Flagler Street Transit Mall Project Proposal

Downtown Miami, Florida

History

One of the oldest and most historical streets in Miami

Many early Art Deco Buildings

Area began to decline in the 1960’s

Today the area around Flagler is experiencing a renaissance

Flagler Street

Legend

Legend

Proposed Flagler Street Transit Mall

Overview

133 Retail Spaces28 Vacant Retail

Spaces82% Occupancy

RateAverage of 10,100

pedestrians visit Flagler Street daily

OverviewPlanning Issues to be

addressed Business vacancies Declining property

conditions Changes in

business types that may or may not be desirable

Signage, aesthetic, landscaping and architecture issues.

Crime and safety

OverviewSpecific Items to be addressed

Key opportunity sites and concepts

Streetscape (Street, sidewalks, lighting, private space)

Urban design components (architecture, signage, landscaping)

Implementation

VisionThe Flagler Street Transit Mall

Create a more pedestrian-friendly retail destination on Flagler Street

Increase sidewalks to 22 feet

Reduce lanes to 10 feet for specially designed buses

Remove 120 parking spaces

Existing ConditionsDowntown Miami Population Growth

0

10000

20000

30000

40000

50000

60000

70000

80000

2000 2010 2015 2030

Year

Est

imat

ed R

esid

ents

Residents

Source ERA: US Census

Existing Conditions

Population (US Census, 2000): 20,141

Population (Projected, 2010): 40,000

Residential Units-Existing: 21,000

Residential Units-Under Construction: 8,070

Office Space- Existing (Sq/F): 16.3M

Office Space- Under Construction (Sq/F): 1.9M

Hotel Rooms-Existing: 5,135

Hotel Rooms-Under Construction: 1,500

Average Household Income($): 62,000

College Educated: 67%

Daytime Employment Population: 194,000

Source: Miami Downtown Development Authority

Key Downtown Economic Facts

Existing ConditionsTourism and Hospitality

Average length of stay is 3.18 nights with 2 persons per room

Older guest than national average

50% were above 46 years of age

More affluent than national average

51% had incomes above $75,000

50% professionals or executives

  2000 2005

Hotel Properties 17 20

Room Nights Available 1,856,772 2,015,600

Room Nights Sold 1,316,730 1,389,750

Occupancy (%) 70.9 68.9

Avg. Daily Rate ($) 106.04 136.72

Revenue ($000) 139,624 190,013

Source: Miami DDA

Existing ConditionsCrime

  2000 2005 % Change

Criminal Homicide 3 2 -33.3

Sex Offense 30 24 -20.0

Robbery 287 93 -67.6

Assault 611 626 2.5

Burglary 531 398 -25.0

Larceny-Theft 3,152 1,956 -38.0

Motor Vehicle 308 598 94.0

Arson 12 8 -33.3

Source: City of Miami Police Department, Office of Information Technology, FIU Metropolitan Center

Existing Conditions- Business Trends  Total Employees Total Firms

1. Educational Services 63,960 33

2. Public Administration 40,163 19

3. Health Care & Social Assistance 26,933 185

4. Retail Trade 13,728 559

5. Transportation and Warehousing 7,172 93

6. Finance & Insurance 12,166 429

7. Information 5,231 135

8. Professional, Scientific & Technical Services 14,478 1,328

9. Administrative and Support Services 4,955 241

10. Accommodation and Food Services 8,059 278

11. Other Services (Except Public Administration) 3,613 279

12. Arts, Entertainment & Recreation 1,280 73

13. Construction 1,920 120

14. Management of Companies & Enterprises 964 32

15. Wholesale Trade 2,276 445

16. Real Estate & Rental Leasing 2,197 279

17. Utilities 162 4

18. Manufacturing 619 79

19. Forestry, Fishing, Hunting and Agriculture 21 4

20. Mining 4 1

TOTAL 209,901 4,616Source: Miami DDA

SWOT Analysis

Strengths WeaknessOpportunitiesThreats

Strengths

Historic Buildings Existing Retail Public

Transportation Weather Flagler Street

Assets

StrengthsFlagler Street Assets

Adrienne Arsht Center for the Performing Arts

American Airlines Arena Bayfront Park Bicentennial Park Federal Courthouse Galeria International Mall Government Center Historical Museum of Southern

