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The Photographers Toolkit 1



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BIOGRAPHYJeremy Cowart is a celebrity photographer shooting names such asSting, Heidi Klum, Kelly Clarkson, Britney Spears, Gwyneth Paltrow,Luke Bryan, The Kardashians, Brad Paisley, Ryan Seacrest, CarrieUnderwood, and Taylor Swift to name a few. With three photographybooks already published, Jeremys latest, Whats Your Mark?, hitstores nationwide in Spring 2013 and features friends and celebritiesthat have made a mark on the world.

Though photography is his passion, teaching and speaking have

become a huge part of Jeremys career as well. In addition to creatinghis LifeFinder DVD and speaking at TEDx Nashville, he teaches atall the major photography conferences such as Photo Plus Expo,Photoshop World, WPPI, ImagingUSA, Palm Springs Photo Festivaland more. He also is a Kelby Training Instructor and has taught onthe creativeLIVE platform as well.

Recently named Humanitarian of the Year by WPPI, Jeremy ispassionate about investing in personal projects that work toward the good of others. His Voices of Haiti and Voicesof Reconciliation series in Rwanda were both featured on CNN, highlighting the power of hope and healing through

photography. In addition, Jeremy is the founder of Help-Portrait, a global movement of photographers giving freeportraits to those in need. Five years into the movement, Help-Portrait photographers and volunteers have providednearly 300,000 portraits to people in need in over 65 countries and every American state.

Social Media has played an important role in Jeremys career. With over 1.5 million followers across the various socialnetworks, Jeremy recently founded a new social network/community called OKDOTHIS. 2.0 just launched in June of2014 and has already been featured or mentioned by Fast Company, TechCrunch, MacWorld, Mashable and manyother tech outlets. OKDOTHIS is now available for free in the iTunes App Store.

Introduction


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INTRODUCTIONIve always said Its not about the gear, which I still stand by. Any great photographer should be able to creategreat images without fancy gear, lighting or post-production. Theres an endless list of photographers that have hadincredible careers without all the fancy equipment.

But gosh, I sure do love my gear. Photo gear is simply toys for grown ups. I still get giddy every time I get any newpiece of equipment because new gear means new opportunities to learn, new means to create, new reasons toshoot. Anytime I mention gear on social media, its like opening Pandoras box. People want to know the details, andthe questions keep coming. I totally understand that sharing our ideas and the tools we use to make our art inspiresus all to continue to create, which is why Im sharing this list with you now.

This is my gear. The gear I use everyday to make the art I see in my head come to life in my camera. This is everything...the lighting, the cameras, the apps, the software, the gadgets, the secret tools, the bags, you name it. Its all here.

Keep in mind, I dont go into super geeky detail in this book. Just imagine were sitting down at a coee shop and Im

quickly telling you about my latest favorite pieces of gear. Thats the idea and tone behind everything below. If youwant all the super impersonal, technical details about gear then well, there are a million other places to go for that.

That being said, this isnt THE guide for photographers. This is MY guide. These are the actual items that I own anduse on a daily basis. I dont necessarily have all the latest greatest versions of everything, so some of the items below

might be a little outdated. But if theyre here, that means Im currently still using them and loving them. Ive collectedthem over time, and would suggest you do the same with your gear. You dont need to go out and buy everything youwant right away. Pick a few that you enjoy and go create great art.

Lastly, if you enjoy this free book or learn something from it, would you mind helping me spread the word? Tell yourfriends, family, and followers to go download it atjeremycowart.com. That would be much appreciated. If I were withyou in person right now, Id give you a hug or st bump. Or both.

Introduction
http://jeremycowart.com/http://jeremycowart.com/


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The Photographers Toolkit 4Contents

Computer 5

Cameras 6

Lenses 14

Lighting 25

Studio 32

Storage 35

Tethering 36

Printing 40

Apps & Software 42

Social Media 47

Bags 49

Learning Resources 51

Miscellaneous Gadgets 52

CONTENTS


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The Photographers Toolkit 5Computer

COMPUTER

Apple MacBook Pro

Duh, who doesnt use a Mac? Its so

obvious, I almost didnt include it. I nolonger use a desktop Mac cause myMacbook Pro is powerful enough to do allmy image processing, even on the run.

BUY NOWMORE INFO
http://jcopho.to/macbookprohttp://jcopho.to/macbookprohttp://jcopho.to/macbookpro


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CAMERAS

Cameras

Hasselblad H5D-50cMedium Format

I dont own this camera but I rent thesemedium format cameras and digitalbacks on my larger TV and advertisingshoots. Its kind of like shooting with aLamborghini in your hands. Legit.

