flags project updated

Upload: pradeepbidaliya

Post on 09-Apr-2018

219 views

Category:

Documents


0 download

TRANSCRIPT

  • 8/8/2019 Flags Project Updated

    1/55

    A

    RESEARCH REPORT

    ON

    Job Satisfaction AtFlags Communications Pvt. Ltd.

    (B-Square Group)

    UNDER THE GUIDANCE OF SUBMITTED BY : PRADEEP BIDALIYAMR RAKESH SHARMA ROLL NO. : 16080102533

    SEMESTER : VI-MBA(3YRS)

  • 8/8/2019 Flags Project Updated

    2/55

    AMITY SCHOOL OF DISTANCE LEARNING, NOIDA

    Chapter No. Title PageNo.

    I.Acknowledgement

    II.Executive Summary

    1.Introduction to Job Satisfaction

    2.Objectives

    3. Job Satisfaction at FLAGS COMMUNICATIONS PVT. LTD

    1.1 Scope of Job Satisfaction

    1.2 Job Satisfaction according to category

    1.3 Motivation and Satisfaction

    1.4 Leadership & Satisfaction

    1.5 Way of Providing Job satisfaction

    4.Research Methodology

    5.Results

    6.Graphs

    7.Interpretation

    8. Suggestions & Recommendations

    9.Assumptions & Limitations undertaken study

    10.Bibliography

    11.Annexure

  • 8/8/2019 Flags Project Updated

    3/55

    CONTENTS

    ACKNOWLEDGEMENT

    Independence is higher than value independence.

    Hard work and dedication are the key of success but along with them guidance play a crucial role.

    First of all I would like to pay my sincere gratitude to Dr.V.K.Goswami, Director General and Dr.

    Nachiketa Mishra, H.O.D., M.B.A. Dept and other faculty members, who all courteously

    responded me in giving the final shape to the project.

    I would like to express my profound sense of gratitude to the management of FLAGS

    COMMUNICATION PVT. LTD. for allowing me to undertake research in their esteemed

    organization.

    I would like to express my special thanks to Ms. Rakesh Sharma, Manager HR for his guidance

    and cooperation to allow me for employees survey.

    The list is long but I would like to thank each and every one who had helped me in this project.

  • 8/8/2019 Flags Project Updated

    4/55

    Executive summary

    TITLE: An analysis of job satisfaction among the employees at Flags CommunicationsPvt. Ltd.

  • 8/8/2019 Flags Project Updated

    5/55

    INTRODUCTION

    What is Job satisfaction?

    Job satisfaction is the favorableness or unfavorable ness with which employees view for their

    work. It results when there is a fit between Job requirements, wants and expectations of

    employees. It expresses the extent of match between the employees expectation of the Job and

    the reward that the Job provides.

    Job satisfaction at Flags communications Pvt. Ltd.

    Job satisfaction at Flags Communication Pvt. Ltd is positively related to the degree to which ones

    personal needs are fulfilled. A more realistic approach to job satisfaction at Flags Communication

    Pvt. Ltd is to look at the individuals needs in the work situation and to examine also the needs of

    the firm and the demands which it has to make of its employees because of pressure exerted by

    the environment in which it operates.

    OBJECTIVE

    To have an idea about the factors effecting Job satisfaction and the factors relating to the

    Job satisfaction.

    To assess the importance of effective Job satisfaction.

    To discuss various methods to improve Job satisfaction.

    To analyze various problems inhibiting effective Job satisfaction.

  • 8/8/2019 Flags Project Updated

    6/55

    RESEARCH METHODOLOGY

    Research design

    The nature of this report is Descriptive and Exploratory. During the study, both primary and

    secondary data has been used.

    Primary Data : Questionnaire based survey

    Secondary Data : Internet, journals, magazines and newspapers.

    Sample

    20 employees at Flags Communications employed in Okhla HO.

    Tools & Techniques used

    Interview method was adopted to collect the information from management and non-managementemployees. This was done with the help of questionnaires being given out to them for theircompletion.

    Statistical Analyses

    The analysis and interpretation of data was based on only simple percentage and average

    method.

    Signature:

    Submitted to: Submitted by:

    Pradeep Bidaliya

    (Head of Dept, MBA) (MBA-VI Sem)

  • 8/8/2019 Flags Project Updated

    7/55

    INTRODUCTION

    Job satisfaction is a nebulous concept and difficult to give an acceptable definition. Vroom has

    defined it as the positive orientation of an individual towards the work role, which he is presently

    occupying. This can be easily paraphrased, as an individuals liking more aspects of his work

    than he dislikes. In other words it refers to the employees general attitude toward his job.

    To being with, it is appropriate to mention different approaches to job satisfaction. Researches on

    job satisfaction can be divided into a number of different schools of thought. There is what ca n

    the called the psychological needs schools exemplified by psychologists like Maslow, Herzberg,

    Likert and others. They see motivation as the central factor in job satisfaction and concentrate

    their attention on stimuli, which lead to job satisfaction. The needs of individuals for

    achievements, recognitions, responsibility, status and advancement are the stimuli.

    Second school devotes its attention to leadership as a factor in job satisfaction. Psychologists like

    Blake, Monton and Fielder see the behavior of supervisors as an important influence an

    employee attitude. According to them leadership style affects job satisfaction.

    A third school, represented by the Manchester Business School of Lupton, Gowler and Legge,

    approach see reward as an important factor, which influence the attitudes of employees.

    A fourth school of thought sees that management ideology and values influence job satisfaction

    to a great extent. Writers like Crozier and Gouldner categories varieties of management

    behaviour as punishment centred and mock bureaucracy. Punishment centred bureaucracy is

    the type of management behaviour which responds to deviation from rules and regulations. Mock

    bureaucracy is said to exist when an organization has rules and procedures but neither

    management nor the workers identify it with these or accept them as legitimate. In consequence

    they are generally ignored. Although a discussion of values as such does not appear often on job

    satisfaction literature, it is clear that the kind of legislation formulated by the management and

    employees perceptions of the legitimacy of this must have an influence on job satisfaction.

    Fifthly, there are behavioral scientists who say that the factors described above are extrinsic to

  • 8/8/2019 Flags Project Updated

    8/55

    the tasks an employee is required to carry out and therefore a less important factor in Job

    satisfaction then the work itself and the way it is structured. This group concentrates on the

    content of work and on the job design factors. Europe they are represented by Cooper at

    Liverpool, Harbst Thorsund and Gulowsen in Norway and Tavislock Institute of London.

    Some contribution thinking on the subject, including Herzberg school seems to suggest that it is

    only necessary to identify the needs of the employee. The organization for which he works must

    then ensured that these needs are met if it wishes to secure the advantages of the labour force

    performing at a high level of job satisfaction.

    Thus job satisfaction is positively related to the degree to which ones personal needs are fulfilled.

    A more realistic approach to job satisfaction may be to look at the individuals needs in the work

    situation and to examine also the needs of the firm and the demands which it has to make of its

    employees because of pressure exerted by the environment in which it operates. This means that

    job satisfaction should be considered with reference to what the organization requires of its

    employees and what the employees seek from the firm.

