FLBlogCon 2016Presented by Your Southern Ford Dealers

BLOGGING IS THE JOURNEY

About This Guide

This guide is designed to be your complete stop to prepare you for attending FLBlogCon. The day’s agenda, speakers, and sessions are detailed within as well as what to expect as far as lunch, break outs, and the after party.

FLBlogCon 2016

Special Note: In keeping with our sponsor and theme this year, the title font is from a 1964 Ford Mustang, while the block colors are take from the original paint colors the Ford Mustang was offered in.

Stay tuned for some related surprises the day of the conference!Rangoon Red

Our PhilosophyFLBlogCon was founded on the principles of openly sharing experience and expertise with others. This conference provides one day where we cast aside differences in backgrounds, blogging topics, and competitive goals, and instead embrace coming together in the spirit of cooperation, helpfulness, and friendship.

We know you will embrace this philosophy and focus on the great role models of professionalism set by yourself and your fellow bloggers. Most importantly, we want all bloggers to feel welcome and included, no matter their experience or background.

Thank you for helping to make this happen!

FLBlogCon 2016

First Time?

Attending your first blogging conference can be a bit intimidating and the amount of information you will learn can be overwhelming. Fortunately blogger Anna-Marie Walsh is here to help you!

Join our Facebook group for FLBlogCon First Timers and Returners where Anna-Marie will be posting information, helpful tips, and be available to answer your conference questions.

You can also connect with other first timers and find a new friend to sit with at FLBlogCon.

FLBlogCon 2016

Be prepared

• Wi-fi is great so bring your devices• Bring a charger - we’ve got plenty of outlets• Plan your day beforehand by viewing our online agenda• We are paperless so perhaps print out the agenda if you have trouble viewing it on your devices

• Use the hashtag #FLBlogCon to post and follow along• Parking is free• Snacks, lunch, the after party are all provided• Bring your business cards• Carry cash, tip for a massage, or other small items• Prepare your elevator pitch - what’s your blog about?

FLBlogCon 2016

facebook.com/FLBlogCon

twitter.com/FLBlogCon

slideshare.net/FLBlogCon

TagBoard.com/FLBlogCon

#FLBlogCon

Official hash tag:

follow along

FLBlogCon 2016

#FLBlogCon

Official hash tag:

win a cameraTweet or Instagram a picture of yourself with a Ford and you could win a brand new Canon EOS Rebel T5 DSLR Digital Camera and tripod! Be sure to tag your post with #FordSelfie16 to be in the running!

Ford personnel will choose the picture they like best, so get creative!

This could be yours!

Conference Venue

Full Sail Live at Full Sail University

Click here to take a virtual tour.

Morning Check-in

Agenda

We are a paperless conference, so no agendas will be printed.

View our agenda online here: http://flblogcon2016.sched.org/

You can view on any device or print one out at home to bring with you the day of the conference.

Opening Keynote

Sheryl Connelly has served as Ford Motor Company’s Futurist for over a decade. She is responsible for identifying global trends, exploring potential implications and cascading the futuring insights to organizations throughout the company, including design, product development and corporate strategy.

Sheryl is a member of the Global Advisory Council on transportation for the World Economic Forum. Fast Company magazine named her one of the Most Creative People in Business in 2013 and 2015. She has been a featured speaker at TED Global, appeared on CBS This Morning with Charlie Rose, CNBC’s Fast Money and NPR’s All Things Considered with Robert Siegel.

Before working for Ford, she practiced law. In addition to a Juris Doctorate, she holds a bachelor’s degree in finance and a master’s in business administration.

@SherylConnelly

blogger break out by niche

How to Create Killer GoPro Content - Plus Drones!

Live streaming to Build Your Audience

How to Win Millennials Over with SnapChat

Content is King

CONTENT CREATION

Intermediate

Beginner

Intermediate

Beginner

Intermediate

Don’t be a Square on Instagram

Phoenician Yellow

Phoenician Yellow

Chris Kernstock creates visual media content for VisitOrlando.com. He specializes in using a GoPro to create content in various ways and has been using GoPro's for the past 3 versions of the camera.

