmid-sizeLegacy500tothemarketin2014.RecentlysigninganagreementwithIndamertoprovideincreasedmaintenancesupport,EmbraeralsohasAirWorksIndiaintheirsupportnetwork.Inaddition,EmbraerExecutiveJetshasappointedaseconddedicatedFieldSupportRepresentativeforIndia,tosupporttechnicalandmaintenanceneedsofthefullportfolio.TheycreatedasparepartsdepotinBangaloretoensurefasterturnaround.
Cessna,flirtingwiththemarketwithitsCaravanturbopropandCitationfamily,confirmeditsintentiontomeetthe“pent-upcustomerdemand”asthisyearseeslegislativeandregulatoryreformstakeplace,removingsomeofthebarrierspreviouslyhamperingrelationaldevelopments,accordingtoBillHarris,CessnaVicePresidentofSalesforAsiaandAsiaPacific.Thecompanyhasrecentlyappointeddedicatedin-countrysalesmanagersforpropellerandCitationaircraft.
ThecontendersarethemselvesreadyingforanIndianunion,andnotwithoutreason;thecountrypromisestoopenuptobusinessaviationanditremainsnowtobeseenwhatthegovernmentallowstodevelop.
NewS ANALYSIS: OeMS eNTeR A New PHASe OF COURTSHIP wITH INdIA
YOUR BIZAV RESOURCE
EmergingmarketdestinationsfromAfricatoMideasttoAsiaoftenhavethereputationamongbizavownersandoperators,rightlyorwrongly,ofbeingdifficulttoflyinandoutof.Thisperceptionisduenotonlytoelementslikepoorinfrastructureandfacilitiesorinconsistentgovernmentregulation.Alackofaservicetraditioninthosecountriesisalsoarootcause.Inmanyemerging-marketcountries,businessesare(orwere)state-ownedmonopoliesthatneverneededtocompeteormakeextraeffortstokeepcustomers.Thusthepeopleworkingatthosebusinesseswereneveraccustomedtointeractingwithacommercialworldinwhichcustomer-centricitywasparamount.
Soifyouareaproviderofflightservices,asmycompanyUASis,andyoudecidetoopenofficesinemergingmarketslikewedidinEthiopia,MaliandKyrgyszstan,howdoyouestablishandoperateaservice-orientedbusinessthere?Howdoyoufindandtrainstafftoprovideserviceataqualitylevelfarhigherthanwhattheyencounterwhentheygotothelocalbank,departmentstoreorutilityintheirdailylife?
InUAS’scase,wedoitbyfocussingondevelopingacustomer-firstattitudeineveryemployeewebringonboard.Ourtrainingprocessstartswiththebasics:preppingaflightinadvance,meetingandgreetingcrew,assuringpilotsreceiveflightplans,payingauthorities–andbuildingthisintoaconsistentprocesseachtime.
Ofcourse,trainedstaffandprocessesalonearenotenoughtotameachallengingdestination.Ittakesmoneytoo.Creditservicesaretypicallylackinginemergingmarkets.Iftheseservicesaredeficient,thepilotorcrewhastode-planeandpaypartieslikecatering,theairportauthorityandotherserviceprovidersseparately.Ittakestimeawayfrom
theircorefunctionand,ifpilotsorcrewhavetocarrycash,canberisky.
ThuswhenUASentersanemergingmarketforthefirsttime,wesetupacreditnetwork,sopilotsdon’thavetopayontheirownincash.Insteadweprocessinvoicesafterward–whichprovidestheadditionalbenefitofcreatingapapertrailnotfoundwhenyoupaywithcash,givingmorecontrolandabilitytonegotiatewithserviceprovidersafterthefact.
Thesecustomer-centricelementsaretakenforgranted indevelopedmarkets.Butwithnewmarkets,youhave tostartwiththebasics.Onceyouhaveaservice-firstcultureinplace,though,yourcustomersareeven moreappreciative.
Emerging markets share common characteristics – attention as centres for growth in business aviation balanced against a reputation for being challenging to serve.
Historically, it was not uncommon for pilots and crew to report difficulties with elements like planning flights, managing ground handling, paying fees quickly without being gouged or having to carry cash. These and other issues brought up an age-old question: How do you deliver VIP service in a place lacking a service-oriented culture?
OPINION: BY MOHAMMed HUSARY, CO-OwNeR & eXeCUTIve PReSIdeNT, UAS
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FCUPFRONT
IthinkChina,likeallscale-evolvingmarkets,isinachickenandeggscenario.ForChina’sbusinessaviationsectortogrow,itneedsanappropriateregulatoryframework;robust,scalable,provenMROandFBOfacilities;andinfrastructuretosupportthefleet.Atthesametime,serviceprovidersrunningandoperatingMROsandFBOsneedthefleettobebigenoughtojustifyenhancedinvestmentintothecountry.Sohowdowestart?
Inmyopinion,therearethreekeystoChina’scontinuedgrowthasabusinessaviationpower.Firstwehavetoacknowledgethisisastill-maturingmarketwithuniquechallenges.ThepotentialofthebizavsectorinChinaisenormous.Buttorealisethatpotential,theregulatoryenvironmentandinfrastructurehavetogrowinordertosupportthehugelandmass.Thattakestime,andcompanieslookingtoplayinChinaneedtobepatientforthemarket
togrowand“fitin”withChinaitself.ThismeansbeingculturallysensitiveandnottryingtoviewChinathroughaWesternlens.
Second,boththestructureandinfrastructureinChinaneedstodevelopfurther.Todosorequirescoordinated,balancedWesternexperienceandlocalefforts.IntheUS,Europeandothermaturemarkets,businessaviationevolvedovertime.ButinChina,thisindustryarrivedratherthanevolved.TheChinesemarketisgoingfromzerotolargecabininonehop.Chinafacesbothstructuralchallenges:useofairspaceandlimitedairportspace,andinfrastructurechallenges:shortageofequippedfacilitiesandtrainedpersonnel.Toovercometheseobstacles,themaincitiesareincreasingcapability,andcompaniessuchasSignatureFlightSupporthaveformedpartnershipswithprovenChinesecompaniessuchasHongKongBusinessAviation,whohaveyearsofexperienceinthelocalmarket.Nurturingthesepartnershipsandinvestinginthenextgenerationiskeytogrowth.
Finally,weneedtoaimforsustainable,long-termpublic-privatepartnershipsinordertogrow.ThechallengesfacingbusinessaviationinChinaarehugelyvaried.Solvingthemwillrequirecoordinatedinputfromtheindustry–keybodiesliketheGeneralAviationManufacturersAssociation,theNationalBusinessAviationAssociation,theUS-ChinaAviationCooperationProgramandothers,aswellastheChinesegovernment,areworkinghardtoshareskillsandknowledge.Theregulatoryenvironmenthastoevolvewiththecommercialenvironment.Morematuremarketshavethatfiguredoutalreadybutit’sstillaworkinprogressinChina.SignatureFlightSupportandothercompaniesthatareactivelyinvolvedinindustrygroupsandassociationstoadvancetheprofessionarealsoinagoodpositiontoevaluatecurrentandfuturecommercialopportunities–resultinginawin-winsituation.
China is a country that represents huge potential for business aviation – distances are long and the desire for big jets appears insatiable. At the same time, parts of
China are untested, and there are concerns about infrastructure, airspace and licensing. Which sentiment is right?
18
FCUPFRONT
OPINION: BY dAvId BeST, PReSIdeNT ASIA PACIFIC, BBA AvIATION
YOUR BIZAV RESOURCE
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AcoupleweeksagoIwasspeakingwithaGulfstreamoperatorbasedintheUnitedStateswhomakesfrequenttripstovariousspotsthroughoutEurope.Iaskedhimifhispassengerswerehappywiththeirdecisiontoaddbroadbandtotheaircraftandhisanswerwasquiteunexpected.Hesaidthathavinghigh-speeddataconnectivityhasactually
changedthewayhiscompanydoesbusiness.Before
addingbroadband,passengerstravellingtoEuropewouldscheduletheaircrafttodepartlateintheafternoonsotheycouldspendafulldayinthe
office,tryandgetsomesleeponthe
overnightflightandthenpressonthrough
workthenextday.Now,however,withavailablehigh-
speeddataservices,theyscheduletheaircraftforanearlymorningdeparture,takeadvantageofhavinga“normal”workdayintheairandgetafullnight’srestonthegroundaftertheyarrive.Fortheoperator,thishasbeenagame-changerandamuchbetterutilisationoftheirresources.
A New Experience Theonceelusive“officeinthesky”hasnowbecomearealityformanybusinessjetoperatorsthathavemadethedecisiontoaddhigh-speedconnectivitytotheaircraft.WiththeintroductionofbroadbandservicesfromInmarsat,ViaSatandAircell,operatorsarefindingthatspeedsupto1.2Mbpsarepossibleat37,000ft,enablinguseofthesamebusinesstoolsasbackattheoffice.Compressionandaccelerationarebecomingstandardoptionsthatspeeduptransmissiontimes,ensuringapleasurableend-userexperienceatalowercost.Accesstoonboardnetworksarealsomuchmoreuserfriendlythaninyearspast.MostaircraftconfigurationsprovideastandardWi-Fihotspotloginand,dependingontheavionicsconfiguration,VoIPcallscanbemadedirectlyfromapassenger’spersonaliPhoneorAndroiddevice.Toolsarenowavailableforchartercompaniestochargefordatausageviacreditcardiftheychoosetodoso.
Passengersaren’ttheonlyonesfindingwaystobecomemoreefficientwithbroadbandtechnology.Flightcrews areusingWi-FiinflighttosendpicturesandvideoofCrewAlertCode(CAS)faultsbacktotheirOEMfieldservicetechniciansfortroubleshooting. Issuesarebeingworkedandresolved inadvanceoflanding,savingtimeon theground.
How close in capability are current satcom tools/services in the business aviation cockpit and cabin
to on-the-ground connectivity?
ByDavidStanleySr.SalesDirectorSatelliteServices,ARINCDirect
ASK AN eXPeRT: HOw dO SATCOM TOOLS COMPARe TO ON-THe-gROUNd CONNeCTIvITY
FCUPFRONT
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YOUR BIZAV RESOURCE
Advanceshavealsooccurredintoday’sflightdeck,whichnowprovidesreal-timeaccesstoweather,flightsupportservicesandamyriadofdifferentmobileaviationapplicationsthatsupportmissions.Pilotsandcrewalsohavethebenefitofbeingconnectedtotheirdispatch,allowingmorefree-flowingcommunicationandenablingreal-timechangestoitineraries.