  • 8/8/2019 Flags Project Updated

    9/55

    OBJECTIVES

    To have an idea about the factors effecting Job satisfaction and the factors relating to the

    Job satisfaction.

    To assess the importance of effective Job satisfaction.

    To discuss various methods to improve Job satisfaction.

    To analyze various problems inhibiting effective Job satisfaction.

    To appraise the need of Job satisfaction by conducting general interviews and survey

    through statistical tools and techniques.

    To analyze and comment upon the major strengths and weaknesses of the system of Job

    satisfaction in

    To discuss the Flags Communication Pvt. Ltds practices for employees Job Satisfaction

    system.

    How it is beneficial for the company.

    What is the satisfaction level of employees for the job

  • 8/8/2019 Flags Project Updated

    10/55

    SCOPE OF JOB SATISFACTION IN

    FLAGS COMMUNICATIONS

    It is an established fact that the job satisfaction usually leads to quantitative and qualitative

    improvement in performance. Every individual has special abilities aptitudes, inherited capacities,

    interest and aspirations. Those job which provide the worker a chance to fulfill his interest and

    aptitudes, give him satisfaction and pleasure.

    Job satisfaction not only increases efficiency, it also provides intrinsic motivation of work. More

    over, Job satisfaction is also conductive to the all- round development of the organization

    because directly and indirectly it influences attitude, morale, absenteeism, and production level.

    Balchin has remarked, An effort should be made to give the average worker a job which is not

    merely a means of earning living but which has in all the ingredients of life itself.

    Hence, empirical research on job satisfaction in the field, with the aim to determine the

    contributory factors of job satisfaction and the measures to be taken to improve it should be

    conducted on a large scale.

    JOB SATISFACTION ACCORDING TO JOB CATEGORY

    In any organization, jobs are arranged in a hierarchy. This system of stratification divides people

    in an organization broadly into three groups:

    1. Managers

    2.Supervisors; and

    3.Executives

    Managers occupying the top position, Supervisors, the middle, and the Executives the lowest.

    Financial remuneration in an organization follows system of differential payment for different

    occupational levels. Those at higher levels of the occupational hierarchy are usually paid more

    than those at the middle and lower levels.

    Besides this, managerial jobs require a high degree of intelligence, higher education and training

    (sometimes of a specialized nature) initiative, drive and ability to command and co-ordinate

    activities of hundreds of workers in such a manner that the targets set are achieved.

  • 8/8/2019 Flags Project Updated

    11/55

    More often, a managerial job is not only paid more, but the perquisites attached to it may actually

    mean that the salary has been doubled or even more. It is thus the hypothesized that:

    1)The higher the occupational level, the greater would be the satisfaction of physical needs.

    Not only jobs differ in terms of financial rewards in industry, but also in terms of security, which

    they provide to an individual. Some jobs are more secure, than others.

    The feeling of security seems to increase as one goes up in the organizational hierarchy.

    2)Man is a social being. He wished to satisfy many of hit social needs both at work and

    outside. The chances of social need satisfaction seem to decrease as one goes down in

    the organizational hierarchy.

    3)The higher the occupational level the greater will be the social need satisfaction.

    Besides the satisfaction of physical, security and social needs, one seeks the satisfaction of ego

    needs, both at work and outside it.

    Once again satisfaction of ego needs usually goes on decreasing with the decline in the

    occupational level of the individual. A managerial job has a higher status, than a supervisory job,

    and a supervisor is ranked higher than a worker.

    From the above discussion following may be pointed out:

    a)The higher the occupational level the greater would be the satisfaction of the ego needs.

    b)The extent of total need satisfaction would go on decreasing with the decline in

    occupational level.

    It is further suggested that there is a close relationship between need satisfaction and job

    satisfaction. Thus, the greater the need satisfaction, the more positive will be the attitude of the

    workers towards their jobs, and the result will be better and more production.

  • 8/8/2019 Flags Project Updated

    12/55

    TOTAL SATISFACTION AND JOB SATISFACTION

    It is therefore necessary to find out the relationship between the satisfaction of human needs and

    job satisfaction of human need and job satisfaction. The NEED THEORY as stated by Maslow,

    has had a fair degree of acceptance in the literature on human motivation. According to this

    theory human behaviour is caused by an individuals need patterns and is directed towards the

    satisfaction of these needs. Needs when activated, which motivated him to take such action as

    will lead to reduction or elimination of the tension created.

    For the purpose of the present study, four of the human needs, which have been considered

    rather universal in the literature on propounded theory, have been taken into consideration. It is

    generally agreed needs by and large, for there physical and psychic satisfaction. In the present

    study the basic contention has been that an individual is an organized whole and his behaviour

    can only be understood in its totally. He makes constant efforts to satisfy these needs both at

    work and outside it. The satisfaction or non-satisfaction of these needs, it appears lead to the

    development of certain attitudes that are carried over from life of work, and it is not possible to

    separate his economic self from the rest of the personality. The classification of human needs into

    the above four categories is for the purpose of discussion. In an individual these needs appear to

    be inseparable.

    Dr. Menninger states as follow:

    The psychiatrist believes that the mind and the body are inseparable the holistic concept. The

    former tendency to regard the mind and the body as separate has been discarded. Now we study

    the physical, the chemical, the psychological and the social factor of every individual who comes

    to us for help.

    The satisfaction of these needs seem to be the end, for which various means may be adopted by

    individuals. An individual, job also stratifies many of physical, social, security and egoistic needs,

    or it may become a means of satisfying these needs in and outside the work. A composite index

    was used to measure the total need satisfaction of the individual. This index was the sum total of

  • 8/8/2019 Flags Project Updated

    13/55

    an individuals score on four separate indexes of need satisfaction. These separate indexes of

    need satisfaction were:

    1.An index of psychical needs stratification.

    2.An index of security needs satisfaction.

    3.An index of social need satisfaction.

    4.An index of ego needs satisfaction.

    Taken together they constituted the total need satisfaction of the individual.

    The extent to which these needs can be satisfaction differ form individual to individual. By and

    large, it would be logical to state that those at higher occupational level would be able to satisfy

    these needs to greater extent than those at lower levels. It has already been discussed that

    satisfaction of each of these needs to a greater extent goes on decreasing with the decline in

    occupational level. Thus, it may be stated that total need satisfaction will go on decreasing with

    the decline in occupational level of the individual as well.

    As stated earlier, an individual seeks the gratification of his needs. Although for the purpose of

    analysis these need have been categorized into physical, security, social and ego needs but they

    are not separated into water-tight compartments and seems to be interrelated and

    interdependent. Thus an individual is likely to be concerned with are totally of satisfaction of these

    needs. It has already been showed that total need satisfaction goes on decreasing with the

    decline in occupational level.

    Thus, it may not be illogical to suggest that, not only total need satisfaction would go on but job

    satisfaction will also go on decreasing simultaneously.

    To conclude, it may be stated that the present chapter concerned with measuring the total need

    satisfaction of the workers and establishing its association with job satisfaction.

    The study confirms that total need satisfaction goes on decreasing with the decline in

    occupational level. It also confirms that not only total need satisfaction goes on decreasing with

    the decline in occupational level, but job satisfaction also goes on decreasing simultaneously.