Chris’s videos are sent out to hundreds of thousands of followers, gaining millions of impressions each month at Visit Orlando. He looks forward to sharing the best practices and tricks of the video trade with the FLBlogCon attendees.

Chris Kernstock

@ChrisKernstock

FLBlogCon 2016

How to Create Killer GoPro Content - Plus Drones! Intermediate

Josh Murdock is an educator, instructional designer, tech geek, surfer, father, foodie, photographer, sketch artist, and all around geek. He blogs about everything from iPhone app for educators to food trucks.

Known as Professor Josh on social media, he currently works at Valencia College as an instructional designer helping build online courses, train faculty on technology, and solve the Blackboard problems of the world. Josh is an Associate Faculty teaching Educational Technology in the EPI program, Social Networking for Job Search and Student Success. He’s have taught online, hybrid, or face-to-face for the past nine years and worked in higher education for over fifteen years.

Josh is actively involved in Social Media Club and various technology related groups in Orlando, and has presented at numerous national conferences on Assisted Technology, Social Media in Education, Millennial Generation, Web 2.0 Technology, and various other topics. He helps plan the Florida Bloggers and Social Media Conference (FLBlogCon) and mentor at Startup Weekend Orlando, and he’s on the Board of Directors for Valencia’s Foundation and various other collegewide committees.

josh murdock

@ProfessorJosh

FLBlogCon 2016

Don’t be a Square on Instagram

Beginner

Dennis Littley blogs at AskChefDennis.com and is a leader in both the culinary and tech industry. With over 900,000 followers on Google+, Dennis has utilized the platform to perfect live streaming by doing several weekly shows ranging cooking shows to shows social media, tech, and more.

With the rise of different live streaming platforms, from Periscope and Blab to Facebook Live, Dennis has experience with all of them and is eager to share the best practices he has learned throughout.

Dennis Littley

@AskChefDennis

FLBlogCon 2016

Live streaming to Build Your Audience

Intermediate

Laura Kern, APR has been involved with social media since 2006 and has guided many companies with their social media campaigns. She is now helping Rollins College take their social media to the next level, focusing on attracting prospective students to the school where Snapchat is a key component of that campaign.

A member of the Florida Public relations Association, Laura is an award-winning marketer who has served on several boards, and is a leader in the Orlando Social Media meet up group. She was also a executive board member for Orlando Tech.

Laura Kern

@LauraSKern

FLBlogCon 2016

How to Win Millennials Over with SnapChat

Beginner

Gregg Pollack is the founder of several tech companies including Code School and Envy Labs, and he is the driving force behind the Starter Studio, a local accelerator for tech companies.

Using a variety of marketing strategies to grow his companies, Gregg is passionate about using podcasts as a key teaching tool. Through podcasts as well as video and other tutorials, Gregg has educated thousands on computer programming and building websites. A master communicator, Gregg’s business savvy culminated with the sale of Code School for $36 million last year.

A dedicated Orlandoan, Gregg strives to stay involved in the local tech community, being a member of many meet-up groups and the organizer of the annual BarCamp.

Gregg Pollack

@GreggPollack

FLBlogCon 2016

Content is King

Intermediate

The Truth about Managed Hosting

10 Tips to Create Loyal Raving Fans for your Blog

Digital Nomading for Women

Creating Content Strategies for WordPress

The Process of Balancing Life and Blogging

Intermediate

Beginner

Beginner

Intermediate

Beginner

Rangoon Red

BLOG BUILDERS

Rangoon Red

Jean Perpillant is the owner of JPDesignTheory.com, a web design and marketing company. He is a leader in the local WordPress community and featured speaker at several WordPress conferences.

