florida homesteader: marketing proposal

Contact Information

Toni Hedstrom REALTOR®, e-PRO®

Keller Williams Realty New Tampa

20701 Bruce B. Downs Blvd.

Suite 200

Tampa, Florida 33647

Office: 813-994-4422

Fax: 813-994-4433

Cell: 813-830-TONI (8664)

Website: www.GoToni.com

Email: [email protected]

Charity Website: www.Pads4Paws.org

Charity Email: [email protected]

Tampa Information: www.Go2Tampa.com

Tampa Information Email: [email protected]

Company Website: www.NewTampaKellerWilliams.com

Keller Williams International: www.KW.com

View my credentials at: www.ToniHedstrom.com

YouTube: GoToniTV

Twitter: GoToniTampa

Facebook: Tampa Homes—GoToni

http://www.linkedin.com/pub/toni-hedstrom-realtor-e-pro/2a/563/691

http://www.gotoni.com/

http://www.facebook.com/pages/Tampa-Homes-GoToni/114614635282079

http://www.gotoni.com/blog/real-estate-talk/

http://twitter.com/#!/GoToniTampa

http://www.youtube.com/user/GoToniTV?feature=mhee

http://www.gotoni.com

mailto:[email protected]

http://www.pads4paws.org


http://www.go2tampa.com


http://www.newtampakellerwilliams.com

http://www.kw.com

http://www.tonihedstrom.com

http://www.youtube.com/user/GoToniTV?feature=mhee



Table of Contents 1 Message from Toni

2 Keller Williams International

3 Keller Williams—New Tampa

4 Your REALTOR®, Toni Hedstrom

5 Exposing Your Home—via KWLS

6 Exposing Your Home—via Realtor.com

7 Realtor.com, Your Showcase Listing

9 Exposing Your Home—via GoToni.com

10 Your Home & Social Media Marketing

11 Mutual Objectives

12 Make Sure You Choose a Qualified

REALTOR®

13 Marketing Factors

14 Services Provided by GoToni

19 Overview of Activities

21 Follow-Up

22 The Home Selling Process

23 Tools: A Trained Professional

24 What Defines a Professional?

25 I Know How to Reach Your Buyer!

26 Tools: Vacant Properties

27 Tools: Home Protection Plan

28 Tools: Pre-Inspection

29 Performance Warranty

A Message from Toni 1

Toni Hedstrom REALTOR®, e-PRO® Keller Williams Realty—New Tampa 20701 Bruce B. Downs Blvd. Ste 200

Tampa, Florida 33647 Cell: 813-830-TONI (8664)

Dear Home Owner,

Thank you so much for inviting me into your home.

I have been through the home selling process in many roles; as a

Buyer’s Agent, Listing Agent, Supportive Family Member, and

Home Owner. Being the Home Owner was the most trying! I un-

derstand the stress you feel in attempting to choose the right Com-

pany and Agent to represent you. I also understand how impor-

tant it is for you to have a clear understanding of your home’s

market value and its impact on both your short and long term

financial outlook.

Here is what I can promise you:

I will commit to achieving the most profitable outcome for you

I will be honest in every aspect—even if it isn’t what you want

to hear

I will do what I tell you I’m going to do

My marketing campaign is the most comprehensive, modern,

and far reaching—I invite you to compare it to anyone.

I don’t just ‘toot my own horn’ - I have solid real estate

experience through all types of markets

I commit no less than 10-hours per week to continued education

in Real Estate, Finance, and Marketing


Keller Williams® International



About Keller Williams® Realty

“Most Innovative Real Estate Company” - Inman News

2nd Largest Real Estate Company in the United States

80,000+ Real Estate Sales Consultants

Over 700 Market Centers in US and Canada

The Keller Williams® Culture

Win-Win — or no deal

Integrity — do the right thing

Commitment — in all things

Communication —seek first to understand

Creativity —ideas before results

Customers —always come first

Teamwork — together everyone achieves more

Trust — starts with honesty

Success — results through people

2


Keller Williams New Tampa



3

Our office is conveniently located on Bruce B Downs, near County Line Road.

