flagstaff cvb reimage - flagstaff city council 4.2013
TRANSCRIPT
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FLAGSTAFF CVB RE-IMAGING
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• Current campaign– Launched in 2008
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PROCESS
• Reviewed research available• Conducted focus groups• Formulated a creative brief• Key take-aways to build campaign
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FLEXIBILITY• Use in all markets– Geographic, behavioral– Return vs. new visitor– Groups
• Use of different media– Digital or print– B/W or FC– Large or small scale– Collateral and promotions
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• Overall campaign – Launch May/June 2013– Ads–Website–Mobile site– Booth and promotional items
• Additional photo shoots in FY 2014• Ongoing web updates/enhancements• Ongoing new headlines
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