fluidsolid. innovation through creative problem solving and cross-pollination

FluidSOLIDFrom fluid ideas to solid solutions:A structured environment for creative problem solving THROUGH cross-pollination

Domus AcademyMaster in Business Design 2011-2012Student: Clizia WelkerMentor: Paolo Zanenga

FluidSOLIDFrom fluid ideas to solid solutions:A structured environment for creative problem solving THROUGH cross-pollination

• INTRODUCTION • PROBLEM SETTING• INSPIRATION• OPPORTUNITY• PROPOSAL

• VALUES • MODEL• BUSINESS MODEL • USER’S JOURNEY• POSITIONING MAP

http://freshconsulting.com/what-is-innovation/

NEW CAPACITY TO CREATE WELFARE

FRESH THINKING THAT CREATES VALUE

NEW DIMENSION OF PERFORMANCE

MAJOR DRIVER OF THE ECONOMY

DESIGNING IMPROVEMENTS

INTRODUCTION

creating v a l u e by introducing something N E W

WHAT IS I N N O V A T I O N ?



ants and telecommunications

Frans Johansson - The Medici effect

INTRODUCTIONHOW TO PURSUE I N N O V A T I O N ?

THROUGH A shift of meaning across fields

“WE DON’T SEE THINGS AS THEY ARE, WE SEE THEM AS WE ARE” Anaïs Nin

INNOVATION CONSTRAINTSPROBLEM SETTING

ROUTING SYSTEMS


ROUTING SYSTEMS

ANTS COMMUNICATION

ROUTING SYSTEMS

CACTUS GROWING PATTERNS

ROUTING SYSTEMS

DABBAWALLA’S SYSTEM

lucafabbozzoc

KNOWLEDGE LIMITATION

TIME & ENERGY CONSTRAINTS

PSYCHOLOGICAL INERTIA

PROBLEM SETTINGINNOVATION CONSTRAINTS

INNOVATION DRIVERS




INSPIRATION

abductive reasoning

bisociation

lateral thinking

integrative thinking

design thinking

A. Koestler

C.S. Peirce

E. De Bono

R. Martin

T. Brown




INNOVATION DRIVERSINSPIRATION

• RECURRENT PATTERNS CAN BE FOUND IN DIFFERENT SOLUTIONS

• CREATIVE PROCESSES CAN BE ENHANCED SYSTEMATICALLY

INSPIRATIONTRIZ (theory of creative problem solving)

“SOMEBODY SOMEPLACE HAS ALREADY SOLVED YOUR PROBLEM.CREATIVITY IS FINDING THAT SOLUTION AND ADAPTING IT

TO YOUR PARTICULAR PROBLEM.”

HOW TO DE-SEED PEPPERS

HOW TO SPLIT IMPURE DIAMONDS

HOW TO DE-SHELL NUTS

HOW TO CLEAN FILTERS

THE SAME GOAL: SPLITTING THE OBJECT INTO ITS SUBPARTS


WHAT DO THEY HAVE IN COMMON?

Terninko, J, Zusman, A & Zlotin, B 1996, Innovazione sistematica. Un’introduzione a TRIZ. Responsible Management, Inc. (p. 16).

