flanders dc 24 h of innovation
DESCRIPTION
Creative Regions, The Making of. The case of how Flanders District of Creativity wants to turn Flanders into a creative and innovative region. This presentation touches upon the why, what and how we want to do (that). Enjoy the framework.TRANSCRIPT
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Creative Regions. The making of.
The case of how Flanders District of Creativity wants to turn Flanders into a creative, innovative region
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Our ambition (and everybody else’s in the west)
Pro
speri
ty p
er
capit
a
Strength=Smart Competition
Innovation-driven economy
Efficiency-driven economy
Strength=Efficiency
China & India
Factor-driven economy
Strength= Low cost
FinlandFlanders
Strength=Creativity
Innovation-driven economy
Efficiency-driven economy
Strength=Efficiency
China & India
Factor-driven economy
Strength= Low cost
FinlandFlanders
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WHY
HOWWHAT
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Why bother?
Let’s take just three reasons
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1,110,576,674
1,314,202,153
= 36% of world population
Reason 1 - Asia
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World population in 2020
56%5%
Asia Western Europe
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Reason 2 – Faster & faster
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U.S. Families Have More TVs Than People
Treshold Crossed Within Past Three Years
Reason 3 - Abundance
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Is this how your company is going to make a diiference in a world of abundance?
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Or this way?
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WHY
HOW
WHAT
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Creativity + entrepreneurship = innovation
TechnologyScience
EconomyPolicy
New strategy • New organisation • New process New marketing • New product • New service
New market • New business model • New management • New societal solutions • New education
CultureArt
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Innovation in processes
They didn’t invent anything
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Innovation in markets
First Halal hamburger chain. #1 Fastfood in North-Africa.
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Innovation in markets
Cabs for and by ladies only. Niche targeting can be very smart…
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Innovation in services
Emergence of new sector. Getting rid of your junk. Value in 2006 in US alone: $ 17 billion
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Innovation through design & experience
This is a radiator factory
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This is a radiator
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WHY
HOW WHAT
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Make entrepreneurial Flanders more creative
Make creative Flandersmore entrepreneurial
Creating a creative DNA within Flanders
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A creative region – approach on different levels
Individual
Organisation
Policy
THINK CREATIVE
ALLOW & SUPPORT
CREATIVITY
SET THE FRAMEWORK
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Translated into target groups for Flanders DC
Policy makers They need to have a finger on the pulse with regards to entrepreneurial creativity and how policy can help.
General PublicOur society needs to be a ‘creative community’ in all its aspects: work, education, everyday life.
CompaniesThey need to consider entrepreneurial creativity as an obvious and natural necessity to remain competitive.
EducationCreativity needs to be enhanced at the schools, universities,… Our children should be stimulated to produce knowledge and ideas and not only to reproduce them.
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What do we do for each level?
Individual
Organisation
Policy
THINK CREATIVE
ALLOW & SUPPORT
CREATIVITY
SET THE FRAMEWORK
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Creating awarenessPrime time TV show for people with business ideasApprox. 900.000 viewers per week (almost 20% of all Flanders)
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50 entrepreneurs go to schools to tell their individual story of starting with a creative idea and doing something with it
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Campaign – We need you(r creativity)
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Free web training in creative thinking
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A creative region
Organisation
Policy
ALLOW & SUPPORT
CREATIVITY
SET THE FRAMEWORK
Individual
THINK CREATIVE
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Innovative companies don’t necesessarily throw money into R&D.
They cultivate a new style of corporate behavior that’s comfortable with new ideas, change, risk and even failure.
(Hughes)
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30Inspiration for new ideas on www.flandersdc.be...
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… and events like the Creativity World Forum
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32On line, free training & games on how to manage creativity
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(HR)-Tools to make
creativity a competence
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GPS-method
• Simple idea generation method
• DYI – Kit, free of charge
• Trained facilitators
www.gpsvoorondernemingen.be
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A creative region
Policy
SET THE FRAMEWORK
Organisation
Individual
THINK CREATIVE
ALLOW & SUPPORT
CREATIVITY
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Oklahoma
Québec
Scotland Flande
rs
Shanghai
Qingdao
Catalunya
Rhône-Alpes
Lombardia
Baden-Württemberg
Nord-Pas de Calais
Karnataka
Tampere
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International missions
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Our knowledge centre
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Pascal [email protected]