    This is true even when occupational level is kept constant. In a slightly the number of needs that

    are satisfied, the greater is the job satisfaction.

  • 8/8/2019 Flags Project Updated

    14/55

    MOTIVATION AND JOB SATISFACTION

    The prosperity, if not survival of the business organization today largely depend on the

    performance of its employees. Thus, blending the individual goals with organizational objectives

    for achieving their commitment to the organization assumes vital importance. Not withstanding

    improved monetary compensation, better working conditions, job security and comprehensive

    conditions for employment, it has been observed that fairly a large majority of employees are not

    only unwillingly to direct their energies for the attainment of the direct their energies for the

    attainment of the organizational goals but also dont enjoy their work assignments. Lack of

    involvement on their part results in low levels of productivity and job performance. Experience

    over the years has show that the provisions of such facilities does not itself create high tempo of

    work or the degree of identification with the organization which the management expects and also

    for job satisfaction. In this context, job motivation has, in recent years, emerged as an important

    area of concern.

    The reason for motivation of personnel is the desire to secure optimum performance from the

    employees.

    Performance (P) is a function of individuals ability (A), knowledge (K) and motivation (M). This

    can be depicted as:

    P= M (A+K)

    The mere presence of ability and knowledge cannot guarantee that the individual will put forth his

    best effort. There is another factor, namely motivation (M) that ensures the expected performance

    of the employees.

    Motivation comprises of two factors namely (a) incentives (I) i.e. the forces which motivate the

    employee to put forth his best efforts, and (b) Disincentives (DI) i.e. the forces which

    motivation is M= 1-Di when combined the above two presentations can be depicted as below:

    P = (I-DI) (A+K)

    This shows that higher (I-DI) should result in better performance of the employees with (A+K)

  • 8/8/2019 Flags Project Updated

    15/55

    factor remain constant. Hence, job performance is dependent not only on an employees skill and

    ability but also on motivation which transforms ability to do into will to do.

    Thus motivation is a productivity factor in industry. The word motivation has been derived from

    motive initiated activity and is an inner force with directs behaviour towards goals. Behind every

    activity of a human being there is a motive.

  • 8/8/2019 Flags Project Updated

    16/55

    MOTIVATION DEFINED

    Webster defines motivation as to provide with a motive; to impel, incite, and motive as that

    within the individual rather than without, which incites him to action; any idea, need emotion, or

    organic state that prompts to an action. Incite is defined as that which incites, or tends to incite,

    to determination or action. Incite is defined as to arouse to action, spur or urge on. Therefore to

    activate the employee or move him into action, it is advisable to ascertain the motive involved. As

    the motive is within the individual, it is first necessary to study his needs, emotions etc. After this

    an investigation must be made of the factors likely to incite him (i.e. incentive) and also, those,

    which have the opposite effect (i.e. disincentive). Austin defines disincentive as that which

    impedes or tends to impede determination or action.

    According E.L.F. Brech motivation is a general inspiration, all process which gets the members

    of the team to pull their weight effectively to give their loyalty to the group to carry out, properly to

    play an effective part in the job that the groups has undertaken.

    Motivation may be defined as to how a manager works to induce his ordinates to act in a desired

    manner by satisfying there needs and desire.

    Motivation can be either positive or negative. Positive motivation induces people to work in a

    healthy way and to improve their performance while negative motivation forces people to work

    under pressure of punishment, reprimand or fear of loss. The results of positive motivation are

    always better and permanent in nature.

  • 8/8/2019 Flags Project Updated

    17/55

    THE BENEFITS OF MOTIVATION

    In brief the benefits of motivation are as follows:

    1)It increases employee productivity.

    2)It creates a favorable image of the company.

    3)It provides means of satisfying the needs of employees.

    4)It helps in boosting group morale.

    5)It encourages discipline among the employees.

    It is, therefore necessary for the mangers to understand their subordinates and the factors, which

    make them, tick. This is possible only if an analysis is made of the needs craving satisfaction in

    the minds of their subordinates.

    Motivation is mainly psychological. It refers those factors, operating within an individual, which

    induces him to act or not to act in a certain way. It may be defined as propensity, or the level of

    desire of an individual to behave in a certain manner at, a certain time and in a certain situation.

    Being motivated means to behave in a particular way.

    Motivation in an organization is the willingness of the employee to work for organizational goals.

    The more positively an employee is motivated towards the organization, the more effective is his

    performance, his motivation, to a large extent, is determined by his perception. When his

    employees perceive incentive schemes differently all employees are not equally motivated to

    work efficiently.

    It is also misleading to talk about motivation without specifying the goal of motivation. For

    effective motivation employees needs should be identified and also the extent to which these

    needs are important

    to them, without this motivational efforts of the management are not likely to give results.

    An individuals needs are determined by certain psychological imbalances within him, his past

    experience, social expectations and the interaction of two or more of these forces. Social motives

    should be recognized for understanding human behaviour. Some kind of behaviour may be

    caused by various social motives, or different types of behaviour may be caused by the some

    motives. For example, the motive for doing overtime work may be to earn extra money for some,

  • 8/8/2019 Flags Project Updated

    18/55

    while for others it may be to get relief from family tensions and worries. Similarly some people

    accept extra work once to earn extra money to meet their present needs but refuse the same

    second time. In the same way motives vary in intensity also from people to people and also for

    same person at different times.

    AIMS OF MOTIVATION

    The aims of motivation may be:

    A)To develop smooth human relations in the organization.

    B)To satisfy the economic, social and psychological needs of the employees.

    C)To boost morale of the employees.

    D)To create a feeling of job satisfaction amongst employees as a result of which the

    employees are motivated to do more work.

    E)To increase productivity and job performance.

    F)To seek maximum cooperation of employees and establish harmonious relations

    between labour and management.

    G)To get maximum exploitation of human recourses.

    H)To achieve the goals of the organization.

  • 8/8/2019 Flags Project Updated

    19/55

    THEORIES OF MOTIVATION

    It is relevant to understand the different theories advanced in connection with motivation. The

    important theories are:

    1)The Interaction Theory.

    2)The Participation Theory.

    3)The Pattern Concept and

    4)The Achievement Expectoration Theory.

    2)The Interactive Theory

    In this theory, emphasis is placed on the organization as a social system consisting of

    three variables namely (a) activities (b) interactions and (c) sentiments.

    Activities can be noted and described, interaction can be measured and their results

    noted. As against this, sentiments are part of what is called individual self-interest.

    According to him, if motives are examined it would generally be noticed that they are

    neither individual nor selfish but they are the product of group life and serve the gains of

    the whole group, not just the individual.

    2) The Participation Theory

    Some physiological advance the participative leadership style for securing maximum

    motivation. Here participation is used to motivate person towards predetermined goals.

    Douglas Mc Gregor presented two opposite sets of assumptions X and Y which

    represent the anchor points in a scale, implicit in most approaches to supervision and

    utilized to motivate people between the two extremes, several assumptions based on the

    combinations of the two extremes can be made.

    Theory X is based on assumptions and beliefs which are based on the study of many

    people at work, and the nature and structure of many organizations and their style of

    supervision. These assumptions imply that the supervision has a low opinion of the

    workers and still has expectation from them. Such workers beliefs reduce the supervisor

  • 8/8/2019 Flags Project Updated

    20/55

    efforts to increase satisfaction in work, which in turn confirms a workers view that work is

    a necessary evil.

