Flipkart vs Snapdeal: Who won the race on Oct 6?

• Indian e-commerce industrywitnessed a landmark day on 6thOctober, with two e-tailing giants,Flipkart and Snapdeal, lockedhorns to woo consumers withinteresting discounts and in turnrecorded highest sales.

• Taking data from research doneby Team Pumpkin, Flipkartemerged as a clear winner interms of overall sales.

Flipkart vs Snapdeal

Flipkart vs Snapdeal

Flipkart vs Snapdeal

• With respect to influencers, thereport states that Snapdeal mostlyhad real fans tweeting about thehashtag, which could’ve resulted inlesser impressions and mentionswhile Flipkart, on the other hand,had a lot of Deal ids and News peoplementioning them, increasing theirreach by millions.

• Survey study suggests Flipkart wasclearly leading with mentions asopposed to Snapdeal. Data for thepast seven days suggests overallmentions for Flipkart were 12511while for Snapdeal, the number ofmentions was 7351.

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