Five Strategies For Building A Profitable Competitor

Campaign on Google AdWords

On Google’s search network, advertisers are constantly fighting for position in a tough, competitive environment. Advertisers’ ads appear

side by side, each with the goal of achieving the highest position on the search results page.

Whether you are a large company or a local business, competitor campaigns are necessary for all advertising campaigns.The following are five strategies for building successful competitor campaigns:

• Competitor Phrases• Misspellings• “Blind Traffic”• Building the Campaign• Ads

Competitor PhrasesBid on phrases that include competitor keywords, along with phrases such as: “cancel account”, how to disconnect from” “reimbursement from”, or “review of”. There isn’t a more effective time to catch the attention of your customers than when they are dissatisfied with your competitor. Using a text ad with the right message that appears when potential customers are looking for these phrases will make it quite easy to convince them to make the switch from your competitor to you.

MisspellingsYou will be surprised to discover how frequently people search, mistakenly or not, for different brands using misspelled words, For example: America eagle, American egles, Amerikan egles. Add the misspelled words to your campaign in order to reach the customers who searched with these spelling mistakes.

“Blind Traffic”Conduct competitor research and look for those competitors that do not advertise on their own brand names. Use a high bid on those same words in order to attain the first position on the search results page.You will be surprised to discover that when customers search for your competitor, they will click on your ad unknowingly. There is a large chance that these customers will end up choosing your product.

Building the CampaignIn order to build a campaign that is easy to manage, we recommend giving every competitor that you include in your competitor campaign a separate ad group. This will give you the ability to easily and effectively monitor and optimize this campaign.

AdsDon’t write your competitor’s name in your ad. If you do, you will likely violate the copyright of the competitors. Also, make sure not to use dynamic keyword insertion in such a way that will cause the competitor’s name to show up in your ad!

One Final Tip:Your competitors will probably read this article as well. It is important that you build a “defensive” brand campaign with the help of the strategies mentioned above. This will prevent competitors from outbidding you on different variations of your brand keywords.

Good Luck!

Thanks