MORE INFO
http://jcopho.to/hasselbladh5dhttp://jcopho.to/hasselbladh5d


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CAMERAS

Cameras

Canon 5D Mark iiI

This is my main, go-to camera for themajority of my photoshoots. Ive beena Canon shooter since the day myparents bought me my rst camera

in high school. So Im usually usingCanons latest greatest camera bodies.

MORE INFO
http://jcopho.to/mkiiihttp://jcopho.to/mkiii


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CAMERAS

Cameras

FujiFilm X-T1

These FujiFilm cameras are insane!I especially love their tones. Theyhandle dark light and bright sunlightbetter than my Canon could everimagine. And my favorite feature onthe X-T1 is the wi- capability. I beam

images to my iPhone from it all thetime.

MORE INFO
http://jcopho.to/xt1http://jcopho.to/xt1


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CAMERAS

Cameras

FujiFilm X100S

This little camera is just dead sexy. Ithink Zack Arias called once called itthe best digital camera of all-time. Iuse this thing all the time, especiallywhen I want something super small andportable, but better than my iPhone.

MORE INFO
http://jcopho.to/x100shttp://jcopho.to/x100s


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CAMERAS

Cameras

FujiFilm X-Pro 1

This was my rst intro to FujiFilm

cameras with interchangeable lenses. Ifell in love with this camera and nearlyused it for all family and personalpurposes until I got a hold of the X100Sand X-T1. Great camera though andeach rmware update has greatly

improved it.

MORE INFO
http://jcopho.to/xpro1http://jcopho.to/xpro1http://jcopho.to/xpro1


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CAMERAS

Cameras

Impossible Project SX-70

This thing is a classic! The Polaroid SX-70 Original Camera is the rst camera

Polaroid produced for integral lm and

it is still revered as one of the mostbeautiful creations ever.Camera Film

MORE INFO
https://shop.the-impossible-project.com/shop/film/sx70http://jcopho.to/sx70http://jcopho.to/sx70https://shop.the-impossible-project.com/shop/film/sx70


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CAMERAS

Cameras

SLR 680 Camera

The SLR 680 camera is a single-lens reex, professional folding SLR

instant camera with sonar auto-focusand a built-in electronic ash which

automatically tilts depending on focusdistance.Camera Film

MORE INFO
https://shop.the-impossible-project.com/shop/film/600http://jcopho.to/polaroid680http://jcopho.to/polaroid680https://shop.the-impossible-project.com/shop/film/600


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CAMERAS

Cameras

Polaroid Spectra

The Polaroid Spectra System camera isfor the advanced instant camera userwho demands the best and who knowshow to enjoy the premium features ofthis camera.Camera Film

MORE INFO
https://shop.the-impossible-project.com/shop/film/spectrahttp://jcopho.to/polaroidspectrahttp://jcopho.to/polaroidspectrahttps://shop.the-impossible-project.com/shop/film/spectra


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The Photographers Toolkit 14Lenses

LENSES

The NEW Canon 24-70mm 2.8

This thing is a work of art. Its crazysharp and is just the perfect all-aroundzoom lens. I use it VERY regularly. Illnever forget the rst time I used a 24-

70. I just knew it would become my go-to lens and it has been ever since.

MORE INFO
http://jcopho.to/bhc2470http://jcopho.to/bhc2470


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LENSES

Canon 85mm 1.2

This is my go-to portrait lens, especiallyfor tight headshots, etc. Its fast, sharpcrazy good in low light. Im in love withthis lens. And lets be honest, its a beefypiece of equipment and makes you reallylook like you know what youre doing.So if nothing else, it will make you lookfantastic. Oh, and your images too.

MORE INFO
http://jcopho.to/85mmlenshttp://jcopho.to/85mmlenshttp://jcopho.to/85mmlens


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LENSES

Canon 50mm 1.2

This is obviously a great, fast portraitlens. And crazy sharp. I dont use it forheadshots but its great for 3/4 portraitshots or full body. I also take advantageof those 1.2 capabilities pretty often,especially in low light.

MORE INFO
http://jcopho.to/bh50http://jcopho.to/bh50


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LENSES

Canon 70-200 2.8

I love this lens and use it all the time. Imostly use it for family purposes. I lovedocumenting my sons baseball andbasketball games with it. And I alsolove using it on my humanitarian tripsto Africa, Haiti, etc.

MORE INFO
http://jcopho.to/bh70200http://jcopho.to/bh70200


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LENSES

Canon 16-35mm 2.8

I shoot a lot of bands and big groupsso this wide angle lens really comes inhandy. Just dont use it for up-closeportraits unless youre aiming for themost un-attering portraits of all-time.

