flc fashion shows
TRANSCRIPT
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Intermission with entertainment while the models are getting ready for 2nd set
Ballroom Fashion Show – MAX Fashion Show
15
The models were trained how to pose with the promotional props, and how to move in slow robotic ways to still appear like they were not real
Trunk Show – In-store Mannequin
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The mannequins drew the attention of shoppers to the store, promotional materials and products
Trunk Show – In-store Mannequin
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Interaction with shoppers was a key component in this promotion One “mannequin” took photos while the other posed with a promotional photo frame with the shopper
Trunk Show – In-store Mannequin
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FLC provided: - Cast of models - Physical training - Grooming guidance - Costumes and branded sashes – custom design and tailoring - Hair and makeup to look like mannequins - Transportation, logistics management - Onsite supervision
Trunk Show – In-store Mannequin
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Mannequins – In Mall
Models for Guerlain posed exactly like the silhouettes on the perfume packaging. They brought the campaign “to life”. Customized costumes, models, training by FLC
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Trunk Show – In Mall
We organized a Ribbon cutting but to the shoppers surprise we had beautiful ladies dressed in white with the branded sashes coming out of the store .
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The models walked around the mall, posing for photos along the way. Sales staff seized the opportunity to hand out promotional flyers to the enthralled shoppers.
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