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DescriptionAirline Business is the aviation world’s leading strategic title, reaching readers in more than 900 airline boardrooms each month. The Airline Business e-newsletter brings together a selection of the headlines, features and special reports in the latest issue, together with a range of other related web content such as blog posts and online interviews.
The e-newsletter is a valuable resource to all those who regularly read the magazine, providing a monthly update on what they should seek out in the latest
issue. While others take the e-newsletter to stay in touch online, using the e-newsletter as a guide to the wealth of content available on the Airlines section of our leading www.flightglobal.com web portal.
As the title suggests, Airline Business is targeted at a high-level airline readership, covering key boardroom topics ranging from network or fleet planning and distribution strategies through to market outlook and competitive intelligence.
Special ReportsEach month the magazine runs a special report focusing on a key aspect of the airline industry. This is covered in detail in the accompanying e-newsletter, allowing targeted messages in the issues that matter most.
AudienceActive respondents: 9,228 (Sept 2010 - YTD average)
Frequency: Monthly (the next Thursday after the print edition)
Source: Named subscribers of Airline Business who have indicated that they wish to receive e-mail, as well as other readers and professionals who have signed up to keep in touch with the reports and features that appear in the magazine and on the website each month.
Flightglobal e-newsletters:
AnnuAl Schedule 2011
DATE DAy CONTENT FOCUS21-JAN FRiDAy iN-FlighT & gROUND SERviCES
25-FEB FRiDAy FiNANCE & lEASiNg SURvEy
25-MAR FRiDAy MARkETiNg
22-ApR FRiDAy AiRCRAFT & ENgiNES
20-MAy FRiDAy lOW COST CARRiERS
06-JUN MONDAy iATA AgM
07-JUN TUESDAy iATA AgM
24-JUN FRiDAy AiRpORTS
22-JUl FRiDAy AiRliNE iT
26-AUg FRiDAy ThE WORlD AiRliNE RANkiNgS
23-SEp FRiDAy AiRliNE AlliANCES
21-OCT FRiDAy REgiONAlS
25-NOv FRiDAy MAiNTENANCE
23-DEC FRiDAy AiRpORTS STRATEgy
Sales contact information
WorldwideTeresa Cunnett +44 (20) 8652 4765 [email protected]
North AmericaSteven kulikowski +1 630 288 8034 [email protected]
Asia-pacificCory Mathews +65 6780 4315 [email protected]
Online ad productionMark Bundle +44 (20) 8652 8158 [email protected]
All advertisements are accepted subject to RBi’s standard terms and conditions.
Advertising opportunitiesThere are three standard display advertising positions available on all e-newsletters: Top Banner; Skyscraper; and either Mid Banner or Mid MPU. Volume discount rates are shown below.
Solus positionsAdvertisers may take all three display positions giving solus sponsorship on one or more e-newsletters. Other promotional opportunities may also be possible subject to availability.
Information slotsEach e-newsletter includes two opportunities for advertisers to present links to their latest news, research and profiles.
Information panel: A branded response-oriented panel, providing opportunities to promote products and services. The panel includes: your corporate logo; an eight-word headline; 50 words of text; and an eight-word link to your website.
Information links: Up to three eight-word links are availabile, linking through to latest advertiser news, research etc. Solus positions may be available.
Advertising production requirementsAll advertising copy must be submitted at least five business days in advance to: [email protected].
GIF, animated-GIF and JPEG images are accepted but flash and rich media files are not. File sizes should not exceed 30Kb. All ads should be accompanied by a text equivalent (up to 200 characters) so that they can be displayed on all devices.
Copy should be sent to James Leakey Tel: +44 (20) 8652 8158 [email protected]
Advertising rAtes per insertion 2011 – Usd$
PEr InSErTIOn: 1 2 3 4 5 10 15 20 30
1. TOP BAnnEr 1,980 1,880 1,840 1,800 1,720 1,650 1,580 1,520 1,460
2. SKySCrAPEr 1,980 1,880 1,840 1,800 1,720 1,650 1,580 1,520 1,460
3. MId BAnnEr 1,490 1,420 1,390 1,350 1,300 1,240 1,190 1,150 1,100
4. MId MPU 1,490 1,420 1,390 1,350 1,300 1,240 1,190 1,150 1,100
soLUs 4,950 4,720 4,600 4,500 4,300 4,130 3,960 3,810 3,670
5. InFOrMATIOn PAnEL 1,980 1,880 1,840 1,800 1,720 1,650 1,580 1,520 1,460
6. InFOrMATIOn LInKS 310 310 310 310 310 310 310 310 310
AdVErTISInG dIMEnSIOn
Ad UnIT SIzE (Px)
1. TOP BAnnEr 468 x 60
2. SKySCrAPEr 120 x 600
3. MId BAnnEr 468 x 60
4. MId MPU 300 x 250
SOLUS all ad slots
5. InFOrMATIOn PAnEL
6. InFOrMATIOn LInKS
Rate card: USD$
All advertisements are accepted subject to rBI’s standard terms, visit: www.reedbusiness.co.uk/adtermsandconditions
E-NEWSLETTER PUBLISHER'S CIRCULATION STATEMENTFOR THE PERIOD ENDED: SEPTEMBER 2010The information contained in this report has been prepared from the circulation data collectedby Flightglobal, a unit of Reed Business Information Ltd, which publishes this e-newsletter.
