florian michael weber - european athletic association...florian michael weber munich, germany •...
TRANSCRIPT
Florian Michael Weber
Munich, Germany
• Member of the IAAF and EA Event Presentation Team• Infield Host and Announcer• Event Presentation Coordinator and Announcer for
IAAF World Championships berlin 2009• Sport Presentation Producer Athletics Olympic Summer Games
London 2012• Event Presentation Consultant:
Daegu 2011, Moscow 2013, Sopot 2014, Oregon 14,World Relays Nassau 2014, IAAF Continental Cup 2014
[email protected] +49 177 28 55 77 3 linkedin.com/pub/florian-michael-weber instagram//twitter: @sportmoderator
What… …is event presentation in the modern era?
What
is Event Presentation in the modern era?
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Participants‘ input
*Magic*
Standard
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GUIDANCE
COORDINATION
ENTERTAINMENT
INFORMATION
*Magic*
Standard
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Our audience has changed.
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Who
would you like to have as your audience?
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Participants‘ input
Our competitors
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TV
Fun parks
other Sports
The Internet
Concerts
other Events
Museums/ Exhibitions
Gaming
What are our Unique Selling Points?
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Participants‘ input
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The Missing Link(s)
Organization
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The standard chronology
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Rough Timetable
Initial Choice of Events
EP run-down Event Athlete‘s
Booking Timetable
Adjustments
Meeting Organization Event Presentation
The future chronology?
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Rough Timetable
Initial Choice of Events
EP run-down Event Athlete‘s
Booking Timetable
Adjustments
Meeting Organization
Event Presentation
Communication
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Meeting Organization: act
Competition Control / Judges: act
Event Presentation: react
The standard communication
Host Broadcaster: react
decide and act toghether
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Meeting Organization Competition Control Event Presentation Host Broadcaster
The future communication?
Announcers
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informative
Announcer
entertaining
Commentator
Classic Announcer
„Future“ Announcer
Soundbranding
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Use Music as a special effect, not as background radio.
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Social Media
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Our Sport has great things to share so why not share and discuss it with our future
audience?
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Let‘s discuss!
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