Intermsofcomparingactualofficeandcabinthroughputcapabilities,wearen’tveryfarfromreplicatingtheon-the-groundexperiencecompletely.InmyofficeIexperiencespeedsaround10to30Mbpsonaverage.Inmarsat’snewGlobalXpressKa-Bandservice,whichisscheduledtobecommerciallyavailableinearly2015,isexpectedtooperateatthesamespeedsthatIseeatmydesk.Thiswillallowforjustaboutanytypeofapplicationonthegroundtobeavailableonyourflight–anywhereintheworld.Streamingvideo,Skype,FaceTime,andevenentertainmentcontentsuchasmovies,newsandsportschannelswillallbeavailableasserviceoptions.Inadditiontofasterdataspeeds,advancedonboardroutersarenowbeingtestedtosupportthesimultaneoususeofmultiplesatcomsystemsandcanevenprovidebandwidthallocationbyuser.
Withthissortofincreasedbandwidthitisconceivablethatwecouldseeachangeinthewayweretrieveaircraftdataandeventhewayavionicsreceiveupdates.Interfaceswillbedevelopedformorereal-timemaintenancemonitoringandreporting,enginetrenddataandFlightOperationsQualityAssurance(FOQA)datadelivery. Aswecontinuetopushphysicsandtheelectromagneticspectrumforbandwidthonaircraft,onethingiscertainbothonthegroundandinthesky:ourappetiteforbandwidthisinsatiable.Asmorepassengersandtheirdevicesbecomeconnected,applicationsandusagewillcontinuetopushthelimitsofcapacity.
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DavidStanleyistheSr.SalesDirectorofSatelliteServiceswithARINCDirect.ARINCDirectisaworldleaderinbusinessaviationsupportservices.OperatorsaroundtheworldrelyonARINCDirecttoprovidethemostcompletearrayofflightsupportservices,terrestrialandsatelliteflightdeckcommunications,passengerconnectivityandentertainmentandregulatorycompliance.
FCUPFRONT
DavidStanleySr. Sales Director, Satellite ServicesARINC Directarinc.com
We aren’t very far from replicating
the on-the-ground experience completely
Interview
Steve TaylorPresident Boeing Business Jets
“The Chinese market remains a very significant opportunity for us as the years go on”
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FCINTERVIEW
Steve Taylor, President of Boeing Business Jets, is a second-generation pilot who was destined for a career in aviation.
FlyCorporate’s CameronHeffernan recently sat down with him to discuss why the Seattle-based OEM’s aircraft are ideally suited for the Chinese market, why they deliver their interiors green and why his being certified on every Boeing production aircraft is an advantage.
Last year at ABACE in China you said that China is the key business jet market for the next decade. How do you feel about prospects in China one year later?Chinacontinuestobeaverysignificantopportunityforus.WehadgoodbusinessinChinain2012,butprobablynotasgoodasIhadanticipated,andIthinkthathadtodowithsomeoftheuncertaintythatcamewiththegovernmentchangesattheendoftheyear.Havingsaidthat,IthinkthefundamentalsforwhybusinessjetsareagoodopportunityinChinaarestillthere.Therestillisaverysignificantbusinessneedinthemarket,thedistancesthatthebusinesstravellersinChinaaretransitingarestillthekindofdistancesforwhichyouneedanairplanelikeours.Thesizeoftheteamsthatthey’retransportingstillmandatelargerairplanesinordertoaccommodatewhatthey’redoing,andChina’sglobalpresenceinthebusinessworldstillmandatesaneedforthosebusinessleadersinChinatohaveanairplanelikeaBBJ[BoeingBusinessJet].SoIstandbymystatementthatthefundamentalsareinplacefortheBBJtobeverysuccessfulinthatmarket,andtheChinesemarketremainsaverysignificantopportunityforusastheyearsgoon.
FCINTERVIEW
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YOUR BIZAV RESOURCE
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FCINTERVIEW
We don’t want to categorise all emerging markets as the same, just as we wouldn’t do for developed markets, but what are some of the specific characteristics that are unique to the Chinese market that may be different from, say, the American or European market?Chinesecustomerstypicallycarryalargerteam.Theytypicallyaremoreselfsufficient,carryingtheirowncrewswiththemforanentiretrip.Sotheyhavealargerflightcrew,alargerflightattendantcrew,andverytypicallytheycarryamaintenancestaffbecauseChinese-registeredairplanesarealittlemoredifficulttoworkonifyoudon’thaveaChineselicensedmechaniconboard.Sotheytypicallyhavearequirementforabiggersupportstaffonboardtheairplanethanweseeinsomeoftheotherregionsoftheworld.
We’ve written a lot in our magazine about expectations for growth in the Chinese market. Some say up to 25% per year, but there are also a lot of challenges from taxation, infrastructure, restrictions on airspace, lack of experienced pilots, operators or crew. Are those challenges surmountable?Ithinkallofthosemarketchallengesareverytrue,forthebusinessjetindustryasawhole.Ibelieve,however,thatbecausetheBBJisbasedonaBoeingproductthathassomuchpresenceinChina,someofthosechallengesareslightlyalleviatedfortheoperator.Forexample,findingqualifiedpilotstoflya737inChinaisnotnearlythechallengeitistofindaGulfstreampilot,toputitsimply,ortouseanotherexample,tofindpartsormaintenance.Withallthe737sthatareoperatinginChina,thereisalreadyaverysignificantpresenceoftrainedtechniciansandspareparts,andsoon.Soinsomeways,thosechallengesarealittlelessdauntingforBBJoperatorsthantheywouldbefortraditionalbusinessjetoperators.
How important a market is China for BBJ’s growth?OurallocationinatypicalyearissixBBJs.Andwe’vebeenverysuccessfulinfindingamarketforthoseairplanes.Really,thechallengehasn’tbeenwhetherwecanfilltheskyline.It’smoreaboutwhichcustomersweareabletosatisfyinagivenpieceofthemarketinagiventimeframe.SoIwouldn’tnecessarilysaythat,ifChinadoesn’tpanout,I’moutofbusinessorthatIneedChinatobesuccessfulasabusinessenterprise.Rather,Iwouldsay,ChinaneedsbusinessjetstobesuccessfulingrowingChineseindustriesandwethinkwehavetherightproducttohelpthembesuccessful.
“China needs business jets to be successful in growing Chinese industries and we think we have the right product to help them be successful”
BBJ with luxury interior and new high-speed digital system
FCINTERVIEW
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YOUR BIZAV RESOURCE
Historically, the bigger jets have been crucial in leading market recoveries and it’s been the emerging markets, specifically the BRICs, that seem to prefer those big aircraft as they start making their initial purchases. To what extent do those market dynamics play to Boeing’s strengths?Ithinkthat’satruestatementthatemergingmarketssortofenterinthehighendofthebusiness,andIthinkthat’sareflectionofthebusinessneedsofthoseusers.WhenyoulookatthedistancesbetweentheChinesemanufacturersandthewesternmarketsthey’reserving,theyneedaverycapableairplanetodothat.Andlikewise,IthinkitdoesplaytothestrengthoftheBBJ,becausetheChinese,thewaytheydobusiness,typicallycallsforalotofpeoplesupportingthedifferentpartsofthebusiness.SoIthinkitdoesplaytothestrengthofourproduct,thatwehaveanairplanethathastherangecapabilitytogetthemnonstoptotheirmarketsandthesizecapabilitytoallowthemtotakethesortofteamsthattheywanttotakeinordertobesuccessfulintheirbusinesses.
At NBAA last year, you announced the BBJ Max 8 and 9, with deliveries in the 2018 timeframe, and the 7 following after that. These are long-range planes that cover huge distances. So where does it end? How large of a jet do customers need?We’resellingairplanestodaythatcangoalittlemorethanhalfwayaroundtheworld,andtherefore,candononstopsbetweenanytwocitypairs.Wehavea777-200LRthatjustcameoutofcompletionandisinservicenow,andthatairplane
isliterallynonstopbetweenanytwocitypairsintheworld.Similarlythe787willhaveeffectivelythatsamekindofrangecapabilityinaVIPconfiguration.Sowe’realreadythereintermsofrangecapabilityofthebiggestairplanes.Whereanopportunityexistsisintherangecapabilityofthesmallerairplanes;sothereisasignificantopportunityinthebusinessjetworld.YouseeittodaywiththeGulfstream650,theGlobal7000,andtheGlobal8000allaroundthat7,000nauticalmile-plus-rangecapability.Thereisastepfunctioninthere,andthereasonforthatstepfunctionisthatitopensupMiddleEastnonstoptotheeastcoastoftheUnitedStates.AndsoIthinkthat’swhyyou’reseeingsomuchsuccesswiththeGulfstream650,andwithBombardierandtheGlobal7000.We’restillinthestudyphase–butthat’stheairplanethatI’mtryingtofigureoutfortheBBJMax,whereIthinkthere’samarketopportunity,atabout7,000nauticalmiles.
WhenwedevelopedtheBBJ,wecreatedaveryuniqueairplane.It’sahigh-gross-weightversionofa737andwedidthat,specifically,sothatwecouldputinafullVIPinteriorandstillputinourextrafueltanks,fillthetanks,andhaveanairplanethathadmorethan6,000milesofrange,whichiswhattoday’sBBJdoes.Thedirectcompetitorbasicallytookanoff-the-shelfA319,withoutahigh-gross-weightcapabilityand,consequently,thatairplanedoesn’thavetherangecapabilitythataBBJdoeswhenyouputinaVIPinterior.TheBBJMaxwillcontinuethatlegacyofhavingasignificantrangeadvantageoverthecompetitor,andwillcontinuetogiveusaproductcapabilitythattheyjusthaveneverbeenabletomatch.
747-8 VIP concept interior
Boeing expects to make the first BBJ Max 8
deliveries in the 2017 to 2018 timeframe
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FCINTERVIEW
BBJGoingtoTheMaxBoeingconfirmedplansfortheultra-long-rangeBBJMAX8andtheBBJMAX9atlastyear’sNBAAconferenceinOrlando.TheBBJMAX8,basedonthe737MAX8airframe,willbethefirstBBJMAXaircrafttobeoutfittedwithCFMInternational’sLEAP-1BenginesandtheBoeing-developedAdvancedTechnologywinglet.Boeingestimatesthiscombinationwillresultina13%improvementoffueluse.TheBBJMAX8willhavearangeof6,325nmi,givingita14%advantageinrangeovertheBBJ2.TheBBJMAX8willsharethesamecabinsizewithtoday’sBBJ2,givinga19-footlongercabinandtriplethecargospaceoftoday’sBBJ.BoeingexpectstomakethefirstBBJMax8deliveriesinthe2017to2018timeframe.TheBBJMax9willfollowfirstandthentheBBJMax7willjointhefamily,basedonthe737MAX9and737MAX7,respectively.
