flurry: миллиардная аудитория – насколько большим может...
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November 2012!
An audience of billions –!just how big can the mobile games market get? !Simon Podd, Director of Sales, EMEA!
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720M!Monthly Unique Users!
Number 1 Mobile Reach !
Flurry Track Record!
Number 1 Analytics!85K!Application Developers!
240K!Applications!
60B!Monthly Unique Sessions!
120M!Monthly Clips!
Number 2 Ad Network !
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iOS & Android devices vs. top technologies, 5 years after introduction!!!
The Fastest Adopted Technology. Ever.!
Sources: United States Census Bureau, International Telecommunication Union, Facebook, Flurry!
10X 2X FASTER than the
1990s INTERNET BOOM
3X FASTER than current
2000s SOCIAL NETWORKING FASTER than the
1980s PC REVOLUTION
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2 20 80
200 250
350
460
28
160
250
400 425
500
600
March 2009 December 2009 August 2010 May 2011 July 2011 October 2011 April 2012
iTUNES APP STORE GOOGLE PLAY
Competition for Consumers Continues to Increase!
Over 1 million available apps on iOS and Android!
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Active smartphone & tablet devices!
Addressable Market to Surpass 1 Billion Next Year!
Aug 2009 Aug 2010 Aug 2011 Aug 2012 Aug 2013E
23 M 76 M
331 M
660 M
1.1 B
Source: Flurry Analytics!
Total Addressable Market!Aggressive: 5B WW Mobile Device Owners!Conservative: 2B WW Adults, Middle Class or higher!
Upside: !Smartphones – dropping prices, especially Android!Tablets – little replacement, mainly new; sub for PCs!Connected TVs – to be shipped!
Reference:!2.3 Billion Internet Subscribers today!
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Source: Flurry Analytics active devices July 2012!
Top Countries by Active iOS & Android Devices (millions)!
Apps Are Disrupting the World!
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Source: Flurry Analytics, July 2011 – July 2012, countries with at least 500k active devices as of July 2011!
401%
279%
220% 217% 196% 193% 193% 189% 185% 171%
China Chile Brazil Argentina Iran Vietnam Mexico Russia Turkey India
Fastest Growing iOS & Android Markets by Active Devices!
Apps Are Disrupting Emerging Markets!
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1% 1% 1% 1% 2%
2% 2%
3% 2% 3%
3% 4%
6%
1% 1% 1% 1% 1%
1% 1% 1% 1%
1% 1% 1% 1%
0%
1%
2%
3%
4%
5%
6%
Jun 2011 Jul 2011 Aug 2011 Sep 2011 Oct 2011 Nov 2011 Dec 2011 Jan 2012 Feb 2012 Mar 2012 Apr 2012 May 2012 Jun 2012
BLACKBERRY WINDOWS PHONE
Flurry New Project Starts, RIM vs. Microsoft!!
Microsoft Blows by a Beleaguered Research in Motion!
Source: Flurry Analy/cs
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71%
27%
1% 1%
68%
28%
3% 1%
Source: Flurry Analy/cs
iOS Android Windows Phone BlackBerry
Q2 2011 Q2 2012
Microsoft Sets Its Sights on Android!
Flurry New Project Starts Q2 2011 vs. Q2 2012!
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Sources: comScore, Alexa, Flurry Analytics; data includes Smartphones & Tablets, U.S. only!
MINUTES
70 MINUTES
66 MINUTES
74 MINUTES
81
MINUTES
64
MINUTES
43
WEB BROWSING MOBILE APPS
MINUTES
72 MINUTES
94
Mobile App Usage Overtook Online in 2011!
U.S. mobile apps vs. web consumption, minutes per day!!
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Share of time spent on smartphones!!
Mobile Apps Dominate Time Spent on Smartphones!
Source: comScore, March 2012!
More than
80%
of mobile minutes are spent in apps
18.5% Browser
81.5% Apps
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Smartphones, Tablets and TV’s!
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0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
5am 6am 7am 8am 9am 10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm 10pm 11pm 12am 1am 2am 3am 4am
% of
Aud
ience
Usin
g
Hour of Day
Source: Flurry Analytics, Sep 2012!
Smartphones
Tablets
Tablet Usage Is More Concentrated during Primetime!
