five social strategies that will rock your online marketing

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. © 2014 Deluxe Enterprise Operations, Inc. All rights reserved.

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Adam Dince @adamdince

Deluxe Corporation

@adamdince

http://www.youtube.com/deluxecorporation

http://www.linkedin.com/company/deluxe-corporation

http://www.facebook.com/deluxecorp

http://www.twitter.com/deluxecorp

http://www.deluxe.com/

http://plus.google.com/109212745198088572535/posts


Introduction

5 social strategies that will rock your online

marketing

Build a relevant audience

Nurture your audience

Create audience profiles

Leverage competitor audience

SEOcial Media

Q&A

BASIC

INTERMEDIATE

ADVANCED

@adamdince


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@adamdince


Adam Dince @adamdince Director of Earned Media at Deluxe

Facebook Ads manager for Coco’s Heart Dog Rescue

More than 14 years of experience in online marketing and Web

development, both B2B and B2C, and has helped dozens of Fortune 100

companies as well as small business owners create the winning strategies

Contributor To:

@adamdince


@deluxecorp Facebook.com/deluxecorp

www.deluxe.com/blog

@adamdince

http://www.deluxe.com/blog


Source: www.mediabistro.com

@adamdince


It’s us, using online networks to: meet, talk, share ideas, get

recommendations and….

@adamdince


As of 9/16/2014 @ 11:44PM

http://techcrunch.com/2014/07/23/facebook-usage-time/

@adamdince


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No, I’m not

@adamdince


defensology.com

@adamdince


Source:pinimg.com


Build a relevant audience



Leverage competitor audience

SEOcial Media

@adamdince


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@adamdince


There’s no point in acquiring a following that has no

use for your product or service

At some point, you’ll want your social networks to

do the “networking” for you

A representative following is important for

advertising efficacy

@adamdince

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. © 2014 Deluxe Enterprise Operations, Inc. All rights reserved. BASIC

@adamdince


https://rapportive.com/install

BASIC

http://www.connect6.com

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http://www.connect6.com/


@adamdince


https://ww.deluxe.com/blog/how-to-build-your-first-facebook-ad-campaign-step-by-step/

INTERMEDIATE @adamdince
























https://www.facebook.com/business/a/online-sales/custom-audiences

ADVANCED @adamdince








User visits Website

and a retargeting

cookie is dropped

Same users are

retargeted on Twitter &

possibly “Like” you

and/or convert.

Same users are

retargeted on Facebook

& possibly “Like” you

and/or convert.

http://www.adroll.com

ADVANCED @adamdince

http://www.adroll.com/


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@adamdince


You’ll create:

Relationships

Advocacy

Loyalty

Sales

Referrals

@adamdince


Asking our social networks

to keep up with us on a

regular basis is not a small

favor.

Reward them with showing

that you’re just as interested

in them as they are in you.

BASIC @adamdince


Mix your sales and promotional content with informative and useful content

Research your audience, find out what they’re interested in and share content related to them

You don’t have to write the content—you can share helpful information from 3rd party Websites

BASIC


We like to ask our

networks to SHARE our

content (which helps us)

How are we reciprocating?

Why would our audience

care about our success if

we don’t care about theirs?

What if you were able to

build up mutual admiration

with your audience?

BASIC @adamdince


You’ll hear marketers tell you that

you need to have more followers

than people you’re following or

else your “authority” scores

tanks

That’s bad advice

Follow people that are relevant

and important to you!

Really?

Really!

BASIC @adamdince


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@adamdince


You’ll answer the questions: Are my social network connections similar to my

customers?

What things are my social audience interested

in?

Am I sharing the right content for my social

media audience?

@adamdince

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. © 2014 Deluxe Enterprise Operations, Inc. All rights reserved. INTERMEDIATE

@adamdince


https://www.facebook.com/business/news/audience-insights







@adamdince


http://www.socialbro.com ADVANCED

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http://www.socialbro.com/


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@adamdince


Because their audience could be

yours

Tons of insights about the types of

people your competitors attract

@adamdince


@adamdince


That’s my dog

Scrappy



Oh yeah, I can

see anyone’s

followers

https://support.twitter.com/articles/76460-using-twitter-lists

ADVANCED @adamdince










https://support.twitter.com/articles/76460-using-twitter-lists ADVANCED @adamdince










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@adamdince


Searching is the most popular online activity

Returning in search results at the moment someone

searches for you is vital to your success

Your competitors are optimizing

It’s free

It’s part of your larger digital footprint

Register for the SEO 101 and /or SEO 201

www.deluxe.com/webinars

@adamdince

http://www.deluxe.com/webinars


@adamdince


My Blog

Oprah’s

Blog

BASIC @adamdince


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Personalized Non-Personalized

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Follow me @adamdince

Follow Deluxe @deluxecorp

Remember these 5 strategies Build a relevant audience



Leverage competitor data

Use Social for SEO

@adamdince


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Q & A

@adamdince