BBJs are delivered green – no interior or paint. You leave a lot of those decisions up to the customer. How important is this as a differentiation point for BBJ – the interior design and customisation?Webelieveit’sveryimportantatthisendofthemarket.Youknow,ifyoulookataGulfstreamoraGlobal,theyobviouslyhavebeautifulinteriorsandit’saverycomfortableplacetofly.Butfundamentallyifyougoonanyofthoseairplanes,theconfigurationiswithinawhiskerofthesame.Maybethesofaisontheleftsideinsteadoftheright,ormaybethegalleyisinthefrontinsteadoftheback,butfundamentallytherearen’talotofdifferencespossibleinthatsortofaspace.WhereaswhenyougoonanygivenBBJ,itcanbemassivelydifferentfromoneairplanetothenext.Andourexperienceisthatthecustomersthatwantourproduct,wantthatinteriorthatreallyspeakstothem.Theyareasuniqueaseachoftheirindividualhomesare,andtheywantthatlevelofindividualityintheirairplane.
So you in fact are Captain Stephen Taylor, of course. You are second-generation Boeing and you grew up in this industry. Is it true you soloed a Piper Cub on your 16th birthday, and obtained a private pilot’s licence on your 17th; And that you learned to fly before you could drive a car?Alltrue.IbadgeredmyDadtoflyfromthetimeIcouldputwordstogether.WhenIwas14,myDadandIboughtthatPiperCubasabasketcase.Itcameonatrailerinamillionboxes,andwespenttwoyearsrestoringthatairplaneandthat’sthe
airplaneIlearnedtoflyin.Ilearnedthemechanicsofairplanesandhowtheyworkand,becauseofthatproject,myfirstjobwasasamechanicworkingonairplanes.Iearnedanaircraftmechanic’slicence.Istillworkonairplanesasmyhobby.It’swhatIdotorelax.SoI’manairplanegeekasbadastheycome.
You are licensed as a pilot on all the current Boeing production airplanes and you have logged more than 5,000 flight hours. With all of this experience as a pilot, what kind of advantage does that give you running BBJ?Ithinkit’sveryhelpful,particularlywheninterfacingwithcustomers,becausethecustomersknowthatIunderstandtheairplane,allthewaythrough,fromthedesignelementsofittohowitwascertified,andhowitgetsoperated.TheyknowthatwhenItellthemsomethingabouttheperformanceoftheairplane,it’sdrawingfrommyactualexperienceofhavingdonethesethings.SowhenItellyouthatourairplanehasmorethan6,000milesofrange,it’sbecauseIhaveflowntheseairplanesmorethan6,000milesandIknowwhatittakestodothat.SoIthinkthatthatreallydoeshelpmycredibilityinconversationswithourcustomers.
Across the full BBJ line in 2012, 12 planes were delivered and 12 planes entered into service. Since the launch of the brand some 17 years ago, orders for 207 Boeing Business Jets have been placed, 185 have been delivered and 161 are in service. One BBJ was ordered in China in 2012, according to the company. - Editor
MARKETFOCUS:ASIA
YOUR BIZAV RESOURCE
28
New Dawn in Asian Business Aviation
Gulfstream G550
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MARKETFOCUS:ASIA
The Chinese economic powerhouse continues to be a hotbed of activity with the rest of Asia
starting to catch the business aviation bug. SanjayRampal investigates if it is a matter of time before the new Asian tiger economies get a touch of large-cabin jet fever.
FuelledbyChinesesuccess,businessisquietlyboomingacrossAsiaasinwardinvestmentisencouragingIndonesia,ThailandandMalaysiaaswellasothercountriestoforgelinksbeyond nationalborders.
HongKongBusinessjetoperatorMetrojet,partoftheKadoorieGroup,hasbeentakingstockofgrowingbusinessopportunities.Optimisticabouttheprospectsfortheregion,companyCEOBjörnNäftoldFlyCorporate“Asiahasgreatpotentialbutthenumberofbizjetsservingsuchahugepopulationdensityissmall.Youhavetotake
along-termview.”Näfestimatestherearecurrently500jetsinAsia,projectingthat togrowto1,700planesoverthenext tenyears.
VistaJethasbeenbusypromotingits“ThinkGlobal”messagesinceplacingahugeorderwithBombardierin2012forafleetoflong-rangeGlobals.WithAsiaatthecoreofthecompany’sexpansionplans,ChiefCommercialOfficerIanMooreremarked,“Itreallyisgrowing,asbusiness-aviation-inspiredtradefromtheUSandEuropeisencouragingsomelocalentrepreneurstoflyoutandinvestforthemselves.”
“It really is growing, as business-aviation-inspired trade from the US and Europe is encouraging some local entrepreneurs to fly out and invest for themselves”
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YOUR BIZAV RESOURCE
The “Next” ChinaNodoubtChinaisthrivingandconsultantDavidTangofMinshengFinancialLeasingbelievesinthepotencyofthemainlandeconomyforsustainingitself.“Chineselabourcostsarerisingtomakeexportsveryexpensive,somanyforeigninvestorsareshiftingtocheaperlocationssuchasVietnamandIndonesia.ButChinaisatthenextlevelandinvestingintoEurope,Africa andelsewhere.”
OnecompanythathasseenitsbusinessinterestsgrowinAsiaisFlyingColours,aninteriorscompletionsandairframemaintenancespecialistbasedinSt.Louis,Missouri.ThecompanyisonthevergeofcompletingtwoBombardierCRJ200VIPconversionsonbehalfoftwoIndonesiancustomersandhasdonemuchline-fitcompletionworkforChinesecustomers.“WehaveseenalotofrequestsforquotesandinquiriescomingfromIndonesiaandThailand,”saidEricGillespie,thecompany’sexecutivevicepresidentofsalesandmarketing.CommentingontheinteractionsthusfarwithAsiancustomers,Gillespieadded,“Culturallytheyappreciatethefactthatweareafamily-ownedbusiness.”
ForMoore,locatingjetsinIndonesiawouldnotwork.“IndonesiaismoreofaninternalmarketwithplentyofdemandforshorthopsfromHongKongtoJakartaandthenJakartatoBali,”Mooresaid.ItdoesnotfittheeconomicsofVistaJet’sbusinessmodelforintercontinentaltravelusinglargejets.Localoperatorsarebetterpositionedtofulfildomesticdemand.”
OnthequestionofwhetherIndonesiacanemulatethesuccessofChina,Näfissceptical.“Chinawillhave600businessjetscomparedtothe200predictedforIndonesiabythenextdecade,”hesaid.“TheprovincesofChinaaregrowingby20%andchurningoutbillionairesataratethatIndonesiacouldnevermatch.”
Tiger CubsDespiteimmaturityoftheoverallAsianmarket,
BombardierviewstheregionaroundChinaassignificant.Themanufacturer’sseniorpublicrelationsadvisorAnnieCossettereportsasolidfleetofaircraft,“Indonesiahasfiveregisteredplanes,Thailandfour,TaiwanthreeandMalaysia
animpressive11jets.”
MooreseesThailandasapopulartouristdestinationalthoughoutgoingcorporatebusinesstravelfromthecountryremainssmall.“Itisastoponthecorporate
roadshowcircuitformany,andwedoalotofflightsfromtheMiddleEastandIndiaintoPhuket,”hesaid. VietnamandTaiwanbothhaveindustrialambitionsbutsuchemergingeconomiesareadequatelyservedbycommercialairtravel.Malaysia,withitscloseproximitytoSingapore,isahubofchoiceformanyoperators.VistaJet,ExecuJetandMetrojetallhaveapresencethere.SingaporealsoactsasabaseforIndonesianandThairegisteredaircraftbecauseofbetterinfrastructureandground-handlingfacilities.
“The provinces of China are growing by 20% and churning out billionaires at a rate that Indonesia could never match”
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Leader of the PackChinaremainstopdrawwithOEMssuchasBombardier,GulfstreamandDassaultlayingthegroundworkforamainlandpresence.TangofMinshengFinancialbelievesthatthegovernment-ledfive-yearplanswillbenefitbusinessaviation.“Thisyearwillseetheopeningoflower-altitudeairspaceandthegovernmentfundingthefirstdedicatedprivateairportinBeijing,”hesaid.
WiththeChinesepreferringtopaycashfortheirjets,Tangbelievesthatleasingafterpurchaseeasesthepainofhighimporttaxation.“Mosthigh-net-worthindividualswillleasethroughtheirowncompaniesoverafive-yeartermasopposedtopayingthe23%taxinonelumpsum.”
Largercabinjetsarestillinvogue;howeverTangthinksthatasthemarketmatures,themid-sizecategorywillfindfavour.“Peoplearestillbuyingbigbutarestartingtounderstandtheeconomicsandversatilityofusingsmallermid-sizedjetsformosttripsandthisclasswillbecomepopular.”
CompaniesthatwishtosetupshopinAsiaareestablishinglocaljointventuresandotherinnovativestrategies.Tothis end,VistaJetispartneringwithBeijingAirlinestoleveragedirectaccesstoChina. WithadelugeofnewairframesalightinginChina,demandformaintenanceservicesisoutstrippingsupply.Metrojethasseenthisasanopportunitytogetafootholdandwillbeteamingupwithalocalpartnertooffermaintenanceservices.
GamaAviationisaimingtoreplicateitsEuropeansuccessinChina.CEOMarwanKhalektoldusofhisambitionsforexpandingthecompany’smanagement,charterandMROprovisions:“ThechallengesaretherebutwewilluseHongKongasaneventualsteppingstoneintoChina,”hesaid.
Poles Apart but Kindred Spirits?SouthKorea,Asia’ssiliconvalley,iscausingmuchofastirwithitshighlevelofbusinessjettraffic.Remarkingonhisexperience,Näfventured“Koreansareveryvalueconsciousandsavvyenoughnottouselarge-cabinjetsifamid-sizeaircraftissufficientfortheirmostlydomestictravelneeds.” IndustrialJapanisstillcountingthecostsofthe2011earthquakeandtsunamialthoughaccordingtoBombardier’smarketforecastitremainslargelyunderdevelopedonthebusinessaviationfront.Barrierstoentryincludehighhandlingcostsandstringentgovernmentregulations.
Challenging AirspaceTheSouthChinaSeamaybeaninconsequentialgulffortoday’sbusinessjettonegotiatebutrisinggeo-politicaltensionscoulddampenregionaltrade.Thatsaid,mostoperatorgripesfocusonthelackofinfrastructure,hightaxationandgovernmentregulationstiflingtheproliferationofbusinessaviation.
Thedisparatenatureoftheregionandvariedculturesmakelifeinterestingforoperators.Näf,havingimmersedhimselfintheculture,feelsthatreligionplaysasignificantrole.“ChinaisnotparticularlyreligiousbutthePhilippinesandIndonesiahaveastrongfaithanditaffectsthewaytheyconductbusinessandembraceforeignnationalswhichisdifferentfromonecountrytothenext,”hesaid.Easingcross-borderaccesswouldbenefittheregion,butitwouldtakealotofpoliticalwilltoimplementanEU-typearrangementinaregionasdiverseasAsia,accordingtoMoore.