Usage by Hour, Smartphones versus Tablets !
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Weekly Frequency of Use
12.9
4.1
9.5 8.2
Minutes per Session
Smartphones Tablets
Tablet Usage is Longer but Less Often!
App Engagement, Smartphones versus Tablets
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18% 21%
33%
21%
7%
19% 14%
26% 24%
17%
Source: Flurry Analytics, Sep 2012!
13 - 17 18 - 24 25 - 34 35 - 54 55+
Average Age Smartphones: Tablets:
30 34
Smartphones Tablets
Tablet Users Trend Older!
Age Distribution, Smartphones versus Tablets !
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Smartphones Tablets
44% 56% 49% 51%
Source: Flurry Analytics, Sep 2012!
Tablet Usage is More Gender Balanced!
Gender Comparison, Smartphones versus Tablets !
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Smartphones Tablets
Games 39%
Social Networking
24%
Utilities 17%
Health & Fitness
3%
Lifestyle 3%
Entertainment 3%
Other 11%
Games 67%
Social Networking
10%
Entertainment 9%
Utilities 4%
News 2%
Productivity 1%
Other 7%
Tablet Usage More Media & Entertainment Oriented!
Time Spent per Category, Smartphones versus Tablets !
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Top 6 Successful Game Types!
ENDLESS PASS TIME
SOCIAL RPG
NURTURING & COLLECTING
GAMER’S GAME
BUILDING & SIMULATION
POKER / CASINO
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Endless Pass Time!
Examples
42% 58%
Angry Birds Fruit Ninja 0%
5%
10%
15%
20%
25%
30%
13-‐17 18-‐24 25-‐34 35-‐54 55+
Age Distribu/on
DAU 1,000,000
Monthly Revenue $500,000
Investment (minor) $100,000
Investment (major) $400,000
Key Genre A_ributes
• Intui/ve, simple puzzle/arcade mechanics
• Leverages h/w (touch, accelerometer)
• Cute, oben original IP; mass-‐mkt appeal
• Infinite replay value; lots of power-‐ups
• May have social leaderboards
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0% 5% 10% 15% 20% 25% 30% 35% 40%
13-‐17 18-‐24 25-‐34 35-‐54 55+
Social RPG!
Examples
21% 79%
Crime City Original Gangstaz
Age Distribu/on
DAU 150,000
Monthly Revenue $600,000
Investment (minor) $100,000
Investment (major) $400,000
Key Genre A_ributes
• Text-‐based RPG mechanic
• Player-‐vs-‐player gameplay
• Energy / HP deple/on
• Clan / team dimension + message / chat
• Mission-‐based & level progression
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0%
10%
20%
30%
40%
50%
13-‐17 18-‐24 25-‐34 35-‐54 55+
Gamer’s Game!
Examples
9% 91%
Infinity Blade II Real Racing 2
Age Distribu/on
DAU 50,000
Monthly Revenue $400,000
Investment (minor) $100,000
Investment (major) $400,000
Key Genre A_ributes
• Plahorm-‐leading graphics
• Strong physics engine / middle-‐ware
• Sports / ba_le / racing style sub-‐genres
• Defined win-‐lose outcomes
• Premium pricing model, oben $4.99+
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AppCircle: Build & Grow Your App Audience • Acquire users with high-‐quality app recommenda/ons and videos (iOS, Android) • Win-‐back your best users to build the most loyal and best mone/zing audience
Analy6cs: Increase Your App Engagement and Reten6on • Free and powerful. Leading app analy/cs (iOS, Android, WP, BB, J2ME, HTML5) • Understand and segment app audiences to maximize engagement and revenue
AppSpot: Maximize Your App Audience Revenue • 2X revenue, reduce cost with free ad serving and media/on, yield-‐op/mized ads • Max eCPMs with media/on and yield op/miza/on leveraging Flurry’s big data set • Max eCPMs selling direct, segmented parts of your audience to top adver/sers
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Flurry Services!
Ad Analy6cs: Measure the value of your mobile campaigns • Track your mobile marke/ng across across all plahorms and sources or traffic • Go deep & truly measure the value of your acquired audiences • Understand key metrics such as frequency, session length, reten/on and ROI
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