SOLUTION: INTRODUCING A CHANGE IN PRESSURE


SPECIFIC PROBLEM

ABSTRACT PROBLEM

ABSTRACT SOLUTION

SPECIFIC SOLUTION

DECONTEXTUALIZATION CONTEXTUALIZATION

INVENTIVE

PRINCIPLES *

one of the methodologies developed by TRIZ*


SUBJECT: SILICON VALLEYRESOURCES: NON-US START-UPSOBSTACLE: US-LEGISLATION

personal interpretation*

ABSTRACT PROBLEM: ACCESS TO RESOURCES IN SPITE OF AN OBSTACLE

*INVENTIVE PRINCIPLES APPLIED TO BUSINESSINSPIRATION

INVENTIVE PRINCIPLE N. 13: ‘THE OTHER WAY ROUND’INVERT THE ACTION(S) USED TO SOLVE THE PROBLEM


http://www.blueseed.co/

BLUESEED

OFFSHORE BOAT NURTURES NON-US STARTUPS IN SILICON VALLEY IN NON-TERRITORIAL WATERS

http://www.blueseed.co






http://www.blueseed.co/http://www.blueseed.co





SUBJECT: TESCORESOURCES: CUSTOMERSOBSTACLE: LACK OF TIME


ABSTRACT PROBLEM: ACCESS TO RESOURCES IN SPITE OF AN OBSTACLE




http://www.springwise.com/retail/homeplus

TESCO VIRTUAL SUBWAY STORES

FIRST VIRTUAL STORESFOR SHOPPING VIA SMARTPHONE IN SEOUL’S SUBWAYS



http://www.springwise.com/retail/homeplus/



http://www.springwise.com/retail/homeplus

INSPIRATION*INVENTIVE PRINCIPLES APPLIED TO BUSINESS




OPPORTUNITYsystematic inspiration for entrepreneurs

UNCOVERING COMMON PATTERNS AMONG CASES OF CREATIVE PROBLEM SOLVINGAND USING THEM TO PROVIDE ENTREPRENEURSWITH A SOURCE OF INSPIRATION IN ORDER TO TRIGGER INNOVATION

THE FIRST ONLINE ENVIRONMENT FOR INNOVATION IN ENTERPRISE

THROUGH CREATIVE PROBLEM SOLVING AND CROSS-POLLINATION

PROPOSAL

FluidSOLIDFROM FLUID IDEAS TO SOLID SOLUTIONS

CROSS-POLLINATING SYSTEMATIC OPEN ACCESSIBLE

FACILITATES ACCESS TO KNOWLEDGE ACROSS DISCIPLINES

IDENTIFIES COMMON PATTERNS AMONG DIFFERENT CASES & PROVIDES SYSTEMATIC ACCESS TO THEM

PROVIDES ONLINE ACCESS TO GROWING DATABASEOF KNOWLEDGE

HAS AN INTUITIVE NAVIGATION AND USABILITY

VALUESFluidSOLIDFROM FLUID IDEAS TO SOLID SOLUTIONS

MODEL

COLLECTION

BUSINESS WATCHERS FEED THE SYSTEM WITH CASES OF CREATIVE PROBLEM SOLVING IN ENTERPRISE


MODEL

COLLECTION

ORGANIZATION

FLUIDSOLID’S TECHNOLOGY ANALYZES THE CASES, DRAWS CONNECTIONS & ORGANIZES THE KNOWLEDGE


MODEL

COLLECTION

ORGANIZATION

GENERATION

ENTREPRENEURS SUBMIT THEIR PROBLEMS AND THE SYSTEM GENERATES POSSIBLE SOLUTIONS


MODEL

1SPECIFIC PROBLEM

ABSTRACT PROBLEM

SPECIFICSOLUTION

SPSS

SPSS

SPSS

COMPUTATIONAL SYSTEM MANAGES DATA AT DIFFERENT LEVELSABSTRACT LEVEL: ALLOWS TO BUILD CONNECTIONS AMONG CASES

SPECIFIC LEVEL: PROVIDES SPECIFIC, CONTEXTUALIZED INFO


ABSTRACT SOLUTION

BUSINESS MODEL

1

SPSS

SPSS

SPSS


ABSTRACT PROBLEM

ABSTRACT SOLUTION

SPECIFICSOLUTION

SPECIFIC PROBLEM

INSPIRATION

PROBLEM SOLVING

SOLUTION IMPLEMENTATION

DIFFERENTIATED SERVICE BUNDLE:1. INSPIRATION: ENTREPRENEURS BROWSE THROUGH THE IDEAS DATABASE (FREE)