    Theory Y puts forward the opposite assumptions, which provide a totally different picture

    of human nature.

    Therefore, theory Y implies that on the job satisfaction is necessary to motivate

    employees.

    2)The Pattern Concept

    Likert, on the basis of his studies of the pattern of management practices of highly

    successful companies have invoked a pattern, which he believes can establish a system

    of maximum effectiveness.

    His findings indicate that managers and supervisor, whose pattern of leadership yield

    consistently favorable attitude, more often think of employees as human being rather

    than just person to get work done. He emphasizes that workers should be treated as

    human being rather than as Cogs in a machine.

    Whilst this is commendable, he fails to appreciate that given F.W. Taylor evinced

    considerable awareness of individuals importance and the limitation of money as a

    motivator.

    3)The Achievement Theory

    David Mc Clelland stresses the need to achieve which exists in human beings. According

    to him, if a person is given a thorough understanding of the theoretical concept relating to

    achievement motivation and his own scores, such an individual would subsequently

    perform more effectively in competitive achievement situations.

    Thus, there are several theories of motivation, which indicate that the area is still not very

    explicit. The best approach would be to analyze the needs of human being to develop a

    theory of motivation.

  • 8/8/2019 Flags Project Updated

    21/55

    IMPLICATION OF HUMAN NEEDS

    Needs can be defined as a condition requesting supply or relief, the lack of any thing requisite,

    desired or useful. A motivation situation has two aspect i.e. (1) subjective and (2) objectives.

    Subjective aspect is a need, a drive or a desire and the objective side is the incentive or goal. If

    the process of obtaining the incentive satisfies the need, the situation is considered as motivating.

    Hence, it is necessary to understand the role played by needs of human beings, if one desired

    to secure maximum motivation.

    Human needs have to be inferred from human behaviour. There are different theories but

    Maslows need hierarchy theory is most popular.

  • 8/8/2019 Flags Project Updated

    22/55

    MASLOWS NEED HIERARCHY THEORY

    Mallows theory encompasses all human needs and classifies them into five categories. His

    approach is direct, simple and practical. The five needs clusters are Physiological needs, Safety

    needs, Love needs, Esteem needs and Self Actualization needs.

    1.PHYSIOLOGICAL NEEDS

    Are being to life and include need for food, shelter, air and companionship with others. They are

    relatively independent to each other and in some cases can be identified with a specific location

    in the body. Theses needs are cyclic. In other words, they are satisfied for a short period only and

    they reappear again for example, a person feels hungry three times a day and drinks water

    several times, depending on the weather. That is, these needs are involved in maintaining the

    body fit.

    2.SAFETY NEEDS

    Also called Security Needs, find expression in such desires as economic security and protection

    from physical dangers. These needs become inactive once they are satisfied. An individual who

    is safe, feels endangered no longer, and hence makes no attempt to ensure further security.

    In an industrial environment, safety needs are of primary importance to employees, because they

    are dependent on others for safety i.e. supervisors.

    3.BELONGINGNESS AND LOVE NEEDS

    Man is a social animal. All individuals want to associate with others to gain acceptance and

    friendship. People do not work for money alone but also for companionship. Cohesive informal

    groups indicate that employees have found an outlet for their social needs. A simple index of the

    satisfaction of social needs in organized settings is the frequency with which employees spend

    their free time together, and away from work situations, e.g. games and outings. However,

    association with others is also based on like-mindedness. Thus, people become friendly only with

    those who are like-minded.

  • 8/8/2019 Flags Project Updated

    23/55

    4.ESTEEM NEEDS

    Refer to a desire for high evaluation by others for self-respect and self-esteem. These include

    those needs, which indicate self-confidence achievement, competence, knowledge and

    independence, competitive-ness and a desire for the approval of ones performance by peers.

    Efficient managers satisfy these needs to create a feeling of worth among employees so that the

    employees may feel motivated to put in their best and organizational goals may be achieved.

    5.SELF ACTUALIZATION NEEDS

    Refer to self-fulfillment. KURT GTOLDSTEIN and means, to become actualized in what one is

    potentially good at, coined the term self-actualization. A person may achieve self-actualization in

    being the ideal fitter, supervisor, teacher or an eminent artist. Hence self-actualization refers to

    realization of ones own potentialities and continued self-development i.e. what one can be he

    must be some of the important points of the needs hierarchy theory are:

    1. As the name suggests, these needs are arranged in a lowest to highest hierocracy.

    Unless the lower-order needs are first, though partially, satisfied, the satisfaction of

    higher order needs will not be possible. Thus psychological needs have will not be

    possible. Thus psychological have to be satisfied before we can think of security. Security

    one moves up to the social needs i.e. belongingness and love needs. Then esteem and

    self-actualization

    2. As suggested above, a satisfied need is no motivator of behaviour. Once a need is fully

    satisfied, it does not remain a potential motivator. Only unsatisfied or partially satisfied

    needs motivate behaviour. Thus a hungry person when fully fed stops looking for food till

    this hunger remanifests itself.

    3. Since the theory assumes, that human beings are normal exceptions to the general

    ranking of the need hierarchy will exist. A highly motivated artist may forgo his need for

    food and shelter to complete a painting, which might satisfy his ego or self-actualization

    needs.

  • 8/8/2019 Flags Project Updated

    24/55

    4. A behavior may be motivated by several needs at a given time, though one of the five

    needs will predominate in causing this behaviour. One needs my lead different kinds of

    behaviour in different situations. Deprivation of a need may lead to aggression, assertion,

    compliance, shrewdness, etc. hence it may be difficult to segregate needs from

    behaviour.

    5. Finally Maslow points out that though satisfaction of higher order needs can be

    postponed, their satisfaction leads to greater biological efficiency. Organizations should

    motivate their employees to attain these higher needs. This is in consonance with the

    human desire to get closer to higher order needs.

    Although Maslow first propounded his theory in 1943, researchers have attempted only

    recently to determine its relevance as a model for studying work motivation. In the west,

    the major work had been done by porter using a 15-item questionnaire to measure the

    relative satisfaction of the first sets of needs pointed out by Maslow. The items were

    checked on three seven points scales referring to importance to respondent. Need

    fulfillment was defined as the difference between expected and existing needs. The

    higher the difference, the lower was the need fulfillment. Porters conclusions were:

    1.Vertical location of management position is in important variable in determining the extent

    to which psychological needs are fulfilled.

    2.Esteem, security and auto my needs were significantly more satisfaction in middle then in

    bottom management.

    3.Higher-order needs were relatively least satisfied in both bottom and middle management.

    4.Self-actualization and security were perceived as being important areas of need

    satisfaction.

    Saiyadain recently carried out a study of Indian samples. He collected data from randomly

  • 8/8/2019 Flags Project Updated

    25/55

    selected samples of four adjacent levels from the same organization and administered Porters

    questionnaire and a job satisfaction questionnaire to them. The result showed increased

    satisfaction with higher levels, particularly for the esteem, autonomy satisfaction of belongingness

    needs was higher than at higher levels.

