flurry web20expo 093010
TRANSCRIPT
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AppStoresWhatWorksforDevelopers
AzeemAnsar
BusinessDevelopment
Flurry,Inc.
September30,2010
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Improve Your App Retain Your Users Promote Your App Monetize Your App
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FlurrySnapshot
33,000
49,000
1.2 B
App Developers:
Live Applications:
Installs with Flurry
Analytics (Released Jan 2009)
110MTotal Devices Covered:
65 MMonthly Active Devices:
22 MDaily Active Devices:
2.9 BMonthly Sessions:
AppCircle (Released June 2010)
700App Developers:
25 MDevices Reached:
Selected Customers
86MiOS Devices Covered:
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A Whole New World of Developers
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I will emotionally immerse,
empower, surprise, delight,entertain, save time for, make
more productive, inform,
educate, socially connect,romantically intrigue and make
life better for your customers
TheImportanceofDevelopers
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if I only have to build once,
control my assets, get approved
in 1 week, reach 100M+ devices,know consumers can and will
buy, get consumers to notice and
try my apps, keep most of themoney, monitor my own business
and can adjust on the fly.
toPlaGormProviders
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DevelopersWantaBusinessNotaPlaGorm
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iOSvs.AndroidInstalledBase
-
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
Jun'09 Jul'09 Aug'09 Sep'09 Oct'09 Nov'09 Dec'09 Jan'10 Feb'10 Mar'10 Apr'10 May'10
Unique
DevicesDetectedperDay
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5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
Jan
'09
Feb
'09
Mar
'09
Apr
'09
May
'09
Jun
'09
Jul
'09
Aug
'09
Sep
'09
Oct
'09
Nov
'09
Dec
'09
Jan
'10
Feb
'10
Mar
'10
Apr
'10
May
'10
Jun
'10
Jul
'10
Aug
'10
iOSvs.AndroidDeveloperAcKvity
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5%
DevelopersareLoyal
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$-
$2
$4
$6
$8
$10
$12
$14
$16
$18
$20
...toMoney
Revenue
perUserperYear(a
kaARPU)
*
* Example of ARPU from successful social gaming apps category
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0%
5%
10%
15%
20%
25%
30%
35%
40%
Games SocialNetworking MediaandEntertainment
andEngagedUsers
Percentage
ofoverallsessio
ns
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TheNewDeveloperOpportunity
Rank Dailyinstalls PromoKonCost DailyInstalls PromoKonCost
1 130,000-250,000 $100k-$450k 25,000-35,000 $50k-$150k
2 110,000-200,000 $80k-$400k 20,000-30,000 $40k-$120k
3 100,000-160,000 $75k-$320k 15,000-20,000 $30k-$80k
4 95,000-130,000 $65k-$250k 12,000-18,000 $24k-$55k
5 90,000-120,000 $50k-$200k 12,000-17,000 $24k-$50k
* Varies widely between CPC and CPI programs
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AzeemAnsar
QuesKons?