flipkart leveraging content marketing to push #onlyonflipkart
TRANSCRIPT
ONLY ON FLIPKARTDemystifying how Flipkart leveraged content to position
itself as the largest platform Exclusive Mobile launches!
Flipkart, the market leader in eComm space, is the largest player when it comes to Exclusive Online Mobile Launches
The Aspirational Value the brand brings to the table has to be visualized via a very Non-Traditional route…
OBJECTIVE
This cannot be an one-off Brand Advocacy campaign! The thought to be seeded subtly Without Disrupting balance…
While Content is the King the Reason Behind has to be justified and brought out casual yet without losing focus!
GAME RULES
STRATEGYContent was strategized and pitched to the Top - Notch of
Bloggers across genres with centre points to bring out, Thought Leadership, Opinions and Anecdotes
Story-Telling to Call to Action was the Base of the Plan…
ROLL OUT
The Domino effect started with 5+ Tech Online Publishers
Picked on by the Leading Gadget
Influencers…
Closing in with anecdotal stories from Personal Bloggers
1 2 3
RESULTSFlipkart witnesseda significant hike in +ive Sentiments post Big Billion Day
Sale season…
1200+Organic Discussions
were triggered, seeded content being epicentre
Media value earned was 7.3x expense on the
campaign for the reachout
