FLOWER THEORYBUSINESS SUSTAINABILITY

SIDI RANA MENGGALA

Explanation “Flower Theory”

Flower Stem = CommitmentPromoting sustainability is the responsibility of all participants in the system, including farmers, laborers, policymakers, researchers, retailers, and consumers. Each group has its own part to play, its own unique contribution to make to strengthen the sustainable agriculture community.

Flower Leaf (1) = EcologyIncreasing productivity of resource and energy efficient that can adapt to climate change and mitigate its worst impacts. Equitable, sustainable access to natural resources is crucial, as is managing them well.

Flower Leaf (2) = EconomyDoing Sustainable business help to strengthen the economy and contribute to balanced territorial development and help reduce the poverty in various areas in Indonesia.

Flower pot= Private sector“Acknowledging the urge of environmental transformation”Company “green” agenda’s have to be nurtured into the corporate values and value chain, such as promoting sustainable development, which in this case “business” sector which is must be certified in delivering promising product.

Circle = YouYOU can conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior.Star = Business• “Cradle to Grave” principle should be applied from product design to waste processor, rather

than from waste generator to waste processor• Energy and technology cost greatly affect the environmental program become a necessity

Inner Circle and dots= Empowering Small-Scale business and Local Communities Increase their knowledge base and capacity for doing sustainability1. Identify business associate best innovations and practices in sustainability2. Provide and increase business associate for sustainability3. Support the establishment of community resource and learning centers in rural

areas.

Outer Circle=Provoking other business by trained sustainability professionals

Trained sustainability professional have the duty to share the training to broader business which shall duplicity and encourage them to participate the program

Flower PetalThe beauty of a flower is by its petal, as resemble the beauty of promoting sustainability for the business, which shall not impact other corporations, but also for the environmental, economic and social betterment and eventually become sustainable by :• Reduction of environmental impacts• Provision of solutions for costumers environmental activities• Promotion of energy-efficient operation

“From Single flower to a garden of flowers