florida keys mobile sweepstakes case study
TRANSCRIPT
Mobile Marketing
the Florida Keys
Why SMS?Mobile Users = Prospective Visitors
New Communication Channel
Subscriber Database
Brand & Promote Destination
“Win a Florida Keys Vacation & Experience Key West BrewFest”
Sweepstakes Social Media, WebText KEYS to 65047 Mobile phones, devices
Simple, Branded Message
www.FloridaKeysWin.com
www.FloridaKeysWin.com
17K Site Visits
11,433 Mobile Subscribers
10,519 Completed Entries First, Last, Email, Mobile, DOB
144K Facebook “Likes”
>1K “Shares” & Re-Tweets
4%
40%
37%
19%
Entrants by Age/Generation
Silent Gen (1925-45)Baby Boomers (1946-64)Gen X (1965-79)Millenials (1980-00)
SURPRISE! What We Learned
What Next?1 Text Message / Month
Keys Events, Monthly e-News
What Next?1 Sweep per Quarter - Themed
“Arts & Eats”
Thank You
Momares helps brands and agencies launch mobile sweepstakes and contests that engage consumers, drive loyalty, and increase sales.
How To Set Up A Mobile Sweepstakes: www.momares.com/blog/the-anatomy-of-a-mobile-sweepstakes-campaign/
Marcos J. [email protected]. 305-505-5393