    HERZBERG ET ALS MOTIVATION HYGIENE THEORY

  • 8/8/2019 Flags Project Updated

    26/55

    This theory suggests a non-linear relationship between mans performance and environment. It

    tests the concept that man has two sets of needs the need to avoid pain and the needs to grow

    psychologically. It proposes that job satisfaction and job dissatisfaction are two independent and

    distinct experiences, and that one is not the adverse of the other. The theory implies that both the

    outer needs.

    The analysis revealed that when positive feelings were described as achievement recognition,

    responsibility work achievement, and growth predominated. Herzberg called them motivators and

    noticed that they when negative feelings content factors, supervision, company policy and

    administration, working conditions, relationship with superiors, peers and subordinates, status,

    job security and personal life dominates, the narration. These were called Hygiene factors and

    were found to be job context variables. Thus the results suggested that hygiene variables lead to

    job dissatisfaction because of the need to avoid unpleasantness. Motivations lead to job

    satisfaction because of the need for growth and self-actualization.

  • 8/8/2019 Flags Project Updated

    27/55

    LEADERSHIP STYLES AND JOB SATISFACTION

    Job satisfaction and consequent productivity is also a function of leadership styles. Leadership

    styles have their effect on motivation, which in turn influences the performance of the

    subordinates. It is therefore an important function of manpower management, to ensure that an

    adequate leadership style is adopted, so that the subordinates are motivated to give their best to

    the organization and organizational goals are achieved.

    LEADERSHIP DEFINED

    The relation between a superior and subordinate triggers a persons will-to-do and transforms

    lukewarm desires for achievement into burning passions for successful achievements. (George

    R. Terry Principles of Management). This is in essence the result of good leadership. According

    to David C. Mc Clelland, a strong drive for achievement is an important attribute for motivation

    and the quality which characterize outstanding leaders. Taunenbaum defined leadership as the

    interpersonal influence, exercised in situations and directed, through the communication process,

    towards the attainment of goals. According to Terry the relationship in which one person, or the

    leader, influences others to work together willfully on related tasks to attain that to which the

    leader desirers.

    Thus leadership is a process of purposive behavior. It must be realized that in management the

    term leadership does not refer to excelling. It is concurred with guiding others or the activities of

    followers towards predetermined objectives or goals. Therefore, the leaders act must be goal

    oriented. He must use his influence to achieve some desired goals or goals through his followers.

    LEADERSHIP STYLES AND ASSUMPTIONS

    The leadership style is a result of leaders own philosophy personally, experience and value

    system. It also depends upon the types of his followers and the organizational atmosphere or

    climate prevailing in the company.

  • 8/8/2019 Flags Project Updated

    28/55

    POSITIVE V. NEGATIVE LEADERSHIP

    Leadership styles can be positive or negative, depending on the leaders approach influencing

    these subordinates. Where the leader uses fear and force in directing his subordinates towards

    the organizational goals, the approach I described as negative. Such a leader relies heavily on

    control and uses his authority to fine, reprimand, discharge or to ridicule his subordinates. The

    result is that subordinates are not motivated. They continuously remain tension and only that

    much which saves them from punishment. There is no job satisfaction for them and they leave

    whenever they get a better place to work.

    On the other hand the positive approach is based upon praise, reward and incentives. The

    relation between the leader and subordinates is friendly. This approach induces subordinates to

    work for the achievements of goals prescribed by their leader. This approach requires analysis of

    human needs for maximum motivation. It requires a study of a individual to find out his needs and

    wants and then provide a work situation which enables the followers to satisfy such needs whilst

    simultaneously working toward the accomplishment of organizational goals. It is based on the

    need to integrate needs and goals those of the organization with those of the employees. This

    approach leads to job satisfaction and increased productivity.

    For convenience of discussion leadership style can be classified as (a) Autocratic or Authoritarian

    (b) paternalistic (c) Laissez Faire or free-rein (d) job oriented as against employee centred

    supervision and (e) Democratic and participative. In practice, a leader adopts a combination of

    style, as these classifications are arbitrary.

    At attempt has, therefore, been made to measure the extent of physical, security, social and ego

    need satisfaction (as well as the total need satisfaction of the individuals) both at work and

    outside it.

  • 8/8/2019 Flags Project Updated

    29/55

    MOTIVATION AND INCENTIVES-FINANCIAL

    In the previous chapter it has been made clear that the role of motivation in job satisfaction and

    performance of workers is significant. Motivation can be positive or negative. A positively

    motivated employee is sincere and devoted to his job. He remains achieved. Incentives motivate

    workers to a great extent. It is therefore Flags Communication Pvt. Ltd use both incentives

    financial & non financial in cash. Invectives for job satisfaction can be financial or non financial.

    Present chapter is devoted to the role played by financial incentives in job performance.

    In the light of the need hierarchy concept, in case of persons operation at the lower level, where

    physiological needs are not yet fully satisfied, money can be very powerful motivator of human

    conduct. However, as one rises higher in the management hierarchy, money may still be

    important in view of rising prices and inflation in the country, but its importance diminishes and

    other non-financial incentives became more powerful.

    There is no escaping the fact that it is necessary to have and adequate compensation

    programme, which will attract and retain key people of superior caliber in the organization. Such a

    program would also stimulate such person to improve their performance.

  • 8/8/2019 Flags Project Updated

    30/55

    COMPENSATION PROGRAMME

    IN

    FLAGS COMMUNICATION PVT. LTD.

    An effective compensation programme would have a base pay an incentive element such as

    commission on sale achieved, besides fringe benefits. The basic pay must be equitable when

    compared with salaries prevailing outside and within the organization for similar jobs. The

    importance of base pay lies in that it determines many other payments such as the bonus

    payable and certain fringe benefits. The base pay represents the long-term value of the position,

    whilst bonus and commission type benefits are the short-term values. The incentive aspect of pay

    can be used to secure the desired conduct from the employees.

    For example, to sales man, different rates of commissions can be given on different types of

    products. A higher rate should be given for selling a product, which is more difficult to sell, but

    which provides the company with a higher margin of profits. Thus an adequate compensation

    structure can be devised to motivate the employees in the desired direction by integrating the

    employees goal with those of the company.

    Fringe benefits like provident fund, free medical facility, leave travel concession, leave

    encashment, gratuity etc. do not generally motivate employees. This is because, after some time,

    these are taken, as granted and employees begin to consider these as a part of their

    salary. Also these have no relationship with their job performance and productivity. All the most

    fringe benefits can generate loyalty of the employees towards the organization.

    REWARD SYSTEMS

    The idea of rewards is deeply rooted in every culture and society. Organizations incur huge

    amounts in financing the reward system. Often more than 50 percent of the total operating cost.

    In many service industries and public sector organization, reward costs can go as high as 80

    percent. The investment of such enormous resources makes sense only when reward systems

    are designed and managed to specifically support the organizations mission and strategies. For

    all practical purpose, this macro level perspective means that the reward system should enable

    the organization to achieve the following objectives.

  • 8/8/2019 Flags Project Updated

    31/55

    1.To attach individuals with the knowledge, ability and talents demanded by specific

    organization task.

    2.To retain valued and productive employees in the organization.

    3.To promote specific job behaviors conducive to higher level and job promoting.