Our Agents proudly serve the entire Greater Tampa area.

With over 100 Professional Real Estate Agents your home is guaranteed

frontline exposure in the marketplace even before your home is listed!

Owner—Chris McLaughlin

Broker of Record—Ray Ingandela

Team Leader—Dave Kessler

Market Center Administrator—

Debra Gordon

Receptionist—Shirley


Your REALTOR®, Toni Hedstrom



A little about me….

My business background is primarily sales and marketing. I owned my first business in 1998 and

from it gained an abundance of marketing and service experience. I found out, however, that my

passion is real estate and my skills were better utilized in the real estate field. There is nothing

more rewarding than being able to successfully assist a home buyer or home seller with one of the

biggest investments in their life. The personal side of my business has allowed me to witness a

baby‟s first steps and the excitement of young families purchasing their first home. Talk about re-

warding! I absolutely love my job—whether working with buyers or sellers, I simply can not imag-

ine doing anything else.

In 2002, I became a REALTOR® in central Texas. From the beginning I have been committed to

providing representation built on integrity and hard work. I feel blessed for every experience I

have had thus far—the good and the bad. In 2006, my Husband was assigned command to a

Battalion of the 1st Cavalry Division stationed at Fort Bliss in El Paso. I closed up shop in central

Texas and transitioned my business to El Paso. Four short years later we found ourselves here in

Tampa and I couldn‟t be more excited to share my experience, passion for technology, and un-

derstanding of current market conditions with the folks living in and coming to this fabulous area.

I have assisted hundreds of families in the sale or purchase of real estate. Everyday, it seems, I

add new friends to my growing list of clientele, it is one of the biggest perks of the business. I cer-

tainly hope you will entrust in me the opportunity to assist you as well.

- Toni Hedstrom

4


Exposing Your Home with KWLS



When you list with me, we‟ll have access to the Keller Williams Listing System, or

KWLS. This proprietary, exclusive system ensures your property is marketed online

24/7 through more than 350 of the most popular search websites.

You must ensure your property is exposed to a vast market. A report listed in the 2010 National Association of REALTORS® Profile of Home Buyers and Sellers states the following information sources

used in home search:

Internet 74% Real Estate Agent 69%

Yard Sign 22% Open House 12%

Newspaper Ad 9% Home book or Magazine 6%

Furthermore….

The location of your home requires exposure to the large

quantity of foreign buyers who purchase here.

Can your listing be translated

into numerous languages?

5


Exposing Your Home with Realtor.com



6

MSN Real Estate

Zillow.com

Trulia Network

Yahoo Real Estate

FrontDoor

Homes.com

AOL Real Estate

Homefinder.com

HotPads.com

Zillow.com

Trulia Network

MSN Real Estate

Homes.com

FrontDoor

Yahoo Real Estate

Homefinder.com

AOL Real Estate

HotPads.com

Trulia Network

Zillow.com

Homes.com

Yahoo Real Estate

MSN Real Estate

FrontDoor

AOL Real Estate

ListingBook.com

Homefinder.com


Realtor.com Showcase Listing What you should know about REALTOR.com: Every listing in the United States that is part of a

Local MLS Board is automatically uploaded to Realtor.com. HOWEVER: Agents can elect to purchase additional features for their listings. Following are features I employ to give your home

the best possible position on Realtor.com—the #1 Home Search Website—Period.

I will help your home rise to the top of the search, above other homes, by adding 25-Jumbo Photos!

I place my cell phone number at multiple points to increase buyer calls on your property

Your home will have an attention getting custom header.

Your listing will include comprehensive mapping

7

I will make your home stand out with a video or virtual tour—Close to 173 million Americans watch videos on the internet every month 1

You will receive a weekly tracking report showing how many buyers are looking at your home

1 ComScore, Media Matrix, January 2011

Your Listing Online with Mobile Marketing: Buyers driving through the neighborhood can: Find Your Home, Get Directions, Get

a Map to Your Home Connect with me in one „click‟ to get

details and make an appointment See Pictures and Video Tours

Exposing Your Home with GoToni.com



Personal Property Website

Not only will your home be featured on Gotoni.com, which is syndicated to every

major Social Networking outlet, it will also have its very own personal website with a

customized URL. For Example www.YourAddressHere.com.

