Floriculture Sustainability Initiative (FSI)

KFC Industry Meeting IFTEX Nairobi 2013Tony Bruggink - FSI

SustainabilityNice to have or must?

Fragmentation in sector & confusion

Market pressure & press

Need for supply chain approach

Supply Chain Approach

Supply chain Cooperation key players supply chain One language – fact based Joint agenda & focus on (future) bottlenecks Coordinated approach & investments

Pre-competative & neutral

Build on existing tools & projects

Pro-active & Frontrunners

Floriculture Sustainability Initiative (FSI)

Supported by: Hosted by:

5

How ?

Level A

Level B

Level C

Combine:

Retailer 1

Focus & action on hotspots

- Common Language- Market demand- Reference levels (A,B,C)- Regional context

Questions?Contact FSI:Jeroen Oudheusden – Executive OfficerTel: +316 2073 9273E-mail: jeroen@fsi2020.comwebsite: www.fsi2020.com