As more and more websites on the Internet are being built on WordPress, every individual or business needs to know what to expect when choosing a Web Developer and Hosting company. Cheap hosting just won't cut it, and page load and site performance are key. Jean is eager to expose what you should expect in your web site contact, tips on how to manage your own security, backups, and updates and much more.

Jean Perpillant

@JPDesignTheory

FLBlogCon 2016

The Truth about Managed Hosting Intermediate

Robin Draper blogs at AuthenticFlorida.com, a leading travel blog that covers the state of Florida. Robin has been a blogger for five years and her website has won several awards including the Blog of Year, Best Travel Blog and Best Food Blog, plus numerous Florida Outdoor Writer Association Awards.

Specializing in creating an authentic relationship with her readers, Robin is eager to explain how this has led to a loyal fan base that spreads word about her blog for her.

Robin Draper

@AuthenticFlorida

FLBlogCon 2016

10 Tips to Create Loyal Raving Fans for your Blog

Beginner

As co-creator and former Director of weVENTURE, Shea Glenny has conducted a year of market research on how women leverage digital tech. She’s a content marketer by trade and teaches women modern business design principles.

As Shea explains, “My year of research has mapped the exciting shifts in priorities and possibilities for women who wish to leverage digital technology to earn income as digital nomads. Producing premium content is a key ingredient to living a life of greater potential and freedom in the digital age and we'll define why women are especially able to maximize this path to financial independence.”

Shea Glenny

@DanyaShea

FLBlogCon 2016

Digital Nomading for Women Beginner

Angelica Yarde is the co-founder of Sevenality, a brand strategy agency, located in Orlando, Florida. She has been a WordPress user for over a decade and helps out with the WordPress Orlando meet-up group.

She has spoken in the past at the WordPress Orlando meetup, WordCamp Orlando, and WordCamp Atlanta, and will be speaking at the upcoming WordCamp Jacksonville conference. As a WordPress expert, she is keen to share advice on creating content strategies with the FLlogCon attendees.

Angelica Yarde

@studio404design

FLBlogCon 2016

Creating Content Strategies for WordPress

Intermediate

Anthony “Biggie” Bencomo is the owner of DeliFreshThreads.com and a two-time Sunshine Blog Award winner. He has spoken at FLBlogCon before on the topic of branding your blog.

Jen Vargas is the editor of CentralFloridaTop5.com and a social media ambassador for Orange County. She is also involved in the film industry and was a Shorty Award Finalist.

Anna-Marie Walsh blogs at BeautyandtheBeets.com and is active in the local blog community. She is also FLBlogCon’s ambassador to welcome first-timers to our conference.

Special Panel: The Blog vs. Life Balance

@DeliFreshThrds @JenVargas @BeautyandBeetsFLBlogCon

2016

From Zero to Online Entrepreneur in Less than 90 Days and Under $500

You Have a Blog, Now What?

Do You Need a Blogging Virtual Assistant?

Trademarks, Liability and Contracts - Oh My!

The Art of the Pitch - How to Ask to do a Review

Beginner

Intermediate

Advanced

Beginner

Intermediate

Pagoda Green

BUSINESS OF BLOGGING

BeginnerBasic Legalities Every Blogger Should Know and Abide By

Panel: Best Practices for being a Brand Ambassador

Intermediate

Pagoda Green

Before Dawn became a chef and nutritionist, and before she launched ThisHonestFood.com, she worked in marketing for 18 years as a copywriter, graphic designer, and documentary producer for several large agencies, as well as The Walt Disney Company.

Dawn is also an experienced college instructor and motivational speaker and she looks to share her story with this year’s FLBlogCon attendees: “I only had 2.5 months of severance pay as a cushion for my regular bills, and only $500 of seed money, so I had to build, launch, generate leads, market, and sell as quickly as possible from the only two platforms with which I was most familiar -- Blogging and Wordpress. From Zero to Online Entrepreneur in Less Than 90 Days and Under $500 is the map I created to build my successful online health and wellness business in less than three months.”