The Asian DreamBusinessaviationisflourishingacrossAsiabut,aswithmostemergingmarkets,acceptancewilltaketime.Bizjetscomewithsuccess,asentimentechoedbyMoore.“Ifacountry’sGDPisrisingthenexpectjetstobeonthetarmac,”hesaid.“Itwillnothappenovernight,asthesecountriesarecreatingbusinessopportunitiesforthemselves.”
Willlong-range,large-cabinjetsenchantthosebeyondChina?Maybenotintheshortterm,butexpectlocaloperatorswithfleetsofmid-sizedjetstodoaroaringtradeasAsiamaturesandinevitablybecomeswealthier.
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MARKETFOCUS:ASIA
YOUR BIZAV RESOURCE
BUSINESS AVIATION ON FULL DISPLAY IN SHANGHAI —MAKE PLANS TO
BE THERE
� MORE THAN 150 EXHIBITORS � OVER 6,500 ATTENDEES
� OVER 30 AIRCRAFT ON STATIC DISPLAY
� REPRESENTATION BY ALL MAJOR AIRCRAFT MANUFACTURERS
� EDUCATION SESSIONS FOCUSING ON SAFETY AND OWNING,
OPERATING AND MAINTAINING BUSINESS AIRCRAFT
� PARTICIPATION BY HIGH-LEVEL GOVERNMENT OFFICIALS FROM FROM CHINA AND THE U.S.
Shanghai Hongqiao International Airport atShanghai Hawker Pacific Business Aviation Service Centre
In Partnership With Shanghai Airport Authority (SAA) and Co-hosted by NBAA, the Asian Business Aviation Association (AsBAA) and the Shanghai Exhibition Centre (SEC)
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China: An Economic Powerhouse, A Manufacturing Wonderland
China’s business aircraft deliveries have risen dramatically over the last decade,
with growth being fuelled by an array of factors, including the increasing number of high-net-worth individuals, a healthy economy
and corporate sector, fast-improving infrastructure and more favourable regulations. Where is this market headed? CielJolley reports.
BusinessaviationinChinahasgrownyear-on-yearby50%since2008,accordingtoJasonLiao,ChairmanandCEOofChinaBusinessAviationGroup,andthere’snodoubtinhismindthatChinawillbecomethesecond-largestbizavcountryaftertheUS.Bywhen?Thisisjustadetail.“Chinaisabigcountry;weneedaircraft,”saysLiao.“We’recurrentlyimportingaround70aircraftperyear,whichisnotabignumber,butwhenyoulookatvalueit’squitehighbecausetheyaremostlyheavyjets–Gulfstream550sandGlobal6000s.”
Thereisastrongpreferenceforlarge-cabinlong-rangeaircraft,andnotjustbecauseofthesizeoftheareatobecoveredwhentravelling,domesticallyandinternationally.Culturally,theChineseworktogether–inlarge,self-sufficientteams,whichmeanswhentheyflytotheirinvestmentdealsinotherlocations,theytakeafullcrew;andthatcrewwillbeChinese,traditionallypreferringhotmeals,asopposedtocoldsandwiches,meaningthegalleyneedstomeasureup,andthat’sjustastart.“AsChinabecomesmoreandmoreimportantinthebusinessaviationmarket,OEMsneedtotaketheseneedsintoconsiderationwhendesigningtheproduct,”saidLiao.
Dassault Falcon 7X
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MARKETFOCUS:ASIA
YOUR BIZAV RESOURCE
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MARKETFOCUS:ASIA
WithstrongdemandcomingfromtheChineseeconomicpowerhouse,supplyemerges;and2012sawtheunveilingofthefirstChinese-manufacturedbusinessjetprototype,thePrimus150byChinaAviationIndustryGeneralAircraftCompany(CAIGA),whichisexpectedtoenterthemarketin2015.Inaviation,ofcourse,historyandexperiencematterandthemajorOEMsarealsoexpandingoperationsaccordinglywheredemandcalls.
Beechcraft(atthetimeHawkerBeechcraft)wasthefirstWesternOEMtoestablishapresenceforaircraftassemblyinChina,accordingtoLiao.Ofmakingthemovehere,TedFarid,VicePresidentofSalesfortheAsia-Pacificregion,Beechcraftnoted:“Whenlookingatanyinternationalmarkets,therearealotofthingstoconsider,butthekeyissueiswhetherthepotentialinthemarketisworththeinvestmentinestablishingapresence.InthecaseofChina,thisisunarguable.”
Embraer,secondinthemarkettocommencelocalproduction,enteredapartnershipbackin2003.ThepartnershipwithHarbinAircraftIndustryGroup,asubsidiaryofAviationIndustryCorporationofChina(AVIC)establishedajointventure(JV),namedHarbinEmbraerAircraftIndustry(HEAI),tomanufacture50-seatERJ145jetsinChina.ThisventuremarkedthefirstcooperationbetweenaChinesecompanyandaninternationalaircraftmanufacturingleadertoproducecommercialjets.ThefirstERJ145jetmanufacturedbytheventuremadeitsfirstflightinHarbininDecember2003.HEAItookonlyoneyeartocompletetheprocessofregistration,incorporation,production,rollingoutandmaidenflight,establishingarecordforChina’saviationmanufacturinghistory.Today,HEAIhasdelivered41ERJ145jetstotheChinesemarket.
InJune2012,EmbraerandAVICsignedanagreementtobuildEmbraer’sLegacy600/650executivejetsinChina,usingtheinfrastructure,financialresourcesandworkforceofHEAI.“TheagreementisbasedontheunderstandingofbothpartiesaboutthepotentialdemandofChina’sflourishingexecutiveaviationmarket,andthewishtoextendadecade-longstrategicpartnership,”saidMr.GuanDongyuan,SeniorPresidentofEmbraerandPresidentofEmbraerChina.HEAI’sfirstexecutivejetisexpectedtobedeliveredbytheendofthisyear,andtheJVhasalreadyreceivedasigneddealfortenLegacy650largejets,includingfivefirmordersandfiveoptionswithChinesecompanyICBCLeasing.
Cessnaisalsoconvincedofthetremendouspotentialhere,havingenteredintostrategiccooperationwithAVICin March2012tojointlydevelopgeneralandbusinessaviationinthePeople’sRepublicandpavethewayforarangeofbizjets,utilitysingle-engineturbopropsandsingle-enginepiston aircrafttobemanufacturedandcertifiedinChina.Underthisumbrellaagreement,twoJVswithCAIGA,ofwhichAVICistheparentcompany,areinmotionafterbeingannouncedinNovember2012.
ThefirstJVwillformacompanytoconductfinalassemblyofCitationXLS+aircraft;whilethesecondoperationwithCAIGA,inShijiazhuang,willbeforfinalassemblyoftheCessnaCaravanutilityturboprop.BothJVswillseecomponents,partsmanufacturingandsub-assembliesprovidedbyCessna’sWichita,USoperations,withfinalassembly,paint,testing,interiorinstallation,customisation,flighttestinganddeliverybeingcompletedinChinafortheChinesemarket.
CessnahasmadeathirdagreementwiththeChengdugovernment,enteringintonegotiationstoestablishaJVtoproduceboththeCitationSovereignandLatitudemodelstobesoldintheChinesemarket.
“Itisimportanttoworkwithcompaniesthathavealotofexperienceandarewell-establishedintheChineseaviationindustry,”saidBillSchultz,CessnaSeniorVicePresident,BusinessDevelopment,China.“Chinaisclearlycommitted tomovingforwardwithsignificantadvancesinareassuch asairspaceliberalisationandgroundsupporttoarriveatamaturemarket.”
WithChinaalreadybeingthelargestsourceofnewordersforFalcon,DassaultAviationhasestablishedaBeijingsubsidiaryspecialisinginbizjets,runbyJohnRosanvallan,PresidentandCEO.TheFrenchOEMhaspartneredwithanumberofmanufacturersthatbuildvariouspartsandcomponentsinChinaforFalconbusinessjets,thetwomostsignificantpiecesbeingtheforwardfueltankontheFalcon2000programmeandthe‘T3’section(thelargestcomponentofthefuselage) ontheFalcon7X.
Withtheactivityintheregion,onethingiscertain:Chinaisdemandingandsupplyisresponding.OEMsaremovinginbypartneringwithChinesecompanies,andChinesemanufacturersarestartingoutinthemarketconcurrentlywiththeresultremainingtobeseen.Thequestionis:HowwillthedynamicsoftheChineseaviationmanufacturingwonderlandchangeasChina’sfootholdbecomesstronger?
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SECTORFOCUS:INTERIORS
YOUR BIZAV RESOURCE
Trends in Completions
Business is brisk for the world’s aircraft completions specialists. Notably, work
on large airliners destined for private and governmental clients is filling the hangars of the large completion centres, particularly with an increasing flow of Boeing 747-8s from the
Seattle production line. Some important new technologies are now appearing which will significantly improve the utility of business aircraft and bring new levels of comfort and passenger facilities, as RodSimpson reports.
ThechoicesinmaterialsandcabinentertainmentandcommunicationequipmentaremuchgreaterthanafewyearsagoandmostcompletioncentreshaveaCustomerConsultationSuitewhereaircraftownerscanselectfromavastrangeoffabrics,leathersandfurniture.Imagingsoftwareisusedtoshowjusthowtheaircraftinteriorwilllookwithanycombinationofseatinglayouts,cabinetryandcolourchoicesandcustomerscanuseonlineservicestotracktheprogressofworkontheiraircraftandengageincontinuousconsultationwiththecompletionspecialists.
Intheverylargeaircraftsector,SwisscompletioncompanyAMACAerospacedeliveredanewBoeing777-200LRtotheMiddleEastinOctoberandhasstartedworkonaBoeing747-8i,againdestinedfortheMiddleEast.ThisaircraftwillbefittedwiththeOSU(OverheadSpaceUtilisation)upperdeck“loft”designedforsleepingberthsandloungeareasandAMACwillalsobeinstallingAudioVideoonDemand(AVOD),asatcom/TVsystemandexternalcameras.Boeing’s747-8
canalsobefittedwiththehighlyinnovativeAeroliftwhichhasbeendevelopedbyGreenpointTechnologies.TheAeroliftisanelevatorwhichlowersoutofthebellyoftheaircrafttothegroundandliftsuptofourpassengersorawheelchairpassengerwithattendantuptotheBoeing’smaindeck,providingaverysecureandprivatemeansofboardingtheaircraftforVIPpassengers.
AnincreasinglypopularfitmentfortheselargeaircraftistheCairSystemmanufacturedbyCTTwhichprovideshumidificationofotherwiseverydrycabinswithoutcausingcondensation.Innormalconditions,thesecabinshavearelativehumidityofbetween3-5%butCairincreasesthistoaround20%whichhelpsinreducingfatigueandjet-lag.OneofthelatestcustomersforthesystemisDallas-basedAssociatedAirCenterwhichwillshortlyinstallitinanewBoeing747-8andanAirbusA330-200;otherinstallationsarebeingmadebyLufthansaonaBBJ2,AirbusonatleasttwoA319sandSabenatechnicsonanA318.
