florida citrus commission lakeland, fl october 21, 2009 slides: dr. mark g. brown fdoc senior...

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FLORIDA CITRUS COMMISSION FLORIDA CITRUS COMMISSION Lakeland, FL Lakeland, FL October 21, 2009 October 21, 2009 Slides: Dr. MARK G. Slides: Dr. MARK G. BROWN FDOC BROWN FDOC Senior Research Senior Research Economist Economist FASS/USDA Orlando FL FASS/USDA Orlando FL www.fdocgrower.co www.fdocgrower.co

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Page 1: FLORIDA CITRUS COMMISSION Lakeland, FL October 21, 2009 Slides: Dr. MARK G. BROWN FDOC Senior Research Economist FASS/USDA Orlando FL

FLORIDA CITRUS COMMISSIONFLORIDA CITRUS COMMISSIONLakeland, FLLakeland, FL

October 21, 2009October 21, 2009

Slides: Dr. MARK G. Slides: Dr. MARK G. BROWN FDOCBROWN FDOCSenior Research EconomistSenior Research EconomistFASS/USDA Orlando FLFASS/USDA Orlando FL

www.fdocgrower.cowww.fdocgrower.comm

Page 2: FLORIDA CITRUS COMMISSION Lakeland, FL October 21, 2009 Slides: Dr. MARK G. BROWN FDOC Senior Research Economist FASS/USDA Orlando FL

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Page 3: FLORIDA CITRUS COMMISSION Lakeland, FL October 21, 2009 Slides: Dr. MARK G. BROWN FDOC Senior Research Economist FASS/USDA Orlando FL

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Page 4: FLORIDA CITRUS COMMISSION Lakeland, FL October 21, 2009 Slides: Dr. MARK G. BROWN FDOC Senior Research Economist FASS/USDA Orlando FL

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Page 5: FLORIDA CITRUS COMMISSION Lakeland, FL October 21, 2009 Slides: Dr. MARK G. BROWN FDOC Senior Research Economist FASS/USDA Orlando FL

Freeze damageFreeze damage

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Page 6: FLORIDA CITRUS COMMISSION Lakeland, FL October 21, 2009 Slides: Dr. MARK G. BROWN FDOC Senior Research Economist FASS/USDA Orlando FL

FLORIDA BEARING ORANGE TREESFLORIDA BEARING ORANGE TREES

SOURCE: Florida Agricultural Statistics Service.

Page 7: FLORIDA CITRUS COMMISSION Lakeland, FL October 21, 2009 Slides: Dr. MARK G. BROWN FDOC Senior Research Economist FASS/USDA Orlando FL

PERCENT ANNUAL ORANGEPERCENT ANNUAL ORANGETREE LOSS RATETREE LOSS RATE

Page 8: FLORIDA CITRUS COMMISSION Lakeland, FL October 21, 2009 Slides: Dr. MARK G. BROWN FDOC Senior Research Economist FASS/USDA Orlando FL

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Florida & Brazil ComparativeFlorida & Brazil ComparativeUtilization of Round OrangesUtilization of Round Oranges

Season

FLORIDA BRAZIL

Produc-tion

Utilization Produc-tion

Utilization

Fresh Proc. Fresh Proc.

- - - - - - - - - - million 90-lb. boxes - - - - - - - - - -

05-06 147.7 7.3 140.4 406 110 296

06-07 129.0 6.4 122.6 441 110 331

07-08 170.2 5.9 164.3 453 113 340

08-09 162.4 7.0 155.5 413 123 290

09-10f 136.0 5.4 130.6 407 117 290

Change -26.4 -1.6 -24.8 -6 -6 0

Page 9: FLORIDA CITRUS COMMISSION Lakeland, FL October 21, 2009 Slides: Dr. MARK G. BROWN FDOC Senior Research Economist FASS/USDA Orlando FL

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Orange Juice YieldsOrange Juice Yields

Producer/Season

JuiceYield

Change

42o Brix gallons/box

- - % - -

FLORIDA

2008-09 1.66

2009-10p 1.63 -2.1

BRAZIL

2008-09 1.47

2009-10p 1.47 0.4

Page 10: FLORIDA CITRUS COMMISSION Lakeland, FL October 21, 2009 Slides: Dr. MARK G. BROWN FDOC Senior Research Economist FASS/USDA Orlando FL

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Retail OJ PricesRetail OJ Prices

Page 11: FLORIDA CITRUS COMMISSION Lakeland, FL October 21, 2009 Slides: Dr. MARK G. BROWN FDOC Senior Research Economist FASS/USDA Orlando FL

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Nielsen OJ PricesNielsen OJ Prices

Season FCOJ NFC RECON Other TOTAL

- - - - - - - - - - $ per SSE gallon - - - - - - - - - -

05-06 3.48 5.45 3.99 5.82 4.69

06-07 4.36 6.50 4.98 6.25 5.71

07-08 4.67 6.73 5.05 6.61 5.91

08-09p 4.66 6.59 4.58 6.76 5.62

- - - - - - - - - - - - - - - PROJECTIONS - - - - - - - - - - - - - - -

09-10 low 4.63 6.31 4.41 6.79 5.40

09-10 mid 4.72 6.44 4.50 6.93 5.51

09-10 high 4.86 6.63 4.64 7.14 5.68

Page 12: FLORIDA CITRUS COMMISSION Lakeland, FL October 21, 2009 Slides: Dr. MARK G. BROWN FDOC Senior Research Economist FASS/USDA Orlando FL