    4.To promote attitude conducive to loyalty and commitment to the organization, higher job

    involvement, and job satisfaction.

    5.To stimulate employee growth that enables the employees to accept more challenging jobs.

    6.To comply with the requirements that may be imposed by the laws of the land (Kanungo

    and Mendonca. 1992 pp 11-121.)

  • 8/8/2019 Flags Project Updated

    32/55

    MOTIVATION AND INCENTIVES-NON FINANCIAL

    Money is an important motivator of human behaviour, but in terms of the need hierarchy it

    satisfies only physiological need of the human being. This brings into focus the importance of

    non-financial incentives or psychic wages, aimed at satisfying the other needs in the hierarchy i.e.

    safety needs, belongingness and love needs, esteem needs and self actualization needs. The

    psychological need for safety and security can be satisfied by the psychological climate or

    environment of the workplace. Some organizations are noted for their policies of hiring and firing

    at will, whereas in other organizations even an inefficient employee may retire at the age of

    superannuating. In the former workers need o security and safety is not satisfied while in the later

    there is no motivation for work, though the job of the employee is safe and secure. What is

    needed is that a balance should be struck so that sufficient sense of security is created without

    encouraging complacency. The need for belongingness and love in the work situation can be

    met by providing appropriate interactions. In this connection workers participation in

    management scheme can play in important role.

    As one moves up the employees hierarchy or the management hierarchy, the need higher up in

    the Maslows need hierarchy come into operation. For example, a high level executive has his

    esteem needs which can often be satisfied by giving him an air-conditioned cabin, motor car

    and other benefits of this nature which increases his prestige and satisfies his ego.

    The employee must be made to feel that he has achieved something through his contribution;

    such a feeling of achievement can motivate him, for extra efforts. However, achievement should

    be followed by recognition also. Human beings want others to know of their accomplishments.

    Therefore, the person who has achieved something should be praised in public and given

    recognition for good work.

    The needs for self-actualization in present in almost every human being and should be stimulated

    by providing him opportunities for growth and promotion. The only limitation would be that his

    activities must be directed towards the achievement of appropriate organizational goals.

    Some of the non-financial incentives, in brief are as follows:

  • 8/8/2019 Flags Project Updated

    33/55

    1.Providing responsibility through job enlargement.

    2.Providing involvement or participation.

    3.Creating a sense of achievement.

    4.Providing recognition for accomplishment.

    5.Offering inducement of promotion and growth as a result of effective performance.

    1) PROMOTION POLICY AS MOTIVATION

    Adequate policy regarding promotion generate job satisfaction and motivate employees

    for better work. Promotion refers to assignment to an employee of a position of grater

    responsibility and increased authority. It normally involves ascending in the management

    hierarchy and increase in pay and status of the employee. It can be used to satisfy the

    employees needs for self-actualization and thereby to motivate him. In addition,

    promotion using employees skill for more production. Promotion is also a source for

    recruitment for higher appointments and also provides a motivational environment. It also

    offers careers to efficient employees within the organization.

    Promotion policy should be open and know to each employee. When employees know

    that every one of them can rise higher, provided they work efficiently and give better

    results, they will be motivated for better and more work.

    2) QUALITY CIRCLES

    The concept of quality circle (QC) is the outcome of the Japanese concern for satisfaction

    quality control. QC is primarily based on the recognition of the value of employees as

    human beings. Hence managers have to treat them with dignity and train them to accept

    responsibility and contribution to their job. Thus motivated, they would be capable of

    making their valuable suggestions through the use of their initiative, suggestions through

    the use of their initiative, experience and intelligence without just putting in physical

    efforts. QC is defined as a small group of 5-10 workers voluntarily performing quality

    control activities within the workshop to each they belong. QC is a voluntary group effort.

    This group which consists of across-section of employees then a cost finds way and

    means to improve quality of their product.

  • 8/8/2019 Flags Project Updated

    34/55

    3) WORK REDESIGN

    Work redesign is basically the change in the nature of the job of the employees as a

    motivational technique. The managers have a number of alternatives to bring about

    change. However, by the large, job rotation enlargement are extensively used. Job

    rotation is a systematic movement of people from one job to another. It provides them the

    broad-based understanding of various functional activities of the organization and helps

    them develop the perspective to relate their own job. It however entails some prior

    training before the person is rotated. Job rotation has been found to be a good

    motivational device but can become expensive if it needs the dislocation of employees

    and meeting the costs of this dislocation. Job enlargement, on the other hand, would

    necessitate giving more tasks to be performed by employee on a given day. It is the

    horizontal extension of the job more of same things. However, such an exercise entails

    the complete redefining the job of the employees and would often require extra payment

    to the change in the job description.

    4) FLEXIBLE WORK HOURS

    Organization frequently use modified work schedules to increase employee motivation.

    The flexible work hours can take many forms. It can mean a change in traditional 8-5,

    Monday through Friday, work schedule (flex time). It can also mean doing work at home.

    Many variations are available. One alternate is the compressed work week. Instead of

    working 8 hours/days, one can work for 10 hours/day for 4days. Another popular method

    is the flexible work schedule. Hence, all the employees are required to work for certain

    core hours, the rest of the hours can be flexible, as long as eight hours of work/day has

    been done. Thus, the employees can come one hour late and can stay one hour after

    work. Yet another system is working at home. Giving, the easy availability of computer

    technology and networking, employees stay home and still do a full days work. This is

    particularly more suitable for working mothers.

  • 8/8/2019 Flags Project Updated

    35/55

    5) DEMOCRATIZATION OF WORK

    If worker have to be provided sense of participation, importance, pride, freedom and self

    self-expression, it is necessary that they are involved in the decision making process,

    particularly those decisions that affect them the most. Democratization entitles sharing in

    an appropriate way, the decision-making powers with the lower levels in the organization,

    so as to generate a feeling of involvement with the job and the organization. It is also

    called participative management or codetermination. Many organizations that have

    experienced this idea have found that it leads to high satisfaction and productivity,

    provided that there is trust between the participation levels, liberal sharing of information

    and a positive top management attitude.

    6) SCIENTIFIC MANAGEMENT APPROACH

    In the 1900s, Frederick Winslow Taylor proposed scientific management principles

    designed to maximize production efficiency. He sought to replace the seat-of-the-plants

    approach determining each element of a workers job with a scientific approach. The

    centerpiece management was the elimination of time and motion waste. This was done

    by carefully studying

    jobs to determine the most efficient way in which they could be completed. Jobs were

    partitioned into small and simple segments, and the workers were given specific

    instructions on how each segment was to be done.

    The results of Taylors efforts in economic terms were nothing short of spectacular. He

    was consistently able to achieve productivity improvements in the range of 200 percent or

    more. Many workers, however, did not like the jobs designed according to the dictates of

    scientific management. They found the repetitive work depersonalized, boring and

  • 8/8/2019 Flags Project Updated

    36/55

    unchallenging. Because their job often represented small cogs in a big wheel

    employees increasingly complained that their work was meaningless. To offset the

    boredom of their highly repetitive jobs, workers would do things that were not always in

    the best interest of the organization. They came to work late, they took three or four days

    weekends, and they quit to find more interesting work.