Here are a list of additional features that come with your personal property website:

Hi-Def Panoramic Customized Virtual Tours

Feedback System & Website Hit Reporting

Business Cards Featuring Your Home

Your Personal Property Website

Automatically Generates a Mobile

Phone Website

Personal and Customized eBOOK-

featuring your Home

Listing Syndication to over 20 Websites

Customized QR Codes

Google Street Views

Customized Sign Rider featuring your Custom URL

9




Your Home + Social Media Marketing = Tech Savvy Seller

When it comes to Social Media Facebook is KING!

According to the Facebook Press Room the site currently has over 500 million ac-

tive users of which 50% log on to Facebook in any given day. The average user of

the site has 130 friends. These people spend over 700 billion minutes per month on

the site! Furthermore; there are more than 70 translations available on the site. You

need a National and Global reach!

GoToni.com is fully integrated with Facebook Toni Manages 3 Facebook Fan Pages

Tampa Homes—GoToni / Pads4Paws / Go2Tampa

GoToniTampa On Twitter!

I am able to share up

to the minute information about your home with hundreds of

followers

Find me on Google Places! Find your home there too! I utilize

every Google tool available to enhance my website & Prop-

erty Website‟s SEO! SEO is Search Engine Optimization—The Actions to Get you First on

Google

Linkedin allows me to establish a valuable network with Agents and Affiliates from around the world

GoToni.com is built on a Wordpress Platform and is

updated each and every day with blog articles about every aspect of the real estate market. These articles are then syndicated

all over the web!

Stop by and see

for yourself!




http://www.linkedin.com/profile/view?id=102898189&trk=tab_pro

http://www.gotoni.com/blog/real-estate-talk/


Mutual Objectives



11

We have mutual objectives….. To Get Your House SOLD! At the highest price possible… The only way to get the highest prices is to have a professional REALTOR® who understands the current market and can correctly interpret market value. In the shortest period of time… The only way to sell in a short amount of time is to position your home in its best possible light at the beginning of your listing! You are HOT on the market for only about 5-days; then you begin to become stale. Overpricing in the beginning will waste your prime exposure time. With the most favorable terms… The only way to get favorable terms is to have a REALTOR® with extensive knowledge of the Florida Real Estate Contract and who also knows how to negotiate the terms therein.


“I have over 8-years experience helping hundreds of people to buy

and sell real estate.

I understand the importance of establishing quality relationships

with your Lender, Escrow Officer, and others involved in the

transaction.

Selling your home is an absolute Team Effort.

I never underestimate the Mortgage Industry and value continued

education in the field of finance in order to constantly provide

quality advice to my clients and customers.

Furthermore; as a home buyer and seller myself, I understand

how important it is to be informed and kept abreast during your

transaction.

Make Sure You Choose...



12

A Qualified REALTOR® “There are many aspects

to a Real Estate

Transaction.

Your Agent should be

competent in their ability

to not only market your

home but, more

importantly, get your

transaction to closing

successfully!

What good is a contract if

it falls apart ?

Most people, when

interviewing an Agent, are

only concerned about the

proposed list price of their

home. You need to

understand the entire

transaction process being

offered. “

—Toni


Marketing Factors



13

The Role of the Real Estate Community The real estate community includes all of the Brokerages in the market place. We all work together to sell property in an incredibly efficient system of information sharing via the Multiple Listing Service (MLS). The multiplying effects of this cooperation will increase the promotion that is done on each and every property featured in the MLS. It brings purchasers into the home buying process and after qualifying them to their wants, needs, and desires, they can be directed toward the home that meets their requirements. The Pricing & Positioning in the Marketplace The tendency of purchasers is to look at all available properties that meet their criteria. They will compare the homes according to value for price, condition, and appeal. Even if buyers are not familiar with prices in a particular area, after seeing a few homes, it is easy to determine whether a home is priced correctly. Supply and demand have a direct effect on pricing. Your home must be favorably priced based on location, condition, and terms compared to the other homes that a buyer will look at.