BUY NOWMORE INFO
http://jcopho.to/bhc1635http://jcopho.to/bhc1635http://jcopho.to/bhc1635


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LENSES

LensBaby Composer Pro

This lens is just plain fun. Normallenses can get boring. But Lensbabiestruly bring back the fun andexperimentation in photography. I lovethe results I get out of this lens.

MORE INFO
http://jcopho.to/lensbabyhttp://jcopho.to/lensbaby


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LENSES

Fujifilm 18mm f/2.0

Designed specically for the Fujilm

X-series of interchangeable lenscameras with APS-C sensors,thisFujilm 18mm f/2.0 XF R Lens is

a lightweight, compact wide-anglepancake lens equivalent to 27mm in35mm format.

MORE INFO
http://jcopho.to/fuji_18mmlenshttp://jcopho.to/fuji_18mmlens


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LENSES

FujiFilm 60mm f/2.4

Designed specically for the Fujilm

X-series of interchangeable lenscameras with APS-C sensors, thisFujilm 60mm f/2.4 XF Macro Lens is

a short telephoto lens equivalent to90mm in 35mm format.

MORE INFO


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LENSES

FujiFilm 56mm 1.2

The Fujilm XF 56mm f/1.2 R Lens is a

prime portrait-length lens that providesa 35mm-equivalent focal length of85mm when used with Fujilm APS-C-

sized mirrorless digital cameras.

MORE INFO


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LENSES

FujiFilm 18-55mm 2.8-4

The XF 18-55mm f/2.8-4 R LM OISZoom Lens from Fujilm is the rst

zoom lens for the X mount on theirX-series interchangeable lens digitalcameras.

MORE INFO
http://jcopho.to/fuji_18_35mmlenshttp://jcopho.to/fuji_18_35mmlens


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The Photographers Toolkit 25Lighting

Lighting

There are lots of lighting brands out there. Profoto, White Lightning,Alien Bees and many, many more. From day one, I chose to workwith Profoto. This brand is on the expensive side but its sooooworth it. Profoto gear is rugged, reliable and consistent. Theresa lot of dierent tools, lights and diusers I use from Profoto but

below are just a few of my favorites.

PocketWizard Plus IIITransceiver

I use PocketWizards to wirelesslytrigger my lights, if youre not familiar

with what the do. Pocket Wizard seemsto be the industry standard, at least inthe commercial world.

BUY NOWMORE INFO

PocketWizard MultiMax 32Channel Transceiver

This thing is super fancy and basicallytells my Plus IIIs what to do. There

are endless cool tricks that areavailable with this transceiver. Ive gota class or two coming soon on usingPocketWizards.

BUY NOWMORE INFO
http://jcopho.to/pocketwizardiiihttp://jcopho.to/pocketwizardiiihttp://jcopho.to/pocketwizardmaxhttp://jcopho.to/pocketwizardmaxhttp://jcopho.to/pocketwizardmaxhttp://jcopho.to/pocketwizardmaxhttp://jcopho.to/pocketwizardiii


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Lighting

Profoto B1 500 AirTTL

I dont own these lights (yet) but this isbasically THE perfect light. Ive rentedthem several times. No battery backsor wires attached. Just throw a couplein your backpack and go. If youreconsidering getting into strobes, lookno further.

BUY NOWMORE INFO
http://jcopho.to/profotob1http://jcopho.to/profotob1http://jcopho.to/profotob1


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Lighting

Profoto AcuteB2 600 AirS/RPower Pack w/Pocket Wizard

This little kit has traveled the world withme to over 20 countries and Im blownaway thats even still ring. The con-sistency and reliability of Profoto lightsis crazy. Ive been a Profoto user sinceday one.

BUY NOWMORE INFO
http://jcopho.to/profoto600http://jcopho.to/profoto600http://jcopho.to/profoto600http://jcopho.to/profoto600


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Lighting

Profoto 5 foot Octabank

Go big or go home. Seriously, Ivenever met anyone that didnt like theway they looked after being lit with amassive, soft light. You simply cant gowrong with this diuser or any brand of

large octabanks for that matter.

MORE INFO
http://jcopho.to/profoto_octahttp://jcopho.to/profoto_octa


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Lighting

Profoto Beauty Dish

This diuser is perfect for up-close

beauty lighting and headshots. And be-cause its circular, it makes for a greatcatchlight in your subjects eyes.

MORE INFO
http://jcopho.to/profoto_beauty_dishhttp://jcopho.to/profoto_beauty_dish


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Lighting

Profoto Beauty Dish

Softlight Kit & Grid

I love putting the grid on my beautydish. It really focuses the light andgives my subject a lot more mood. Iuse the grid pretty much every time Iuse the beauty dish.

