five social tools to consider for your brand
DESCRIPTION
TRANSCRIPT
FIVE SOCIAL MEDIA TOOLS YOU NEED TO BE USING NOW FOR YOUR BRANDJune 19, 2012
created for the Summer Fancy Food Show
© pmg public relations 2012
Why: photo sharing site
Easy to edit photos and share across other social sites.
The stats make the case: Every second instagram users perform 575
likes and 81 comments Over 1 Billion Photos have been uploaded 40 million + users
© pmg public relations 2012
Example: Ben & Jerry’s
© pmg public relations 2012
Why: A way to visually represent your brand
Drive traffic direct to a brands website Increase brand and product awareness As far as social networks, Pinterest
accounts for 3.6 percent of referral traffic
More than 10 million users If your customer is US women ages 25
to 34, they’re on Pinterest
© pmg public relations 2012
Example: Whole Foods Market
the fancy
© pmg public relations 2012
Why: beautifully designed – and can help drive sales
unisex, urban, minimalist, high-design feel TheFancy works to help brands drive traffic
direct to a brands website – and ultimately point of purchase
Daily emails go out to TheFancy community based on what they have selected for their personal collections. These emails highlight other products that they may find interesting.
Brands can offer special deals consumers can unlock from TheFancy with coupon codes on the brand’s own site.
© pmg public relations 2012
Example: Crate & Barrel
© pmg public relations 2012
Example: Queen Creek Bacon Olive Oil
tumblr
© pmg public relations 2012
Why: alternative to a blog
Tumblr is a great way to have a photo blog, but it also gives you the option to post with words, too.
The site acts as a social network as posts can be “tumbled” and shared throughout the Tumblr community
Community is formed by people following Tumblr blogs that they like. These feed into a dashboard for the audience (similar to an RSS feed of your favorite blogs)
© pmg public relations 2012
Example: Huggies
© pmg public relations 2012
Why: The Business Social Network
Best way to share news about your company beyond your own digital assets and traditional PR efforts
Study found LinkedIn to be the best social network for lead generation (HubSpot)
Lots of features on the company pages now: blog RSS feed, news module, product & service spotlights, recommendations, and more!
© pmg public relations 2012
Example: ZipCar
thank you