fluency-investor deck - june 2015
TRANSCRIPT
Fluency Investor DeckThe easiest way to find, assess and hire great new digital talent
www.fluency.io
Melody is HR Manager at Kindred, a 60 person digital agency. They have won a new contract and need 2 community managers ASAP.
The Problem: Meet Melody
1. Posting on a jobs board will generate 80 applications - at 3 minutes per CV = 4 hours.
2. 4 hours interviewing 8 candidates that might look good on paper but no assurance they can do the role.
3. External recruiters charge up to 20% of first year salary. Not cost effective at this level.
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The digital skills gap
33% of startups report a lack of local digital talent to be one of their biggest barriers to growth. (Source: Tech Nation report, 2015.)
An extra 1.2 million people with digital skills will be needed by 2020 in the UK. (Source: Tech Partnership, 2015.) In the next 10 years in London alone,
it is predicted that the tech sector will create 46,000 jobs. (Source: Founders for Schools.)
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The Solution: Introducing Fluency
Fluency is a learning platform that trains people with in-demand digital skills and places them in entry-level digital roles in companies of all sizes.
www.fluency.io
I am so glad I found Fluency. It was the hardest, but by far the most rewarding time of my life and it lead to me applying to a job I'd never thought I'd get. Fluency has taught me that there is always room in life to learn a brand new skill.—Emily H.
User story: Emily’s story
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UK Market Size: Digital Jobs
● 33% of SMEs report hiring local digital talent is biggest growth barrier.
● One million digital jobs advertised in ‘14 (+28% on yr)● 45,000 digital jobs being advertised now.● 1.46 million people employed in digital companies.● 1.2 million new digital workers needed by 2020.● Digital employment growth will be 5.4% by 2020.
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Metrics
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Current users = 1,280
Monthly active users: 24%
“Fluency is an excellent mix of learning and application. You guys did more than just strengthen my skills, you gave me the confidence to apply for roles I might have otherwise overlooked. I feel like I performed really well in interviews after because I suddenly had a wealth of information and applicable scenarios in my head.”—Chris P.
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User story: Chris
Recruitment Agencies
Digital Agencies
3 types of customers
Startups/ SMEs
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Employer testimonials
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“Having a recruit who can pick up straightaway on what's happening in social and digital is great for our team. Bex became an integral part of the team as soon as she started, and her previous Fluency training, and ability to run social campaigns and insight into social, was incredibly helpful.”
- Lauren Stewart, Associate Director PR & Social Media, Havas PR UK
“I turned to Fluency when asked by one of my clients to help them hire a digitally savvy marketing executive who would not be phased by working for a deep-tech start-up. The team clearly understood my requirements and the candidate we chose is doing an excellent job - and demonstrating on a daily basis many of the skills she learnt through the Fluency programme"
- Emily Murphy-Wearmouth, marketing consultant, SPARKL
“From his first day Sam was keen to learn and be productive and he has been a delight to work with. He’s now an integral part of our business, responsible for important aspects of design, sales and marketing processes. Young people have lots to offer startups like ours - their insights and energy can really contribute to the growth and development of the company.”
- Mike Saunders, CEO, Commonplace
Milestones
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Press Buzz and awards
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User story: Elmira
Fluency has given me the opportunity to progress into the career of my dreams. The structure of the programme, the modules and the brilliant teaching methods offer those who don't necessarily have the skills to further a career in the digital world to go ahead and do so. Without this incredible course I wouldn't be a Social Media Executive today.—Elmira N.
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Competitive Landscape
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Fundraising Goals
● Grow sales, tech and marketing team to grow user base, clients and new platform features (1 dev, 1 sales, 1 marketing).
● Paid marketing (paid search/social, events)● Expand users and clients UK-wide.
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£300k for 20%£1.5 million pre-money valuation
“Employers were very impressed by Fluency during my interviews and I think my experiences on the course definitely went a long way to securing the job. Thanks for all the help you guys provided, both during the course and after it had concluded. Fluency helped me get back on track when it felt like I had lost my way.”—Jasdeep S.
User story: Jas
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