The Role of the Marketing Coordinator My objective is to get your home sold. My job as your Marketing Coordinator will be to manage the sale, maximize promotional efforts, represent your interests, and utilize my experience to make the transaction go smoothly.

When it comes to your home against others in your area, one of two things will happen: If you are overpriced—your home will help to sell the other home!!

Or, visa versa.


Services Provided by GoToni.com



14

Comparative Market Analysis I will provide you with a written report identifying similar properties within your area which have sold within the last 6-months. These comparable properties are used to determine a realistic price for your property. I utilize the same format to determine the value of your home as most Appraisers do. Only actual SOLD data is used to determine value. If there are not enough sales within your immediate area, we simply expand the area. I understand the value appraisers give to upgrades and improvements and can adjust your CMA to reflect these amenities. My Market Analysis will enable you to make an accurate, knowledgeable value determination of your home. This information is invaluable as it gets your home priced correctly in the crucial first weeks of your listing. And, keeps you from being surprised by the actual appraisal your future buyer will no doubt be required to obtain. Financing Alternatives Attractive financing can actually shorten the marketing time and increase the sales price of your home. I stay up-to-date with the various mortgage programs available at any given time. I also maintain business relationships with mortgage professionals in order to understand the financial condition of the market. I will create a Buyer‟s Estimated Expense Sheet based on the sales price of your home which will show the estimated monthly Principal, Interest, Taxes, and Insurance (PITI) payment of your home for either a VA, FHA, or Conventional Loan. I will also provide you with a Seller‟s Estimated Net Sheet which will breakdown your potential expenses and provide you with your most likely net at closing.





15

Market Preparation Improving the condition of the home by „setting the stage‟ before showings and knowing what to do when your home is being shown are just a few things that will help to maximize our marketing efforts. I will provide you with my detailed „Marketing Preparation‟ booklet designed to make „setting the stage‟ simple by providing priceless tips. Inside, you will find what items can affect a buyer‟s perception of your home; how to make your home appear more spacious; how to make your home appear to have more light; and much more! Monthly Marketing Reports Communication is key! You will never be left wondering what is happening with the marketing and sale of your home. It is imperative that we develop strong communication during this process. I will provide you with a Monthly Marketing Report containing information on absolutely everything being done to market and sell your home. This report includes all information on property showings and agent feedback; Traffic reports from the various websites that feature your home; Copies of all print media; and more. You won‟t have to wait each month to receive your report to know what is going on with your home. You will be assigned a private website, accessible to you 24-hours a day / 7-days a week with real time updates on showings, marketing, etc. If you know your home was „shown‟, you can log into your website to see what the Agent/Buyer response was!





16

Customized Property eBook! I will carefully compile every bit of data on your home to prepare a customized eBook! that will be featured alongside your property on hundreds of listing syndication websites. Your eBook! will contain community and school information, market statistics, utility information, our exclusive „Dear Potential Buyer‟ letter, Survey*, Floor Plan*, Seller‟s Disclosure Notice, Neighborhood Plat Map, Extensive Photo Library, Video Tour, Virtual Tour, Google Mapping with Aerial view & Street View, and more! (*if available). Personal Property Website In addition to exposure on hundreds of listing syndication websites—your home will have its very own website and your home‟s physical address will be its web site address, i.e. www.YourAddressHere.com. QR Codes This tool is invaluable in our efforts to promote your property; allowing us to place QR Codes on flyers, advertisements, business cards and other marketing material which will, after scanning, take consumers directly to your home‟s website. At the website they will find a complete collection of material specific to your home. All photos, videos, documents and your eBook! will be found there.

QR Codes are small customized bar codes

containing a URL that can be scanned by Smart

Phones such as the iPHONE and Android. Once

a person scans the QR Code their phone

immediately switches to the programmed URL

which could be your home‟s website, my website,

or a virtual tour for example.

“What is a

QR Code?”