Boeing’s 747-8 can also be fitted with the highly innovative Aerolift which has been developed by Greenpoint Technologies
Greenpoint 747-8 Aerolift and Upperdeck Stair
Lufthansa Technik Quick Change VIP Kit
CabinairqualityisalsoaddressedbytheI-CAIRsystemdevelopedbyInnotechAviationandMontreal-basedAirDataforinstallationinBombardier’sGlobalaircraft.Thisuses“coldplasmaionicinteraction”technologyasusedontheInternationalSpaceStationtosteriliseaircontaminantsandremoveharmfulandirritatinggaseswhicharenothandledbytraditionalairfilters.Thissystem,inparticular,givesasubstantialreductionincabinozonelevels,whicharenaturallyelevatedathighaltitudesandcausepassengerstoexperiencedrynessanddiscomfortineyesandnasalpassages.
CabinnoiseisanotherkeyissueforbusinessjetpassengersandCanadiancompletionsspecialistFlyingColourshasintroducedSilentiumAir’snewmodularsoundproofingkitsonalltheChallenger850sandCRJ200conversionsitcarriesoutatitsPeterborough,Ontarioplant.AccordingtoSeanGillespieofFlyingColours“thisnewsystemismuchlighterinweightthanothersound-proofingpackagesanditisveryeffectiveincuttingdowncabinnoiselevels.”FlyingColourshasalsointroducedanewstoneflooringoptionforbusinessjets,manufacturedbyAustriancompanyListComponents&FurnitureGmbH,andhasfittedthistotheentryandgalleyareaandtheforwardandaftlavatoryareasofarecentlycompletedGlobal5000;theyarealsofittingittoaChallenger601.Thesystemusesflooringpanelscustomengineeredtofittherelevantareaandsealedtopreventliquidsfrompenetratingthestone.Thepanelshavea2.5mmsliceofgraniteattachedtoalightweightbackplate,givingithighelasticitywithoutlosingthenecessaryfloor-loadingrequirements.
Inventivenessinmeetingcustomers’individualrequirementsisalsovitalforcompletionspecialistsandFlyingColourshasrecentlycarriedoutafullrefurbishmentofaGlobalExpressforaMalaysianclientwhichincludedacompletere-modellingoftheaftcabinasaprivatesuitewithinstallationofapermanentcustom-madebedandsideconsole.InCalifornia,InternationalJetInteriorswassetachallengebyaHollywoodmovieproducerwhowantedaflyingtheatreinstalledinhisGulfstreamIIIinordertoscreenandworkonnewfilmswhiletravelling.ThecabinmanagementsystemfromFlightDisplaySystemsfeaturesahigh-definition42-inchwidescreenLCDmonitortogetherwithmultipleBlu-rayDiscplayersandsatelliteTVchannelconnectivity.EricRoth,PresidentofInternationalJetInteriorssaid“Theownerlovesitandthelookonhisfacewhenhesatdownandstartedtousethesystemwaspureexcitement.”
Aparticularissueforbusinessjetusersistheamountoftimetheiraircrafthastobeoutofserviceforrefurbishment.JetAviationinBasel,Switzerlandhasits“JetFalcon”programmewhichallowsacabinrefurbishmenttobecarriedoutatthesametimeasanannualoverhaulorothermaintenance.DuncanAviationinLincoln,Nebraskalaunchedasimilarprogrammein2010.“Weofferrefurbishmentofinteriorsoftfurnishingsintheflightdeck,cabinandlavatoryofspecifiedaircraftincludingtheCessnaCitationX,Encore,Ultra,XL,XLS,andSovereignandtheLearjet45withaguaranteeddown-timeof14days,”saidDuncanAviation’sMattSpain.“Thismodularapproachrequiresconsiderablepre-planningwithourcustomertoensurethatthenewfurnishingsarereadyforinstallationwhentheaircraftarrivesinourhands.”
DuncanAviationalsoadvocatesaprogressiveprogrammeforbusinessjetswhichschedulessomecabinrefurbishingwhentheaircraftisinforanannualoverhaulorothermaintenance.TheaircraftmanufacturersarealsotakingthisintoaccountandEmbraer,forinstance,hasintroduced
quick-changefurnishingitemssuchasvelcro-mountedarm-restcoversallowing
scuffedanddamagedpartstobereplacedin
seconds.
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SECTORFOCUS:INTERIORS
YOUR BIZAV RESOURCE
Completions - AAC
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40
SECTORFOCUS:FINANCE&LEASING
YOUR BIZAV RESOURCE
Aircraft FinanceThe New World Lending Order
The days of superheated corporate jet deals and easy credit have long departed in this frigid era of austere lending. Have
the banks learned their lessons well enough to push through a recovery? SanjayRampal investigates.
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SECTORFOCUS:FINANCE&LEASING
Justbeforetherecessiontighteneditsgripin2008,newbusinessjetswererollingoffproductionlinesatpremiumswayabovetheirlistpriceswithmanylenderseagertofundsuchinflatedacquisitions.Fouryearsonit’sareversaloffortunesasmoneyistight,emergingmarketsaredrivingindustrygrowthandbankshaveaslightspringintheirstep.
WealthmanagementinstitutionBankofAmericaMerrillLynch(BofAMerrill)accountsforahealthysliceofthecorporatejetfinancemarket.Encouragedbythenumbers,ManagingDirectorandHeadofGlobalCorporate AircraftFinanceMichaelAmalfitanotoldFlyCorporate:
“TheUShasrecoveredsignificantlywithrenewedconfidencecomingfromthecorporatesector.”
Echoingthissameassessment,asset-basedfinancierCITBusinessAircraftFinance
ManagingDirectorandGroupHeadMikeKahmannsaid,“TheUSappearstoberebounding,whichis
goodnewsasitremainsbyfarthelargestmarketforbusinessjets.”
The Banking FraternityFinanciersaretraditionallyspiltbetween
privatewealthmanagementbanks,thelikesofCreditSuisseandBofAMerrill,tothemoreproduct-basedlenderssuchasCITBusiness
AircraftFinance.
Someinstitutionscultivatehigh-net-worthindividualswhereasothersdealexclusivelywithestablishedcorporations.
BofAMerrillpossessestheexpertiseforboth.“Itisaboutestablishinglong-termclientrelationshipsasweoperateinanumberofbusinesssectorsincludingaviationfinance,”explainedAmalfitano.“Thejetpurchasemightbetheirfirsttransactionoritcouldbeanexistingclientfromanotherpartofourbusinessthatneedssupport.”
ReaffirmingtheproductfocusofCITasopposedto wealthcreation,Kahmannstressed:“Wedonotrequirehigh-net-worthclienteletomaintainanassetaccountwithus.Ourconcerncentresontherightfinancepackagefor acommerciallyviableassetandbusinessjetsfit thatrequirement.”
Due DiligenceTheglobalcreditcrunchstifledlending,andfinanciers todayarealotmorediscerningastothetypeofborrowerstheywishtoattract.Thewillingnesstolendisreflectedbythedegreeofcompetitionandcapacityinthemarket. Takingaholisticview,MichaelRentsch,GlobalHeadofAviationFinanceatCreditSuisse,stated:“Themarketisstableandisinlinewithanaircraftindustryexhibitingaflatsidewaystrend.”
Bankershoweverareperforminggreaterduediligenceteststohedgeagainstcreditrisk.ThelargerwealthinstitutionshavealwaysbeenmeticulousandBofAMerrill’sAmalfitanothinksthisapproachhasservedthemwellthroughoutthecrisis,“Wedidnotchangeourstrategyasacredit-basedlender;withourlocalpresenceandexpertiseacrosstheregionswehelpedtogrowthemarket.”
Rentschemphasisedthechallengesposedbyemergingmarkets:“Duediligencecanbealotmorecomplex.Itisimportanttogainagoodunderstandingoftheclientandhisbusinessinalocalcontext.Ourglobalwealthmanagementapproachprovidesuswithourownnetworkandaccesstothiskindofinformation.”
Distinguishingbetweenprivateandcorporaterisk,Rentschadded“Forcorporateentities,banksrelyonauditedfinancialstatementsandincomestreams,whilstforprivateindividualsthequalityofinformationprovidedislessstructured.”
Charter ChallengesThepursestringsmaybelooseningbutcharteroperatorsarefindingitdifficulttogetcreditandmostremaintight-lippedabouttheirfundingarrangements.
Wishingtoremainanonymous,anestablishedEuropeanoperatorandfleetmanagementcompanyfinancedirectorsaid,“Themarketisflatandloanratesexpensive.Wearenowlookingatincreasingfleetmanagementactivitiesasawaytoshoreupourfleet.”
Private buyers tend to opt for a mixed bag of finance leases and traditional loans
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SECTORFOCUS:FINANCE&LEASING
YOUR BIZAV RESOURCE
ThefounderofanotherexclusivelycharteroperationexpandingintoAsiathinksthathigh-net-worthtypesareagoodsource offunds.“Themoneyistherebutthebanksarenotinterested,”thefoundersaid.“Ourbusinessmodelisleanandwehaveregularclients.Someofourcapitalisonthebasisofour trackrecordandsomefrombusinesspartnerswhosee healthyreturns.”
Attemptingtoexplainthemotivesbehindsuchselectivelendingpractices,TimBarber,ManagingDirectorofJetBrokersEurope,said“Bankswilldealwithsomebodytheyhavearelationshipwith.Soa$500millionassetaccountwillguaranteeyoufinancing.Itisthelowerendofthemarketthatishurting.”
Outliningtheobstaclesfacedbychartercompanies,Barbercontinued:“Establishedcompaniescanusetheirbalancesheetstoraisefinance.Someofthesmallerandweakerplayersmayregisterlossesandthismakesthemlessofanattractivepropositionforinvestment.”
GECapitalhasdecadesofexperiencefinancingdealsbothlargeandsmall.Offeringadifferenttale,DavidHenderson,HeadofCorporateAviationFinanceOrigination,GECapitalAsiasaid:“Forsmalleroperatorstheequationbetweencapitalcostversusoperatingcostandcustomerrequirementswilldrivereplacements.”
Funding OptionsFinanciersoffereitherfullrecoursedebtfinanceorleasingoptions.Thelatterensurestaxefficiencywithouttheaddedoverheadofowningajet.HalfofBofAMerrilltradesaretax-orientatedleaseswiththerestbeingdebtfinance.
CreditSuissehasseenitsbusinessflourishinemergingmarketssuchasChina,IndonesiaandBrazil.Forthemostpart,Rentschreportsthatcorporateentitiespreferoperatingleaseoptionsorgeneralbalancesheetcreditlines.Privatebuyerstendtooptforamixedbagoffinanceleasesandtraditionalloans.