Published by Flightglobal Insight, the research unit of Flightglobal: For further information on this and other Flightglobal Insight e-newsletters includingFlightglobal Insight examples and sign-up information please visit the e-newsletters homepage at:Reed Business InformationQuadrant House, The QuadrantSutton, Surrey SM2 5AS, UK For rate card data, publishing schedules and other media enquiries please visit:Tel: +44 20 8652 8725e-mail: [email protected]
Audience by key job function/status
Key job functions Key job statusAirline management/corporate Manager/executiveFlight operations Director/executive VPSales & marketing Vice presidentEngineering/aerospace CFO/Finance directorAnalyst/consultant MD/general managerFinance CEO/president/chairmanAirline strategy/planning AnalystIT/systems Pilot/captain
NOTE: This listing represents only a sample of the audience fromthat element of the circulation for which audited figures are available.
Circulation by key organisationsKey recipient organisationsAir France Singapore Airlines American Airlines British AirwaysPhilippine Airlines Air New ZealandEmirates Air CanadaCathay Pacific Delta Air LinesQantas Airways Jet Airway IndiaMalaysia Airlines Singapore AirlinesContinental Airlines Ethiopian AirlinesAsiana Airlines Turkish AirlinesAlitalia China Airlines
NOTE: This listing represents only a sample of the audience fromthat element of the circulation for which audited figures are available.
e-newsletter monthly circulation data and annual averages NOTES & DEFINITIONSYear Month Recipients Opened Sign-ups Pass alongs Recipients = e-newsletters that were registered as reaching their recipient2010 April 8,405 3,571 371 77 CTOR% = click through open rate represents the percentage of opened2010 May 7,382 3,305 273 76 e-newsletters that resulted in a traceable click through to the website.2010 June 9,312 1,072 293 78 Sign-ups = new sign-ups to the e-newsletter via the flightglobal.com website2010 July 10,158 4,237 561 80 Pass alongs = e-newsletters that were registered as being shared with a colleague.2010 August 9,502 3,937 330 88 Demographic data is based on recipients who have provided full details through a2010 September 8,743 3,712 362 84 direct web sign-up or as part of an audited magazine circulation or subscriber to a
premium subscription service, who has indicated permission to receive relevant mailings.
2008 average 11,491 2,559 337 66 Changes to e-newsletter circulation2009 average 17,930 3,825 401 1652010 YTD average 9,228 3,486 438 93
Airline Business e-newsletter
64%67%
www.flightglobal.com/staticpages/emailnewsletters.htm
http://www.flightglobal.com/mediapack/flightglobal-enewsletters/
CTOR %
60%
49%62%43%
75%
From 2010 our email newsletters have been sent to active audiences only. We no longer send them to people who have not opened or clicked on them in the last 180 days. This does not affect the number of newsletters that are opened or the number of clicks, it will simply encourage improved open and click-through ratesNOTE: Circulation changes were introduced during 2010, see Notes & Definitions for
more information.
63%
70%
Flightglobal e-newsletter circulation: Airline Business
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Total clicks Opened Sign-ups
Flightglobal e-newsletter by region: Airline Business
Africa/ Middle East8%
North America20%
Latin America5%
Asia-Pacific19%
Europe48%
Regional analysis based on 8,678 recipients for whom geographic data was available
Airline Business e-newsletter by organisation type
Aviation services
4%
Defence & security
1%
Business aviation
1%
Airport/ATC2%
Media3%
Airline37%
Aerospace18%
Government & assocs
2%
Other16%
Training & education
7%
MRO1%
Finance & professional
8%
Organisation type based on analysis of 6,351 recipients for whom full demographic data was available