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Nielsen OJ SalesNielsen OJ Sales

Season FCOJ NFC RECON Other TOTAL

- - - - - - - - - million SSE gallons - - - - - - - - -

05-06 61 372 307 6 745

06-07 55 332 258 6 650

07-08 49 323 245 6 624

08-09p 45 317 262 5 629

- - - - - - - - - - - - - - - PROJECTIONS - - - - - - - - - - - - - - -

09-10 high 44 323 267 5 639

09-10 mid 44 318 263 5 630

09-10 low 43 312 257 5 617

Page 13: FLORIDA CITRUS COMMISSION Lakeland, FL October 21, 2009 Slides: Dr. MARK G. BROWN FDOC Senior Research Economist FASS/USDA Orlando FL

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U.S. OJU.S. OJSupply & ConsumptionSupply & Consumption

Season Beg.Inv.

FLAProd.

OtherU.S.

Prod.

U.S.End.Inv.

PresumedConsumption

IMP EXP TOTAL PerCapita

- - - - - - - - - - - - million SSE gallons - - - - - - - - - - - - gallons

05-06 675 924 72 299 138 492 1,340 4.5

06-07 492 816 80 399 123 406 1,259 4.2

07-08 406 1,106 64 406 139 677 1,166 3.8

08-09 677 1,034 34 307 125 714 1,214 4.0

09-10f 699 864 38 367 123 629 1,216 3.9

Page 14: FLORIDA CITRUS COMMISSION Lakeland, FL October 21, 2009 Slides: Dr. MARK G. BROWN FDOC Senior Research Economist FASS/USDA Orlando FL

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Florida Grapefruit UtilizationFlorida Grapefruit Utilization

Item 07-08 08-09 09-10f

- - - - - - - - - million boxes - - - - - - - - - -

Fresh 9.9 8.7 8.3FCGJ 10.4 8.4 6.2CGJ 5.2 3.7 4.5

Non-Certified .7 .7 .7

Other .3 .2 .2Abandonment .0 .0 .0TOTAL Utilized 26.6 21.7 19.8

GJ - - - - - - - million SSE gallons - - - - - - - -

Availability 144.3 127.4 110.5

Page 15: FLORIDA CITRUS COMMISSION Lakeland, FL October 21, 2009 Slides: Dr. MARK G. BROWN FDOC Senior Research Economist FASS/USDA Orlando FL

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U.S. GJU.S. GJSupply & ConsumptionSupply & Consumption

Season

Florida

OtherU.S.

Prod.

U.S.FL

End.Inv.

PresumedConsumption

Beg.Inv.

FLAProd.

IMP EXP TOTAL PerCapita

- - - - - - - - - - - - million SSE gallons - - - - - - - - - - - - gallons

05-06 33 62 12 5.6 19 41 53 .18

06-07 41 91 20 .9 37 57 58 .19

07-08 57 88 13 .3 36 59 62 .20

08-09 59 66 11 .6 34 47 57 .18

09-10f 46 60 10 4.0 29 39 53 .17

Page 16: FLORIDA CITRUS COMMISSION Lakeland, FL October 21, 2009 Slides: Dr. MARK G. BROWN FDOC Senior Research Economist FASS/USDA Orlando FL

Economic importance of Economic importance of CitrusCitrus

Page 17: FLORIDA CITRUS COMMISSION Lakeland, FL October 21, 2009 Slides: Dr. MARK G. BROWN FDOC Senior Research Economist FASS/USDA Orlando FL

6% OF ALL 6% OF ALL WAGES AND WAGES AND

12% OF 12% OF JOBS IN JOBS IN THESE THESE

COUNTIESCOUNTIES

HIGH-HIGH-LANDSLANDS

POLKPOLKOSCEOLAOSCEOLA

LAKE

OKEECHOBEE

ALACHUA

BAKER

BREVARD

BROWARD

CHARLOTTE

CITRUS

CLAY

COLLIER

MIAMI-DADE

DE SOTODE SOTO

DIXIE

DUVAL

FLAGLER

GLADESGLADES

HARDEEHARDEE

HENDRYHENDRY

HERNANDO

LAKE

LEE

LEVY

MADISON

MANATEE

MARION

MARTIN

MONROE

NASSAU

ORANGE

PALM BEACH

PASCO

PIN

ELLA

S

PUTNAM

SARASOTA

VOLUSIA

JEFFER-

SON

ST. LUCIE

SEMINOLE

OKEE-OKEE-CHOBEECHOBEE

SUMTER

HILLS-

BOROUGH

UNION

GIL-

CHRIST

COLUM-

BIA

LAFAYETTE

TAYLOR

ST.

JOHNS

HAMILTON

BRAD-

FORD

INDIAN

RIVER

SUWAN-

NEE

Page 18: FLORIDA CITRUS COMMISSION Lakeland, FL October 21, 2009 Slides: Dr. MARK G. BROWN FDOC Senior Research Economist FASS/USDA Orlando FL

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