Dawn Viola

@DawnViola

FLBlogCon 2016

From Zero to Online Entrepreneur in Less than 90 Days and Under $500

Beginner

Joscelyn Ramos Campbell is an award-winning influencer, columnist, on-air spokesperson, and founder behind Mami of Multiples, one of the nation's recognized and award-winning parenting and lifestyle sites owned by Latina American Mom. She was the 2016 Tecla Awards Winner for Best Sponsored Campaign and Video

Jocelyn has been featured on numerous television and media outlets including CBS, NBC, NBC Latino, FOX, Univision, Telemundo, Huffington Post, CNBC to name a few. She was named one of the Best Latina Bloggers To Follow and Must Know and one of The 10 Best Latina Mom Bloggers on the Web by LATINA Magazine. Jocelyn was also selected in a joint venture by Disney and LATINA Magazine to be a Parenting and Family Columnist for LATINA Magazine

As a mompreneur, Jocelyn is owner of Mami Innovative Media, an acclaimed communications and digital marketing agency providing services to brands, corporations, individuals, non-profits and small businesses. She was also a previous Speaker at FLBlogCon 2013

Jocelyn Ramos Campbell

@JoscelynRC

FLBlogCon 2016

You Have a Blog, Now What?

Intermediate

Meagan Goepferich blogs at MoreThanaHomeschoolMom.com and has been a blogger for almost 6 years. She is also a Blogging Virtual Assistant, working for bigger bloggers by helping them grow their brands more efficiently.

She is eager to share some of the successes and frustrations that come with working with a VA and to better explain why bloggers may want to hire a VA, or even become one themselves for extra income.

Meagan Goepferich

@MTHomeschoolMom

FLBlogCon 2016

Do You Need a Blogging Virtual Assistant?

Advanced

Cory Warren blogs at LeanGreenDad.com, a website covering parenting, healthy meals, and other family issues.

A professional, full-time blogger who doesn't believe in giving up, Cory is someone who has overcome blogging challenges by equipping himself with the technical and legal knowledge needed to protect his brand.

Cory Warren

@LeanGreenDad

FLBlogCon 2016

Trademarks, Liability and Contracts - Oh My!

Beginner

Aunesty Janssen is a travel and product reviewer who has been pitching companies and brands for 10 plus years. She is also a professional photographer, who freelances for the Orlando Sentinel and runs her own photography business.

Aunesty also shares and teaches others how to take great photos through a photography Facebook group as well as a website geared towards theme park photography. Her three largest websites include TemporaryTourist.com, distographers.com, homeketeers.com.

Aunesty Janssen

@AunestyJ

FLBlogCon 2016

The Art of the Pitch - How to Ask to do a Review

Intermediate

Cassandra is currently a member of the Executive Council, but previously served as the Chair of the Entertainment, Art & Sports Law Section of The Florida Bar. She is a partner at the law firm of Franklin & Willard in Orlando, where she focuses her practice on intellectual property and entertainment law. She has worked with bloggers, web designers, content creators, music festivals, graphic artists, venues, artists, actors, performers, filmmakers, special effects/make-up artists, promotions companies, labels, managers and DJ’s to negotiate contracts, safeguard intellectual property rights and limit potential risk/liability.

In addition to her legal practice, she is a Course Director, teaching Advanced Entertainment Law, at Full Sail University in the Entertainment Business Masters Program. Her broad experience in teaching includes not only Full Sail but also various other colleges and universities in Florida. Her prior course include Business Law, Intellectual Property Law, Final Project/Business Plan Development and Internet Law at various schools. Cassandra also speaks on legal topics at Bar conferences, entrepreneurship meetings and entertainment/media conferences.