17

Professional Quality Photography Service The most important item in our marketing efforts are your home‟s photos and videos. These items will be the first thing buyers will see and they will see them ALL OVER the Internet. Many Agents use simple „point and shoot‟ cameras which are simply unacceptable for quality marketing. I have made a large investment in the tools required to provide you professional photography for your home‟s marketing. I utilize a NIKON D3100 DSLR camera with a Wide-Angle Lens, 3-detached Flash Units, and a HD Video Camera. I also utilize Adobe Photoshop Lightroom & Adobe Photoshop Elements to provide professional editing of your photos. Your photos will never be crooked, too light or too dark. White balance, aperture, depth-of-field, f-stop—feel free to quiz me! I can assure you; Your home‟s photos will STAND out! Full, Customized HD Videos and Video Tours Videos have become a crucial addition to property marketing in the last few years. At one time, Agents could get away with creating a simple photo slide show with music—but not anymore. If you really want your property to stand out you must feature „living‟ photography. Living Photography—When you look at a photograph you are seeing a snapshot of a particular place and time. There is no movement in a photograph. However, by utilizing High Definition (HD) video to feature your home, viewers can actual see the ceiling fan as it whirls, the fireplace as it crackles and the tub as it fills. High Quality video will be used to design a customized virtual tour of your home. My videos feature professional quality editing with music and voice over designed to keep the viewer engaged.





18

„Just Listed‟ Customized Jumbo Postcards Using Sharper Agent & Top Producer Market Builder; I will produce high quality, jumbo color postcards to be mailed directly to your surrounding area. The purpose is to utilize your neighbor‟s „word-of-mouth‟. Although it‟s not likely your neighbors will buy your home; chances are they know of someone who has shown interest in moving to the neighborhood. These wonderful post cards will also be emailed to my professional sphere of influence which includes all Agents from my office and other Agents throughout the area. Utilizing QR Code technology, recipient‟s Jumbo Postcards can simply scan the QR Code to be taken directly to your personal property website where they can see your professional photography, videos, eBook! and more. Likewise; Agents will be able to click on a link from within the emailed postcard to preview all of the wonderful aspects of your home. Home Cards Because word-of-mouth advertising works so well, I want to make sure you have a way to tell your friends, family, and colleagues about your home without having to carry around flyers in your wallet. Home Cards are customized business cards featuring your home complete with a QR Code on the back for easy access to your home‟s personal property website. You should never discuss pricing or your reason for selling with anyone who may be interested in purchasing your home. Just remember “What you say can and will be used against you during contract negotiation.”. Instead, my contact information will be on your Home Card—just send them my way and let me work my magic.


Overview of Activities



19

Perform a Comparative Market Analysis based on the most comparable sold properties in your area. Additional reporting in regard to current active and pending properties. Also, com-

prehensive Market Snapshot for detailed area analysis. Included in this report are both the Seller‟s Estimated Expense Sheet and the Buyer‟s Estimated Expense Sheet.

Professional Photo Shoot & Video Shoot. Comprehensive photo/video editing.

Place GoToni—Keller Williams custom real estate sign on property

Attach a brochure box to the real estate sign containing high quality color flyers. Also attach a personalized sign rider with your personal property website address. In addition, your sign will feature a custom QR Code leading visitors to your personal property website.

Supply a flyer stand for within your home containing copies of your Seller‟s Disclosure Notice along with full color custom flyers.

Enroll your property into the MLS Promotion of your property on over 400 various websites. Distribution of your property‟s pro-

fessional photos, video tours, and virtual tours. Detailed description, mapping, links, eBook!,

and associated Market Snapshot will be included on all sites. Creation and distribution of custom video and virtual tours. Notify neighborhood of the sale of your home by sending „Just Listed‟ full color, jumbo post-

cards.

Notify area Agents of your property by sending „Just Listed‟ email flyers. Install an electronic Keybox on your property which features fully customizable settings and

reporting.


Overview of Activities



20

Ongoing monitoring of listing and sales activities to maintain a competitive position in the marketplace.

Follow-up on showings to obtain prospect‟s reactions to your home. Prepare personal property business cards with QR Code for linking to your personal property

website. Analyze financing alternatives for prospects

Your enrollment in MLS Direct and Market Snapshot to maximize your knowledge base of

area competition.

