fledge - web2print solution
DESCRIPTION
Optimize your marketing processes and create your marketing material online without the need of an agency.TRANSCRIPT
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> A browser-based Online-Tool to create advertising material, e.g. Brochures, flyers, posters, …
> A WYSIWYG Editor which is working easier than most other Office-Tools
> A tool to maintain the company‘s design and CI without knowing the styleguide
> A template system for the marketing material of the company
> The ability to improve the awareness of the customer and the market – without running costs of an agency
What is fledge?
| What is fledge?
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> Brochures and flyers with any number of pages
> Posters and displays (possible up to DIN A0)
> Adverts
> Stand-up displays
> CD-Labels, Booklets, Cover Cards etc.
> Product Sheets
> Mail-Attachments and Newsletter
> ...
What is fledge suitable for?
| What is fledge suitable for?
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> Independence: High savings potential and strong brand communication
> Everyone can use fledge – no training necessary
> High-quality, brand compliant print data at the touch of a button
> Save time of your internal resources – creation of a 4-page brochure takes less than an hour
> Delegation of creating marketing materials in decentralized sales and marketing units
> More brand-communication with interested parties / customers
> No license fees for InDesign, Quark or similar
> Save 100% of layout and dtp costs for agencies
Advantages and potentials
| Advantages and potentials
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> Document Management > Collaboration of users with same roles
> Create, copy, edit, and share documents
> Use of complete documents as templates
> Page Management > Create, edit, delete and rearrange pages
> Creation of pages based on CI-compliant templates
> Page Editor > WYSIWYG-Editor: edit print data online
> Comfortable: context menus, CI-checking during the editing, etc.
> Asset Management > Image upload and image administration
> Administration of boiler plates, e.g. imprint, disclaimer, etc.
fledge ist easy
| fledge is easy
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6 6 | Document Management
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7 7 | Page Management
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8 8 | CI compliant templates
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9 9 | Page Editor
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10 10 | Asset Management > Images
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11 11 | Asset Management > Boiler plates
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> Own image administration > Supply of verified images
> Uploads by the user
> Own product administration > Entering of product information and images in the page management
> Optional: individiual product maintenance tool
> Connection to existing image database > Standard interface format (XML)
> Connection to existing product database > Standard interface format (XML)
fledge is flexible
| fledge is flexible
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fledge saves time
Example: Creation of a 16 page brochure:
• planning topics and content
• Image selection
• Organize images
• draft the content of each page
• Determine product information
• Create agency briefing
• Coordination
• Review and corrections
• creation of print data
| fledge saves time
days
with agency
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fledge saves money
Example: Creation of a 16 page brochure; cashflow in EUR
| fledge saves money
Total manpower (days)
Agency (days)
Cashflow
None web2print with agency
Using fledge
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Become independent with fledge
The costs for fledge are independent of the amount of created documents.
Concrete models:
• SaaS > Software as a Service
- Onetime setup and configuration - Monthly rent
• Individual-Project
- Setup and Implementation - Programming of individual functions - monthly operating costs
fledge is configured individual for the company:
• Rights, roles and structures
• CI-Rules and templates
| Become independent with fledge
Number of documents
Costs
Agency
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> http://fledge.kittelberger.de
> http://www.facebook.com/pages/fledge-Marketing-Material-online-erstellen/105493799473294
> http://www.slideshare.net/fledge/fledge-web2print-solution-german
> http://twitter.com/fledgeMarketing
fledge on the Web
| fledge on the web