Cassandra Willard

@cassilaw

FLBlogCon 2016

Basic Legalities Every Blogger Should Know and Abide ByBeginner

Jeanette Johnson is the founder of J's Everyday Fashion, a budget-friendly fashion blog that aims to help women look and feel their best in a realistic, Photoshop-free zone. Jeanette has turned her blog into a demanding company of its own, collaborating with major brands on more than 70 sponsorships per year.

Lindsay Broadhurst is the Director of Corporate Events and Communication for IZEA. Lindsay has over 10 years experience in Communication, Marketing, Event Planning and Digital Media with companies such as The Walt Disney Company, Sandals and Beaches Resorts International, JustMarry!, VS Publishing, OmniTicket, Troy University and the McWane Center.

Tonya West manages the social media communications for the Daytona Beach Area Convention and Visitors Bureau. When she’s not creating campaigns for motorcycle rallies, sporting events or fun family photo ops, she’s helping travel writers and bloggers discover the destination that saw over 9.5 million visitors last year.

Veronique Conus is IZEA’s Senior Manager of Celebrity Relations. She is a founding member of the IZEA team, having been here since 2006.

Special Panel by IZEA:

The Blog-Brand Relationship

@JsEveryDayFash @Lindsay_BP @DaytonaBeachFun FLBlogCon 2016

@veroniqueconus

Advanced

Advanced

Intermediate

Beginner

Beginner

Guardsman Blue Polymer

Understanding how Recent Pinterest Changes Can Work for You

Facebook Ads - Big Bang for Small Budgets

Stumbled Upon - Why Every Blogger Must Use It

Connecting with Your Audience through Social

Blog It Locally - Building a Community

SOCIAL NETWORK

Guardsman Blue Polymer

Kim Vij is a Pinterest Consultant, Educator, Blogger, Author and Speaker. She has created award winning boards on Pinterest with over 1.5 million followers by focusing pins on education and parenting. She hosts a weekly twitter chat called PinChat where she connects with Pinterest experts and hosts a Pinterest focused Facebook community.

From Visual Image Recognition to Guided Search and Promoted Pins, Pinterest is ever changing. During this session you will have the chance to open up your Pinterest account and do a quick optimization check to ensure that your account reflects the latest changes to maximize your reach and efforts on this popular platform. Kim will share with you the secrets behind growing her account and how you can apply those strategies to rock your strategies on Pinterest.

Kim Vij

@EducatorsSpin

FLBlogCon 2016

Understanding how Recent Pinterest Changes Can Work for You

Advanced

Jennine Miller is the public relations specialist for the Orlando Science Center and specializes in digital marketing. In 2014 she worked for Lisa Buyer, author of Social PR Secrets, and helped to develop the curriculum for her social media class at the University of Florida. Jennine also helped her to create presentations for SFIMA, PubCon and other conferences.

While working for The Buyer Group, Jennine managed $10,000 monthly social media campaigns for Oxford Seminars and lowered their CPC significantly. She has since used the insights she gained to manage a much smaller budget of $25 to $150 a month at Orlando Science Center with incredible results.

Jennine Miller

@OrlandoScience

FLBlogCon 2016

Facebook Ads - Big Bang for Small Budgets

Advanced

Christie Chronic blogs at RaisingWhasians.com and is frequently seen on red carpets covering Disney movie premieres. She is also a brand ambassador for Florida Pre-paid and Step2, which allows her to work with brands like Proctor and Gamble, General Mills, and others.

Christie has been using StumbleUpon for the past year with incredible results, upwards of 5000 unique page views in one day! When used properly to promote your blog, it can be a useful tool to get your content to new readers.

Christie Cronan

@RaisingWhasians

FLBlogCon 2016

Stumbled Upon - Why Every Blogger Must Use It

Intermediate

Lincoln Devine and Bryan Dickey are fraternity brothers who partnered to create the popular website ThingsFloridiansLike.com. Through this partnership, they managed to build a huge social following with this brand totaling over a quarter million followers.

Creating content for a variety of social media channels, these entrepreneurs are eager to share their best practices that have led to over 190,000 Facebook fans and 175,000 on Twitter.