Provide you with a customized copy of GoToni‟s Marketing Prep publication to educate you on how to prepare your home for market exposure.

Design of an exclusive, custom property „eBook! „ for distribution. Provide you with a detailed Monthly Marketing Report.

Your enrollment in monthly Homeowner‟s Newsletter; with tips and suggestions to manage your sale.

Enrollment into Keller Williams, eEDGE Transaction Management (once under contract)


Follow-Up



21

I will follow up, each day, on prospects who have seen your home, either directly or through a prospective buyer‟s agent. This way they don‟t perceive you as anxious or desperate. If the seller calls a prospective buyer to „find out what he thinks‟ the buyer may get the wrong impression, resulting in a lower offer or demands for repairs or enhancements to the property. Don‟t get me wrong, I encourage friendly attitudes between the buyer and seller; unfortunately, sometimes things you may say could be used against you later. It‟s natural for a third party, like the listing agent, to follow up with a prospect. It is the agent‟s responsibility to find out what kind of reaction the buyer had to the property. I have the ability to interpret feedback and determine how we might ap-ply suggestions to our marketing to appeal to a wider range of buyer. Also, by com-municating and addressing any buyer „objections‟ we may encourage a contract. I don‟t stop there; your personal management website from GoToni.com links you directly to your properties real-time Marketing Report data. I will quickly update this site each time your home is shown therefore, you can access at your convenience to review any feedback I have been able to secure. I can assure you, you will be pleased with my informative Marketing Report. This report will reveal everything that has been done regarding your property‟s market-ing and all showing information.

“You will never be left wondering what is going on with your property! Some property owners feel

„abandoned‟ once the listing is signed and the sign and keybox are installed; however, with the

GoToni.com Team, you will never feel out of the loop or uninformed.—I promise” - Toni


The Home Selling Process



22


Tools: A Trained Professional



23

We have spent some time discussing the marketing of your home and my optimal exposure techniques. However, advertising isn‟t the only thing that sells homes—Real Estate Professionals sell homes! Trained Professional As a trained professional, I not only know how much income a buyer should make to qualify for your home, but how to get that information. Sellers and buyers are not usually familiar with lender‟s requirements for loans be-cause things change so rapidly and there are so many different loan programs avail-able. Buyers are more willing to share their personal financial information with a trained real estate professional and are frequently looking for an Agent who can show them how to buy the home they want. In choosing me to represent you, you get the benefit of my experience: Process of Selling a Home I will explain the entire selling process so there won‟t be any surprises along the way. Advice to Help Your Home Sell Quickly Not only will you get a printed manual describing how to prepare your home so it will show well; I‟ll give you specific suggestions to improve the impression your home will make on buyers. Pros and Cons of Contract Proposals When I bring a contract proposal to you for your consideration, I will explain all de-tails of the offer as well as provide you with an estimated closing statement. You‟ll have all of the facts you need to make a good decision.


What Defines a Professional?



24

The internet has added a new dimension to the real estate world. Now you can be assured that the REALTOR® you choose will have the knowledge and skills to put the power of the internet behind your real estate transaction. All REALTOR, e-PRO® Internet Professionals are REALTORS® who have completed a rigorous certification program endorsed by the prestigious National Association of REALTORS®. I have earned the REALTOR e-PRO® Certification and I am prepared to employ the latest techniques and services for your benefit, just like you‟ve grown to expect from a professional.

Three Most Important Criteria for Selecting an Agent:

Level of Service

Ability to Sell Quickly at Expected Price

Reputation of Agent and Company

Choose a REALTOR® that is e-PRO® Certified


I Know how to Reach your Buyer! 25

I have spent thousands of hours researching and studying the home search habits of buyers across the country. I have worked extensively in Military Markets where po-tential buyers began their search more than a year in advance; many of whom be-gan their home search while deployed in IRAQ or AFGHANISTAN. Home Buyers mean a lot to me and it is my mission to help them by providing the most dependable and accurate information available. I provide many tools for po-tential homeowners on my website at GoToni.com. I have extended my offering by managing Go2Tampa.com; a website whose mission is to provide the type of area information I know out of state buyers are looking for. Keep in mind; I too was a Military Spouse and although I was a Real Estate Agent, I utilized the same types of tools available to everyday buyers. I found my favorites and I also found where many Agents were lacking in their marketing. This left me wanting many more times than not when I found a home I was interested in. I know what your potential buyer is looking for—and I intend to give it to them!