2. PROBLEM SOLVING: SYSTEM GENERATES SOLUTIONS TO THEIR PROBLEMS (SUBSCRIPTION FEE)

3. SOLUTION IMPLEMENTATION: OUR TEAM IMPLEMENTS THE PROJECT (CONSULTANCY)

user’s journey

YI LING, 36, ENTREPRENEURRUNS A COFFEE SHOP IN SINGAPORE

HER PROBLEM:CUSTOMERS ARE DECREASING AS A CONSEQUENCE OF THE POPULARITY OF BIG COFFEE SHOP CHAINS


YOUR CREATIVE PROBLEM SOLVING ENVIRONMENT

FluidSOLIDABOUT MODEL INVESTORSMEDIA CONTACT

From fluid ideas to solid solutions

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INSPIRATION FOR ENTREPRENEURS

PROBLEM SOLVING FOR ENTREPRENEURS

SUBMISSION AREAFOR BUSINESS WATCHERS

see more

Increasing competitive power

Lorem ipsum

Changing the effect of external causes

Lorem ipsum

Accessing resources

read more next case

‘BLUESEED’ OFFSHORE BOAT NURTURES NON-US DIGITAL STARTUPS IN SILICON VALLEY IN NON-TERRITORIAL WATERS12 MILES OFF THE CALIFORNIAN COAST

problems databaseideas database


see more

Increasing competitive power

Lorem ipsum

Changing the effect of external causes

Lorem ipsum

Accessing resources

TESCO LAUNCHES VIRTUAL STORES FOR GROCERY SHOPPING VIA SMARTPHONE IN SEOUL’S SUBWAYS

read more next case

problems databaseideas database



FluidSOLIDABOUT MODEL INVESTORSMEDIA CONTACT

From fluid ideas to solid solutions

Lorem ipsum Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nam cursus. Morbi ut mi. Nullam enim leo, egestas id, condimentum at, laoreet mattis, massa. Sed eleifend nonummy diam. nibh. Nullam enim leo, egestas id, condimentum at, laoreet mattis, massa.



SUBMISSION AREAFOR BUSINESS WATCHERS

WHO

DOESor IS

WHAT

WHEN

WHEREWHY

HOW

STEP 1


describe the problem

Describe the problem by entering data in the diagram.Tell us WHO DOES WHAT, WHEN, WHERE, WHY, and HOW.


analyze the problem

COFFEESHOP

SMALL

IS

CENTRE

COFFESHOPCHAIN

COFFEE

BIG

CUSTOMERS

UNLOYAL

MAKES

DRIN

K

ARE

ATTRACTS

IS

IS IN

IS INMAKES

What are the problematic areas? Mark them in red.

STEP 2


analyze the problem

COFFEESHOP

SMALL

IS

CENTRE

COFFESHOPCHAIN

COFFEE

BIG

CUSTOMERS

UNLOYAL

MAKES

DRIN

K

ARE

ATTRACTS

IS

IS IN

IS INMAKES

This is an overview of the problematic areas.

STEP 3


STEP 4

COFFEESHOP

SMALL

IS

CENTRE

COFFESHOPCHAIN

COFFEE

BIG

CUSTOMERS

UNLOYAL

MAKES

DRIN

K

ARE

ATTRACTS

IS

IS IN

IS INMAKES

DEFINE the problem

INCREASING THE COMPETITIVE POWER


STEP 4

DEFINE the problem

COFFEESHOP

SMALL

IS

CENTRE

COFFESHOPCHAIN

COFFEE

BIG

UNLOYAL

MAKES

DRIN

K

ARE

ATTRACTS

IS

IS IN

IS INMAKES

ATTRACTING RESOURCES


CUSTOMERS

CHANGING EFFECT OF EXTERNAL CAUSE


STEP 4

COFFEESHOP

SMALL

IS

CENTRE

COFFESHOPCHAIN

COFFEE

BIG

UNLOYAL

MAKES

DRIN

K

ARE

ATTRACTS

IS

IS IN

IS INMAKES

DEFINE the problem


ATTRACTING RESOURCES

CUSTOMERS

PROBLEM 1:INCREASING THE COMPETITIVE POWER

SOLUTION:MERGING WITH OTHER PLAYERS

GROUPON

read more next case


STEP 5

DEFINE the solutionCOLLECTIVE PURCHASES ALLOW CUSTOMERS TO REACH OUT TO DAILY DEALS

PROBLEM 2:ATTRACTING RESOURCES

SOLUTION:ATTRACTING THROUGH INTERMEDIARY

CLIENTS FOR CLIENTS

read more next case


STEP 5

DEFINE the solutionNORWEGIAN INSURANCE COMPANY RECRUITS EXISTING POLICYHOLDERS TO ADVISE PROSPECTS

PROBLEM 3:CHANGING EFFECT OF EXTERNAL CAUSE

SOLUTION:BLESSING IN DISGUISE

RESTAURANT DOESN’T KNOW HOW TO KEEP BIRDS OFF TABLES AND LAUNCHES THE ‘BREAKFAST WITH BIRDS’ CONCEPT

BREAKFAST WITH BIRDS

read more next case


STEP 5

DEFINE the solution

THIS IS HOW WE CAN HELP:• market & context research

• project implementation plan

• building the project team

• project implementation


FluidSOLID


STEP 6

contact us

make it happen!

user’s journeyFluidSOLIDFROM FLUID IDEAS TO SOLID SOLUTIONS

*

Campaign developed Antics and Cortadito.sg (www.springwise.com) *

‘BE DISLOYAL’ CAMPAIGN ENCOURAGES CUSTOMERS TO VISIT EIGHT DIFFERENT SMALL COFFE SHOPS

1) MERGING WITH OTHER ALIGNED PLAYERS TO INCREASE COMPETITIVENESS

2) DISCOUNT PROGRAM TO ATTRACT CUSTOMERS

3) TURNING CUSTOMERS’ UNLOYALTY INTO AN ADVANTAGE

http://www.springwise.com

http://www.springwise.com

POSITIONING MAP

DATAORIENTED

INSPIRATIONORIENTED

METHODOLOGYORIENTED

COLLABORATIONORIENTED


GOLDFIRE, CREAX

SPRINGWISE, PSFK

IDEO, CONTINUUM

INNOCENTIVE, INNOVATION FACTORYFluidSOLID

POSITIONING MAPFluidSOLIDFROM FLUID IDEAS TO SOLID SOLUTIONS

GOLDFIRE, CREAX

SPRINGWISE, PSFK

IDEO, CONTINUUM

INNOCENTIVE, INNOVATION FACTORYFluidSOLID

COMPETITORS TYPOLOGIES SHORTCOMINGS

DATA-ORIENTED

INSPIRATION-ORIENTED

METHODOLOGY-ORIENTED

COLLABORATION-ORIENTED

WAY OF ORGANIZING AND MANAGING DATA INHIBITS INTERDISCIPLINARY CONNECTIONS

STRUCTURED APPROACH TO KNOWLEDGE TO FACILITATE CONNECTIONS

CAPITALIZATION ON EXISTING KNOWLEDGE AND OPTIMIZATION OF RESOURCES

REQUIRES HUMAN RESOURCES TO BUILD KNOWLEDGE EX NOVO FOR EACH PROJECT

PROVIDES TOOLS TO MANAGE THE INFORMATION, NOT TO ACCESS IT

DIRECT ACCESS TO KNOWLEDGE FROM A VARIETY OF FIELDS

IMPROVEMENTS

TYPICALLY LIMITED TO TECHNICAL FIELDS (NARROW SCOPE)

WIDE APPLICATION FIELD,EXTENDED USABILITY

THANK YOU.

fluidsolid. innovation through creative problem solving and cross-pollination

Education