five things every entrepreneur should outsource right now
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Five Things Every Entrepreneur ShouldOutsource Right Nowby Natalie MacNeil on February 23, 2015
With apologies to Sheryl Sandberg, before we “ban bossy” it would be really great toban the exaltation of “busy” for today’s entrepreneurs. Especially for womenentrepreneurs who try to embody Superwoman by doing all the things, all the time.
Busy becomes synonymous with successful, hard working and dedicated instead ofthe dark side symptoms of overworked, exhausted and burnt out.
One of the best ways to reclaim “busy” isto embrace delegation so that the samevolume of work gets accomplished in lesstime with less blood, sweat and tears. Here
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are my 5 areas where entrepreneurs shouldbegin outsourcing right now:
1. Content distributionOnce you’ve written the article, created the video or designed the infographic hand thecontent over to your team for distribution. They should be able to manage editing,posting, emails, SEO, social media and any advertising. Not only will this save youlots of time but it also ensures that the content you’re creating reaches a wideraudience.
2. SchedulingEmail threads for scheduling a call are notoriously long and annoying. Time zones, 30minutes or an hour, what number to call, will it be recorded, Skype ID…there are somany details that it’s easy to suck up more time than the call actually takes. Instead,you can automate by setting up scheduling software that syncs to your calendar andhave an assistant manage tasks like follow-up, email reminders and changes.
Be sure to specify exactly what information you need to see before a meeting andyou’ll reduce wasted time and improve your efficiency as well.
3. Non-essential emailSpeaking of email…do you really need to know every time someone unsubscribes? Anorder is processed? A comment appears? Identify which emails for you are not urgentor essential and either filter them directly into folders (Gmail makes this easy to “mark
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or essential and either filter them directly into folders (Gmail makes this easy to “markas read” and “archive to folder” in one step) or have those emails directed to a teammember. Think of customer service inquiries for password resets, software updates,invoices…I’m willing to bet you can reduce the email inflow by 50% or more.
4. Tedious, repetitive tasksEveryone has a task or 3 that is just so boring and we procrastinate on and despisedoing. It might be reconciling receipts, filing, website updates or scheduling socialmedia posts. By outsourcing these tasks your business will not only get done tasksdone more regularly but also save you the time and energy you currently spenddreading them.
This is often called living in your “zone of genius” instead of spending time in the zoneof stuff that needs to get done. I like to think back to the very first job I ever held –could I still do that job? Sure. Is it the best use of my time? Not anymore.
5. Areas of WeaknessThe amazing book Strengths Finder 2.0 makes a persuasive case for focusing on thethings you do well instead of attempting to improve your weaknesses.
Being well rounded is over rated. (Click to tweet)
You might never be brilliant at website coding and that’s okay. Hire someone who cancode in their sleep. Maybe you don’t have an eye for creating pretty graphics anddesigning badges. Alright, find someone who loves to play in Photoshop and outsourceit!
Because we’re often stubborn entrepreneurs (and proud of it!) it’s easy to beentrenched in thinking “I can do this!” but the question you should be asking is, “Am I
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the best person to do this in my business?” Start with that mindset and look overthese 5 areas and all over your business for tasks, projects and areas of responsibilityyou can outsource.
Now it’s your turn: Your actionable is to find onetask in your business that you can start outsourcingtoday. Identify it, make it happen, and let us know ina comment below what it is and how you’redelegating it. Your idea could be a great help tosomeone else reading this!
This post was originally published on this site
About Natalie MacNeilShe Takes On The World is a business and lifestyle blog forcareer-minded women and women entrepreneurs written by adiverse team of contributors.
View all posts by Natalie MacNeil →
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