http://issuu.com/tonihedstrom/docs/gotoni_buyer_guide_2011?viewMode=magazine

Tools: Vacant Properties



26

I can assist you in the management of your vacant home and facilitate services to keep the property in showing condition. Arrangements can be made such as: See that the mail is picked up Make sure the lights are out at night (or on, if you choose) Monitor the thermostat settings Oversee lawn maintenance and watering schedules Keep „junk mail‟ off of the lawn, driveway, and walkway—porch Notify you within your Monthly Marketing report of condition. Oversee scheduled cleaning service These add-on services are included in your transaction fee of $250 and with a main-tenance deposit of $300.00; used to cover pre-determined expenses (lawn care).

Do You Plan to Move Before Your Home Sells?


Tools: Home Protection Plan



27

My extensive marketing campaign is the frontline of your home sale plan however, there are other actions you can choose to take that will increase your home‟s selling power! Home Protection Plans can increase the marketability of a home by providing „Peace of Mind‟ to your potential buyer and provide that „little extra‟ competing homes may not be offering. You pay nothing up front! Simply commit to offering a Home Protection Plan and I will include this offer in your marketing. Your investment will only be at closing for a price of around $350. Some reasons to further consider this option: Warranted homes sell up to 50% faster than non-warranted homes Homes with a warranty sell for about 3% more, on average, according to Business

Week. Reduces the chance of a buyer asking for reimbursement after closing for a non-

functioning, covered item. Better chance a closing will not be delayed by a malfunctioning covered item. Buyer is provided a full year of coverage on the home‟s major systems and appli-

ances. Main Point: When we close on your home, you want to walk away and not look back, right? Warranties help resolve unforeseen problems that could occur shortly af-ter closing and reduce the risk of your buyer challenging your Seller‟s Disclosure Statement! You may also elect to have coverage enacted during your listing, even before the coverage is paid for. This could help you if you need to address any issues found in your buyer‟s property inspection.


Tools: Pre-Inspection



28

It is almost certain your potential buyer will employ a professional property inspector to inspect your home for defects during their contract period. Even though you may have already negotiated an amount to contribute toward repairs in the contract; something could be found within the buyer‟s inspection to throw us a real „curve ball‟. When we secure a qualified buyer—we certainly don‟t want to loose them due to a repair issue in your home. By hiring a professional property inspector before you ever get a buyer, you will be made aware of any potential problems existing in your home. Let‟s face it—not many home owners climb on the roof to inspect it or crawl through the attic to seek out problems. Once you have had your home inspected, and made repairs as required, we can market this aspect providing an additional level of comfort to the market‟s buyer pool. Furthermore; if you wait for a Buyer‟s inspection and agree to repairs you will be required to employ a professional to complete the repairs. By purchasing your own inspection, you will have the opportunity to repair certain items on your own thereby saving a bit of money.

Home Protection Plan +

Professional Property Inspection =

A Buyer Ready Home!!


Performance Warranty



29

I have very high confidence in my Marketing Package for your home. As I stated previously in this book—I will do everything I tell you I am going to do. I understand how challenging it is to choose someone to represent you and your best interests. My requirement of a sixth month minimum listing term may give you pause if you believe you will be „locked-in‟ with „no-way-out‟ if you are unsatisfied. However,

____________________________________ Toni Hedstrom REALTOR®, e-PRO®

My Services are Guaranteed!

If at any time during the listing period, you are not satisfied with the

service you are receiving and you have addressed me personally to

resolve the issue and the concern could not be successfully resolved,

you may notify my office in writing and your listing will be terminated.


florida homesteader: marketing proposal

Documents

keller williams new

keller williamsnew tampa

tampa information email

keller williams culture

home selling process

dear home owner

largest real estate

home social media marketing