    Probably one of the most publicized reactions to overspecialized jobs was the action by

    automobile assembly-line workers in the early 1970s at the Lords town, Ohio, Chevrolet

    plant. Workers were found to be welding empty soda pop bottles inside doors, purposely

    gauging the paint on cars as they went by, and engaging in other dysfunctional

    behaviors.

    The Lords town workers, it was said, were frustrated and looking for ways to overcome

    the dull, repetitive and unchallenging tasks they were assigned. Welding a bottle inside a

    door or putting a deep scratch into cars paint without getting caught provided a

    diversionary outlet.

    The Lords town events occurred in the early 1970s, but the recognition that a good thing

    work simplification could be carried too far began to get attention in the late 1940s and

    early 1950s. As a result of insights from psychologists, sociologists, and other social

    scientists, attention began to shift to the human needs of people. The job themselves had

    been engineered to be efficiently performed by the robot like workers. But people are not

    robots. They have needs and feelings. No matter how well engineered a job is, if the

    design fails to consider the human element, the economics of specialization.

    It should be more than offset by the diseconomies of employee dissatisfaction. And on

    many jobs, this is exactly what was happing. So attention becomes increasingly focused

    on job approaches that would make work less routine interesting and more meaningful.

  • 8/8/2019 Flags Project Updated

    37/55

    RESEARCH METHODOLOGY

    The present study on job satisfaction is an outcome of the various methods and

    procedures followed while collecting and analyzing the data. The following is a brief

    discussion on such issues:

    1Reference period : The present study covers the job satisfaction techniques followed

    during the year 2005 in Shriram Pistons & Rings Ltd. This implies that the

    employees performance for the 2004-05 has been considered for review.

    2Selection of location : The present study was conducting in Shriram Pistons & Rings

    Ltd. This was done with a view to gain an insight in to the satisfaction techniques

    being followed in the service industry.

    3Sampling procedure & design : The total strength of Shriram Pistons & Rings Ltd. is

    1800 employees. This includes manager, including General Manager. Only those

    employees were considered for the purpose of study that had completed one

    year of service as on 31-3-2005. The Shriram Pistons & Rings Ltd. count of such

    employee was only 1300. I have selected Random selection techniques for the

    sample size of 40.This was

    done for both the management and non-management employees of the

    organization. Help was taken from the Personal Executive and Manager.

    4Tools and techniques used : Interview method was adopted to collect the information

    from management and non-management employees. This was done with the

    help of questionnaires being given out to them for their completion.

    5Collection of data : Data for the competition of this study was collected both from

    primary and secondary sources. Primary data was collected from the respondent

    through questionnaire based survey while the internet, magazines, books and

    journals were used for the collection of secondary data.

    6Analysis of data : The data was collected with help of schedules that was later fed

    into the master tabulation sheets.

    The data then was subjected to specific classification and was further tabulated for

  • 8/8/2019 Flags Project Updated

    38/55

    the purpose and interpretation. The analysis and interpretation of data was based on

    only simple percentage and average method.

    Worker's satisfaction in monetary level

    80%

    10%

    0%

    10%

    Highly Satisfied

    Satisfied

    Below Satisfied

    Cannot Say

    Figure 1

    Social Security

    20%

    80%

    0%

    0%

    Highly SatisfiedSatisfied

    Below Satisfied

    Cannot Say

    Figure 2

  • 8/8/2019 Flags Project Updated

    39/55

    Working Condition

    70%

    30%

    0%

    0%

    Highly Satisfied

    Satisfied

    Below Satisfied

    Cannot Say

    Figure 3

    Selection Process

    80%

    20%

    0%

    0%

    Highly SatisfiedNot Satisfied

    Below Satisfied

    Cannot Say

    Figure 4

  • 8/8/2019 Flags Project Updated

    40/55

    Motivation Level in Employee

    60%

    10%

    20%

    10%

    Monitorly

    Non-monitorly

    Reward

    Cannot say

    Figure 5

    Attitude & Behaviour of Management

    20%

    40%

    40%

    0%

    Very good

    Good

    Average

    Cannot say

    Figure 6

  • 8/8/2019 Flags Project Updated

    41/55

    Medical help provide to the Employee

    30%

    50%

    20%0%

    Highly Satisfied

    Satisfied

    Not Satisfied

    Cannot say

    Figure 7

    Training facility

    40%

    40%

    20%0%

    Highly SatisfiedSatisfied

    Not Satisfied

    Cannot say

    Figure 8

  • 8/8/2019 Flags Project Updated

    42/55

    Recruit policy of the Company to

    Employee

    20%20%

    30%30%

    Very True

    TRUE

    Average

    Not Satisfied

    Figure 9

    Different Cultural Activities in the

    Organizations taken by management

    through employees satisfactory level

    10%

    30%

    50%

    10%

    Very True

    TRUE

    Average

    Not Satisfied

    Figure 10

  • 8/8/2019 Flags Project Updated

    43/55

    Loan/Advances given by Management in

    case of need

    24%

    24%

    50%2%

    Very True

    TRUE

    Average

    Not Satisfied

    Figure 11

    Role of company in social Welfare

    Activities

    40%

    10%

    40%

    10%

    Very True

    TRUE

    Average

    Not Satisfied

    Figure 12

  • 8/8/2019 Flags Project Updated

    44/55

    Facility given by company for the

    Education of their Children

    27%

    46%

    18%

    9%

    Highly Satisfied

    Satisfied

    Not Satisfied

    Cannot say

    Figure 13

    Safety measurement taken by the company

    for employees

    40%

    60%

    0%

    0%

    Highly Satisfied

    Satisfied

    Not Satisfied

    Cannot say

    Figure 14

  • 8/8/2019 Flags Project Updated

    45/55

    Employee satisfy from their job

    60%

    40%

    0%

    0%

    Highly Satisfied

    Satisfied

    Not Satisfied

    Cannot say

    Figure 15

  • 8/8/2019 Flags Project Updated

    46/55

    RESULTS

    1. The finding of the study reveals that the occupational level of the individual is significantly

    associated with need satisfaction. The higher the occupational status the greater is the

    need satisfaction.

    2. There is a high and positive correlation between the total need satisfaction of the

    individual and the satisfaction he derives from his job. Satisfaction from job has impact on

    his productivity.

    3. An important finding is that job satisfaction varies with the level of jobs one holds. The

    higher the occupational level, the grater is the job satisfaction.

    INTERPRETATION

    These results or survey that 80% employees are satisfied with their job but 15% of the sample

    had negative attitude or job dissatisfaction. This early finding is quite similar to the performance of

    evidence that has since been reported.

    These figures are quite different from the commonsense view in which workers are considered

    as robots doom to dissatisfaction in their work because the working hour of the organization is not

    very good. So the employees are dissatisfaction.

    The view that is clearly taken is that the majority of the gain fully employed tend to have job

    satisfaction are at best natural. Only a small percentage of job satisfaction is there. This survey

    indicated that is considerably more job satisfaction than dissatisfaction then the entire person who

    are gainfully employed is included in the survey.