CashisamajorcompetitortothebankswithAmalfitanohighlightingthathalfofthe$20billionindustryinvolveshard-currencytransactions.AcknowledgingthepopularityofcashsalesRentschsurmised:“Thecurrentlow-interestenvironmentmakesfinancingagoodwaytoleverageajetandusethecashforotherhigh-yieldinginvestments.Thispracticeiscommoninemergingmarkets.”
Allagreethatwealthyentrepreneursaresecuringgoodpricesfrommanufacturerswhilealsohavingtheluxurytochoosethebestre-financingpackagefromthebanks.Soinessencelendersdonotloseoutinthemedium-term.
Bombardierindicatesafairproportionofitssalesincashform,asMarcMeloche,VicePresident,StructuredFinanceCommercialAircraftdescribes:“Wehaveseenincreasingsalesdirectedtocharterbaseoperationsthatconstitutelargeorders.”
Competition in Emerging MarketsTheinternationalbanksarefacingstiffercompetitionfromemergingmarkets.“Thelast18monthshaveseengreaterinterestfromexperiencedChineseinstitutionsasfinancingpartnerssuchasICBCleasingandMinshengFinancialLeasing,”Melochesaid.“Thisdemonstratesthegrowingimportanceofforeigncapitalinjets.”
Scrutinisingthisheightenedactivityandcompetitionfromemergingmarkets,Rentschsaid,“Localbanksmaynothavespecificaircraftfinanceexpertisebutknowtheirclientsverywell.Forsomelocalbanksitisasmuchaboutnamelendingasaboutasset-backedfinancing.”
Lessons LearnedUsed-jetinventoriesarestillhighandthepreferencemaybetofinancenewerairframes;howevertheheadydaysof90%loantovalues(LTV)arelonggoneaccordingtoMeloche.“Typicallythebuyerismoreinthedealandloantermsaremuchshorterandbelow15years,”hesaid.
HendersonsaysthatGEtermsarelimitedto10years.“Weadvancetypicallyfrom60to90%ofaircraftcostdependentoncreditrisk.”
Overallbanksarebeingverycautiousandonlylendingtothosethatcanoffersubstantiatedguarantees.However,BarberofJetBrokersEuropefeelsthatatruerecoveryrequiresinnovativethinking.“Ifnewentrantsandthosewishingtogrowarerefusedfinancethenitisaproblem.Banksneedtobecreativeandoffersomepremiumlendingfacilitythathelpsingettingthelowerendofthemarketmovingagain.”
Havebankslearnedfromhistory?Mostlikelytheyhaveas“cautiousoptimism”isaphraselikelytobeheardinamarketdrivenmostlybyhealthybalancesheetsandthefortunesofemergingmarkets.
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44
SECTORFOCUS:AIRCRAFTMANAGEMENT
YOUR BIZAV RESOURCE
When Outsourcing Makes Sense
A turnkey solution for looking after your aircraft? That’s what aircraft management companies offer. But deciding when these services are
right for your business depends on a number of key factors, as WendyWilson reports.
The big advantage of a management company is the access to charter, to cover costs
Executive Jet Management
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SECTORFOCUS:AIRCRAFTMANAGEMENT
Regardlessofyourbusinessaviationneeds,theservicesofferedbyaircraftmanagementcompaniesmaybeofvaluetoyou.Theycanbetheidealpartnerforbusinesseslookingforthemostefficient–andcost-efficient–approachtoowningandoperatingoneortwoaircraft.Theyalsohavearoletoplaywhenlargemultinationalsarelookingtosupplementtheservicesprovidedbytheirin-housefleet-managementdepartments.
Asabusinessgrowsanditstravelneedsevolve,theefficiencyandtime-savingsprovidedbycharteredaircraftcandeliverclearbenefitswhencomparedwithinflexiblecommercialflying.Howeveronceyouflyatleast250hoursperyear,fullownershipbecomesmorecosteffective.Formanybusinesses,buyingtheirownaircraftisalogicalnextstep.“Manyclientstakethecharterroutetoacquisition,fromoccasionalcharterstoamoreregularincidence,untilitbecomesclearhowefficientanaircraftistomaximisetimeintheoffice,”saysPaulCremer,CommercialManageratGamaAviation.
Withaircraftownership,though,therecomesahostofpracticalrequirementsandlegalresponsibilities.“Thereareagreatdealofoperationalconsiderationsandfactorsthatgoalongwithowningyourownplane,”saysRobertGarrymore,President,ExecutiveJetManagement.Aircraftmanagementcompaniestakecareoftheseforyou:fromcompliancewithregulations,andhandlingadministrationandinsurancetotravelmanagement,flightco-ordination,andcrewmanagementandtraining.Theyhandlehangerage,scheduledandunscheduledmaintenance,andcancharteroutyouraircraftwhenyoudon’tneedit.
Workingwithanaircraftmanagementcompanyoftengoeshand-in-handwiththeacquisitionofyourfirstaircraft.Youmayhavealreadydevelopedarelationshipwithacompanybyusingitscharterservices,orengagingitspecificallytoconsultduringtheacquisitionphase.Equally,youraircraftfinanceprovidercouldstipulateacompanytouse.
Themanagementcompanyandaircraftownerworkcloselytogethertodeviseapackagethatfitstheowner’sneeds–bothintheairandontheground–andtheiravailablebudget.Pointstoconsiderincludethelocationofthemainbase,thehangarneeds,theanticipatedflightoperations(short-orlong-haul,averageflighthourspermonth,averagelegduration,maindestinations,nightsaway),numberofdedicatedcrewmembers,languageofflightattendants,long-termfinancialmaintenanceprotectionprogrammes,upgraderequirements;nottomentiontheall-importantareasofpassengersafetyandsecurity.
Evenastheownerofasingleaircraftyougetthebonusofaccesstoafleet.AsYannNado,PrivatAirDirectorAircraftManagement&AircraftSalespointsout,“Mostownersknowtherewillbe[around25daysperyear]downtimeduetoscheduledmaintenance,andorganisetheirflightsaccordingly;incasetheyneedtoflywhentheiraircraftisundergoingmaintenance,theiroperatorisusuallyabletofindthemasubstituteaircraft.”
Also,youcanputyouraircraftonachartercertificateandoffsetfixedexpenses.“Charteringyouraircraftisaperfectsolutiontokeepyouraircraftflyingareasonableamountofhours,whichiswhataircraftarebuiltfor,andoffsettingmostofyourfixedcosts,dependingonutilisation,”saysAndreaZanetto,CEO,FlyComluxDivision.“Agoodbalanceis50-50owner’sandcharterflights,at600hoursperyear.”
TheVPofFlightOperationsforahousehold-name,WestCoastentertainmentcompanyagrees,“Thebigadvantageofamanagementcompanyistheaccesstocharter,tocovercosts.”Although,headds,“Ifyoufly400to500hoursperyear,youwon’tfeelthebenefitofmakingitavailableforcharter.”
Anaircraftmanagementcompanyshouldalsobeabletoshareeconomiesofscalewithregardstostaffandpilottraining,insurance,aircraftmaintenanceand,mostimportantofall,fuel.Thecostoffuelalonecanmakeup20%to25%oftheoverallbudgetofrunninganaircraftandlargeoperationshavethefacilitytobuyinbulkandnegotiatepricesaccordingly.
Themanagementcompanytypicallychargesamonthlyfeeforservices,ideallysupplyinganitemisedbreakdownofcharterrevenueandoperationalandmaintenancecosts.“Themaincontributingfactortocompleteclientsatisfactionremainsfulloperatortransparencyintermsofcostandrevenuecontrol,”saysClaudioPeer,VPSalesAircraftManagement&Charter,JetAviationEMEA&Asia.
“Managementcompaniesdoawonderfuljoboftakingtheburdenofmanagingaircraftforindividualsandsmallcompanies,”theVPofFlightOperationssays.“Butlargecompaniescandoabetterjob.”Withafleetofmorethantwoaircraft,abusinessmayprefertosetupanin-houseflightdepartment.Keybenefitsarecontrol–ofstaff,oftraining,ofsafety,ofmaintenance–andcost-effectiveness.“Whenyouaddanairplanetothefleet,theoverheadsremainmuchthesame,asidefromtheadditionalflightcrew,”theVPadded.
However,operatinganin-houseflightdepartmentdoesnotnecessarilyprecludemakinguseofcertainservicesofferedbyaircraftcharterandmanagementcompaniesatlocationsawayfromthehomebase(orbases).
GarrymoreseesflightdepartmentsmakinguseofExecutiveJetManagement’sà-la-carteprivateaviationservices:“Maintenance,fuel,insurance,training,charterservicesandmore.Thisallowsthemtotakeadvantageoftheservicesandefficienciesexactlysuitedtotheirneedsandpreferences.”
Whenchoosinganoperator,youshouldmatchyourneedstoamanagementcompany’sexperiencetogetthebestoutofitscrewandtechnicalstaffknowledge.Checkthattheyhavealocalrepresentativewhereyouwishtobebased.Inmakingyourchoice,performduediligenceonlegalcredentialsandthecompanyhistory(includingitssafetyrecord–findouthowmanyindependentsafetyratingsithas).Establishwhethermaintenanceismanagedin-houseoroutsourcedtothemanufacturer(orelsewhere).Findoutaboutthepilotsandhowfrequentlytheyreceivetraining.Determinehowmanyplanestheyflyandwhatexperiencetheyhavewithyourspecificaircrafttype.Andengagetheservicesofanaviationlawyertochecktheaircraftmanagementandcharteragreement.Onceyou’veformedapartnership,remembertokeepinregularcontactwiththemanagementcompanyanddon’tabdicatetheultimateresponsibilityforyouraircraft.
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YOUR BIZAV RESOURCE
Andrea ZanettoCEO, Fly Comlux Division
Robert GarrymorePresident, Executive Jet Management
www.gamagroup.com
Business Aircraft Management, Charter,
Maintenance, Design and Installation,
FBO Services, Valeting and Aviation Software.
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Aircraft Charter UKt: +44 (0) 1252 [email protected]
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Aircraft Charter Saudi Arabiat: +966 266 [email protected]
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C
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flyCorporate_en_generic_fullpage.pdf 1 28/02/2013 16:07
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FCREVIEW:AIRCRAFT
YOUR BIZAV RESOURCE
in Demand
Most aircraft in the large, long-range category
come with big comfortable cabins and broadly similar performance
Long-Range Business Jets
Bombardier Global 6000
FCREVIEW:AIRCRAFT
49
Although the business jet industry has suffered during the recent years of world economic crisis, it has not
all been bad news. The manufacturers of large, long-range jets have been delivering a respectable stream of aircraft to buyers around the world with nearly 250 new deliveries each year from 2009 to 2011. While business
has been suffering in local markets, with limited demand for small- and medium-sized aircraft, increasing globalisation has stimulated pressure for long-distance travel, and long-range jets are proving to be essential tools for the international business community. RodSimpson reports.
AswesawinFlyCorporate’s“BigJetsareBigBusiness”(Issue10)theverylargebusinessjetcategoryisgrowing–andtheairlinermanufacturers,dominatedbyAirbusandBoeing,haverealisedthereisalucrativemarketinsellinganyoftheirmodelsasexecutivejets.Wellover300ofthecurrentlineofAirbus,BoeingandEmbraerjetshavebeensoldtodate.Therearetwoprincipalcategories:thenarrow-bodiedairlinerssuchastheAirbusA320series,Boeing’sBBJsandtheEmbraerLineage;andthewide-bodytypesincludingBoeing’s747-8,777and787,andtheAirbusA330andsuper-largeA380.Comparedwithconventionalbusinessjets,theseairlinercategorymodelshaveamuchlargerfloorarea,givingenormousscopeforcreatinganofficeinthesky.Tooutfitthatoffice,completioncentressuchasLufthansaTechnik,AMACAerospaceandAssociatedAirCenterhavebecomeexpertinmeetingeveryclientneedduringafitting-outprocesswhichcantaketwoyearsormore.
Theso-called“airlinerjets”categoryareararifiedproductforheadsofstateandhigh-endcorporationsandindividuals,butthemajorityoflong-rangebusinessaircraftcomeintothenextcategoryofdedicatedmodelsfromfour
manufacturers–Bombardier,Dassault,EmbraerandGulfstream.Mostaircraftinthelarge,long-rangecategorycomewithbigcomfortablecabinsandbroadlysimilarperformance.Theyareallverysafeandwellbuiltwithexcellentafter-salessupportfromtheirmanufacturers,andthereissufficientdifferencebetweenmodelstogivescopeforpersonalchoice.
Theimportantdecisionforbuyersismissionrange.Flightrangehasadirecteffectonpurchasecostbecause,generally,morerangemeansahigherprice.Ifyouarenotlookingforextremeintercontinentalrange,anEmbraerLegacy650maybeverysuitable,withtheabilitytoflyaround4,500statutemiles,whichwouldtakeyoufromLondontoNewYork.However,ifyouneedtoflyregularlyfrom,say,AnkaratoLosAngelesorPerthyouwouldneedtoconsideraGulfstream650orGlobal7000.ThedifferenceisthattheLegacywillcost$30millionandtheGulfstreammorethantwicethatfigure.Clearly,thisdemandssomecarefulthoughtaboutwhatyouwillneedtheaircrafttodo,alwaysbearinginmindthattherehastobeallowanceindistancecalculationsfordelaysduetoheadwindsandairtrafficrestrictions.
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FCREVIEW:AIRCRAFT
YOUR BIZAV RESOURCE
Range MattersWithinthisclassofaircraftthereare13modelsincurrentproduction,withsomevariations,manufacturedbyBombardier,Dassault,EmbraerandGulfstream.Additionally,thereareearlierversionsoftheseaircraftavailableintheusedaircraftmarket.AtthetopofthisclassistherecentlycertificatedGulfstreamG650whichisthemostexpensivebutwiththelongestrange(at7,000nmi),thelargestcabinandthehighestspeed.ItsclosecompetitoristheBombardierGlobal6000whichisverysimilarinsizebuthas1,000nmilessrange.However,thisisduetobejoinedin2018bytheGlobal8000whichwillraisetherangestakesevenhigheratnearly8,000nmi,sufficienttoflyfromMexicoCitytoDubai.BombardierisalsodevelopingtheGlobal7000whichwillhavea7,300nmirangebutasubstantiallylongercabingivingenoughspaceforanadditionalseatingzone.
MostGulfstreamcustomerswillnotneedtherangeorextra-largecabinoftheG650,sothecompanycontinuesproductionofitshugelypopular6,750nmiG550andtheG450withashorter4,350nmirange.ThisisstillsufficientforamissionfromNewYorktoMoscowand,forcustomerswhoneedlessrange,therearetheG500andG350versions
availabletospecialorder.BombardieralsosellstheGlobal5000asashorter-rangeoptiontotheGlobal6000togetherwiththeirChallenger605,whichisthelatestoftheverywell-regardedChallengerlineandisintheshorter4,000nmirangecategory.AcompanionmodelistheChallenger850,whichisbasedonthecommercialCRJ200regionaljetandhasaverylongcabin,suitablefortwoorthreeseatingzones.
Dassault’sofferingsaretheirflagshipmodel,theFalcon7X, andthewell-establishedFalcon900LX.Unliketheotheraircraftinthisclass,theybothhavethreeengineswhichprovideadditionalsecurityandmeanthatevenintheunlikelyeventoffailureofoneenginetheaircraftcancontinuetoitsplanneddestination.TheFalcon7XhasaboutthesamerangeasaGlobal6000,andthe900LXcanflyalittlefurtherthanitsrival,theGulfstream450.Bothaircrafthaveslightlyshortercabinsthantheircompetitorsalthoughtheyarebothsupremelycomfortableandspacious.Finally,thereisEmbraerwhoseLegacy600isbasedontheERJ-135regionaljet,withawell-designedthree-zonecabin.At3,400nmiitsrangeisatthelowerendofthisclass,somanycustomersoptforthelonger-rangeLegacy650,whichhasextrafuelcapacity.
Dassault Falcon 7X
Withtheselong-rangeaircraft,passengercomfortisespeciallyimportantandthemanufacturersareconstantlyupgradingtheinteriorsandofferingmanylayoutoptions.Withoutexception,theyallhavestand-upcabinswithmorethan6ft(1.82m)ofheadroomandflatfloorstogivefullfreedomforpassengerstomovearoundeasily.Theyallhavecomprehensivegalleysallowingserviceofhotmealsandmanyofthemhavetworestrooms.Generally,themainbaggagecompartmentatthebackoftheaircraftisaccessibleinflightthroughadooratthebackoftherearrestroomandtherearecoatcupboardsandotherstorageatthefrontandrearoftheaircraft.Becausetheyareoftenusedforlongovernightflights,theseatswillnormallybedesignedtobeberthedinpairstoprovidecomfortablebeds.Operatorsoftenspecifyatleastoneside-facingthree-seatdivanwhichalsodoublesasaverycomfortablebed.
Cabinswillnormallybelaidoutinthreezoneswithaforwardclubseatingsection,acentralworkingordiningareaandarearprivatesuite.Gulfstream,forinstance,willdesignaninteriortothespecificneedsoftheclient,withvariousstandardinteriorsfeaturingthegalleypositionedeitherinthebackorfrontoftheaircraftandconfiguredforbetween12and16people.Thelong-rangejetswillalsohavetobean“officeinthesky”forbusyexecutivessotherewillbeinternetconnectivity,usingsystemssuchasSwiftBroadbandfromInmarsatandcontrolconsolesateachpassengerseattomanagecommunicationandentertainmentfacilities.Typically,thecabinwillhaveindividualmonitorsforallpassengers,iPod/iPhonedockingstations,Blu-rayplayersandotherIFEtechnology.Thisisalldesignedtoensurethatthelong-rangejetsareeffectivebusinesstools,readyatamoment’snoticetomeetthedemandingneedsofworldwidecommerce.
Cabins will normally be laid out in three zones with a forward
club seating section, a central working or dining area and a rear private suite
Airbus ACJ interior of AAC
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NameofApp FlyBriefTargetUser PilotsWhatitdoes Visualisesaeronauticalbriefings
geographicallyonamap.NOTAMs,METARandAIPdocumentscanbereceivedinattachments.Noactiveinternetconnectionneeded.
Cost Free
NameofApp AviationAbbrTargetUser PilotsandCrewWhatitdoes Thisencyclopaediaof
aeronauticalabbreviationsallowsyoutoeasilysearchforlesser-knownabbreviationsandNOTAMcodes.
Cost €0.89/$1.16
NameofApp PrivatePilotPrepTargetUser PilotsWhatitdoes Preparingfortheexamofa
PrivatePilotcheck-ridecanbeadauntingendeavour.Thisappwillhelpastudentpilotprepareandfeelconfidenttosuccessfullyexecutetheexam.
Cost €23.09/$29.99
NameofApp Airports4PilotsPro-WorldEditionTargetUser PilotsWhatitdoes Acomprehensivedatabaseof
publicandprivateairports,heliportsandmore,coveringover26,000facilitiesinall218countriesoftheworld,fromAfghanistantoZimbabwe.
Cost €5.99/$7.83
NameofApp JetsetterHotelsandLastMinuteTravelDeals
TargetUser PassengersWhatitdoes ThisaccommodationApp
providesJetsetterinsideraccesstotheworld’sgreatesthotelsandexclusivedeals.
Cost Free
NameofApp FBOFuelPricesTargetUser CrewWhatitdoes Thisappprovidesyouwith
updatedFBOpricesavailableacrosstheUS.Itcanbeusedin-flightorinAirplaneMode.MadeforiPhone,iPad,miniandiPodTouch.
Cost €3.59/$4.69
The iPad has totally changed the way we work and communicate and provides a new platform for business applications and information sharing. FlyCorporate looks at some of the latest apps designed for the bizav market.
FCREVIEW:BIZAPPS
Although Hong Kong is a special administrative area of the Republic of China, the city-state is not representative of the general standard of Chinese bizav. For the
last decade, China has been somewhat of a background character in the business aviation game, but with the general optimism regarding the future of this market, slowly but steadily, China is rising, and as South Asia’s principal business aviation hub, Hong Kong performs an important role. That importance grew with the opening of the third hangar of the Hong Kong Business Aviation Centre (HKBAC) in May 2012 at Chek Lap Kok, Hong Kong’s International airport, boosting its present-day hangar capacity by 55%. In addition, in 2011 the HKBAC recorded a 24% increase on aircraft handling compared to 2010. With 4,000sq m of hangar floor area, the third hangar can accommodate six to eight aircraft, increasing the total HKBAC capacity to 18. Earlier in 2012 the HKBAC proudly commented on their steady progress: “We are well-positioned to contribute to the development of the business aviation industry both here in Hong Kong and in Asia while reinforcing our position as a premier gateway for entrepreneurs and executives doing business in China.”
Landings:
Hong Kong
FC’s trip planning tool for executives
55
FCREVIEW:LANDINGS
China is rising, and as South Asia’s principal
business aviation hub, Hong Kong performs an important role
FBOs
Signature FLight SupportBeingaffiliatedwiththeHKBAC,SignatureFlightSupportoperatesanonsiteFBOofferingpassengerandcrewfacilities,customs,fuelandconciergeservices,meetingrooms,Internet,flightplanning,refreshmentsanda2,200sqm(23,800sqft),hangar,whichcanaccommodateaircraftuptoaGlobalExpressorGulfstreamG500.
hong Kong BuSineSS aviation Centre HKBACisAsia’spremierexecutiveaviationsupportfacilityforbusinessaircraft.Openedin1998,HKBAChasbeenvotedsecondintheleagueofBestInternationalFBO’sforthemarketsoutsideoftheAmericasforfiveyearsinarowbyAviationInternationalNews.ProfessionalPilotMagazinehas,yetagain,namedHKBACthebestFBOinAsia.
Withacombinedtotalofover105,000sqftofhangarfloorarea,itcatersafullrangeofservicesofprofessionalaircrafttechnicalsupport,groundhandling,andpassengerandcrewservicesthatcomplementandenhanceyourentiretravelexperience.
MetrojetTheHongKong-basedKadoorieGrouphasanequitystakein theprivatelyownedterminalanditssubsidiaryMetrojet operatesanon-site24/7maintenancefacility.MetrojetisalsoacertifiedrepairstationwithapprovalsfromboththeHongKongCivilAviationDepartmentandtheUnitedStatesFederal AviationAdministration.ItisauthorisedtocarryoutmaintenanceonaircraftregisteredinChinaaswellasinothercountries. Earlierthisyear,Metrojetannouncedajointventurewith India-basedTajAir,apartoftheTataGroup,toestablishTajAirMetrojetAviation.
AIRPORTS
CheK Lap KoK hong Kong internationaL airport Locatedinthecentreoftheregionandoperatingaroundtheclock,HongKongInternationalAirportisthemostconvenientarrivalanddeparturepointfordestinationsinmainlandChina,Asiaandbeyond.Lastyear,over53.9millionpassengersusedHKIAandsome3.9milliontonnesofaircargopassedthroughHongKong.Itfeaturestwoterminalsandtworunways,andfurtherexpansionplansareinplay.ApublicopinionsurveyconcerningthefutureofHKIArevealedthatover70%oftherespondentsapprovedtheexpansionoftheairport’srunwaystothree.InMarch2012,afterasubmissionforplanningpurposes,theHongKongGovernmentgaveHKIAthegreenlight.
Shun taK heLiportLocatedattheHongKong-MacauFerryTerminal,theShunTakHeliporthastwohelipads,providingtransportationevery30minutesbetweenHongKong,MacauandShenzhen.Withafulloperationalfleetofnewgenerationmedium-twinengineAgustaWestlandAW139helicopters,themaintransportproviderattheShunTakHeliport,SkyShuttle,offersafullheliportservice,includingaccesstothenewSkyShuttleHeliportLoungeinHongKong.
CONNeCTIONS
Itiseasytogetintotownfromtheairport.Inadditiontotaxiandlimousineservices,HKIAisconnectedtothecityviatheHongKongExpress,ahigh-speedtrainservice,whichtakes28minutestoreachHongKong’sCentraldistrictandbusinesshub.
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FCREVIEW:LANDINGS
YOUR BIZAV RESOURCE
HOTeLS
regaL airport hoteLregalhotel.comAfteralongflight,itcanbeawelcomedrelieftowalkovertheairbridgefromthearrivalshallatChekLapKokairportandcheckintothisinviting1,104-roomhotel.ConsistentlyvotedbestairporthotelinAsiabythetraveltrade,thehotelisdesignedwiththesolobusinesstravellerinmind.
the peninSuLa hong Kongpeninsula.com/hongkongThestaroftheshowisthePeninsula,whichhasoftenbeenvotedtheworld’sbesthotel,bypublicationssuchasNationalGeographic’sTravelermagazine.The300roomsarespaciousandtastefullydecoratedintraditionalChinesestylewithamoderntwist.Thehotelalsoboastsoneofonlytwoprivaterooftophelipadsintheterritory.LocatedinTsimShaTsui,itisideallyplacedforthemajorbusinessdistricts.
Mandarin orientaLmandarinoriental.com/hongkongBangonthewaterfront,thishotelhasbeenthecentreofHongKong’ssocialandbusinessscenesince1963.Recentlyredesigned,its500roomsandsuitesarelargerthanusualforsuchapremiumspotincentralHongKong.
Four SeaSonSfourseasons.com/hongkongOverlookingVictoriaHarbourandthefinancialdistrict,the380-roomFourSeasonsformspartoftheprestigiousInternationalFinanceCentre.ItisideallysituatedforHongKongStationandthefamousStarFerry.
HongKongwasadependentterritoryoftheUnitedKingdomfrom1842to1997,anditshotelsarestillstronglyinfluencedbybothEasternandWesterncultures.HereareourrecommendationsforthebestplacestostayforbusinesstravellersvisitingHongKong.Allfeaturedhotelsareatleastfivestarstandard.
57
FCREVIEW:LANDINGS
ReSTAURANTS
FooK LaM Moon fooklammoon-grp.comWithjustabouteveryknownandunknownCantonesedishavailable,youmayfindyourselfspoiltforchoice.Itisworthtakingtimetoreadthemenu.Thishigh-profilerestaurantalsohasapresenceinJapan.
YoucouldeatoutforeverymealfortenyearsinHongKongandstillnotrepeatarestaurant.HongKonghasawell-deservedreputationforinternationalcuisineandfinedining.Italsoofferssomeofthemostspectacularbackdropsin theworld.
FeLix reStaurant and Barpeninsula.com/hongkongThisPhilippeStarck-designedrestaurantishousedonthe28thfloorofThePeninsulaandhasitsownseparatelift.Thetruegourmetcanoptforthe“FelixExperience,”asix-courseextravaganzaofcontemporarycuisine,featuringdishesrangingfromduckeggstolobster.
the oLd peaK CaFethepeaklookout.com.hkTheOldPeakCafehasbeenclassifiedahistoricbuilding.UndoubtedlyamongthemostcharmingofallHongKong’srestaurants,itsbeautifulgardenoffersspectacularviews.CombineitwithatriponthePeakTramforatrulymemorableexperience.
You could eat out for every meal for ten
years in Hong Kong and still not repeat a restaurant
petruSshangri-la.com/en/hongkongTheIslandShangri-LaisoneofHongKong’stophotelsandPetrusoneofitstoprestaurants.SpecialisinginFrenchfood,itscoreshighonservice,qualityoffoodandaltitude.Locatedonthe56thfloor,jacketsarerequiredformenandnojeansareallowed.
griSSini’S hongkong.grand.hyatt.com/hyatt/hotels-hongkong-grandLocatedintheGrandHyatt,Grissini’sisoneofHongKong’stoprestaurantsforbusinesslunchesanddinners.Creamyrisottos,bakedseabasstoppedwithblackolivesandpinenuts,aswellasrackoflambtemptthepalette.Theserviceisimpeccable.
58
FCREVIEW:LANDINGS
YOUR BIZAV RESOURCE
CONFeReNCe FACILITIeS
BARS
TRIP TIP
HorseracinginHappyValleyisaninstitutioninHongKong.Startedin1841andoriginallyreservedfortheelite,thissportisnowmainstreambutwellworthavisitfortheatmosphereandworld-classtracks.
BetweenSeptemberandJulytherearenumerousevents,withthebestincludingtheHongKongDerby,theQueenElizabethIICuporthe“turfworldchampionship”HongKongInternationalRaces.Theseeventsstillbringoutthebest-dressedelite,aswellasthefinesthorsesandjockeysfromaroundtheworld.
signatureflight.com
EverymajorhotelinHongKong(includingthoselistedhere)offersitsownconferencefacilitiesandmeetingrooms.Forlargerevents,thepurpose-builtAsiaExpooffersmorethan100,000sqmofexhibitionandconferencespaceintencolumn-freehalls.
InformationonconferencefacilitiesisalsoavailablefromtheHongKongTouristBoard,whichcanbecontactedbyfillingoutaformonitswebsite.
aqua Spiritaqua.com.hk/#/eng/globalOneofCondeNastTravelers’top100newrestaurants,althoughthegorgeousstaffseemtobeasmuchtheattractionasthefoodanddrinks.SituatedontheedgeofSoho,regularsarecreativemediatypesandmoneyedbankers.
MeS aMiSmesamis.com.hk/mesamis/menus/venues/wan-chaiHongKong’sWanchaidistrictisfamoustheworldoverforitsupbeatnightlife.ForalivelysampleofthebestHongKonghastooffer,MesAmisWanchaiisperfectlylocatedonthecornerofLockhartandLuardroads.Nottobemissed.
Hong Kong’s Wanchai district is famous the world over for its upbeat nightlife
How will you reach
customers?• Advertising (print & digital)
• Customised Marketing Campaigns
• 360° Virtual tours
• PR and Events
Business Aviation will grow up to 25%* per
year in China
FlyCorporate multichannel marketing solutions
working for you in Asia Pacific
Contact: Natalya Berdikyan [email protected] • +32 9 26 20 338
www.flycorporate.com
* Source: China Business Aviation Group
60
FlyCorporateDistribution
FlyCorporate Magazinereachesthekeydecisionmakersofsuccessfulinternationalcorporations,fromchiefpilotsthroughtotheboardroom. Inadditiontothis,FlyCorporate magazineisproudtohaveaglobaldistributionpartnernetworkwhichdeliverscopiesdirectlytocustomersinFBOloungesandonboardaircraft.
Themagazineisalsodistributedatkeyindustryeventsthroughout theyear,including:
DISTRIBUTIONPOINTS
ASIAZybLilyJet ChinaJetAviation Singapore
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SignatureFlightSupport IrelandUniversalAviation IrelandWestairAviation IrelandAlbengaAirport ItalyUniversalAviationItalySRL ItalyAviatrax LuxembourgFBOCapitalHandling LatviaExcelHandling-Krakow PolandExcelHandling-Warsaw PolandAvcom-DLtd RussiaAviaGroup RussiaFBOVIPPORT RussiaJetTransfer RussiaMSGroup RussiaFBOJetPort RussiaABSJets SlovakiaOperaJet SlovakiaExecutiveAirlines-Madrid Spain
•ABACE–China
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•BalticBusinessAviationSummit–Estonia
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•ContinuingAirworthinessManagementSummit–UK
•DubaiAirshow–Dubai
•IBAE–India
•IBASC–Ireland
•IsleofManAviationConference–IsleofMan
•JetExpo–Russia
FlyCorporateDistributionPartnerNetwork
YOUR BIZAV RESOURCE
61
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eUROPeTagAviation SpainUniversalAviationSpain Spain
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LondonBigginHillAirport UK
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UniversalAviation(UK)Ltd. UK
MIddLe eAST & AFRICALauferAviation-GHI IsraelCedarJetCenter LebanonExecutiveAircraftServices LebanonDeltaAirWing PakistanExecuJetAviationGroup South Africa
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62
On the Horizon...
• European Bizav Market• Charter Market• Bizav: The Powerful Business Tool• Sales Broker Report• Mid-Size Aircraft Review• Landings: Paris
Issue18FlyCorporateMagazine Available20May
YOUR BIZAV RESOURCE
www.uas.ae
Ready. Jet. Go.Your customized charter solutions; on demand, on time, on budget.
Flight Planning Permits Handling Fuel Charter Travel & Tours
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