The State of The Blog

#FORUM14 #FORUM14

Work on your content & perception

So Where Are We? B2?

You are not alone.

Most blogs are noise

Too much content & clutter

A great blog takes work

Campaigns & Blog Posts

What’s In A Good Ad Campaign?

Elements:

STORY VOICE POSITION SUPPORT CTA PURCHASE

What’s In A Good Blog Post?

Elements:

STORY VOICE POSITION SUPPORT CTA ENGAGE

Possible Byproducts

Goals:

THOUGHT LEADERSHIP SALES PORTFOLIO CREATE

CHANGE CODEPENDENCY

WIIFM?

Do you know what your audience wants

PERSONA

Know your audience

Brand & Demand

Motorcycles SalesMerchandise SalesService & Maintenance

Riders EducationMotorcycles RentalsParts & Customization

CommunityEvents

BADASS

Remain Calm.

Learning To Talk Again

YABMEDIA

Distribute your content in an enticing way

Define & Watch Your Social Graph

• What other marketing touch points are you using to get noticed?

The Content Hungry Future

Building Blocks For Ideation

ARTICLES

COMMUNITIES

WEBISODIC CONTENT

VIDEOS

PODCASTS

DIRECT

TWEETS

WEBSITES

THREADS

FORUMS

ALT. CONTENT

PRESS RELEASES

EMAILS

INTERNALMESSAGING

SPECIAL OFFERS

BLOG POSTS

THEN NOW

Content Litmus Test

NCAs ENGAGEMENT RETENTION RECRUITMENT BRAND IMPRESSION

ONLINE PURCHASESBUZZ

CONTESTS PRESS & NEWS WEBINARS COMMUNITY EVENTS PRODUCT EDUCATION

TREND SPOTTING

Primary Directives:

Secondary Directives:

Mapping Your Content

Month 3Month 2Month 1

2 2 3 3 5

Great blogs are better with teams

2014 Takeaways

• Don’t Be Noise! • What is your content doing? • Who is your audience — and LOVE THEM! • Recreate or dissect your brand into “actions.” • Use social to entice retention & recruitment. • Create content beyond your words. • Great blogs are more than you.

FEARLESS

Oh That Guy… Meh.

Justice Mitchell: @justicemitchell • Global Social Media Director — Kaseya

• Social Media Director — Orlando Harley-Davidson

• JusticeMitchell.com — Blogger

Social Nerd Face: • twitter.com/justicemitchell

• instagram.com/justicemitchell

• facebook.com/justicewmitchell