  • 8/8/2019 Flags Project Updated

    47/55

    CONCLUSION

    The present study is concerned mainly with the role of satisfaction which an individual drives from

    job in increasing his productivity. The question as to why man work is considered rather irrelevant

    as man has been working in every society through out the ages. Whatever may be the reason for

    working, men have continued to work. The urge to work seems, to be deep rooted in most men,

    and work is viewed much more, than a means of seeking economic gratifications.

    In can be said that work forms an essential part of human activity. Work occupies so much of

    mans life span, that the satisfaction or dissatisfaction from it can affect the individual

    considerably in all walks of life. Besides this, a mans job satisfied so many of his needs, which it

    becomes extremely important to enquire about the factors that are associated with satisfaction or

    dissatisfaction with the job. The impact of work on men cannot be denied. It operates as a great

    stabilizing, integrating and ego satisfying, central influence in the pattern of each person life. If a

    job fails to satisfy these needs of an individual, it is problematic whether man can find adequate

    substitutes to provide a sense of significance and achievement, purpose and justification for his

    life.

    The role that work plays in the life of many may easily be seen when one is unemployed. Not

    merely because it means loss of money, but

    also because of loss of status in the society and he finds it difficult to save his face.

    As an individuals work means so much to him and since its impact on the individual is

    considerable, social scientists, the world over started focusing their attention on the problem of

    satisfaction or dissatisfaction with work.

    Different workers in the field have dealt with the problem of satisfaction or dissatisfaction with

    work in different manner. The earliest researches on job satisfaction were primarily production

    oriented rather than employee oriented. The idea was to isolate those factors on the job, which

    were generally considered desirable by the employees. This approach to the study of work and

    the accompanying satisfaction or dissatisfaction with it was termed as the incentive approach with

    it literature on vocational motivation.

  • 8/8/2019 Flags Project Updated

    48/55

    The incentive approach was considered insufficient to explain the phenomenon of job

    satisfaction.

    Similarly, the human relations approach to the study of job satisfaction was also considered

    inadequate to explain the phenomenon.

    The two-factor theory, proposed by Herzberg to explain the phenomenon of job satisfaction has

    received considerable attention

    in the literature on vocational motivation recently. His motivation and maintenance factors

    approach to the study of job satisfaction is a novel one. However, research findings explanation

    of job satisfaction rather than confirm it.

    Certain psychologists proposed a rather useful approach to the study of job satisfaction. They

    advocated that there is very little difference between general adjustment and occupational

    adjustment. Some thinkers suggest employee cantered approach to job satisfaction. The

    argument is that it created a feeling of confidence among the employees and motivates them to

    do their best for the organization.

    In view of such contradictory evidence, it was decided to utilize a comprehensive approach to

    explain the phenomenon of job satisfaction; the present study has utilized the concept of human

    needs as the basic analytical tool. The theory of human needs states that man has several needs

    to satisfy.

    Some of these needs have been called primary and others as secondary needs. It states that

    whenever any of these (or all of these) needs are activated, they create a sort of dissonance in

    the individual, who is thus motivated to task such action as may be necessary to reduce this

    tension.

    Analyzing the job situation in the context of the need theory, it is apparent that when an individual

    comes to work, he brings with him certain needs. He is constantly seeking the gratification of his

    needs

    on the job situation. He expects to satisfy these needs on the jobs and in return work to achieve

    organizational goals. In this process of seeking adjustment with the various physical, social and

  • 8/8/2019 Flags Project Updated

    49/55

    psychological aspects of the work environment, if the individual feels he is able to satisfy those

    needs which are of significant importance to him, he is likely to be positively oriented towards his

    job.

    The phenomenon of satisfaction with work, however, can only be understood in its totally. An

    individual in an organized whole and his behaviour has to be understood in its totality. Not only

    does he seek satisfaction of his needs on the job, but outside it as well. It is necessary to satisfy

    his needs, both, at work situation and outside it. The satisfaction or dissatisfaction of these needs

    leads to the development of certain attitudes of life and work.

  • 8/8/2019 Flags Project Updated

    50/55

    FRAMEWORK OF JOB SATISFACTION

    ASSUMPTIONS AND LIMITATIONS

    UNDERTAKEN STUDY

    ASSUMPTIONS

    Due to lack of sufficient knowledge, I had to make a number of assumptions for the sake of a

    useful & reasonably accurate project in the field of Job satisfaction. While I believe that al such

    assumption were justice and have put in all possible efforts to reduce assumptions to a minimum

    by procuring the facts all techniques from wherever they were available some assumptions and

    limitations remain to keep every thing honest. I would like to list them here:

    LIMITATONS

    1The permanent employees have been considering for this study.

    2Only the employees who have completed their one-year completed year of service have

    been considered for this study.

    3In few cases, the respondent had refused to give the information.

    4Confidentiality of certain information at the unit level also major limitation of this study.

    5Contacting managers of the organization was time consuming exercise

    6The study covers only the permanent employees of the organization who have completed

    their one year service hence the study is just based on a limited number of people.

    7Since the Flags Communication Pvt. Ltd was newly established hence the permanently

    count of employees was too less and thus the sample size of was also small.

  • 8/8/2019 Flags Project Updated

    51/55

    SUGGESATIONS

    AND

    RECOMMENDATIONS

    The following recommendations and suggestions are made on the bases of study conducted

    in Flags Communication Pvt. Ltd,

    New Delhi:

    1The study shows that the employees want feedback as to how they are doing. The job

    satisfaction system hence should be capable enough to give them that feedback.

    2General interviews and survey should not be conducted without knowing what is it

    needed

    3Measures of job satisfaction should always be conducted on the bases of sufficient and

    relevant in formations.

    4The employees should always be aware of the standard and the job content expected

    out of them.

    5Job satisfaction tools should be selected carefully after taking in to consideration the

    requirement of the study.

    6The manager should try silence; use open-ended questions to understand the feelings

    of the sub ordinates.

    7Financial reward and promotional opportunities should be provided.

    8Ethics for working conditions and working hours should be practical.

    9To avoid boredom and motivate to workers cultural programs and vocational tours

    should be organized.

  • 8/8/2019 Flags Project Updated

    52/55

  • 8/8/2019 Flags Project Updated

    53/55

    Q.No Question Options Dimensions

    Tick1. Employees satisfaction in monetary

    level

    Can not say2. Social Security

    Can not say3. Working Condition

    Can not say

    Not Satisfied4. Selection Process

    Can not say

    Cannot Say5. Motivation Level in Employee

    Can not say

    6. Attitude & Behaviors of Management

    Not Satisfied

  • 8/8/2019 Flags Project Updated

    54/55

    Good7. Medical help provide to the Employee

    Can not say8. Training facility

    Can not say

    Cannot say9. Recruit policy of the Company to

    Employee

    Not Satisfied10. Different Cultural Activities in the

    Organizations taken by management

    through employees satisfactory level

    Not Satisfied

    Cannot say11. Loan/Advance given by Management

    in case of need

    Not Satisfied12. Role of Company in Social Welfare

    activities

    Not Satisfied13. Facility given by company for the

    education of their Children

  • 8/8/2019 Flags Project Updated

    55/55

    Can not say14. Safety measurement taken by the

    Company for employees

    Can not say15. Employees satisfy from their job

    Can not say

    (NAME OF THE EMPLOYEE)

    Designation: