five ways to harness the power of community
DESCRIPTION
Feel like you don't have a community? Are people not talking about your product or service? There are still some easy ways to develop a community. Chris will walk through several examples and review the best practices of creating and harnessing the power of an online community.TRANSCRIPT
WAYS TO HARNESS THE POWER OF COMMUNITY
EVEN IF YOU DON’T THINK YOU HAVE ONE
FIVE
CHRIS MOODY | RED HAT | @CNMOODY
WHO IS THIS GUY? HE WAS NOT ON THE ORIGINAL AGENDA!
WOW. @CNMOODY HAS TOTALLY EXCEEDED MY EXPECTATIONS AS A SPEAKER. #SOCIALFRESH
POTENTIAL TWEET
1. MARKET RESEARCH TAP INTO AN EXISTING COMMUNITY
BLOOD PRESSURE BP DIAGNOSTIC STATION BP MEASUREMENT BP CUFF HYPERTENSION CLINICALS MED SCHOOL SUNTECH
HIGH BP STRESS TEST SP02 PULSE OXIMETER DIAGNOSIS NURSING SCHOOL MEDICAL PRACTICE BP SPHYG
PEOPLE ARE ALREADY TALKING ABOUT SOMETHING SIMILAR TO WHAT YOU DO. STUDY THEM. @CNMOODY #SOCIALFRESH
POTENTIAL TWEET
2. GIVE OTHERS A VOICE ARE YOU AMPLIFYING WHAT PEOPLE ARE SAYING?
TURN CRITICS INTO ADVOCATES
ACT ON CUSTOMER FEEDBACK AND PUBLICIZE YOUR ACTIONS. @CNMOODY #SOCIALFRESH
POTENTIAL TWEET
3. GET CUSTOMERS INVOLVED POTENTIAL CUSTOMERS COUNT TOO.
DO PEANUTS CREATE COMMUNITY?
STOP TREATING CUSTOMERS LIKE A MIDDLE SCHOOL DANCE
ASK ONE QUESTION PER MONTH TO YOUR LIST.
BUT I DON’T HAVE BUDGET OR TIME CHRIS…
IF YOU HAVE ANY CUSTOMERS, YOU HAVE A COMMUNITY. DO SOMETHING ABOUT IT. @CNMOODY #SOCIALFRESH
POTENTIAL TWEET
4. HOST COLLABORATION SPONSOR A MOVEMENT.
FIND A WAY TO MAKE WHAT YOU HAVE BETTER THROUGH COMMUNITY. HOST THAT. @CNMOODY #SOCIALFRESH
POTENTIAL TWEET
5. EXPOSE THOUGHT LEADERS PUT INTERESTING PEOPLE IN THE GENERAL PUBLIC.
A thought-leader is someone who is willing to step into the spotlight and voice their points of view, innovative ideas, and potentially controversial opinions. He drives conversation and peppers the Internet and other outlets with his insights, ideas, and expertise. marla tabaka
THIS SLIDE IS FOR CHUCK HEMANN AND INCLUDES LOTS OF TEXT
OWN YOUR NICHE COMMUNITY
1. RESEARCH EXISTING COMMUNITIES 2. GIVE OTHERS A VOICE 3. GET CUSTOMERS INVOLVED 4. HOST COLLABORATION 5. EXPOSE THOUGHT LEADERS
OPEN Q&A RE: COMMUNITY I HAVE SOME QUESTIONS.
CHRIS MOODY | RED HAT | @CNMOODY