Lincoln Devine Bryan Dickey

@Lincoln Devine @bdick94

FLBlogCon 2016

Connecting with Your Audience through Social

Beginner

Meghan Roth has been a blogger for over 5 years and currently blogs at MeghanontheMove.com. She is a two-time Sunshine Blog Award winner and then creator of Blog It Local (local blogger events company - coming soon!).

A leader in the local blog community, Meghan currently plans and executes the monthly events for the Central Florida Lady Bloggers, a group with over 500 active members.

Meghan Roth

@MeghanontheMove

FLBlogCon 2016

Blog It Locally - Building a Community

Beginner

Closing keynoteRusty Partch is the Strategist for Social Innovation for Chipotle Mexican Grill. Specializing in digital and strategic, tactical grassroots marketing, Rusty is not one to follow the traditional media and advertising approach, but prefers to execute simple targeted and effective tactics for long term results.

Rusty’s marketing plans have been adopted in Australia, New Zealand, Canada, Fiji, Russia, and Japan. Energetic and easily approachable, Rusty looks forward at trends and relationship building to increase sales.

FLBlogCon 2016

@RustyPartch

As always, lunch will be provided. This year we’re pleased to once again have the awesomeness of Tijuana Flats, buffet style, so enjoy some yummy nachos and chips while chatting with your fellow bloggers.

lunch

FLBlogCon 2016

Unwind at the coolest after party hosted by the incomparable Adam

Avitable. (Fair warning: Adam’s humor is “Rated R” at times!)

after party

Sponsored by the Better Business Bureau of Central Florida

FLBlogCon 2016

Since 1999, Adam Heath Avitable has been entertaining audiences from every demographic. His award-winning writing has been collected and published, his book Interviews with Dead Celebrities was a best selling book on Amazon.com, and he has performed stand-up comedy on stages from Los Angeles to Orlando.

Adam has lectured college students about developing humor, presented to hundreds on the rewards of vulnerability and transparency in life and in writing, and spoken at conferences, inspiring audiences with his life philosophy and entertaining them with his comedy.

As a lawyer, author, small business owner, comedian, ordained minister, social media manager, blogger, and professional speaker, he has a unique ability to speak directly to any audience, from comedy clubs to lounges to corporate conferences and private parties.

adam avitable

@Avitable

FLBlogCon 2016

We love our sponsors

Please take time to check out our sponsors on the following pages and tweet them a thank you!

FLBlogCon 2016

Tweet @Ford and @YourSFD

Tweet a thank you to @FullSail.

Feeding bloggers everywhere! Tweet a thank you to @TijuanaFlats.

Start With Trust

BBB’s mission is to be the leader in advancing marketplace trust. We do this by:

• Setting standards for marketplace trust • Encouraging and supporting best practices by

engaging with and educating consumers and businesses

• Celebrating marketplace role models • Calling out and addressing substandard

marketplace behavior • Creating a community of trustworthy businesses

and charities

Find out more at www.bbb.org/central-florida/

Proudly serving at the After Party:

Tweet a thank you to @FloridaMilk!

Tweet @BrightHouseNow

Find out more at izea.com

We Yelp… do you? Join us for the best reviews and information in town!

Make plans now to get your new social media head shot at Macbeth Studio.

Watch your email for the special 50% discount code to come your way as a “thank

you” for attending this year’s FLBlogCon!

As another “thank you” for attending this year’s FLBlogCon, we’ve got an exclusive discount for our attendees to go to WordCamp

Orlando, October 7-9. Watch your email for more info!

Adam Avitable Bess Auer Ben Reed Cory Warren

Jeanette Johnson Katy Widrick Joe Auer Josh Murdock

Leadership Team:

FLBlogCon 2016

Success is not a destination, it is a journey.

The doing is more important than the outcome.

-Arthur Ashe

Blogging is the journey