Florida Jewelry District La Epoca department store Miami River Miami Art Museum Miami Dade Community College Miami Main Library

Weaknesses

• Crime• Homelessness• Facades and

Landscaping• Parking• Lack of Shade

Opportunities

New Residential and Office Space under Construction

Increase in Fuel Prices and Drive Times

Flagler Street Transit Mall Retailer’s Association

Threats

Existing Malls Crime and

Homelessness Retail and Residential

Delivery and Pick-up

Public Input:Dinning in Downtown Miami

Respondent Reasons for Not Dinning in Downtown

24%

8%

6%

2%

10%

20%

4%

19%

7% Parking

Business Hours

Cleanliness

Cost

Safety

Variety

Quality

Proximity to home/office

Other

Most indicated a preference for dinning in Coral Gables (27%) Exactly half dine in Downtown Miami (50%) Of those who chose not to dine in Downtown Miami the most frequently

cited reason was parking (24%) Of those who dine Downtown Miami mostly do so 1-2 times per week (51%) The meal most frequently purchased by those who dine in Downtown Miami

is lunch (84%) Most spend and average of $11-$15 on that meal (40%)

Source: Miami Downtown Development Authority

Public Input:Shopping in Downtown Miami

Respondent Reasons for Not Shopping in Downtown Miami

12%6%

2%

4%

13%

31%

30%

2% Accessibility

Crime/Safety/Security

Cost

Hours of Operation

Proximity to home/office

Quality of goods/services

Variety of goods/services

Other

Good and Services Most Frequently Purchased in Downtown Miami

21%

13%

4%

8%11%6%

15%

14%

4%

2%

2%Apparel/Accessories

Cosmetics

Electronics

Gift/Cards

Home Items

Newspapers/Magazines

Pesonal Care

Snacks/ Incedentals

Sporting goods

Toys

Other

Respondent Preferred Shopping Areas

32%

1%0%2%

9%14%

22%

9%

11% Aventura

Bal Harbour

Brickell

Coconut Grove

Coral Gables

Downtown

Kendall

Miami Beach

Other

Source: Miami DDA

Plan Recommendations

Economic RestructuringStreetscapeTransportationCreating AmenitiesCrime Prevention

Plan Recommendations:The 4 Pillars for Economic

Restructuring

1. Encourage neighborhood scale retail, services, and office uses.

2. Focus on specialty retail.

3. Capture larger share of regional shoppers.

4. Enhance services to local residents.

Plan Recommendations:Streetscape

1. Greening

2. Benches

3. Trash Can and Recycle Bins

4. Bicycle Racks

5. Lighting

6. Façade Improvement

Plan Recommendations:Transportation

1. Traffic Management

2. Pedestrian Crossings

3. Bus Stops

Plan Recommendations:Creating Amenities

Flagler Street needs to create a sense of place, identity, history and pride. Create a unique retail destination.

Plan Recommendations:Crime Prevention

Look for opportunities for amenities such as outdoor seating that will provide visual surveillance more “people on the street”.

More police on bicycles to enhance pedestrian environment.

Initiate a neighborhood watch program

ImplementationISSUES TO ADDRESS WHO SHOULD ADDRESS THEM

Marketing, Community Organization Marketing, Community Organization

Establish merchants business association Community

Establish Area Commission Community

Regulatory, Programmatic Regulatory, Programmatic

Tenant Improvement Grant DDA

Enhance code and safety enforcement activities Code enforcement, Police Division

The Street The Street

Facilitate safer crosswalks Public Works Department, FDOT

New walk lights with countdown mechanism Public Works Department, FDOT

Extending sidewalks, eliminating parking, narrowing bus lanes

Public Works Department, FDOT, Miami Parking Authority

Public ROW (extended sidewalks) Public ROW (extended sidewalks)

New lighting FPL, Public Works Department

Install Trees Park and Recreation, Public Works Department

Continues adequate sidewalks Public Works Department, Community

Better bus stops Miami Dade Transit

Facades Facades

Shutter Removal & Facade Improvement Grant Program DDA

Crime Prevention Crime Prevention

Community Patrol Community with cooperation with the police

Crime prevention through environmental design Police, design center

Aggressive code enforcement Neighborhood Services-code enforcement

Impact

Economical PhysicalSocialEnvironmental

Questions?