MORE INFO
http://jcopho.to/profoto_gridshttp://jcopho.to/profoto_grids


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Lighting

Profoto Grids

You have to have grids laying aroundwhen working with strobes. Theyreperfect for focusing light. I use themoften to create rim lights on the sides ofmy subjects.

BUY NOWMORE INFO
http://jcopho.to/profoto_grids2http://jcopho.to/profoto_grids2http://jcopho.to/profoto_grids2


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The Photographers Toolkit 32Studio

Studio

Gaff Tape

Youre not a photographer if you dontown some ga tape. Okay, Im kidding.

But no seriously. This tape is magical. Itxes anything and everything. Whether

at home or at work, I put it to usealmost every day.

BUY NOWMORE INFO

Fog Machine

I use fog or smoke machines quitefrequently. They can sometimes adda very nice texture and light quality toyour images

BUY NOWMORE INFO

Apple Boxes

I use apple boxes on every shoot I do. Isit on them as a stool, I use them to evenout heights in groups of people, I usethem as props... theres always a use forthem. Oh, and they only get better withage, a dark stain and scratches.

MORE INFO

SANDBAGS

Im simply amazed at how manyphotographers setup lights withoutusing sandbags to hold them in place.Sandbags are the most important

investment you can make to protect yourlights from falling over and breaking.

MORE INFO
http://jcopho.to/gafftapehttp://jcopho.to/gafftapehttp://jcopho.to/fogmachinehttp://jcopho.to/fogmachinehttp://jcopho.to/appleboxeshttp://jcopho.to/sandbagshttp://jcopho.to/sandbagshttp://jcopho.to/appleboxeshttp://jcopho.to/fogmachinehttp://jcopho.to/gafftape


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Studio

Music

You have to have music on sets.Otherwise it gets really awkward. I lovethis Bose bluetooth speaker cause I canthrow it in my backpack and take it onlocation with me as well. And its plentyloud enough for a large photoshoot.

BUY NOWMORE INFO
http://jcopho.to/bosehttp://jcopho.to/bosehttp://jcopho.to/bose


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Studio

Color Gels

Gels were big in the 80s but I stilllike to mess around with them. Alot of times I use them in very, verysubtle ways. But they come in handy,especially when youre trying to createfake sunlight, which for me, is often.

MORE INFO
http://jcopho.to/colorgelshttp://jcopho.to/colorgels


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The Photographers Toolkit 35Storage

Storage

G-Technology 8TB G-RAID

W/ Thunderbolt

This is my main workhorse drive thatI use most frequently on a daily basis. Itis screaming fast and reliable. Ive nev-er had a G-Tech drive go bad on me. Ikeep a backup copy at home and a 3rdin a secured location.

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G-Technology 1TB Mobile

HD w/ Thunderbolt

I keep a couple of these drives in mybackpack and download to these asbackups when Im traveling or doingshoots on location.

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G-Technology 12TB

w/ G-Speed

This drive is obviously not as fast asmy thunderbolt but I use it to storeolder work. Its great for transmittingthe large amounts of data demand-ed by video les. It features four 3TB

hot-swappable drives.

MORE INFO

G-Technology 500GB

Mobile USB Hard Drive

Most of my clients require that I deliverRAW les and JPGs to them on a hard

drive and these are the drives I use forthat.

MORE INFO

TETHERING
http://jcopho.to/gtech_8tbhttp://jcopho.to/gtech_8tbhttp://jcopho.to/gtech_8tbhttp://jcopho.to/gtech_1TBhttp://jcopho.to/gtech_1TBhttp://jcopho.to/gtech_12tbhttp://jcopho.to/gtech_12tbhttp://jcopho.to/gtech_500gbhttp://jcopho.to/gtech_500gbhttp://jcopho.to/gtech_12tbhttp://jcopho.to/gtech_1TBhttp://jcopho.to/gtech_8tb


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The Photographers Toolkit 36Tethering

TETHERING

Tether Tools Tether Cable

The Canon EOS 5D Mark II (BodyOnly) improves upon the EOS 5D byincreasing the resolution by about40% to 21.1 megapixels and adds aLive View feature that allows users topreview shots on the cameras highresolution 3.0 LCD display.

MORE INFO

Tether Tools JerkstopperTethering Kit

The JerkStopper Tethering Kit (RJ11Telephone Jack), exclusively fromTether Tools, is the complete tetheredsetup that secures the cables of bothyour camera and computer.

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Tether Table Black

The Tether Table Aero Master fromTether Tools is a porta ble tetheringplatform engineered by professionalphotographers and aerospace engineers.

Made completely of T6 Aerospacealuminum, this stunning non-reectiveblack textured platform is sleek in designas wellas stable and durable.

MORE INFO

Tether Tools JerkstopperCamera Support

The JerkStopper Camera Support,exclusively from Tether Tools, is thecomplete tethered setup that secures

the cables of your camera.

MORE INFO

TETHERING
http://www.bhphotovideo.com/c/product/845392-REG/Tether_Tools_CU1917_16_4_87_m_TetherPro.html/BI/8936/KBID/10364http://www.bhphotovideo.com/c/product/818587-REG/Tether_Tools_JS093_JerkStopper_Tethering_Kit_RJ11.html/BI/8936/KBID/10364http://www.bhphotovideo.com/c/product/818587-REG/Tether_Tools_JS093_JerkStopper_Tethering_Kit_RJ11.html/BI/8936/KBID/10364http://www.bhphotovideo.com/c/product/818516-REG/Tether_Tools_TTA1MBLK_Aero_Master_Black.html/BI/8936/KBID/10364http://www.bhphotovideo.com/c/product/818516-REG/Tether_Tools_TTA1MBLK_Aero_Master_Black.html/BI/8936/KBID/10364http://www.bhphotovideo.com/c/product/818587-REG/Tether_Tools_JS093_JerkStopper_Tethering_Kit_RJ11.html/BI/8936/KBID/10364http://www.bhphotovideo.com/c/product/818587-REG/Tether_Tools_JS093_JerkStopper_Tethering_Kit_RJ11.html/BI/8936/KBID/10364http://www.bhphotovideo.com/c/product/818516-REG/Tether_Tools_TTA1MBLK_Aero_Master_Black.html/BI/8936/KBID/10364http://www.bhphotovideo.com/c/product/818587-REG/Tether_Tools_JS093_JerkStopper_Tethering_Kit_RJ11.html/BI/8936/KBID/10364http://www.bhphotovideo.com/c/product/845392-REG/Tether_Tools_CU1917_16_4_87_m_TetherPro.html/BI/8936/KBID/10364


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TETHERING

Aero ProPad for theTether Table Aero

The Aero ProPad for the TetherTable Aero System is an easy-to-usecushioned non-slip pad. Designed tokeep the Aero table, and the gear puton it, from slipping or scratching.

MORE INFO

Aero Hook

Accessorize the Tether Table Aero w iththe convenient Aero Clip-On Hooks.

Simply push the hook onto any at

edge of the Tether Table and you areready to go.

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Aero XDC

The Aero XDC, XDC Mini and XDCDuo are the ideal eXternal DriveCompartments to use with anyTether Table Aero. The XDC frees up

valuable space on the Tether Tabledue to its low-profile sleeve whichmounts under the tables surface.

MORE INFO

SecureStrap for Aero System

A litt le ext ra security for expensivephotography equipment is always awelcome addition. The SecureStrap forthe Aero System is designed to fasten

your laptop computer to your TetherTable, insuring it will not move and staywhere you want it.

MORE INFO

TETHERING
http://www.bhphotovideo.com/c/product/818556-REG/Tether_Tools_PDSTND_Aero_ProPad_Standard_for.html/BI/8936/KBID/10364http://www.bhphotovideo.com/c/product/818535-REG/Tether_Tools_ASHK3_Aero_Clip_On_Hooks.html/BI/8936/KBID/10364http://www.bhphotovideo.com/c/product/818535-REG/Tether_Tools_ASHK3_Aero_Clip_On_Hooks.html/BI/8936/KBID/10364http://www.bhphotovideo.com/c/product/818545-REG/Tether_Tools_AXDCBLK_Aero_XDC_Black.html/BI/8936/KBID/10364http://www.bhphotovideo.com/c/product/818533-REG/Tether_Tools_SS004_SecureStrap_for_Aero_System.html/BI/8936/KBID/10364http://www.bhphotovideo.com/c/product/818533-REG/Tether_Tools_SS004_SecureStrap_for_Aero_System.html/BI/8936/KBID/10364http://www.bhphotovideo.com/c/product/818545-REG/Tether_Tools_AXDCBLK_Aero_XDC_Black.html/BI/8936/KBID/10364http://www.bhphotovideo.com/c/product/818535-REG/Tether_Tools_ASHK3_Aero_Clip_On_Hooks.html/BI/8936/KBID/10364http://www.bhphotovideo.com/c/product/818556-REG/Tether_Tools_PDSTND_Aero_ProPad_Standard_for.html/BI/8936/KBID/10364


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TETHERING

Aero Standard

The tether tools make for an easy andquick workow going from camera to

computer in seconds. My subject isable to see the images as theyare taken.

MORE INFO

Tether Tools

Organization Case

The Tether Tools Cable OrganizationCase is an easily accessible, durablestorage case for all of your tethering ca-bles, straps and cable retention devic-es. The standard case design is ideal tostore cables and additional accessories.

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Nine Volt Digishade

The Digishade is another great wayto protect your laptop from the harshsunlight when shooting outdoors.Its extremely heavy duty highly

recommended.

MORE INFO

Nine Volt Digiplate system

This system is as legit and well-builtas they get. My friend Dana Neibertcreated this gear and nailed it. I usemy Nine Volt gear on every shoot now,in addition to my Tether Tools gear.Different gear for different needs.

MORE INFO

TETHERING
http://www.bhphotovideo.com/c/product/818535-REG/Tether_Tools_ASHK3_Aero_Clip_On_Hooks.html/BI/8936/KBID/10364http://www.bhphotovideo.com/c/product/818563-REG/Tether_Tools_TTPCC_Cable_Organization_Case_Standard.html/BI/8936/KBID/10364http://www.bhphotovideo.com/c/product/818563-REG/Tether_Tools_TTPCC_Cable_Organization_Case_Standard.html/BI/8936/KBID/10364http://www.bhphotovideo.com/c/product/818563-REG/Tether_Tools_TTPCC_Cable_Organization_Case_Standard.html/BI/8936/KBID/10364http://jcopho.to/9volt_digishadehttp://jcopho.to/9volt_digiplatehttp://jcopho.to/9volt_digiplatehttp://jcopho.to/9volt_digishadehttp://www.bhphotovideo.com/c/product/818563-REG/Tether_Tools_TTPCC_Cable_Organization_Case_Standard.html/BI/8936/KBID/10364http://www.bhphotovideo.com/c/product/818535-REG/Tether_Tools_ASHK3_Aero_Clip_On_Hooks.html/BI/8936/KBID/10364


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TETHERING

ThinkTank Pixel Sunscreen

This little foldable thing is brilliant! Italso shields your laptop from the sunbut is far more lightweight for quick onthe run shoots. I use this one all thetime too.

BUY NOWMORE INFO

PrintING
http://jcopho.to/thinktank_sunscreenhttp://jcopho.to/thinktank_sunscreenhttp://jcopho.to/thinktank_sunscreen


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The Photographers Toolkit 40Printing

PrintING

Epson Stylus Photo R3000

Ditto to everything I said about the4900. This printer is the exact samething as above but smaller. It printsat 13x19 inches and I mostly use it athome.

MORE INFO

Epson Stylus Pro 4900

Any pr inter comes with a load o f issues.I dont think the perfect printer has everbeen made. But when this printer getsit right, it NAILS it. I love printing huge17x22 prints in my studio. I sell printson my website and print them all myselfwith this printer.

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Epson Hot Press Bright

This is my favorite, most used Epsonpaper. Its got a sgorgeous mattefinish. Its archival and museum-quality. Love it.

MORE INFO

Epson Exhibition Fiber

My 2nd favorite, this paper has abeautiful gloss nish. I dont use it often

but when I do, Im super pleased with it.

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PRINTING
http://jcopho.to/bhr3000http://jcopho.to/bh4900http://jcopho.to/bh4900http://jcopho.to/bhhotpresshttp://jcopho.to/bhexhibitionhttp://jcopho.to/bhexhibitionhttp://jcopho.to/bhexhibitionhttp://jcopho.to/bhhotpresshttp://jcopho.to/bh4900http://jcopho.to/bhr3000


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The Photographers Toolkit 41Printing

PRINTING

Epson Cold Press Bright

Similar to the Hot Press Bright but not aswarm and inviting. I mainly use this whenIm out of Hot Press Bright paper. :)

MORE INFO

Epson Velvet Fine Art

This is a super thick watercolor typepaper. I dont use it often but if youreinto that kind of thing, then you shouldcheck it out.

MORE INFO

APPS & Software
http://jcopho.to/bhcoldpresshttp://jcopho.to/bhvelvethttp://jcopho.to/bhvelvethttp://jcopho.to/bhcoldpress


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The Photographers Toolkit 42Apps & Software

APPS & Software

Mailchimp

Ive been using this software to sendout email campaigns to clients andsocial media followers and I really loveit. Super easy to use.

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Evernote

I could not live without this app. Theirtagline is Remember Everything andthats exactly how I use it. Ideas, WordDocuments, eBooks, PDFs, VoiceMemos and a million other things. Iput everything in my Evernote and itall syncs to my iPhone via the cloud.Couldnt live without it.

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WordPress

Im not a WordPress expert by anymeans. But Ive run my blog onWordPress for years now and havestayed very happy with it.

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Dropbox

I love Dropbox! I store all my high res nalimages there and keep my les and metadataall synced in Lightroom. And I store my Light-room Library on Dropbox as well. You canlearn more about my process in my aLight-room Workow class thats available on mystore. Basically if its low-res, I use Evernote.If its high-res, I use Dropbox.

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APPS & Software
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APPS & Software

InfusionSoft

As of press time, Im JUST nowmoving over to InfusionSoft for all myemail and marketing needs. Its crazyadvanced software but everyone Irespect in the marketing world uses it,so Im trying to join the crowd.

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CleanMyMac

This is a great piece of software to keepyour Mac clean and get rid of thosehard-to-nd large, unnecessary les.

I use this app all the time. Youll beamazed at how much space it will freeup for you.

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ScreenFlow

I use this software for many dierent pur-poses. But my favorite use is to createmy crazy Art Videos, which can be seenon my Website or Vimeo page. Bas icallythis software just records your screen

and exports videos later. I would consid-er Screenow one of my secret tools.Thereslots of fun, creative uses for it.

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YNAB (You Need A Budget)

This is easy budgeting software for cre-ative people who struggle with account-ing and keeping track. This app madebudgeting nally make sense for me. (I

also use MINT quite a bit.)

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APPS & Software
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APPS & Software

Adobe Bridge

Bridge is like your Desktop Finder oncrack. Its a great way to browse les

and easily nd stu.

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Things

Theres lots of to-do apps out t here butcurrently Im using this one. It syncsbetween my Mac and iPhone via cloudand is very easy to gure out.

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Adobe Photoshop

Need I say more? Ive been a Photo-shop user for nearly 20 years and I stilluse it on a daily basis. Its the rst com-puter program of any kind that I everlearned and remains the most powerfulprogram Ive ever used.

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DF Studio

This software is not widely known butis THE BEST and most powerful whenit comes to delivering image galleriesto your clients. Many of the worldstop photographers use this softwareexclusively to send and store theirgalleries.

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APPS & Software
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APPS & Software

Capture One Pro

Before Lightroom, I used Capture One Profor RAW Processing and still use it fre-quently. I mainly use it when Im looking fora dierent type of look. I like the snappycontrast and deep, rich colors I get out ofC1P. I cant seem to get those same tonesout of Lightroom. So Im always goingback and forth between the two.

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VSCOFilm

As I said above, Ive been usingVSCOFilm in Lightroom and most ofmy current work is processed throughVSCOFilm. Ive also created a lot ofcustom LR Presets but they all started

with VSCOFilm.

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Adobe Lightroom

I only recently started using Lightroomand Im now OBSESSED. I have over100,000 images in my Lightroom Catalogand theyre all key worded and obses-sively organized. I also edit in Lightroomusing VSCOFilm and I use VSCOKeys forall my fancy keyboard shortcuts. VSCOK-eys is amust-have to edit quickly.

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Photo Mechanic

Photo Mechanic is an interestingprogram with specic uses. I mostly useit to browse large shoots when Im in arush. For whatever reason, the programloads RAW images SUPER fast. I

havent found another app that beatsthe speed of Photo Mechanic when itcomes to loading shoots.

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APPS & Software
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APPS & Software

Timeshel

30 beautiful prints a month from youriPhone, delivered to your doorstep?For $14 a month? Yes please. Its abouttime someone did this. Ive been usingthis service for a couple months andcouldnt be happier.

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Groovebook

These prints arent nearly as nice asTimeshel but you get a lot more photosfor a lot less money. $2.99 a month for100 photos is a great deal. But againthe quality isnt as good. So your call.

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The Photographers Toolkit 47Social Media

Social Media

OKDOTHIS

Founded by yours truly, OKDOTHIS isa community that pushes Photographylovers to get out and try new ideas andshare ideas. We call those ideas DOs.Its quite addictive. You should checkit out in the App Store and see foryourself. :)

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Facebook

Ah, the mothership. I dont love o rhate Facebook. But its so engrainedin everyones lives that I think we allkind of have to use it, still. Its denitely

played a huge role in my career anddeveloping community so Im certainlythankful for that.

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Twitter

I think, to this day, Twitter is my fa voritesocial network. Ive always found themost engagement there. And Im superA.D.D. so 140 characters i s the perfectlength for me. If only emails had a 140

character limit! :)

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Pinterest

Im pretty obsessed with Pinterest.Theres stu there for guys too, ya

know. :) People always ask me how Iget out of creative ruts or where I nd

inspiration. Pinterest plays a big role in

the answer to both of those questions.

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Social Media
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The Photographers Toolkit 48Social Media

Social Media

Google+

Is it here to stay long-term? I hope so. Ilove the G+ interfac e and G+ is GREATfor SEO results but I dont use it asoften as I need to. Mainly cause its aghost-town. Hmmm.

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Linkedin

I have a prole there and everything,

but I cant really say its ever addedvalue to my career. It can be helpful forresearching potential clients and artdirectors, etc. but thats about the only

thing Ive ever used it for.

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Instagram

Instagram is great. Nice and simple.But its no OKDOTHIS. #couldntresist

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The Photographers Toolkit 49Bags

Bags

Mono Flyby Backpack

This has been my main backpack formy laptop and external hard drivesfor years now. Its a great bag. MONOis known for making musicians bagsbut theyre starting to dabble inphotography bags.

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ONA Brixton Bag

With Italian-tanned leather, this DarkTrue version of our Brixton camera

bag is as sumptuous as it is functional.Made with a light wax nish that

develops a rich patina over time, the

Brixton is a true beaut thatll only getbetter with age.

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ThinkTank AirportRoller 2.0

This is my main, go-to camera bag.This thing has traveled to 20+ countrieswith me. I keep my cameras, lensesand even a Profoto travel light andbattery pack in there. I love that its abackpack but can roll too. I mostly rollit. :)

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ThinkTank Mirrorless BAgs

I basically own all of these bagsThe City Walker 10, the Mover 20,Mover 10, Mover 30i, Mover 5, etc. Imconstantly rotating these bags whenIm shooting with my FujiFilm camerason the run. Theyre great for familyoutingstoo.

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Bags
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The Photographers Toolkit 50Bags

Bags

ThinkTank Retrospective40 Bag

The pinestone Retrospective 40Shoulder Bag from Think Tank Photo isa soft-sided camera bag with a simpledesign on the outside, and a lot ofstorage capacity on the inside.

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The Photographers Toolkit 51Learning Resources

Learning Resources

KelbyONE

Scott Kelby and team have been consid-ered the leading instructors on all thingsPhotoshop and Digital Photography for along, long time. Im thrilled to say that Imnow one of their instructors. You can nowwatch my classes there or an endless listof other classes on their website.

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creativeLIVE

creativeLIVE has just popped up overthe last few years but have alreadyestablished themselves as a hugeleader in the world of Photographyeducation. There are endless greatinstructors to learn from thereincluding, yes, yours t ruly.

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Phlearn

My friend Aaron Nace started Phlearnand honestly, I dont think I know ofa more talented teacher out there.Aaron i s ridiculous ly gif ted both as aphotographer and a Photoshop guru.

Check him out.

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Miscellaneous Gadgets
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The Photographers Toolkit 52Miscellaneous Gadgets


Impossible Project Color600 Film

This is my favorite lm from Impossible

Project. Its always unpredictable forsure but I still nd myself most happy

with the results from this lm.

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Impossible Project Lab

This thing is the best! You can printtraditional polaroids from your iPhone. Iuse this thing all the time. Why risk notgetting the right image out of the polaroidwhen you can shoot it digitally and re-print the polaroid later? This is denitely

one of my favorite secret tools.

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Wacom Cintiq 24HD

This is an incredibly powerful tool. Ilove drawing tablets but being able todraw directly on the monitor alwaystrumps a tablet. The Cintiq takes meback to my art classes and I love it.

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Wacom Inkling

This is what the future looks like. Youdraw or write on paper and it digitallyscans it so you can open on yourcomputer?! Way too cool and waytoo fun. This is denitely a toy for

grown-ups.

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The Photographers Toolkit 53Miscellaneous Gadgets


72 Black UpDesk

Love my UpDesk! These deskselectronically raise and lower at thetouch of a button. So I can easily gofrom a standup desk to a sit-downdesk any time. Basically I stand it upwhen Im feeling healthy and motivated(or want to dance), then I sit back downwhen the healthy phase passes.

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Whiteboard UpDesk

Ditto to everything I said above. Butwith the whiteboard desk, I can drawon it and take notes. And my favoritething is when my kids raid my officeand draw pictures and love notes forDad all over it.

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Narrative Clip

This little gadget is awesome! It takesa photo every 30 seconds. You canattach it to your shirt or anything forthat matter. It automatically turns o

when you put it in you pocket. Its great

for time-lapse behind the scenes onphotoshoots.

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Google Glass

I own Google Glasses and I dontuse them much, yet. But there aresome pretty cool uses for them, suchas lming behind the scenes on a

shoot and narrating as I go. My friend

Trey Ratcli uses them a lot for thatpurpose.

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